Why Clients Don't Care How Well You Fade | Building Clientele

Тәжірибелік нұсқаулар және стиль

I hope you guys learned a bit of something is this new video about why clients dont care how well you fade. Barbering is alot more than just a nice clean fade. It's a whole lote more than that, and in this video I explain just that.
Mr.FreshCut Crew:
Me - @TheBarbersTable
Kevin - @k.styles10
Ivan - @irockcutz
Cris - @_cris.style
Tj - @Mr.Freshcut
Business Inquiries:
thebarberstable@gmail.com

Пікірлер: 258

  • @KevvThaw
    @KevvThaw5 жыл бұрын

    What up notification squad!!! Dope you guys keep coming back at every drop man! Forgot to post the intro 🙃. "The Barber's Journey Ep. 31 Feb. 13,2019"

  • @RMusicent

    @RMusicent

    4 жыл бұрын

    The Barber's Table I love your videos! As a new barber,you and so many others inspire me to keep reaching keep going and growing 🙏🏼👊🏼 Thank You

  • @EliNeuaone
    @EliNeuaone5 жыл бұрын

    Honestly, I believe this is one of your best videos yet. You really touched on the important things that a lot of people and even barbers don’t care or even think of doing.

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Much appreciated bro 🙏🏾. I regularly see the focus of content on technical skill, yet not too many "tutorials" on improving the mind of a barber. This is one of my favorite videos so far.

  • @agustinllarena9152

    @agustinllarena9152

    5 жыл бұрын

    Man I love your videos and your way of thinking as a barber. Your right on the money man . Thanks for taking the time to enlighten us barbers. Hope you continue giving us such great advice. I’ve been barbering for 39 years and you’re taught me things I’ve never were taught in barbering school . Keep up your good work man. My respect to you. 👍🏻👍🏻👍🏻👏👏👏👏👏

  • @khalid4738
    @khalid47385 жыл бұрын

    This definitely needs to be said a lot more Kev, people have it twisted. personality and interacting with the customer is way more important than trying to achieve the cleanest fade ever. I’ve been learning this side of customer service myself.

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Yea money has people confused. They focused on the money and forget the person who gives it to them. The service is all that matters.

  • @shawspeaks8252
    @shawspeaks82524 жыл бұрын

    The advice you are giving about how you treat your clients... It shows in your video work. You treat your subscribers just like you treat your clients. Great job

  • @PizzaSl0nger91
    @PizzaSl0nger915 жыл бұрын

    I really loved the style of this video. You had you and your friend going ham and then going back to the discussion. Narrative braiding was a great way to explain it. You strive to stay evolving and i dig it, man. Keep it up!

  • @mattyblends211
    @mattyblends2115 жыл бұрын

    Im tryna hear that story about the bad review 😂

  • @oboikong3253
    @oboikong32532 жыл бұрын

    You know your stuff to the T! I’ve been watching a bunch of your videos. Def My favorite barber channel

  • @RipMa
    @RipMa4 жыл бұрын

    ATTITUDE is the most important trait for all services. Right on brother!

  • @ejaylongoria3000
    @ejaylongoria30004 жыл бұрын

    Bro! Absolutely love this video! Everything about it, loved when you went into the part where you explained how when you learn how to cut you learn all the technicalities then you just go straight back to the cutting like second nature💯

  • @charlessmith5870
    @charlessmith58704 жыл бұрын

    Brother....You really hit the nail on the head with your philosophy about barbers. Most barbers are cluless on customer service, evolution in skills, communication and overall kindness. I wish I had a barber likr you in my nic of the woods. Im done with barbers. I'm about to learn to cut my own hair.

  • @fadeaway5859
    @fadeaway58594 жыл бұрын

    This is so true im a big believer of the very thing you spoke about. Building a relationship and creating clients into friends

  • @nickvargas4999
    @nickvargas49992 жыл бұрын

    This is the video I been looking for, been watching you since I first started cutting hair, now I’m at a shop figuring out ways to better my craft.

  • @pushingas
    @pushingas5 жыл бұрын

    First time watching your videos and as a young barber.. this is the best barbering video I've ever watched. Preach brotha

  • @TrippyManeMingo
    @TrippyManeMingo5 жыл бұрын

    Bro I just graduated from Texas Barber College. You have been inspiring & educating me through the whole process. I'm in a shop now Life Changing Cuts in Houston Texas. I'm definitely talking this advice to heart. Thank you

  • @s0n1c0r3
    @s0n1c0r34 жыл бұрын

    this was a really good video, its exactly how i feel that I have built my clientelle in just the 2 yrs ive been cutting hair. as a female barber i figured itd be harder to build but being this way like you explained has really made my clientelle stay loyal and continue to grow

  • @trust_theprocesscutsfishin3633
    @trust_theprocesscutsfishin36334 жыл бұрын

    Keep up the good work bro, I've been watching your KZread for a while now and you've help me grow as a beginner barber, I've been cutting since high school but just now taking it serous. Lets keep grinding

  • @heavychevy383
    @heavychevy3833 жыл бұрын

    30 yrs under my belt as a barber, & i can tell u, u sir are a Very WISE man! great video, thanx & god bless dude

  • @ignite134
    @ignite1344 жыл бұрын

    I was smacked right to my face with the words of wisdom. I'm still at school, but after watching this video I understand the tendency of clients coming back to me even though last haircut wasn't my best work but I got somewhat connection with them. Thanks vor the vid.

  • @dariusd3184
    @dariusd31844 жыл бұрын

    Glad to hear another brother went to cosmetology school! It takes the crown over regular barber school

  • @thefemininealchemist

    @thefemininealchemist

    4 жыл бұрын

    👏👏👏 FULL SCOPE!

  • @thepilgrimbarber2501
    @thepilgrimbarber25013 жыл бұрын

    Massive help! Great content covered and still relevant 2 years later

  • @DanniMelts
    @DanniMelts5 жыл бұрын

    This is one of your best videos to date!!! ❤️❤️❤️ good job babe

  • @reggielong3273
    @reggielong32732 жыл бұрын

    Great great video! My wife and I own a beauty and barber shop. I naturally do these things your talking about with clients and they love it they love the experience. The other ladies in there don't understand why they tip so well and love coming back to me, I guess I didn't either. My wife said they love talking to you so yes this makes sense to hear you say this. It's the experience it's the conversation and the attention I give them. They eat it up. When the other stylists in the salon see them as a number, their just trying to get done and on to the next one.

  • @mambaforever24.
    @mambaforever24.4 жыл бұрын

    This video is straight truth. I’ve had multiple customers that left great barbers that didn’t give AF about experience

  • @noahbinner4304
    @noahbinner43045 жыл бұрын

    Man you are so talented with your edits. The time you take to capture every shot and angles is amazing. Keep it up bro your gonna get big 🙌🏻

  • @CJ-fades
    @CJ-fades5 жыл бұрын

    “Best video to date” true statement 🔥🙌

  • @WayaSayTrey
    @WayaSayTrey4 жыл бұрын

    Bro you speak straight knowledge! you inspire me to cut & make me believe in myself! keep up with the great content

  • @robertvaughn7358
    @robertvaughn73585 жыл бұрын

    Great video, your so right I've been to a lot of barbers over the years and most of them just focus on the cut not the customer and that actually can make the difference I wish you were here in Columbus.

  • @Edabeast18
    @Edabeast185 жыл бұрын

    Always got quality content bro. Stay consistent w uploads and you'll grow FAST.

  • @koolman448
    @koolman4485 жыл бұрын

    Aye man this video really opened up on how I see things now especially as a barber, I didn’t get my license yet but I claim myself as a barber cause that’s my passion. This video is great

  • @jrblendzzz1978
    @jrblendzzz19785 жыл бұрын

    i hella needed to hear this ! thank you for helping me improve myself as a person and barber as well

  • @5starG.E.N.T.S
    @5starG.E.N.T.S5 жыл бұрын

    🤯...I’m just gonna pause for a moment....................BRO!!!! The info on this joint right here! This is exactly why I chose to go hard. It’s about how you make someone feel! Two things I live by, it’s about having great rapport and being able to have a positive influence. People literally, want to know THEY MATTER! Yeah man shout out to you for speaking on it!👏🏾👏🏾👏🏾👏🏾👏🏾

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Bro you get it all the way. It's about the client, and the feeling. They don't care about the technical stuff. Build that relationship man. And word appreciate you for watching man!

  • @barberuvdayear
    @barberuvdayear5 жыл бұрын

    Bro... So much was incorporated into this one video that was so important like you don't even understand💯💈

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Mannn, appreciate you bro. Been working on trying be more diverse on this channel

  • @Sir-zl2nq
    @Sir-zl2nq7 ай бұрын

    great advice - gunna watch this all time

  • @qcdachamp5453
    @qcdachamp54535 жыл бұрын

    i could sit and watch all ur vids for hours, pure gold man

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    quentin aye appreciate that my man 🙏🏾

  • @CruiserzProductions
    @CruiserzProductions5 жыл бұрын

    Real talk, clients don't know the difference. No matter how you fade, they will always get out of the chair and thank you for the haircut. If it looks good, then the Jobs a gooden!!

  • @nesjc4576
    @nesjc45765 жыл бұрын

    Damn, I never really sat back and thought about if a client can really tell what a great fade really is. I stay coming across people in the streets or bar or club with a fade that isn’t clean. It’s either patchy or you see some lines that weren’t blended as well, slightly uneven lineup. What you say is true now that I think about it. Dope vid. Subbed

  • @manderson77721ma
    @manderson77721ma5 жыл бұрын

    🔥🔥🔥🔥🔥🔥🔥got dis on repeat refocus every morning‼️‼️‼️

  • @jamesalexander613
    @jamesalexander6135 жыл бұрын

    Loved the video g. Good stuff very encouraging advice too man.

  • @dannysanchez4374
    @dannysanchez43742 жыл бұрын

    I know these are old vids but I’m glad I ran across it brother I’m hoping to get into barber school real soon jusy trying to lay the ground work

  • @miguelgomez7576
    @miguelgomez75765 жыл бұрын

    I needed this. Great video and valuable content. Thank you.

  • @cassandraarenas7874
    @cassandraarenas78745 жыл бұрын

    Love your look to your shop. This video was great thank you.

  • @CookieBagTv
    @CookieBagTv5 жыл бұрын

    I just wanna mention that you take the time to make these videos look “quality” stepping out in cold weather to record the outside of the shop...passionate barber

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Haha, gotta get the detailed shots. Dope you noticed that. I don't get much comments soon people who notice those things. lol

  • @leann993
    @leann9934 жыл бұрын

    👍🏼 Thumbs up for video and wanting to hear the story. I’m definitely taking notes coming out of cosmo school and straight into sports clips has been a challenge. This definitely helped on what I need to focus on as far as my client I feel I’ve been skipping that part since I’m so nervous on my technical skills which I know will come in time! 🙌🏼🙏🏼✍🏼

  • @mrjuice1669
    @mrjuice16693 жыл бұрын

    I've been on the business end of the beauty industry most of my adult life. Now I'm considering starting barbering at 35 years old. Thanks for the videos.

  • @vincutz4187
    @vincutz41875 жыл бұрын

    Dropping some knowledge! Thanks for the videos man, they’re very helpful and informative.

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Thanks for watching man! appreciate the love, glad I could help you out a bit!

  • @wandawilkins236
    @wandawilkins236 Жыл бұрын

    Very good video can relate can understand why you are such a successful barber

  • @linz1362
    @linz13625 жыл бұрын

    Valuable information...take heed barbers & some ole school Barbers

  • @eliezersaguisag1560
    @eliezersaguisag15605 жыл бұрын

    On point bro, attitude over skills.

  • @somillionkingz
    @somillionkingz2 жыл бұрын

    I love how you just catfished us with the lil home studio then popped out with the whole shop👏🏻😭

  • @The81titans
    @The81titans5 жыл бұрын

    Kevv you hit the nail on the head. I cut my own hair and my kids hair for the exact same reasons you pointed out. I’m Not a professional but I know what I’m doing. I stop taking my kids to barbershops because of the foul language, extremely loud music where the barber can’t even hear you tell them what kind of haircut you want. I’m a professional installer and starting my own business, what you are pointing out every one can learn from no matter what you do in life. Everything you do in life you learn and roll over to the next chapter in life. Keep up the good work I’ve been following you since you started in the basement.

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Appreciate that input! I agree completely, especially with it being applicable in all fields. That's I don't like when people in the industry or outside of it minimize barbering, because the lessons learned behind this chair can make anyone successful in any field. I've always seen life as a cool game where you get to improve yourself, and try again. Thanks for the support man! Appreciate your comment 🙏🏾

  • @Zayworking1
    @Zayworking15 жыл бұрын

    Appreciate those gems bro!👌🏾

  • @michealjacobs7173
    @michealjacobs71734 жыл бұрын

    Love your videos dude!

  • @handsomebarber424
    @handsomebarber4244 жыл бұрын

    Great video! Great content much love from Orange County Handsome D BARBER

  • @leeceesmith5969
    @leeceesmith59695 жыл бұрын

    Love this! Definitely post about the bad review. Curious about this

  • @BlakeSuperior_Beats
    @BlakeSuperior_Beats5 жыл бұрын

    I can't count how many times I've heard barbers on KZread say that it doesn't matter whether you give a great cut as long as you give a great service, but you're the first one to actually explain in such clarity what that really means and how to achieve it. Kevv, you're wise beyond your years and your outlook is impressive at such a young age. Don't focus on the income... focus on the outcome and the money will take care of itself. Love.

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    You and me both Blake. i remember being very confused at what that phrase actually meant and struggled to search for answers. What exactly is service? Especially when it comes to raising prices, people just say do better and you'll have better. The how and the why aren't explained. Appreciate the love man, always 🙏🏾.

  • @BlakeSuperior_Beats

    @BlakeSuperior_Beats

    5 жыл бұрын

    That leads me to another great topic for a future video... how, when, and how much to raise your prices. The industry buzzwords are, "know your worth" but what does that actually mean?...

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Definitely already in the works. I love that topic so much I'm scared I won't do it justice. lol. So i've put it on hold kind of. but I'm just going to go for it. Probably next week or so.

  • @uni2ue10
    @uni2ue104 жыл бұрын

    Man, this is one hell of a video!

  • @alexandercolon4296
    @alexandercolon42965 жыл бұрын

    Still love how deep you go in this one💯

  • @diegoruelas5794
    @diegoruelas57945 жыл бұрын

    You continue to inspire me bro! Thanks for your hard work 👍🙏💈

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Man that's amazing. Glad I can do that for you. Appreciate you watching bro!

  • @angelpena3298
    @angelpena32985 жыл бұрын

    As an up and coming barber I really learned alot thru this vedio thanks for the knowledge and wisdom

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    I'm glad. I wasn't sure if this was too much for someone really trying to learn a fade or something.

  • @LEDOmar23
    @LEDOmar235 жыл бұрын

    Nice! Great philosophy. A very different approach to your profession that most don’t talk about

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Definitely don't see much people speak on it. It was just weighing on my heart, i had to drop it.

  • @trapvalueent7086
    @trapvalueent70862 жыл бұрын

    All the books 💯👑🔥

  • @fiddlebanks7897
    @fiddlebanks78975 жыл бұрын

    Broski! You gave such good advise. Thank you. 🙏🏻

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Thanks brodie! it's no problem. appreciate you watching!

  • @josephduenas4718
    @josephduenas47185 жыл бұрын

    my man!!! this is actually encouraging as an aspiring barber. not everyones nice at the get go like my begginer hands 😂😂👌🏽👌🏽forgot i was in the chair just looking at the end result instead of how blurry the fade is 🤙🏽👌🏽cali love

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    worrrdddd! It's definitely not an easy task. thought i'd just drop it so even those who are learning how to cut have something higher to aspire to. Much love bro!

  • @Aaron.Styles3
    @Aaron.Styles32 жыл бұрын

    This video is amazing, thank you

  • @locelso8906
    @locelso89065 жыл бұрын

    Quality content, my favorite KZreadr and mentor, stay blessed 👍🏻

  • @locelso8906

    @locelso8906

    5 жыл бұрын

    And that first guy you cut is hilarious and brings a great vibe lmao he needs to be on here more

  • @mybarbercherise3656
    @mybarbercherise36565 жыл бұрын

    I like when you cut his hair...he is a trip. And this is THE GREATEST VIDEO TO DATE

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    lmao, he absolutely is man. his energy is unmatched. And worrdddd, all the way from instagram! appreciate the love boss 🙏🏾

  • @juniorscollection6673
    @juniorscollection66735 жыл бұрын

    This was an amazing video man keep grinding and just know we all appreciate the knowledge you give us.

  • @bwflo4
    @bwflo45 жыл бұрын

    👏that's the kind of thinking I can get behind!

  • @alexandercolon4296
    @alexandercolon42965 жыл бұрын

    A true, passionate critical thinker!

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Thanks man! I try to surpass superficial with every drop. Getting more and more comfortable with the camera, so you'll see more!

  • @JEHOVASAVES010
    @JEHOVASAVES0103 жыл бұрын

    Aye bro thanks for uploading content, I purchased your training course and it is awesome! You are so well spoken and you show passion into teaching. I do have one question how do you handle children not wanting to be still while giving a haircut? Thanks in advance.

  • @brentcereal4487
    @brentcereal44875 жыл бұрын

    HEY HEY HEY HEY 3:25 I HEAR SHILOH. you have excellent taste in music good sir

  • @moe8825
    @moe88255 жыл бұрын

    Great message such a lift me up moment thanks bro

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Thanks man. Glad it did something for you bro!

  • @mrphunky
    @mrphunky Жыл бұрын

    Brooo love the video! 🇲🇽🇺🇸

  • @rubencedano5715
    @rubencedano57155 жыл бұрын

    ths was amazing bro good stuff keep it up!

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Thanks brodie, definitely will 💪🏾

  • @lukenystrompratt1
    @lukenystrompratt15 жыл бұрын

    You are so great...as a person and professional

  • @shawspeaks8252
    @shawspeaks82524 жыл бұрын

    Man your edits are dope... I am working to get to your level... I am dropping my first Voice over haircut video tonight. I just got serious about uploading every monday. I respect your content can't believe I aint seen you before now. Much Respect one Barber to another.

  • @Babygeniusentertainment
    @Babygeniusentertainment2 жыл бұрын

    The video I needed to hear. I am too focused on cutting hair and cant focus on the client. That’s why i struggle to build a clientele and I want to quit badly. Cant seem to figure it out

  • @jorgearciga6773
    @jorgearciga67735 жыл бұрын

    I’m a barber in Washington and I went to Paul Mitchell myself and what your talking about is awesome most barbers forget that it’s all about the client good stuff bro keep it up

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Too many barbers forget about that man. I feel it maybe because they didn't even come in the industry to serve others, just themselves. But yea the paul mitchell system is definitely big on that.

  • @jorgearciga6773

    @jorgearciga6773

    5 жыл бұрын

    The Barber's Table ya bro Paul Mitchell systems does a good job on teaching that keep up the good work love the videos and the vibe you have going on

  • @AlexRodriguez-zz3cf
    @AlexRodriguez-zz3cf5 жыл бұрын

    This video hit the spot...

  • @amvitiom1
    @amvitiom14 жыл бұрын

    This video is so dope!

  • @peterramirez2868
    @peterramirez2868 Жыл бұрын

    It depends on the shop; some shops the culture is set where being personable like that is a requirement especially shops that are servicing clients with higher incomes which it looks like barber's table is in. But for the majority of shops especially immigrant shops an impersonal conversation is pretty common with the focus being the quality of the cut. I live in the bay area and have been from low end to high end barbershops & salons and it's like that everywhere. Even without the quality conversations that are supposedly a must out here at least it's common for barbers to be scheduled at least a month out

  • @SuperDrivenOne
    @SuperDrivenOne4 жыл бұрын

    Great video and value! I just subscribed!

  • @candacetheangel3388
    @candacetheangel33884 жыл бұрын

    Don't apologise or make disclaimers for your voice, it's wonderful

  • @henripeut4551

    @henripeut4551

    3 жыл бұрын

    I agree G ! Chile

  • @chelldadon
    @chelldadon5 жыл бұрын

    GREATEST VIDEO EVERRRRR

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Ayeeeee!! 💪🏾💪🏾

  • @mtowers4592
    @mtowers45925 жыл бұрын

    Hi kevv thanks for dropping the knowledge bro. Let's bring it up to the next level barber service. 🔥🔥💈💈

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Aye Miguel! appreciate you my guy. Let's do this thing bro!

  • @dailygrindbarber1177
    @dailygrindbarber11775 жыл бұрын

    Nice video brother keep them comming , could you please add in the description what gear you use to film these videos would be a great help .

  • @marioramos1138
    @marioramos11385 жыл бұрын

    Loving the quality of your video

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Ayeee glad you like it bro!

  • @tommytapers3048
    @tommytapers30485 жыл бұрын

    Dropped some gems in this one 👌

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Appreciate that bro, just trying to provide value out here 🙏🏾

  • @Rivi7
    @Rivi74 жыл бұрын

    Editing is amazing 👏

  • @-tristen
    @-tristen5 жыл бұрын

    I'm a stylist in Houston and I really like your channel. Much love from the H. If you're ever in town let's have a seat at the barber table. PS post the Asian kid roast

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Ayeee! I gotta cousin that lives out there. Much love! So when I go down to visit her I'll definitely mention it.

  • @Getfaded99

    @Getfaded99

    5 жыл бұрын

    Dope I’m in houston too.. IG. GetFaded88

  • @guga7
    @guga75 жыл бұрын

    loved this video, thank you 🙏

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Thanks for watching man !

  • @taylorsballard
    @taylorsballard Жыл бұрын

    brother great content.. where did you find the mirror??

  • @chinogarcia3105
    @chinogarcia31054 жыл бұрын

    New Filipino 🇵🇭 subscriber here bro. Also a barber :D .

  • @BlackWidowRazors
    @BlackWidowRazors5 жыл бұрын

    Always great content

  • @Deaner510
    @Deaner5105 жыл бұрын

    Big thumbs up as always. Particularly liked this video. You know we want to hear what's up with that bad review on the Asian cut...

  • @andrewppg5607
    @andrewppg56075 жыл бұрын

    Okay, from this day on I'm a fan, keep it 👆.

  • @KevvThaw

    @KevvThaw

    5 жыл бұрын

    Andrew ppg aye appreciate you 💪🏾

  • @kemetalkebulan7865
    @kemetalkebulan78654 жыл бұрын

    How could one dislike such a video,haters never stop

  • @PeteS_1994
    @PeteS_199411 ай бұрын

    8:04 Although I stopped going to the barbers because I found haircuts inconsistent I agree with this point, especially with Black barbershops I went to. It wasn't even just being good, it was being expected to be a certain way.

  • @aaronb.barber22
    @aaronb.barber225 жыл бұрын

    🙏🙏🙏🙌 Needed this

  • @cacalabootykeke5998
    @cacalabootykeke59985 жыл бұрын

    I’m a senior about to graduate high school in a week, and I’ve been thinking about going to this barber school over the summer, good choice?

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