Head to squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Also enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO . If you want to become an expert in design language, visual storytelling, and get closer to landing your dream design job, it's a course that's worth checking out.

@afish8883

2 жыл бұрын

I disagree with the ps5 looking like an alien piece of technology as it really looks like seto kaiba

@SingYuLam

Жыл бұрын

I was really inspired by what you shared about what Esslinger and his team claimed about the inspiration for the original Mac design. I wasn't able to find a source for Esslinger's inspiration coming from Navajo sand paintings though, can you point me to where you read/heard about it from?

@wendelreed-jd5ir

Жыл бұрын

The other chair look's like it was made by a three year old 😑😑😑😑😑😑😑😑😑😑😑😑😑😑😑😑😑

@H-Adventures380

16 күн бұрын

what is the name of the grey 80's video game console??? at 0:58

I think it was the essence of 'why not add this?' to 80s design that makes it so appealing. Stuff like silver trims, colorful plastics, wood grain, and neat displays/interfaces wasnt necessary at all to make the products work. They thought to add some class, even if it cost a bit extra. Some products, like my old pioneer laserdisc player have a sleek futuristic black and silver design to give it a 'high class' feeling. Even if it looks a bit cheesy, its cool to see that they tried to add some flair to get someone to buy it. These days its minimum viable product with the looks to boot. Minimum viable looks, one could say.

@ExaltedUriel

2 жыл бұрын

Totally agree. Even if the vibrant colors and design sensibilities are kinda garish, and very dated by today's standards I think I prefer the character they have over the modern trend towards minimalism. It's fun and I appreciate attempts at style, embellishments on products are practically becoming a lost art (unless you're like, decking out your gaming PC with RGBs, lol).

@naomistarlight6178

2 жыл бұрын

Yeah and "minimum viable looks" means every product ends up looking the same, every company looks like it's holding back its creativity and individualism as much as the workers in the company are made to.

@koppe90ko

2 жыл бұрын

Exactly. This video slaps. Bauhaus meets Pokémon is probably where we're at .

@caseysmith544

Жыл бұрын

Yes, but do realize the fake wood grain was a 1970's thing, but the modern future we would see more in the mid 1990's (I dub the new millennium trend) to now was the silver on stuff in the modern space age look that a number of computers have used since the 2000's and other tech like the Cell phones having since early 2000's, the way the modern trains from mid 2000's on up look after the optic white Apple and Honda trend, the way the Prius since they came out have had this sort of silver sparkle for most or similar tan/platinum sparkle tones next most common with that modern futuristic shape. Even something as simple as a pen there are some with the modern futuristic designs in promotional giveaway pens even if they used matt colors to them, not sure the brand but looking at a pen from a local bank the more premium pen they have not the cheaper basic plastic tube they give away more often and the white/off white gray has the sparkle to it and below the logo there is a modern swooshing line with the whole pen having a nice gray rubber grip with a slow swoop down to the skinny middle before getting wider again at other end. Yes, the modern Future design with the use of silver or in older stuff grays and the swooping lines are what brought people to design we see now with the black and silver look on almost all tech.

crazy how 80s designs make us feel nostalgia for a time most of us never experienced

@trance9158

2 жыл бұрын

Most of you?? Oh really??

@cabrinius

2 жыл бұрын

@@trance9158 about 50 percent of the internet (I assume) is Gen Zs like me, the other half is Millennials (edit) guys I wrote this comment a year ago, I was either tired and not thinking straight, or I was just younger and dumber

@dirediredude

2 жыл бұрын

@@cabrinius haha you guys really have those hard numbers huh

@leejerrett8268

2 жыл бұрын

@@cabrinius If you look at the actual statistics it is more like 50% under the age of 35 and 18% under the age of 24

@dannybrandon2822

2 жыл бұрын

You have to consider how media works it's way. Series like stranger things for example had a big impact for this in the mainstream, while music genres like vaporwave fe had its first peak around 2010ish.

Grew up with the design of the 80s, hated it, fell in love with minimalism for its clarity and cleanliness, started to hate it, wanna have the excitement, playfulness and soul of the 80s back. I’m so excited to see how digital product design will change over the next 5 years. It feels like we are in the late 70s now. With design systems we start to be able to produce more products faster. But every other product starts to feel the same. The technology (frameworks and cross platform compatibility) adds some constraints on how we can design in the digital domain. Accessibility adds even more constraints. Can’t wait to see where it will lead. Great video! Loved it!

@josephkanowitz6875

2 жыл бұрын

ב''ה, living then would be a mix of 1970s and mid-century pieces with the newer designs, outside of heavily curated/redesigned retail environments. I think the 80s designers generally took that into account and planned for the kitschiness.

I'm an engineer that firmly believes that form follows function, but you need a proper definition of that function. For consumer items, emotional engagement is an important goal that should be accommodated, where possible. I'm very interested to see how machine learning based design can refine that engagement, evoking subtle reactions that are difficult for us to identify.

@user-xg6zz8qs3q

2 жыл бұрын

Just look at the A.I. chair from Kartell.

I still think functionality is king. In the end, it all comes down to bringing value to people's lives. Perhaps the best approach is to make the product as functional as possible and add some artistic details in a way that improves the aesthetics but doesn't impact the functionality.

@NathanNGM

2 жыл бұрын

Amen

@JessicaFEREM

2 жыл бұрын

I agree, but if everything was a black box life gets boring and people crave nice looking devices

@DanielDimov358

2 жыл бұрын

@@JessicaFEREM That's an extreme. Usually, the objects with the most intricate shape are very functional.

@Wittgenstein.

2 жыл бұрын

​@@DanielDimov358​ The more you and your competitors are maximizing design functionality with newest technologies, the more product stands out by artistic details. Look at smartphone market. It's free marketing.

@DanielDimov358

2 жыл бұрын

@@Wittgenstein. That is true. But I think what matters the most is how valuable the product is. Of course, this could be different for everyone and is not something that can be measured. How much the product stands out is just a marketing strategy to get the people's attention. This is a byproduct of our modern-day achievement-focused society. They just want your money. They don't care how this thing would improve your life. I'm not saying this is always the case, nor that aesthetics can't add value. I'm only saying that for me the usefulness of the product is most important. The rest is just art. If you have a knife that cuts well and looks good you will develop a deeper emotional attachment to it.

80s Deign is Idolized today because of Vaporwave and Nostalgia. And the fact that it looks better than the ones today. Clothing today is super bland, and Cars look super bland, so the best way to break the cycle is to dress as Fashionably and out there as you can. I love all those patterns because they look wonderful and out there, I'm glad there's a reason why.

@ianbelanger7459

2 жыл бұрын

As stated, part of the 80's design sense was an interplay between culture, manufacturing and economics. The 80's were not only a response to the earlier cultural turbulence, but also made possible by the economics of the Reagan-Thacher revolution and the newly commercialized industrial technologies. The middle class felt richer as manufacturing moved to low wage countries overseas, while the designer was liberated from form by miniaturized electronics. The blandness of shirt and car design today is partially caused by pressure from consumers for efficiency as the economic systems started in the 1980's fail and collapse. If the 80's design wave was global because of communication and technology, this next one may be very local as economies are regionalized and world trade becomes less necessary.

@meursault7030

2 жыл бұрын

80s design nostalgia isn't around because of vaporwave. Vaporwave exists because of 80s design nostalgia. And I think you're confusing "fashionable" with "stylish". You'd have to dress apart from fashion to be "out there".

@CoconutMigrating

2 жыл бұрын

Cars look super bland? Even Toyota Camry’s have sharp lines these days.

@crazydragy4233

2 жыл бұрын

That's so stupid. "Things were better in the past" is basically what you said lol. Duh, status qou gets boring, but I can't take anyone seriously who acts like a couple decades ago was better and we're at an all time low as if such opinion has anything to do with where we are on the timeline and isn't just pretentiousness.

@moonlitegram

Жыл бұрын

I think its largely due to who is currently making decisions in industry in relation to the decade in question. Often leadership roles are filled by people in their 40s and 50s. So you have a lot of people in positions to make decisions who spent their youth and adolescence in the 80s. And even some people in their 30s who might hold leadership roles already have memories from the 80s. So of course nostalgia for the 80s is going to be high in design and pop culture. Many of the people designing things or making media spent some or most of their youth during the decade. And we've seen this with the previous decades before. There was quite a bit of 70s nostalgia throughout the early 2000s, 60s nostalgia in the 90s, 50s nostalgia in the late 70s and 80s, etc. I think most people feel at least some degree of nostalgia for their youth as they get older and hit middle age. And since they're often the ones making the decisions in industry and media, that nostalgia gets passed on to the current times culture. I've already seen some shows and movies referencing 90s culture and I suspect that will only be more frequent as we move further along into the 20s (boy it feels really weird for me to say "the 20s" and not think about the 1920s)

I'm surprised how many times this video talks about individual designers, while also explaining that the designs were much more group based and how designers distanced themselves from being leaders or lead designers instead asking us to focus on the group.

@Design.Theory

2 жыл бұрын

fair point

This video is making me really miss the era of the flip, slider, and swivel cell phones. There was a satisfaction in the interaction of opening those phones that I haven't felt since buying my first "candy bar" phone. (That satisfaction is the same as what I feel when turning a key to start my car.)

Had the chance to be on a zoom call at my university with Patrick Lequement, the designer behind the twingo. Prior to this interaction, I had no idea that design as we know it was so different. Having a designer who worked in that Era (1950's to 80's) was really informative and interesting

@julesmoizan8893

Жыл бұрын

@@srubberalittle I'm not praising his designs, I said it was informative to have a conversation with him since he worked during that Era

I think people mistake "Form follows function" as if that is the only thing taken into consideration. It's rather "form follows function first" so you don't end up with a chair that just a nice looking scoliosis machine or a gaming console that doesn't fit next to the tv (i get that some consoles do have non-square designs so you don't use them as a table or block the airflow tho). My point is those Yeezys are ugly AF, like alien crocs with an alergic reaction.

Had to shout out Matt Bird. He was my favorite professor while I was at RISD. He made some of the most mundane concepts so insanely enjoyable and I miss him dearly!

As a non-designer, the context for the exuberance and success of 80's design was fascinating. When looking at the potential for future design trends, there might be fertile ground in the unexplored vector of economics. A large part of how a design philosophy spreads is the ability of the average person to intact with it or own it. The years from 1890 to 1950 produced all kinds of design movements that never really had a chance because of wars and The Depression. The 80's were not just a period post social upheaval and technology, but also a huge shift economically from the wartime policies of FDR to the new policies of the Reagan-Thatcher revolution. This was an era of inexpensive internationally made goods supported by what appeared to be good wages in the US and Europe (history would show that from 1980 to 2018 pay in real terms only increased by 15%). With globalization receding into regional economies and the harsh reality of the current system sinking in, the next design trends may be more local responding to the new cultural and economic realities.

@Design.Theory

2 жыл бұрын

Yes absolutely, and the technology helped to enable that shift (although it wasn't the only factor). This didn't make the final cut, but Raffi was saying that overseas manufacturing really accelerated in the 1980s. He also mentioned that economic factors definitely played into. He specifically mentioned that the crazy colors and fun forms kinda came to a screerching halt shortly after Black Monday in late 1987. He was saying real "80s aesthetic" that we think of was realistically only mainstream from 1982 to 1988. It faded out after that.

these videos are truly some of my favourite things

You know, I love videos like these. Where the content creator goes to stupid lengths to make a high-quality, educative (and informed), great video. Thank you for putting this out into the world!! And for interviewing folks who have lived experience in the era!

Memphis only ever really appealed when photographed isolated on a white background.

Well done John - Great job encapsulating an entire decade of transformation and energy both in the movement and professional practice of 1980s design. The video really shows that it's not just a nostalgic trip back to a different time, rather it's a provocative comparative study on what's happening today in the same contexts as new technology emerges in the wake of radical world changes. Design should challenge how we think, how we advance technology, and how we emerge through tomorrow.

Just discovered your channel, as for the ex-design grad/ ID-er turned brand marketer your content remind me why I fell in love with it and spent 5 good years in the design school in the first place. It also remind me that the magnitude of design thinking extend beyond the tangible thing that we touch but also touch the culture as well. Keep up the good work!

still remember playing with my dad's floppys also his first pendrive and having a proud face about the *whole* 2 gb storage

11:33 "But you have to remember what other computers before it looked like." _shows a computer that was released after the Macintosh was released_ Also, for some reason, people keep presenting the Macintosh as a symbol of the 80's or some genius design. The original Macintosh is instead an example of when to not put form over function, since it was marred by performance issues and instability competing 16-bit machines didn't experience. The design didn't even include a cooling fan; thanks for all the fried components, Jobs. The design also embodies another staple of Apple's design that persists to the modern times: take away features and raise the price. The Apple IIGS released later had much better specs, most notably full color and wavetable audio (compared to the Macintosh 128k/512k's monochrome screen and beeper), and it was expandable and user friendly, unlike the Macintosh. Additionally, the Macintosh was more expensive than the IIGS and its competitors; the Commodore Amiga, the Atari ST, and the IBM PC and its clones. Despite this, Apple continued to develop the Macintosh and deserted the IIGS.

@stillbuyvhs

2 жыл бұрын

The Atari ST looks better than the Mac too.

You just fueled my excitement right when I was about to lose it forever.

I had the pleasure of meeting Peter Shire in 95 or 96, he came and visited the ceramics program I was the TA for at the time, for California Summer School for the Arts. He sat and spoke with teens for over an hour, very sweet and humble. I have a lot of nostalgia for Memphis, I was definitely an MTV era kid. Did you ever get a chance to make a video about 90s design? I think that would also be interesting

I worked with Peter Shire through the pandemic. Wonderful artist.

Boy I tell you, this made me go through my junk drawer and find my old floppy drive disc set. Seeing how all the old adhesive so worn out on the all the old labels really was a trip back in time for me. I remember paying $0.50 for those things at the high school library.

@Design.Theory

2 жыл бұрын

It's truly a blast from the past, isn't it? It was a lot of fun making this video.

Hi, I’d like to see some more design history videos from your channel - or comparing industrial design in different countries, like Japan. Thanks!

@Design.Theory

2 жыл бұрын

Noted! Yeah I actually really wanted to mention Japan in this video because they were so important to the 80s design movements. But there just wasn't enough time and the video was already getting too long

great video! I like your editing and the interviews were really good. btw i think you should get a fill light or a reflector for your talking head shots so the contrast isn’t as stark

Another amazing video, my favorite video by far! love seeing a combination of trends, key opinion leaders, and design analysis.

loved the little glimpse of the progress of this art form. brilliantly presented.

this has been one of my favorite videos! It makes me excited for the future and being part of it

@Design.Theory

2 жыл бұрын

So happy that you got that kind of value from the video. I appreciate you checking it out!

Thank you for bringing a light to this decade in design. So many previous paradigms in culture, design, technology, life, music, were broken in the 80's directly influencing just about everything that is around us today. There is book called High-Tech by Joan Kron and Suzane Slesin. The aesthetics shown there are now ubiquitous everywhere.

New subscriber !! Love this content soooo much and also jow totally obsessed with Memphis design styles, i ve always just called this stuff 80s tech haha and now I want that chair! Thank you for this knowledge bomb 💣 💕

This video made me question: What even is a 'bad design'? As long as a 'product' serves my needs, and does the function that it says it will do on the box, it's fine whatever it looks like for me, as long as it looks like (and there's evidence that) the designer has put care, effort, and passion into that design. It doesn't have to look 'modern', minimal, clean, sleek, etc. like every new product nowadays, or the opposite of that, entertaining, out of the ordinary, etc. I don't think anything is 'required' to look like anything, or be a certain shape, for it to be a 'good design'. So, while I'm not exactly super attracted to those very colorful 1980's furniture, they look comfortable. I guess for some products, there's merits for it to blend in with other things in your environment, or not look too 'busy' with the parts that are visible to the eye. You reviewed the iMac 2021 design for example, for an all-in-one computer like that to have a 'succesful' design, the only thing that should attract people's eye in its front side should be the screen, otherwise any other design detail at the front would cause people to not be able to focus on the user interface and not be able to be productive with the computer. But that doesn't mean Apple shouldn't go crazy with the back design (and I'm not just talking about a slightly more vibrant color than on the front, I'm talking way crazier than that). That said though, I don't think the imac is a bad design, I'm just pointing out the fact that the iMac is very minimalistic because some people think it looks too boring and non-innovative/iterative. As I said, I do not care (care not as in not caring, but as in "I *don't mind* if it's too minimalistic OR too overwhelming with emotions), I just care about a good computer. So anyway, these are what crossed my mind after watching this video, and I wanted to share it.

@quintessenceSL

Жыл бұрын

I'm reminded of (GE?) designing a thermostat (the round spinning dial thingy), so they took hand measurements and made the size the average of the hands so it would be comfortable to the most people, integrated the change temperature into the housing, two analog displays, etc. In a word, ergonomic. Intuitive. Very clean design. I believe most of those lessons are lost.

Hey dude! Cool video! Thx for making it. Youre on something here. Keep up the good work.

@Design.Theory

2 жыл бұрын

Glad you liked it! Thanks for the nice comment :)

I still have that AT&T digital answering machine, It was awesome and I loved it.

I think Mr. Esslinger must have been referring to later computers when he talked about the sand painting inspiration, as the original Macintosh was designed before his time with Apple, primarily by Terry Oyama and Jerry Manock with guidance from Jobs. One source of inspiration that is definitely known for that Mac was a Cuisinart food processor, likely the model designed by Marc Harrison who was a pioneer of accessible design. Jobs was known to haunt department stores for inspiration, and it would be quite something if this early example of accessibility ended up inspiring the friendly ol' Mac.

Just collecting all of that footage must be a heck of work, thanks again!

All your videos are amazing!

Memphis Milano Group furniture is based on Bauhaus art, which was inspired by a mix of Cubism, Orphism, De Stijl, influence from architecture in Tiruvannamalai India, & 1920s painter Wassily Kandinsky. The entire first half of the 80s was still very much stuck in the 70s, but more pastel, floral print, modest, & very "grandma's house" with a very heavy emphasis mid 1950s-mid 60s design influence in architecture, music covers & jackets. The bold colors & abstract avant garde shapes were mid 80s to mid 90s.

Another excellent video 🙌 your insight is unreal

@Design.Theory

2 жыл бұрын

Glad you enjoyed it Isaac :O :D

This was such a good video, i like how you changed the format, very nice.

The 80s was the rise of hubris so powerful that people tried to see how bad they could make their design and still get people to buy it. "Watch this," the 80s laughed, "I can make these idiots buy anything."

@Design.Theory

2 жыл бұрын

lol you're not far off actually

What's funny is these were THE agencies to apply to when I was in school. Give it 5 years and we'll be well into another burst of creativity.

Funny that kids will think you 3d printed a save icon when you show them a floppy disk

Awesome audio visual essay dude!

12:01 LOVE the clay model work for the Opel Manta GT. A great image.

Love the interviews !

Nicely done. As a industrial designer during late 70s to the present, I felt that the Memphis Movement was an experiment that eventually was able to be trickled down to everyday concepts and products. We still see today many products, graphics and images based on that movement, not overt but more subtle. I loved it at the time and still do. The design world is again is coming to another milestone with future technologies with it's possible advantages and what does that mean to designing a product, environment and images. Hoping I can be there to see the changes. Thanks for the video.

@Design.Theory

2 жыл бұрын

Hey Roland, thank you very much for the thoughtful comment. It certainly seemed like an interesting and tense time, not too different from today (although totally different in many ways, to be fair)

Oh it is good to have this kind of channel. Thank you.

great video! The way you draw similarities between the 80s and today makes me think that our Memphis movement is meme design: cybertruck, yeezy, ps5, etc.

@Design.Theory

2 жыл бұрын

Love that! Here's a little tidbit that didn't make the final cut of the vid from Mara. She was telling me that the Memphis Designers were primed for media consumption by hiring a publicist (this was exceedingly rare to do unless you were already famous), and they also made the most of other innovations around color print. industrial design magazine was black and white on the inside (color covers) until the early 1980s.

I want this style of design to return. It's one of my life goals as an engineering student.

@evillittlemcnuggets

Жыл бұрын

it’s such a fun style! i love it

Oh hi! I'm quite new to the channel but I've been really enjoying the channel

yea, if you look at it the 1980s brought about some great trends in car design too. the fiat panda was an exemplary example of good packaging and functionality with a quirky look, and i think the 1980s was also the time when the MPV, the SUV, were sorta born and became popular. :)

its also interesting to see how music genres like vaporwave have also recently exploded in popularity

I guess it does sound more like a repeating cycle at this point where people would make basic, utilitarian designs -> get sick of the standard, let's make something new -> makes wacky designs -> "ok this is too much, let's go back to minimalistic" and so on. Almost like politics at this rate, too. One generation got sick of what was popular among their parents, so they tried to be different as a counter-culture.

It's funny you mention the floppy disk as a save icon. In the user interface design class I took, the professor asked if anyone had even seen a real floppy disk, and I was one of maybe 5 in the class who did, and that's because I remember those Magic Schoolbus games that came in cereal boxes that were using those instead of CDs. I've noticed some programs switching to a down arrow like the download icon, that will change colour based on if you saved it or not. I don't remember the name, but one of the Ubuntu icon packs has the LibreOffice save icon be an orange arrow, and then it turns blue when you save. I liked it, as with computer design, knowing what something is and real-world parallels are very important. It can be seen as restrictive, but like you mentioned with the game systems, there's a lot people can do to both be intuitive (to know what something is and how to use it) while also being creative and adding something unique and fun into it. I found Nintendo did that well with the DS systems, but very poorly with the Wii U, where a lot of people didn't know how to use the Wii U, and if it was just a Wii add on, or what games needed what controllers. Where the DS systems, we already knew what flip phones were, and how most game controllers looked, so putting those together with some fun shapes and colours was a good way to make something simple, yet versatile, fun and welcoming.

Great video, very informative

@Design.Theory

2 жыл бұрын

Glad you think so! I appreciate you checking it out

I like that you also see 1980s coming back in some new form. There has to be some positive energy to use.

I was born in 91 so even though the style was changing i still saw a lot of examples of this style. It creeped me out back then and it still does. XD

Hey dude, properly fascinating video. And thanks for the credit and the link to my AI Art stuff, I wondered where all the visitors were coming from ;)

Really interesting video. I'll have to watch more! That said, I seem to recall both the new Xbox and Playstation have cooling as a major demand of their designs. I think digital foundry has gone in depth with them, and it's really neat.

Great! I'm way excited about design!

Well done. Also mentioning CAD based manufacturing. I had in mind that 3D printing really started around 2004/2005 when it became open source (hard- and software, FDM). Laser 3D, that must have been around 2012 when patents expired. well, there were companies like EOS and some in the US before.

So I’ve been a fan of this channel and Atomic Heart (the video game) and I have always wondered what have been the direct inspirations for such outlandish designs in the game and I think it is Luigi Colani. Thank you for mentioning him and helping me explore his designs better

I cant help but comment about you not blinking for ~16 seconds haha great video

Memphis style design in architecture was a fail for me. They struck me as garish and ugly, poorly executed and would of course age bad in European weather conditions. I think the ideas work better for whimsical consumers objects.

@Design.Theory

2 жыл бұрын

Yeah I'm not in love with the Memphis aesthetic, although I think that was the point. I do appreciate what it represents.

@travkenn1019

2 жыл бұрын

I think it was more about the message behind the design rather than look of the objects. The initial visual impact was simply a starting point. Also, it’s easy to look back and judge from a time now where literally nothing is new. This was a shakeup and it didn’t matter exactly what it looked like…the shakeup was the point.

@totallynotsummermorrison33

2 жыл бұрын

I'm all for expressing yourself, but these objects just look like a bunch of ugly shapes and colors smashed together lazily in attempt to have meaning. You can be meaningful and expressive without the things you're making look like shit. I have a bit more outlandish taste, and I don't want everything to be super reformed, but that chair for example was just ugly and uncomfortable looking. How could you make a home with furniture like that? In an attempt to stop being pretentious they ended up becoming more pretentious than they started.

@travkenn1019

2 жыл бұрын

The design choices are an expression of an burgeoning philosophical point of view and unless you understand this, its difficult to see it as anything other than a funky chair. It’s also easy to look back 40 years later and judge something as ugly or pretentious, but at the time it was revolutionary which is why derivative aesthetics infiltrated every corner of pop culture thereafter. It wasn’t necessarily about how any one design looked, it was a radical visual response to an austere modern philosophical viewpoint that had completely dominated the landscape for the previous handful of decades.

@nougatbitz

Жыл бұрын

@@travkenn1019 As a kid I liked old buildings, things that looked medieval. There was more story to imagine with those buildings. They had a feel to them. My dislike for modernism or this Memphis derivation started back then while playing in modernist concrete play grounds amongst repetitive cuboid buildings. It’s architects and their pretentious ideas that don’t work out in application. I’m with Christopher Alexander on this. Instead for trying to be clever with styling, architecture should strive to create wholesome and live able places that embrace the humans living in those places instead of being self indulged with visionary concepts.

I might add that in the 80s we dreamed of electric cars, powerful portable computers and robots. We also thought we'd be to mars by now... and robot butlers are sadly not here... yet!

Form follows function is far older than apple. It goes back to the 30's functionalism in at least Scandinavian design. Sigvaard Bernadotte comes to mind when talking of functionalism. Same goes years later with the designs of Torun. (My background has to do with studying Scandinavian design for work.) The 80's were interesting, with it's more brutalist interpretations, everything was very harsh and geometric.

@Design.Theory

2 жыл бұрын

I'm not sure if I said that it was an Apple thing. Louis Sullivan was the first person to write about it in the late 1800s I think? And I'm sure similar ideas were communicated even before that.

That end ‘70s chair design looks so fire, looks like a modern chair to me.

Great video. I love the original Macintosh design!

i remember the 80s much more for fistfights in new jersey than for the snazzy designs

Having lived through both I can’t imagine two decades more different than the ‘80s and the 2020s. The ‘80s were the last time mainstream society celebrated the new and avant garde. It was an extremely fun, experimental and confident decade, full of both nuclear apprehension and futuristic hope. Every design asked why. Why does a window have to look like that? I literally remember people asking that question verbatim and it was years before I could buy a lamp that looked like a lamp. I(f you ever saw Conran’s, you’d understand.) The exchange of ideas couldn’t be stopped. There was no internet but there were ‘zines and alternative newsletters and coffee shops and bookstores and pop up nightclubs where you’d encounter the strangest assortment of people and ideas. Here I sit in the year of safetyism, cancellation and conformity, mass corporate and government censorship, looming tyranny and mob enforcers, and design that’s reduced to a Cuisinart of decades, with the same crap whirled around again and again until it becomes bland slop, watching the collapse of the empire of lies, looking at my Alessi coffee pot and having no idea how we got here from there.

I've got a love-hate relationship with Memphis design. I love the colour, as it reminds me of the prevalence of colour in medieval and Renaissance architecture (think stuccos, tapestries, marble, and paintings); however, I despise the child-like impractical design of Memphis design. The shapes are too simple, yet almost overwhelming; like a visual tinnitus. By contrast, classical design is complex for individual items, yet simple in its sum. Every item is an unassuming treasure.

To many the Memphis movement was also know as 80's Deco, impart because many of the Memphis Movement items had lines very close or indentcal to that of Art Deco/Decorative Arts. Also in the late 70's a Art Deco revival was being done in Architecture, which lasted into the 90's - but is better known as 80's Deco. in fact when you do an image search for 80's Deco it will reveal a lot of interesting images from the 1980's. With 80's Deco/Memphis furnishing etc. it was fun in style and also a fun mix of bright neon colors. I have seen a lot more interesting elements from the 80's being used in design today; with in sneaker design I have seen new shoes that looked like they browed from the mid to late 80s. I have also noticed some Architects are recreating 80's Deco homes; though some Interior Designers don't fully know how to grasp designing kitchens and bathrooms that look like they belong in the home. The 80's was definitely a fun and exploration period for design.

this channel is gold

thanks for making me feel old with the floppy disk thing... still have a PC case with a slot for a floppy disk drive... i use the slot for extra USB ports though. would be cool if i could find a sata floppy drive though but it may break my drive lettering a little since i lettered one of my HDDs A:\

Lol that sponsor transition had me thinking you had ads on your vid…. On another note, I’m not sure I see how the intersection between design and AI catalyzes the iterative design process… I’m a CS major and I have studied ML and AI as well as courses in design, architecture, and the arts. With my background I have partaken in honors courses and seminars about the cross roads of design and technology. However, these discussions were mostly about form and function not the process of creation/design itself. For instance, parent company Alphabet and it’s initiative to transform the various landscapes of Toronto into those which may be considered “smart” - technology, data aggregation, automation, and functionality all intersecting; and more. Anyway, I’d love to know what you see for the future you mentioned. A future where AI and the iterative design process are married. Great video all around. Thanks

@Design.Theory

2 жыл бұрын

AI is going to change design completely. It's going to be like what digital photography did to film, imo.

Well done.

If Ai really does start influencing designers the position will end up being someone who just feeds parameters into a black box and sifts through the output until it looks good.

@maxtroy

2 жыл бұрын

Funny you say that. I watched a video of dalle 2 yesterday with my gf. We spoke about how it will dominate, but that it won’t create anything truly new. Reason being, artists are embodied mortal beings existing in a cultural environment, who live, struggle, love, hate, and die. The AI designers while incredibly, can’t create anything truly new, in the sense that a human artist alive in a specific time and place can.

@Mithraxium

2 жыл бұрын

@@maxtroy it's much simpler. Neural networks are fed data, and they can only puke out data similar to what they have been fed.

@Design.Theory

2 жыл бұрын

I disagree Max/Mithrax. But you'll have to wait for the AI video to come out to find out why (sorry to be such a tease, but honestly it would take way too long to type out)

@maxtroy

2 жыл бұрын

@@Mithraxium exactly, but most people and business won’t see that. They’ll think it is doing what the artist is instantly and with no cost. Artists will go out of work, and we will all be impoverished.

@JamesDowningFPV

2 жыл бұрын

Really good book worth reading on this subject is The Creativity Code. Really good. Just like computers are a "bicycle for the mind", I think first generation "AI" (neural networks) will be similar.

Great video, but your info about the original Apple Macintosh design is wrong. While it’s true that Hartmut Esslinger and frog-design developed designs for subsequent Apple Macintosh computers, the original Macintosh (with the chamfered edges) was designed in-house by Jerry Manock who also designed the Apple II and Apple III computers.

@Design.Theory

2 жыл бұрын

Yes I know sorry if I misled you with the b roll I used

I tried to google "why do only some things look dated?" and this is as close as I got.

Form follows function goes back to the Arts&Crafts movement in the UK (1880 - 1920), the "Werkbund" in Germany and the godfather of good design in Scandinavia, Kaare Klint ("Dansk Møbelkunst"). The video is a nice try to break this down into a kind of binary code ("Form follows Function" vs. "Form follows Emotion"), even though it is much more complex, especially when looking at the whos, wheres and whys. When one wants to act responsible (as a consumer or as a designer), the design ethos of Dieter Rams should serve as a useful fist guide line - at least. On the other hand in a purely functional world mankind would be the (!!!) disruptive factor (i.e. error). That is where the more artistic approaches (from Surrealism via Radical Design to Memphis) take their relevance from. Maybe they are what art can do to any surrounding, or what kids add to the space they stay with. Sadly enough design lost track somehow in the 90s. For me (educated in product design in the 70s, retired since 2017) it turned into a kind of "me too" (products, that look like lookalikes) consumerism that one can hardly escape if one is not wealthy enough to go for the best possible. Maybe we are losing our connection to the past (whether relating to the history of FfF or that of FfE).

There is a band similar to The Smiths called Bauhaus, and I'm just imaging a Bauhaus cover band performing songs by The Wiggles, whenever he said Bauhaus meets Fisher Price. But minus the sharp corners, the Memphis style looks kind neat! And that answering machine looks like a Wii/SNES hybrid!

Hey I’m a 15yr old extremely interested in design specifically clothing but other things too I’ve fully drawn out shoes shirts shorts jackets pants sunglasses and was wondering what steps are necessary to actually see them created

I wish this 80s resurgence we're having came with more good and not just all the bad stuff.

ah you got me. This channel is really good.

@Design.Theory

2 жыл бұрын

Glad you enjoy it! Thanks for checking it out

yay, Memphis, TN was mentioned

Memphis Group is my favorite style that I love to hate and hate to love. Postmodernism on steroids and immediately dates something to the late 80s - early 90s. If I had lottery jackpot money, I would have a guest bedroom designed in Memphis Group just to make my guests go "um... what?!"

Loopop uses the music at 3:50 for his Moog one demo. Fun fact 😄

Interesting video lad

@Design.Theory

2 жыл бұрын

thanks. I am but a wee lad.

Hey, before making any requests I want to say that I love your videos. However, I would love for you to make a video about Beats headphones, as I find their design very appealing.

@Design.Theory

2 жыл бұрын

Noted. I might do a video on beats if I do a video about the 2000s/2010s design.

@shadowrealm2923

2 жыл бұрын

@@Design.Theory Thank you. I’m looking forward to that.

@macmac436

2 жыл бұрын

@@Design.Theory Yes please! Not sure what your main demographics are for viewers, but I think a lot of Mellenials would appreciate that one.

interesting, I thought that "memphis" was probably another nod to the team-aspect of the work, in that the ancient city was at the confluence of several waterways starting what was the nile delta

god honestly idg why so many people took the piss irt memphis design because every piece i see from this movement is so colorful and bold and gorgeous and i want my house to look like this Now

I had figured 1 of the big reasons for these zany things was with 3d computer modeling,you can make these shapes

Idc what you say but I dig the 80s design, it's def a vibe

@13:26 Ya kno... I wonder if there'll ever be a change to that with Generations of the past 10y+ being unaware of its roots - Not that there is any _necessity_ to change it though... 🤔 I think the only - not quite - _Successor_ to the Floppy Disk Icon would be the Cloud Icon as it kinda serves the same purpose _but_ in a different way.

@Design.Theory

2 жыл бұрын

Every icon should just be a bunch of lightning bolts to communicate the transmission of information through the air ;) (kidding. mostly)

@myrealusername2193

2 жыл бұрын

@@Design.Theory everything should just be binary. Icon? Binary. Text? Binary

17:48 okay Luigi so, we aren't seriously making this thing, are we? ::whispers:: Guys are we making this?

Holy fuck that posing bit KILLED ME

Hooray!!!! Bring back spandex and great rock n roll!!

Though I recognize the importance of this movement bringing to mainstream some thoughts and mindset, I'm sorry, but none of this was new. Paradoxically, decorative arts had been doing this - at least - since the mid/late 1960's, and plastic arts as well. Car industry was also mentioned in there. Curiously, even though it was very common to associate car's design autorship to singularly Giorgetto Giugiaro, Giovanni Michelotti, Patrick Le Quèment, Walter de Silva, Bruno Sacco, etc., we all know that none of these guys design the cars them selves and, regularly, the final product would end up being the mix of different ideas from different designers of that team. Plus, we have plenty of examples of form following emotion. One of the best examples for me it'll always be the Citroën DS.

@Design.Theory

2 жыл бұрын

I never said any of this was new, only that it was far more concentrated in the 80s

When are we going to start designing for end-of-life and recycling? How might that change how we conceptualise products for the 2020s?