Why Barnes & Noble Is Copying Local Bookstores It Once Threatened | WSJ The Economics Of

Barnes & Noble grew into a bookselling powerhouse after scaling quickly, thanks to cookie-cutter retail locations. After years of struggling against e-commerce companies like Amazon, the bookstore adopted more of a local strategy, empowering individual stores to decide on inventory and displays.
WSJ explains how that business model has panned out for the bookselling giant.
Photo illustration: Ryan Trefes
0:00 How Barnes & Noble pivoted its business strategy
0:43 The history of Barnes & Noble
2:03 How the bookseller took a hit from digital competitors
3:00 Why the company adopted more of an independent bookstore strategy
5:18 What’s next for Barnes & Noble?
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#BarnesandNoble #Books #WSJ

Пікірлер: 676

  • @sclarsen86
    @sclarsen86 Жыл бұрын

    Being a Millennial father of 4, it's fascinating to me that my kids usually hate when we go shopping in person. To them it's a huge chore to go shopping in person, something I never would have guessed. I grew up loving going to the mall or any other store in person. However, we recently took them to Barnes & Noble. They absolutely loved going there and were mesmerized by the assortment of books, games, and toys. Based on their reaction to being there, Barnes & Noble is doing something right.

  • @trentpettit6336

    @trentpettit6336

    Жыл бұрын

    Did they show any interest in the STARBUCKS cafe inside?

  • @sclarsen86

    @sclarsen86

    Жыл бұрын

    @@trentpettit6336 they actually do like getting cake pops at Starbucks. 🤣

  • @jamesbarry1673

    @jamesbarry1673

    Жыл бұрын

    You have 4 children????????????????????? Are you MAD..... LOL

  • @sclarsen86

    @sclarsen86

    Жыл бұрын

    @@jamesbarry1673 somebody's gotta keep the American birth rate up! That social security has got to come from somewhere. 😁

  • @jamesbarry1673

    @jamesbarry1673

    Жыл бұрын

    @@sclarsen86 keep up the good work.... Lol

  • @calumwilson7877
    @calumwilson7877 Жыл бұрын

    Nothing beats going into an independent or second-hand bookstore. Amazing prices and just a much more magical feel. I'm lucky that Scotland has a fair number of them still

  • @a_bookish_gemini

    @a_bookish_gemini

    Жыл бұрын

    I’m in GA, in the US and there isn’t an independent bookstore within 12 miles from my house. 😢

  • @hsanta5417

    @hsanta5417

    Жыл бұрын

    Im in the US as well, and the two near me are not very good. The good independent/big chain store are long gone.🥲

  • @ryanthompson4423

    @ryanthompson4423

    Жыл бұрын

    I’m from Chicago and we have a huge number of amazing independent bookshops

  • @gabrielb1727

    @gabrielb1727

    Жыл бұрын

    That’s why I shop at half price books

  • @ThatOneDreadHead

    @ThatOneDreadHead

    Жыл бұрын

    Agreed! I live in Minneapolis and we have tons of independent bookstores. In fact, I am about a 6 minute walk from my local one that I visit often!

  • @katr2771
    @katr2771 Жыл бұрын

    i like how this new CEO thinks. he thinks about the customers/readers in the area. :) I hope this business grows. I hate the old way it was running; it does not allow the customer to stay and enjoy the environment. I hope they bring tables and chairs to appreciate the ambience too.

  • @ManabiLT

    @ManabiLT

    Жыл бұрын

    I believe the thinking was that having chairs allows people to sit and read books without paying for them. But people who do that probably aren't going to buy books anyway, for a variety of reasons. (Like not having enough spare cash to buy _any_ books, even used ones.) It's better to have them so people who just want to read a chapter or two before deciding to buy can do so.

  • @puddingmango

    @puddingmango

    Жыл бұрын

    @@ManabiLT Putting chairs in bookstores is actually very common in Asia, in fact, this is even a main source of revenue. Many bookstores in China are book+coffee hybrids, half of the space are seating nooks scattered around bookshelves, customers can pick a book, buy some coffee and even snacks, and spend a few hours reading in a peace and quiet environment. The bookstores make lots of money from beverage, and book sales are still great because many customers end up in very good mood to buy a few books after enjoying an afternoon.

  • @lowify1

    @lowify1

    Жыл бұрын

    You gotta remember that books cost very differently in China than other countries. According to my wife from China, books in China are pretty darn cheap compared to other countries.

  • @spicerc1244

    @spicerc1244

    Жыл бұрын

    They still just order from the same giant publishers, so you're letting his smooth talking disguise the fact that it's the same BS.

  • @hya2in8

    @hya2in8

    Жыл бұрын

    why support a "nice" monopoly when you can support local stores

  • @ampersignia
    @ampersignia Жыл бұрын

    Interesting that they mention the romance and manga. When I sold my books to an independent bookstore locally, I asked what they were looking for and they immediately said romance and manga.

  • @MrRar66

    @MrRar66

    Жыл бұрын

    They said the same thing to Hemingway

  • @beejls

    @beejls

    Жыл бұрын

    I run a small used bookstore. Those are two types of books we don't sell. We don't want to make room for romance and many at the expense of history poetry literature and philosophy, thank you. And we do pretty darn good.

  • @eegernades

    @eegernades

    Жыл бұрын

    @@beejls you're missing out on some historical manga then.

  • @beejls

    @beejls

    Жыл бұрын

    @@eegernadesnot missing out. At all

  • @talonhall

    @talonhall

    Жыл бұрын

    @@beejls condescending much?

  • @trashboat163
    @trashboat163 Жыл бұрын

    I go to B&N all the time. Whether it’s them or a smaller shop, I love physically going into a store and looking through all the books. I’m happy things are starting to turn around for them. It’s been a bummer seeing them close stores.

  • @est9949

    @est9949

    4 ай бұрын

    I know right! When I lived in the US few years back I loved going to the local B&N just to hang out, browse their books, get some work done and have a coffee. And because of that I ended up buying tons of books I didn't intend to buy and discovering tons of books that turn out to be my favorites (these books won't ever get recommended by those dumb, mass-driven, online recommender systems). It was a good experience that online stores cannot provide.

  • @shumoon1
    @shumoon1 Жыл бұрын

    When I think of an independent bookstore, I imagine a cramped dusty shop that very few people visit. Barnes and Noble did something revolutionary in the 1990s: they made bookstores cool. The cafe, the escalators, the dark wood railings, and classical music playing overhead all made going to Barnes an experience.

  • @GodLovesComics

    @GodLovesComics

    Жыл бұрын

    Your description sounds like they made bookstores clean, but certainly not "cool."

  • @GodLovesComics

    @GodLovesComics

    Жыл бұрын

    @Dayspring I'm sure you recognized the same thing I did. That for half a century comics were laughed at and its readers considered juvenile, and only when they completely took over Hollywood did the exact same people start flocking to comic book movies in droves and considering them cool, even though the movies were often vastly more juvenile than the source material. The general populace are nothing if not malleable, mush-brained sheep.

  • @shahlabadel8628

    @shahlabadel8628

    Жыл бұрын

    agreed. cramped and dusty is lovely!!

  • @beth3535

    @beth3535

    Жыл бұрын

    Bookstores have always been cool.

  • @BananaRama1312

    @BananaRama1312

    Жыл бұрын

    ​@@GodLovesComics the excact Same ppl grew Up with the Comic books 🤡

  • @Blackandblue200
    @Blackandblue200 Жыл бұрын

    It’s mind-boggling how they are still in business, considering so many buying books online

  • @saynotop2w

    @saynotop2w

    Жыл бұрын

    They’re always in these high rent places like malls, near theaters, and outlets too. I guess it’s the power of monopoly.

  • @chenlim2165

    @chenlim2165

    Жыл бұрын

    The way mall economics work is the anchor tenants get rental rates that are like 10-20% of the smaller stores inside. The idea is they draw in customers. It's the decline of malls that is the final nail in the superstore concept. It's the danger of selling.a commodity. On the other hand, if physical bookstores didn't exist, Amazon alone isn't a strong enough channel to promote new books, so my guess is we'll see some happy medium develop.

  • @wuslon8

    @wuslon8

    Жыл бұрын

    That`s exactly the point of the new strategy. You have to offer the customers something they can`t get online, like atmosphere, knowledgable booksellers and stock curated to your customer´s taste. No bookstore will ever be able to compete with Amazon on size and price.

  • @ManabiLT

    @ManabiLT

    Жыл бұрын

    It probably helps that they managed to survive while Border's died entirely and Books-A-Million closed a ton of locations. (260 locations today, compared to Barnes & Nobel having 614 (as of July 2020).) In a lot of places they're the only chain bookstore left.

  • @victoria9535

    @victoria9535

    Жыл бұрын

    They have starbucks and people still go. I've seen people studying and reading at the book store

  • @bruce0750
    @bruce0750 Жыл бұрын

    It seems like a lot of physical stores are going toward providing "experience". It is impossible or extremely hard to compete with Amazon on selling commodities like books. So switch over to compete by selling things can't comodify and go away from only providing utility values. Sure Amazon can do exactly the same but then just like checking out different restaurants, people would still want to check out different book stores for different experience.

  • @ignskeletons

    @ignskeletons

    Жыл бұрын

    I think what Barnes and Noble has to do is create a more engaging space to hang out and discover books. Maybe they could theme the stores differently in some areas. Have an 'under the sea' themed area, maybe a 'fantasy' area in another. They could increase the cafe space to accommodate more people. Making the in-store experience as unique and engaging as possible is the one thing they could do that Amazon could never as Amazon has begun closing all their physical book stores of which there were very few to begin.

  • @kevinyonan2147

    @kevinyonan2147

    Жыл бұрын

    I mean the hard part Amazon just can't do is actually reading some of the book and seeing if you like it. It's kinda awkward reading the book from Amazon's book preview compared to being in that store, being able to read as much of the book as you want, then purchasing that book.

  • @mnledesm
    @mnledesm Жыл бұрын

    I'm a 42 year old male and I hate any type of in-person shopping (malls, grocery, cars) but I love going to bookstores, exploring their selection and maybe sampling the coffee and bakery if they have one in the store.

  • @Aviator526
    @Aviator526 Жыл бұрын

    I love going to Barnes and Noble. Really hope Amazon doesn’t kill this business.

  • @ManabiLT

    @ManabiLT

    Жыл бұрын

    They survived while Borders died and Books-a-Million closed a bunch of stores. I don't think Amazon's going to kill them.

  • @SH-lz9du

    @SH-lz9du

    Жыл бұрын

    "Amazon" won't kill this business - the consumers that refuse to vote with their dollars will kill it - or save it.

  • @justinleemiller

    @justinleemiller

    Жыл бұрын

    Your comment arrived by time machine from 2003

  • @edd868

    @edd868

    Жыл бұрын

    This comment is funny because 10 to 15 years ago analysts believed Amazon would do to Barnes and Noble what Netflix did to Blockbuster. Then Amazon pivoted and started going after Walmart

  • @clarkkent7973

    @clarkkent7973

    2 ай бұрын

    My favorite thing about Amazon is their support for independent writers. They can write a book, upload, and readers can download to their Kindle to read. It bypasses the publisher gate keepers. Hugh Howey whose books have been made into the Apple Silo series is an excellent example.

  • @blizxengd9861
    @blizxengd9861 Жыл бұрын

    Really interesting to hear them talk about focusing more on the experience of shopping with their new strategy, because I’ve always felt that the ‘old’ Barnes and nobles were much more enjoyable to shop in. The old stores were enchanting and cozy, whereas the new stores feel a tv set, and not in a good way.

  • @InkandPaperTwin

    @InkandPaperTwin

    Жыл бұрын

    I agree. I have a B&N near me that was renovated into a smaller space and has that new look...it feels so sterile? Like a hospital turned bookstore. I hate the lowered height of the shelves, I don't feel like I can "get lost" as I enjoyed before.

  • @ryanthompson4423

    @ryanthompson4423

    Жыл бұрын

    So true

  • @caseyadams1861

    @caseyadams1861

    Жыл бұрын

    There are still multiple locations by me with the old layout, and yeah, I much prefer it. I hope they don't switch over to the new concept. I've always thought that their strongest suit was their ambiance and upscale feel to their stores.

  • @b2ksflyhoney

    @b2ksflyhoney

    Жыл бұрын

    I agree! The new stores shelves scream airport bookstore 🫤.

  • @caseyadams1861

    @caseyadams1861

    Жыл бұрын

    Barnes & Noble's store design has just always felt higher-end to me. Borders was akin to Macy's while Barnes & Noble was Nordstrom, if that makes sense.

  • @amazainab
    @amazainab Жыл бұрын

    I love the “traditional” Barnes and Noble look, it feels more warm especially with the sounds and smells of the cafe that make me want to grab a drink and book. The new look is more cold and not as comforting. I do like the localization concept and putting promotions on books that the demographics in that area.

  • @namenotfound8747

    @namenotfound8747

    5 ай бұрын

    Depends where you live. If you are in a major city in a very busy area you might get more of the traditional look but at a smaller city, it is a bit more localized.

  • @jbjacobs9514

    @jbjacobs9514

    2 ай бұрын

    My new version is ugly, hard to navigate, overstuffed shelves, and dark. It is awful. I too miss the old B&N just like I miss Borders and B Dalton and Waldenbooks. Weird thing is, I often have dreams of being in a bookstore, and it is often B Dalton or Waldenbooks! I don't even know why, other than I worked at both in the 80s and 90s.

  • @jbjacobs9514

    @jbjacobs9514

    2 ай бұрын

    @@namenotfound8747 I would say where i live is a hybrid - more a College town/city-ish but still kind of small. Not a true city by any means. Our B&N is awful. It was always kind of inferior to the Borders we used to have, but the new B&N is an awful model (just my opinion). I like that the owner cares and is trying everything he can to save it, but I just don't like the model at all.

  • @Fowlos09
    @Fowlos09 Жыл бұрын

    I don't usually like big box stores but Barnes and Noble felt like a temple to books

  • @razorback10
    @razorback10 Жыл бұрын

    As a Barnes & Noble bookseller myself and having had the chance to personally meet Mr. Daunt, I can say confidently that this man knows what he's doing and as a whole the store I personally work at and one that he visited, has been doing amazing.

  • @jkkmane

    @jkkmane

    8 ай бұрын

    so what exactly is a bookseller? Are you a wholesaler or some kind of broker for rare books?

  • @drea409

    @drea409

    4 ай бұрын

    ​@jkkmane it's really not that complicated. A bookseller is someone who sells books. No, it's not too hard, you don't need a college diploma, but you do get to know what different kinds of customers are looking for, and can usually recommend better things than an algorithm can

  • @pcdm43145
    @pcdm43145 Жыл бұрын

    For me, the reason I stopped going to Barnes & Nobles were simple. The stores in my area got rid of their chairs, except for their cafe, which was always packed. There was nowhere to sit and actually explore any book I was considering.

  • @morganandwong

    @morganandwong

    Жыл бұрын

    Same

  • @visualizeflow8450

    @visualizeflow8450

    Жыл бұрын

    Yup same for me. People used to sit on the wide window sills, couches, or floor near the windows. They crack down on that once Covid hit and I stopped going all together. It was supper uncomfortable reading the books standing up. This coming from someone that would buy at least 1-3 graphic novel/books every time I visit.

  • @kmaguire7161
    @kmaguire7161 Жыл бұрын

    Worked for B&N from 93-2000. Absolutely awful place to work and still have a lot of bad memories. Hopefully the new CEO prioritizes treating the staff better than the old one did. It was around 95-96 that they started to really homogenize the stores and take away control from the booksellers on displays and promotions so it sounds like at least that part is headed in the right direction.

  • @saralovejoy4996

    @saralovejoy4996

    Жыл бұрын

    it’s not better

  • @kmaguire7161

    @kmaguire7161

    Жыл бұрын

    @@saralovejoy4996 not surprising because retail is retail and the politics and management (and customers of course) are always awful. I worked with some managers that got caught bad mouthing me (very stupidly) publicly in the cafe and a friend of a friend was seated at the next table and heard everything. He said that they sounded like villains from a Bond movie.

  • @danielleyoung4326

    @danielleyoung4326

    Жыл бұрын

    I’m working there right now, and I enjoy it at least at my store the environment is pretty good to work at but the pay is not worth it. But I enjoy it and the management but it’s also a retail job

  • @georginatoland

    @georginatoland

    Жыл бұрын

    I was an Assistant Mgr in the early 90s and got away as fast as I could. Management was dreadful back then, but my team worked hard to make the store a place where customers would want to stay and linger. We had book clubs and other evening events. The most popular event was the evening children’s storytime. Incredibly wholesome, with families sitting down together and listening to a story read aloud. We were forced to be “a bit of New York” in a community that was the complete opposite of that vibe. We fought to include L.A. ‘s Best Sellers next to NYTBS. To see B&N reverse their pious ways to embrace the communities they serve is a welcome breath of fresh air. I hope they bring back more tables and chairs in the bookstore areas; not everyone wants to sit in the cafe area. (Or support Starbucks’ union-busting ways.

  • @yellowblanka6058

    @yellowblanka6058

    Жыл бұрын

    Doesn't surprise me, I can think of very few retail chains where former employees have anything good to say. Retail/food service work is almost universally soul-crushing, grossly underpaid work. Don't get me wrong, I in no way intend to condone how B&N or any retailer treats their employees, it's just that it doesn't surprise me.

  • @BlckJack123
    @BlckJack123 Жыл бұрын

    The great power of a physical store is if I want a book I want it now because I want to read it now.

  • @Bigwave2003

    @Bigwave2003

    2 ай бұрын

    You mean "now" as in after getting in your car, driving a distance, being stuck in traffic, finally arriving and trying to find a parking space, walking to the store, only to find out they don't have what you came to buy?

  • @kimhaas7586

    @kimhaas7586

    2 ай бұрын

    Not so great when the physical bookstore doesn’t have what you want which is what happened to me a couple of months ago. They had 1 book out of the 6 on my list. Some on my list were recent award winners. I ended up ordering from Amazon by necessity and got what I wanted the next day. I have a list of other titles that are unlikely to be in my local BN. Just a heads up, not all of us locals are ever going to read manga, bridgerton, chick-lit or the most popular mystery on the best seller list. I want to see things I never thought of and unfortunately, I’m never going to get that if Southwest PA determines what books I can buy.

  • @clarkkent7973

    @clarkkent7973

    2 ай бұрын

    Kindle allows the same thing, but you can do it at midnight.

  • @kimhaas7586

    @kimhaas7586

    2 ай бұрын

    @@clarkkent7973 I want that new book smell. Kindle hasn’t invented smelliterature yet.

  • @DarkWatcherDS
    @DarkWatcherDS Жыл бұрын

    Giving the stores their own say and touch on the store they run is a great idea. Makes it feel more personal in a good way and a better experience

  • @tineye5100
    @tineye5100 Жыл бұрын

    I’ve seen this in my local store. I am not too ashamed to admit it’s worked on me. Not only are a lot of the featured tables subjects I’m interested in, but they also have handwritten recommendations on the shelves for different books and authors from the staff

  • @whiskeysprings
    @whiskeysprings Жыл бұрын

    The new stores are smaller, and they often don’t have a cafe. I wish they had kept the cafe. Maybe they could have made it more like a restaurant, rather than an on-the-go Starbucks.

  • @katiatannus3146

    @katiatannus3146

    Жыл бұрын

    The Barnes and Nobles I go to still has a Starbucks cafè, and it's a sit down one

  • @joncarroll2040

    @joncarroll2040

    Жыл бұрын

    They actually tried that in a few locations. I don't think it was successful, probably because of the low margins you deal with when you're serving more than coffee and sandwiches.

  • @KaterinaDeAnnika

    @KaterinaDeAnnika

    Жыл бұрын

    I was just in the Evansville Indiana b&n and it has a big Starbucks, tons of seating, an elevator and escalators to an open balcony second floor that wraps around the walls, with big sections for books popular on social media, model building kits, manga, Japanese AND Chinese light novels, and all the normal sections like kids, music/movies, fantasy, romance, mystery, journals and supplies, etc. It's a beautiful and full bookstore experience, with tables not just at the cafe. There are lots of those big 6 seater tables near windows as well. It felt like a happy, warm library with coffee and toys and a lovely hubbub of ppl

  • @est9949

    @est9949

    4 ай бұрын

    @@KaterinaDeAnnika OMG That sounds amazing. As a programmer who can code from anywhere, I would go there everyday if I lived in that city. I used to do that when I studied in the US--I visited the local B&N everyday and ended up buying lots of books from them. I'd imagine if B&N targeted college students like Starbucks do, they can get a lot of customers.

  • @residentevil4life
    @residentevil4life Жыл бұрын

    I am glad that despite all the doom and gloom over a decade ago people are very much still in love with physical books

  • @jbjacobs9514

    @jbjacobs9514

    2 ай бұрын

    Heck, I am happy when anyone READS.

  • @doublebubblebarb7606

    @doublebubblebarb7606

    Ай бұрын

    Yeah a lot of ppl of my generation do not like online books , especially with the tiktok trend of BookTok encouraging ppl to annotate and write on books 📚

  • @doublebubblebarb7606

    @doublebubblebarb7606

    Ай бұрын

    Actually nvm that’s not a good thing , overconsumption is Gen Z’s greatest weakness

  • @travasses
    @travasses Жыл бұрын

    Nothing beats the experience of a bookstore. Going in and walking around, browsing the books. Sitting down and reading a bit of a book that has sparked your interest. I get that buying online can be cheaper and more convenient sometimes, but in my opinion, nothing beats the in store experience

  • @jaredmkofficial
    @jaredmkofficial Жыл бұрын

    I loved bookstores! Big fan of Borders and was so sad when they went all went out.

  • @leilanigreenwood5064

    @leilanigreenwood5064

    Жыл бұрын

    So was I

  • @cliffordhodge1449

    @cliffordhodge1449

    Жыл бұрын

    That was a huge loss.

  • @LoyaFrostwind

    @LoyaFrostwind

    Жыл бұрын

    Amazon already killed Borders years ago. Now Borders in next…

  • @Spikeythepomsky

    @Spikeythepomsky

    Жыл бұрын

    Losing Borders was tragic😢

  • @hsanta5417

    @hsanta5417

    Жыл бұрын

    Me too.😢

  • @wenlansima537
    @wenlansima537 Жыл бұрын

    Couldn't believe that the Barens & Noble mentioned at the beginning of the video is the one I visit from time to time😂

  • @joshm.4125
    @joshm.4125 Жыл бұрын

    What a great episode, I always find it therapeutic and joyful to buy my books in a bookstore. I visit a Barnes and Noble store whenever I visit my family in the US.

  • @Cindy-mq8uf
    @Cindy-mq8uf Жыл бұрын

    I would disagree regarding them trying to eliminate the "cookie cutter" look. The newest Barnes that I've been too looks like a carbon copy of the one shown in the video. I feel very nostalgic about the old Barnes and Noble. It was a place you could literally get lost in for hours. It was more cozy and inviting. I feel like they're going for a super clean look with their new stores and it feels cold when you go in there. Im sad about them getting rid of the big majestic stores :(

  • @babarrett1
    @babarrett1Ай бұрын

    I want physical bookstores to thrive, a place where you can feel a book in your hands is important. Seeing different editions of the same book and feeling them, flipping through the pages of them, it really helps you decide what book you want. Loving a genre of book and exploring the entire shelf and finding interesting reads of the same genre, talking to staff who read and have good recommendations. Physical bookstores is the best way to buy books.

  • @fjuvo
    @fjuvo Жыл бұрын

    That’s great. I don’t like to get overwhelmed by a store. And a place to sit and read through a couple pages should be a standard for every bookstore

  • @Kami84
    @Kami84 Жыл бұрын

    I’m glad they’re thriving. Don’t want to see Barnes and Noble go out of business just like block buster did.

  • @josephbrown9685
    @josephbrown9685 Жыл бұрын

    I hate shopping in general but always enjoy browsing book stores. I’m glad they are still around despite the rise of online book sales and e-books. I tried reading e-books on a kindle paper-white years ago but it’s just not the same. I will occasionally order a book series online if I can get a good deal on a set that I know I like, but I generally try out new books by buying them from a physical bookstore.

  • @c.eb.1216
    @c.eb.12164 ай бұрын

    Nothing can beat Borders. It was magical. If you never saw it, you won't know what we lost when the chain folded. It was like a cool neighborhood bookstore sized up to big box store size.

  • @pedroruiz3943
    @pedroruiz3943 Жыл бұрын

    I've been fortunate to still be able to visit the same B&N location since the early 1990s. I used to go there to study while in college, lose myself for an hour or two reading magazines and chill at the coffee shop area, I bought my first e-reader there (Nook Color, which I absolutely love, but now I have a Kindle Paperwhite), I introduced my son to B&N since he was a toddler and he still loves going there. Thank you B&N for being my "Tiffany's".

  • @furihreunsicherheit3624
    @furihreunsicherheit3624 Жыл бұрын

    Our BN does 50% hardcover books of any genre in January and the place goes wild with people everywhere in all sections. Would love to see a 2 for 3 deal like with BAM.

  • @las8883

    @las8883

    Жыл бұрын

    Wow that’s an incredible sale

  • @mirzaahmed6589

    @mirzaahmed6589

    Жыл бұрын

    What's BAM?

  • @furihreunsicherheit3624

    @furihreunsicherheit3624

    Жыл бұрын

    @@mirzaahmed6589 Books-A-Million (BAM!), a big box competitor of Barnes & Noble

  • @alexcartwright5429
    @alexcartwright5429 Жыл бұрын

    Idk if it’s just me, but I personally don’t love shopping online compared to going in person (and this is coming from someone with mild social anxiety lol) i love going to my local bookstores and barnes and noble. all are amazing experiences

  • @joncarroll2040
    @joncarroll2040 Жыл бұрын

    It's gratifying to know how many things are being done now that I thought should have been done when I worked there 5 years ago.

  • @Jilktube
    @Jilktube Жыл бұрын

    I wish B&N would carry more niche independent publishers that currently do all of their sales through Amazon, and possibly start doing some independent printing to compete. Lots of cool stories are being missed by readers because you have to go searching for them, and I'm sure those authors and publishers would love to have more than one option for distribution.

  • @musia1861

    @musia1861

    Жыл бұрын

    I won't buy from Amazon.

  • @terryl.cooper

    @terryl.cooper

    Жыл бұрын

    A four-foot section at the front of the store for local authors would be nice.

  • @aliciaz6224
    @aliciaz6224 Жыл бұрын

    really interesting video. My mom and I have consistently been going to B&N to shop and hang out for many many years, so I've seen our local store change over time. The best change for me was definitely the increase of the manga section, but I miss the big chairs that used to be around (luckily the cafe still has seating). Now that I'm at college I miss going there with her and my friends, will hopefully do plenty of it again over summer break :)

  • @brettdeadrick524
    @brettdeadrick524 Жыл бұрын

    The only thing I dislike about the new model is that there are very few places to sit or relax in the new stores . I used to like to go and let the kids pick out stuff to buy while I’d thumb through a few books first chapters to see if anything caught…the newer stores also feel weirdly claustrophobic with the maze like areas and no windows.

  • @Elena-er7zp

    @Elena-er7zp

    Жыл бұрын

    oh Thank You Jesus - that old model encouraged the customers to treat the store like a library - Come and read, leave a mess and barely if ever buy anything.

  • @brettdeadrick524

    @brettdeadrick524

    Жыл бұрын

    @@Elena-er7zp I definitely saw a lot of people like that there and I was probably one of them a time or two ..especially when the missus was out shopping for other things. They did this here to the one in Rockville MD and the new one is too tiny and claustrophobic with few windows so I just use Amazon now if I need an oil right away or the local library (which is also pretty nice)

  • @bysarahalexander4426
    @bysarahalexander4426 Жыл бұрын

    Now, can we just get B&N to do special editions on par with those beautiful Waterstones' ones? Their stenciled edges speak to my soul.

  • @priscillayg

    @priscillayg

    Жыл бұрын

    seriously! I’ve been seeing those waterstones editions lately and I wish some booksellers would do that here.

  • @jon6309
    @jon6309 Жыл бұрын

    This is my childhood memory. I always liked the Marvel Comics Graphic Novel section but I find my local used bookstores to sell them at a huge fraction of their prices and they also have the $1 book section which I like

  • @jonbeltrano3925
    @jonbeltrano3925 Жыл бұрын

    Many buildings for large companies, like Barnes & Noble, Walmart, and shopping malls, were designed specifically for the use of those businesses. So it's frustrating to now see B&N taking up smaller real estate because they have the cash, meanwhile, what are towns going to do with the defuncted retail space that local entrepreneurs can't afford? I think either turning them into a multi-plex of small businesses, entertainment centers with free and affordable things to do, or simply housing are some starter ideas for any mayors reading this. At the end of the day - we don't need more B&N's to have physical books - we need towns and cities to prioritize local bookstores that see profits directly going back into the community and not a multi-national corporation.

  • @Pfyzer

    @Pfyzer

    Жыл бұрын

    *proceeds to buy things from amazon*

  • @baltimorejoy
    @baltimorejoy Жыл бұрын

    Note to Barnes & Noble: People that live in the cities read books, too. My family loved the BN that used to be in the Inner Harbor in Baltimore. Any chance we get one of those scaled down versions?

  • @drewh3224

    @drewh3224

    Жыл бұрын

    Isn't it cancel culture or woke books very popular in Baltimore?

  • @cocojamonica

    @cocojamonica

    Жыл бұрын

    Independent bookstores fill that gap in cities

  • @Pfyzer

    @Pfyzer

    Жыл бұрын

    @@drewh3224 money is money, who cares if it correct

  • @jawshromero
    @jawshromero Жыл бұрын

    Support local bookstores and barnes and noble!!

  • @jawshromero

    @jawshromero

    Жыл бұрын

    We need curated selection, an atmosphere more people want to be a part of, and great outlets for authors from all around especially the United States!

  • @Marylandbrony
    @Marylandbrony Жыл бұрын

    The Pikesville store is actually my local store. Although I really do miss the "Supermarket" style of it and the other one I liked the visit in White Marsh. If anything the massive selection was a check against Amazon.

  • @mirzaahmed6589

    @mirzaahmed6589

    Жыл бұрын

    Ultimately, people don't care about selection. 20% of titles drive 80-90% of sales. You might as well focus on that 20%. Amazon can take the niche segments. Their scale and lack of overhead makes it economically feasible.

  • @pisceanbeauty2503

    @pisceanbeauty2503

    Жыл бұрын

    I’m just happy we still have the store in our area. I do miss the cafe, wish I would have taken better advantage of it while it was there.

  • @teddygudelski6814

    @teddygudelski6814

    Жыл бұрын

    I did like the old building because it had a dvd and cd section

  • @wallstreetwarrior100
    @wallstreetwarrior100 Жыл бұрын

    Their CEO has done a heck of a job

  • @jinchoung
    @jinchoung Жыл бұрын

    i always thought that a good pivot for the big stores is to amplify what people use most of the space for - HANGING OUT. their cafes usually do well but the seating fills up with just browsers and kids studying. so if that's the demand, charge for it! start renting out the seats. you get an hour free if you buy something at the cafe but if you just want a place to sit and do your own thing, a seat is like $5 an hour. gonna have to place little lights signifying OCCUPIED/FREE but that might be a viable revenue generator. oh and sell wifi access. lots of locations work like internet cafes anyway. lean into that.

  • @Bigwave2003

    @Bigwave2003

    2 ай бұрын

    LOL. It was bad enough when they had sofas and people would take off their shoes and stretch out on them as if they were at home. No thanks. I don't want to shop where a bunch of people are "just hanging out".

  • @229axb7
    @229axb7 Жыл бұрын

    there's only 2 independent book stores in my area and 1 barnes and noble. I seriously hope all 3 stay open

  • @fuwachii
    @fuwachii Жыл бұрын

    I remember five years back book stores were absolutely dead. Ive been back and its absolutely booming. In Canada we dont have barnes & noble but our book store chain is set up extremely similar to it. The manga and YA section was absolutely packed. I usually dont shop around but book stores are always a fun experience for me ❤

  • @TressBraga

    @TressBraga

    Жыл бұрын

    Indigo and Barnes & Noble are basically identical. The only difference is the signage.

  • @E34bmer
    @E34bmer Жыл бұрын

    I hope they make it, book stores are always needed!

  • @jtstacey83
    @jtstacey83 Жыл бұрын

    Another issue concerning digital was that you had to have a nook to read the digital books they sold. This tried to make B & N a tech company versus a book company. Bringing with it all the problems of both companies. They would have done much better if they had just focused on selling digital books in a standard format due to their size and ability to negotiate prices.

  • @vickster4474

    @vickster4474

    Жыл бұрын

    it was all ego

  • @arcie3716
    @arcie37166 күн бұрын

    I love the idea of localizing each store but I would kill to have more independent stores in my area

  • @LoneLionLeo
    @LoneLionLeo Жыл бұрын

    So glad they mention how manga helped them stay afloat. Specially during the pandemic. A bunch of people got into reading manga

  • @originaozz
    @originaozz Жыл бұрын

    Daunt book is amazing! It feels local, with wide selections, but curated by countries. Really adds to a specific taste. I think that's why in UK bookstores are always crowded.

  • @LDDiane
    @LDDiane Жыл бұрын

    I remember going to the huge B&N on 3rd Street Promenade in Santa Monica as a teenager, which if I remember correctly, was 3 floors! I loved going and spending the whole day there. I would go in, get a bunch of books, find a chair, sit and read. Going into a brick and mortar store, being surrounded by books, and holding them in your hand was all part of the experience. The longer I was in the store, the more likely I was to buy something, and I usually bought at least one book. I miss that lovely B&N.

  • @Thrashmetalman
    @Thrashmetalman Жыл бұрын

    cant go wrong with checking out books in a book store. was always my favorite thing to do as a kid

  • @WitchlingFairyelle
    @WitchlingFairyelle Жыл бұрын

    The way the CEO sitting in front of throne of glass series, ember in the ashes, serpent and dove etc during his interview and I’m like this guy gets it

  • @yomomma5295
    @yomomma5295 Жыл бұрын

    My kids and I love going to Barnes and Noble. The chance to hold and flip the pages of the book feels great. Hope these new stores come to Houston

  • @bikesarebest
    @bikesarebest Жыл бұрын

    I like this new direction but I still like local bookstores the most, something so fun about their unique vibe and atmosphere. My favourite one has a little section in the back with cookies and coffee and it's such a nice place to be.

  • @sassycatz4470
    @sassycatz4470 Жыл бұрын

    I wish they'd open a store again in Washington, DC. They closed all the stores in the District some years ago, but fortunately, independents took up the slack. We have excellent independents, led by Politics and Prose, but the more the merrier, so I'd love to see B&N back again.

  • @al1665

    @al1665

    Жыл бұрын

    That's DC, in middle America, there's few and far independent bookstores, mostly small used bookstores, which are great, but are not really for sitting down and perusing. B&N is pretty much the only game in town in a lot of places.

  • @aliciaz6224

    @aliciaz6224

    Жыл бұрын

    I've recently moved to DC for college and was pretty surprised to see no B&N in the District itself. It was the opposite of where I lived before, where there were multiple B&N and Half Priced books and barely, if any, noteworthy independent shops that haven't closed. But the independent stores here are fantastic!

  • @sassycatz4470

    @sassycatz4470

    Жыл бұрын

    @@aliciaz6224 Yeah, the independents are great: Politics and Prose (three locations), Solid State, Kramerbooks & Afterwards, East City Books, Loyalty Books, Busboys and Poets, Bridge Street Books, among others. There used to be at least two Barnes & Nobles -- one downtown and one in Georgetown. If you want to go one now, the closest is at Clarendon Commons, not far from the Clarendon Metro Stop. Also Tyson's Mall, and one not too far from Twinbrook Metro (I think)

  • @tranquilcoast
    @tranquilcoast Жыл бұрын

    I completely understand why the localized model is better. I live near a small bookstore and it’s a great shopping experience because of how the staff has tailored the store to my neighborhood. They have sticky notes on a lot of books with a quick review. I was also able to chat about sci fi books and get a recommendation. If Barnes and Noble is able to replicate that great experience, customers win here.

  • @jayski9410
    @jayski9410 Жыл бұрын

    Calling it a bookstore is a misnomer. At least half the store here in L.A. is toys, games, stationery and oh yes, a captive Starbucks. I miss the days when they were competing with Borders Books. You could get lost in there for days. And I've never understood the concept of selling books based on price. I buy a book because I'm interested in it's content not because it's cheap.

  • @terryl.cooper

    @terryl.cooper

    Жыл бұрын

    I Miss the days of pharmacies. You could pick up scripts, OTCs, first aid products, greeting cards, boxes of candies, get well balloons, etc. Now it's lawn chairs and hair dye. That's what Walmart is for.

  • @SpartanFarron
    @SpartanFarron4 ай бұрын

    I spent a ridiculous amount of time at B&N during my college years. If I had time between class, I would walk 2 miles to the store and back afterwards. It probably tipped me in the direction of choosing my creative writing major. I appreciate the big stores, but at the same time I'm only ever going to use certain sections.

  • @Sgtvenom4598
    @Sgtvenom4598 Жыл бұрын

    I miss Hastings. They were common in Texas and the southwest. Pretty much the perfect entertainment store that still felt small somehow. Never has another place come close.

  • @sstephens2175

    @sstephens2175

    2 ай бұрын

    I completely forgot about Hastings. My family and I loved Hastings when we lived in Copperas Cove, Texas.

  • @cha7er

    @cha7er

    Ай бұрын

    Nothing has replaced our Hastings and we no longer have a single bookstore in a 30 min driving radius besides Walmart :')(which has expanded their book section a little bit)

  • @Sgtvenom4598

    @Sgtvenom4598

    Ай бұрын

    @@cha7er That sucks, I feel bad for my kids they won't get to enjoy Hastings like I did for so many years as a kid. No other stores come close.

  • @jasminecontreras7341
    @jasminecontreras7341 Жыл бұрын

    My dad took me to Barnes and Nobles throughout my childhood and when they had couches we’d go and read books and magazines together for hours on the weekends :) my dad really sparked my joy for being curious and reading all sorts of books

  • @HansenAsset
    @HansenAsset Жыл бұрын

    I love going to Barnes & Noble, entering the books into Good Reads, and then getting them from the library or Amazon.

  • @est9949

    @est9949

    4 ай бұрын

    I usually go to B&N, browse and find some books I like, do price comparison with Amazon before I buy. In my experience B&N does price matching, so I find that they have the exact same price as Amazon. So, as I'm already in the store, I tend to buy it there.

  • @yooneunhyesarang9245
    @yooneunhyesarang924527 күн бұрын

    Great content, WSJ!

  • @josedeleon2883
    @josedeleon2883 Жыл бұрын

    I visited my Barnes and Nobel on day and it was so difficult and I love it. What he says about the manga section is true before it was just one shelf in the back now it’s the entire center with so much new selections then before. I love the new changes

  • @eegernades

    @eegernades

    Жыл бұрын

    Yep. Manga has outsold other industries in the book market. The comic industry comes to mind. Where one series of manga outsold the entire comic industry. Then 5 more that did the exact same thing in that same year. Manga 100% is carrying young readers interest.

  • @mirzaahmed6589

    @mirzaahmed6589

    Жыл бұрын

    Difficult?

  • @RolyGuacamole
    @RolyGuacamoleАй бұрын

    Growing up in the 90s my local B&N used to host poetry slams, and all sorts of local events. We could come and drink coffee. Hang out. Sit in chairs throughout the store reading books, magazines, manga etc. Even sometimes in areas with low foot traffic on the floor. Then they got all corporate and stuffy and ended that and killed the whole vibe/escape that the place was for me. I’m glad that they’re turning things around and giving it that quaint personalized feel. Hopefully they can revitalize their brand and atmosphere to the way it was before.

  • @avengerwidow9
    @avengerwidow9 Жыл бұрын

    manifesting the b&n that closed at my local mall comes back because i miss hanging out and browsing the aisles there when i'm tired of walking around the mall 😢

  • @christopherluce3294
    @christopherluce3294 Жыл бұрын

    I like ours is including legos and designer toys. Magazines are way overpriced. We go in for coffee, legos and occasionally a book. (To be fair I don’t read much. My wife does)

  • @salvatoreIII
    @salvatoreIII Жыл бұрын

    Thanks for sharing. He was smart location. more induvidualized approach to each location.

  • @SagaciousSilence
    @SagaciousSilence Жыл бұрын

    From elementary school up until I finished college, I spent practically every weekend at Barns and Nobel. It was an amazing place for a kid and curious college student. The internet basically replaced its purpose… don’t need a physical place for accessing information or entertainment.

  • @em4200
    @em4200 Жыл бұрын

    Me and my mom go to Barnes & Noble about every week. We have went to almost all of them within a reasonable distance, and we love to see how each location is different. Going to browse through all of the sections of the store with a coffee and spending time with my mom is honestly my favorite thing to do. 😊

  • @LMPM0909

    @LMPM0909

    Жыл бұрын

    This was so sweet! ☺️ My sons and I love to do the same and will spend so much time shopping and drinking coffee. It’s such a fun time and one of our favorite things to do.

  • @robertprell1960
    @robertprell1960 Жыл бұрын

    Pre about 2010, I used to spend a couple days each month at the local Barnes and Noble. I would pick out about 10 books, get a coffee and a muffin from the cafe and read. Every single time I would buy at least 2 of the books from my stack. Once I read them completely, I would repeat the process. About 2010, all of the comfy chairs and sofas started to disappear. So I stopped going and I just went to the library instead. If I found a book that I really liked, then I would just order it on Amazon. I am not sure if this is unique to my area or if it is all of them but it definitely killed the experience for me.

  • @TheNetflixNook
    @TheNetflixNook Жыл бұрын

    nothing beats the in person shopping experience. Amazon is .......... fine. At the end of the day though, having the opportunity to put my hands on something and experience it for myself before putting money down will always be my preferred way of shopping.

  • @matthewfischer9983
    @matthewfischer9983 Жыл бұрын

    That B&N was the closest one to me after the local one closed a few years ago. I got some great deals when the large Pikesville store closed. However, the new store has little to no selection that appeals to me. I realize that everyone has different tastes, but I definitely miss the large Borders, Bibelot, and B&N. I like to browse before buying, and I generally preferred B&N (complete with first gen Nook) to Amazon, but now my only viable option is Amazon. None of the big Pikesville selections particularly appeal to me, so apparently I need to go elsewhere. If someone could point me towards one that pushes military history and sci-fi.... then I'd be in.

  • @jesusmtz29
    @jesusmtz29 Жыл бұрын

    The closest BN to us closed last year and i really really miss it. I like just stepping in and looking around, sitting down and taking a peek

  • @mav48185
    @mav48185 Жыл бұрын

    Okay well @ 1:09 I think every business needs something like this on stupid hot days

  • @TimothyCollins
    @TimothyCollins Жыл бұрын

    One thing that would likely help B&N... removing what I mentally call the "B&N tax" from it's prices. As is, I can basically go to Amazon for books and Target for the other paraphernalia they sell and pay roughly 1/3 of the prices they charge in their stores. Simply put, stuff they sell is much too expensive to compete.

  • @edd868

    @edd868

    Жыл бұрын

    Directly competing with Amazon was what almost killed them.

  • @huntrrams
    @huntrrams Жыл бұрын

    I love the new interior! Reminds me of Waterstones in London. The only thing I miss is the way to sit down.

  • @hunterkline7972
    @hunterkline7972 Жыл бұрын

    I can confirm I feel immense happiness when I go to Barnes and noble and look at their manga and light novel selection.

  • @vickster4474
    @vickster4474 Жыл бұрын

    I worked for B&N in the early 2000's and they were hiring management that didn't even read books, and the philosophy was to treat bookselling like selling any random object. It was all about how much was sold at the fastest and non-interested rate, how many yearly memberships you could sell, and not interacting intimately with the customers that would organically sell more books based on the mutual love of reading and personal recommendations . One manager told me it was like selling a can of beans to them and they didn't care about any personal knowledge of the material/authors we were selling.. Bookselling is like selling art not a can of beans and great book writing is the same not some assembly line to just grow the bottom line. The upper management at headquarters also had the trickle down elitist belief system that the company and management were better than others in the field. I also remember how they thought their e-reader was going to save them. Ha! That's why I do not feel sorry for B&N because they shot themselves in the foot with these business practices/belief systems and ended up in the same failure as the other companies and the people that worked there that they made fun of and not caring for their own customer's interests.

  • @noseporquien
    @noseporquien4 ай бұрын

    I always loved going into Barnes and Noble. It’s been years since I’ve been to one because there isn’t one near me. The closest one is probably an hours drive from my house. My coworker who is in her early 20s has it on her bucket list to visit a Barnes and Noble.

  • @MRXBUONO
    @MRXBUONO Жыл бұрын

    I love these videos! So cool

  • @angelh1743
    @angelh1743Ай бұрын

    I used to love Barnes & Nobles in the 90's & 2K's. I usually spent 2 to 4 hours just browsing through books. It was a lot of fun back then. Now the selections limited and not as diverse as it once was. Especially in technology, history, psychology, & photography. I'm talking about both locations in Plano, TX & Frisco, TX. I wish they would fix that problem. I prefer a book in my hands than a digital book on a tablet. There's a certain connection to a physical book you will never get from a tablet. Even a lot of kids are realizing holding a physical book is more satisfying when reading.

  • @MrJoegotbored
    @MrJoegotbored Жыл бұрын

    Always off to see a commercial as an actual news report. I wonder how much one of these costs.

  • @MichaelMartin-qe5ye
    @MichaelMartin-qe5ye Жыл бұрын

    If I stumble across a Barnes&Noble when I'm visiting a new city, I'll certainly go in. I enjoy the atmosphere. However, what it mostly accomplished in my life was introducing me to genres and authors that I learned that I enjoy consistently... and now I order those books online.

  • @kwaitefuni9152
    @kwaitefuni9152 Жыл бұрын

    I've bought several manga volumes from B&N. I don't know if they still run these sales, but they used to have a buy 2, get 1 free. Most volumes sell for around $10. So you get 3 volumes for $20. Pretty good deal, imo.

  • @deanryanmartin
    @deanryanmartin Жыл бұрын

    "If you run better bookstores, you sell more books." True. This is a lesson bookstores here in the Philippines needs to learn. We have a National Bookstore here but they are selling few books. They are more selling office and school supplies. Better rebrand their name to National Supplies.

  • @efinley26ef
    @efinley26ef Жыл бұрын

    the thing I like about the big store is that I can find any book I'm looking for compared to a smaller bookstore.

  • @D00Rb3LL
    @D00Rb3LL Жыл бұрын

    Oh my goodness i just did a project on this exact subject for my business class in uni

  • @thewayithappens469
    @thewayithappens469 Жыл бұрын

    i just love that independent bookstores are coming back into business!

  • @Philca1
    @Philca1 Жыл бұрын

    B&N is becoming more customer centric and not product centric.... good move to cater to those loyal customers and their wants and needs....

  • @richardeicholtz4868
    @richardeicholtz4868 Жыл бұрын

    I've been to both locations in this video and I can't stand the new barnes and nobles. The previous location in my opinion was easier to spend an extended period of time in. This smaller location reminds me more of a Hudson News than it does a bookstore. The books that they say are popular are not the ones that I would want. Oh well they are focused on their niche audience. At end of the day it's the same stuff stuffed in a smaller space with the same high prices. I will give them credit for the manga but section. Are you happy Kim? That's the person who sent me this video and wanted to provoke me to get this reaction. Well here you are!

  • @SH-lz9du
    @SH-lz9du Жыл бұрын

    Wise moves. Businesses that adapt are more likely to survive. I'm moving my dollars away from Amazon and enjoy the experience of shopping at Barnes & Noble already, so this is a win-win, imo.

  • @intheovaloffice
    @intheovaloffice Жыл бұрын

    Love Barnes and Noble's new ambience. I always wondered why Barnes and Noble moved where I live from a gigantic building down to a small corner store next to a Target and Best Buy. Now I know why, and it's for a good reason.

  • @createchaosgossip
    @createchaosgossip Жыл бұрын

    Books A Million has done the same thing. I love our small BAM much more than the big giant stores. Plus it’s super popular and does well with what they have.

  • @terryl.cooper

    @terryl.cooper

    Жыл бұрын

    I had forgotten all about them Before that it was Crown books.

  • @David-pd8yr
    @David-pd8yr Жыл бұрын

    Thanks for sharing.

  • @jrc774
    @jrc7746 ай бұрын

    I was really impressed by B&N's new center city Philadelphia location. I basically grew up in the old store at 18th & Walnut so I was ready to be disappointed by the new smaller one, but they seem to have a better selection of the stuff I like to read. Just wish they had a cafe.

  • @TheInkus
    @TheInkus2 ай бұрын

    Huh, interesting! I always wondered why my friend’s book was only shown in our newly opened and local Barnes & Nobles.