Dude this is so fascinating. I knew the diamond market was heavily controlled but the fact that the preciousness and prestige of diamonds was basically a marketing move is crazy! Keep up the great work.

@CogitoEdu

7 жыл бұрын

Thank you so much. Researching this was fascinating as well, especially when you realise that something so important in today's culture was simply invented by an advertising agency. Thanks for the comment. I enjoy your videos as well.

@NameExplain

7 жыл бұрын

Cogito Especially how recent it was they became that symbol of love. It's really one of those things you just presume that diamonds have always had that image. I'm glad you enjoy my stuff, I've subbed to your channel too. Looking forward to seeing what you have next.

@CogitoEdu

7 жыл бұрын

That is great to hear, I am so happy that you enjoyed the video. Thank you for subscribing. There is more to come.

"Why are Diamonds expensive? Because someone said so. - Cogito 2017

@CogitoEdu

7 жыл бұрын

+RebelBeamMaster X84. :D

@conradojavier7547

6 жыл бұрын

but are they, UNBREAKABLE!?

@jameskung9808

3 жыл бұрын

@@conradojavier7547 Is that a JoJo reference...?

As an indigenous South African this video was tough to watch. Just a reminder of historical exploitation of this beautiful country and its people.

Freaking De Beers

Diamonds are for cutting tools, grinding stones, and people that display these same traits.

@milind-9683

3 жыл бұрын

This comment needs more attention

@CHEVYCAMARO4GEN

2 жыл бұрын

This is what I was thinking through the whole video

I'm boycotting diamonds for life. Sadly, they'll outlive me.

@thenovicenovelist

Жыл бұрын

You're not alone. I learned about diamonds when I was young and I still don't own diamonds even as an adult in her mid-30s. I plan to continue boycotting them.

I remember many years ago a show called 20/20 in the US talked about this topic. They focused more on the treatment of the miners than they did on the marketing if I remember correctly. But at the very end they said that a lot of the world's diamonds were owned by De Beers and they were purposely being held off the market in order to inflate prices. To this day, I still don't own any diamonds and I wouldn't want one. Not even as an engagement ring. The money would be put to better use such as paying bills, saving up for a place, charity, etc.

Been quite happy with my cheap braided silver ring for the last decade. No interest in shiny decorative finger rocks.

"Diamonds are a girl's best friend." The greatest economic slogan ever.

I understood everything you said perfectly. My dad speaks the same way extremely fast . Almost all content I watch on I have to speed up . It usually takes to long .. great job ... and great information. For anyone who says it’s too fast KZread gives you the options to set the speed .

Really great video! You might want to look into audio mixing. Your voice is a bit hard to hear over the music. The quality itself is fine but if you EQ it properly it could sound that much better.

Here from Reddit. This is a really awesome video you have made and I cannot wait to see more!

How much this makes sad as South African 💔

2:21 De Beer means The Bear, not beer. If it were it would be De Bier. I know I'm over analysing this, but yeah... The more you know, I guess.

Saw it on reddit and really liked it and also would like to see more. Subbed ;)

@CogitoEdu

7 жыл бұрын

Hi Jirachi93, Thank you very much for your comment and for subscribing. I will try to create more content for you to enjoy.

Came from reddit, awesome video man also you have gained a sub from me! keep it up

@CogitoEdu

7 жыл бұрын

Thank you. I hope I can make more videos that you like.

I love this intro song. Diamonds are a good litmus test. Any woman that expects you to buy her a $4000 ring should be avoided like the plague!

This deserves far more views, bet you're studying History in Trinity or something haha

@CogitoEdu

7 жыл бұрын

Thank you very much, I am happy you enjoyed it. Haha, I don't think they'd let me in there.

@temmewan7031

7 жыл бұрын

Cogito Show them these videos and they might!

@mayankrawat1970

4 жыл бұрын

He is right though cogito.

I'd rather set de bears on De Beers then share a beer with De Beers. Cheers.

So monopolies, this is also why gas was so expensive, OPEC controlled the entire supply and just like De Beers set the price however now that the US is back mining oil it's dropped like crazy.

@minimanzero2262

5 жыл бұрын

@Edmond Dantès If the consumer perceives value then isn't it the same effect?

really interesting. keep at it ;)

I try to get folks to understand Diamonds are the greatest hustle know to man.

And now you know! But you still can't escape the clutches of culture and you'll probably still buy an extremely expensive, useless rock to proclaim your love! Mwahaha!

@fahtenfuhten

4 жыл бұрын

So don't choose "a love" that "can't escape the clutches of culture" then... -_-

Because of SOCIETY!!

I wonder how much of our modern culture is constructed to make profit

fun fact, we already made industrial purpose diamond for decades. Where do you think the inside your laser cutter?

The video is good, but I find the music too loud&interferring,,, and ultimately annoying

@ranjitsarkar3126

2 жыл бұрын

Bruh there is something wrong with your ears.

An ad for dimensions play before I the video started

Moissanite people, scream it to the skies!

My youth has been destroyed. Thanks, I don't want one of those lame things that in anytime could drop their value

Yeah but why are they STILL so expensive... With Russia and Brazil not playing ball

@minimanzero2262

5 жыл бұрын

Coz they want to make their own money

@mayurpatel847

3 жыл бұрын

a person get into certain business when he knows he can make good profit, then why destroy the market with low prices if you can make good profit by selling high as people are paying for it.

Screw diamonds, go for black opals.

The painful thing is I knew this and yet, there's nothing you can do about it. Present anything else for an engagement and at least a little peice of her will be disappointed.

@WeBe3Dprinting

4 жыл бұрын

Then you're with the wrong girl. Yes, girl, not woman.

We shall not buy diamonds anymore. Who knows what happened to bit coins might happen to diamonds someday?

𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐢𝐭'𝐬 𝐢𝐜𝐲 💎

well, it is still e beautiful rock

Isn’t there diamonds in botsawana and fake ones in Russia too?

In conclusion, We got played by the government.

Worst of all, $10000 worth of Diamond will be sold for $2000-4000 at local pawn store if the store is willing to even buy!

I Just noticed in the photo of Marilyn Monroe, that's Bernardo on the far right

where do marriage rings come from? which culture came up with them?

Rhodesia was super...

Same is true for iPhone's.

@junevictor8721

Жыл бұрын

Very bad analogy….you can make millions off of your iphone in many ways…(depending on when you sell) you can sell your iphone and only lose about 30% of your money, with diamonds you lose 60-80% if you decide to sell the next day to the jeweler you bought it from.

Akik is also forever..

So...if i understand it corectly...you could say...that "Diamond is Unbreakable"?

so... just buy from labs?

There expensive because they are the king of diamonds

You sound just like a Unity youtuber.

@CogitoEdu

7 жыл бұрын

Apologies for my ignorance. What is a Unity youtuber. I'd like to check it out.

@muhilan8540

5 жыл бұрын

- Cogito - maybe it’s KZreadrs who make videos about Unity game engine

Gold and silver are the only true store of value.

@theraven268

5 жыл бұрын

Haha, good one. The only true store of value is goods and services. If the market fell apart or there was some apocalyptic event, nobody would care about some useless hunks of shiny "garbage" as gold and silver are actually quite useless where tools are concerned. If gold and silver had inherent value, we wouldn't have been able to replace it with paper and/or cotton.

@Reach1335

5 жыл бұрын

Silver is widely used in the manufacturing industry over half the annual supply. The annual supply of silver is about 8x more than golds. Gold only uses about 1/8 of it's annual supply on manufacturing the rest is stored in vaults in ingot form to keep the illusion of rarity for the price they ask. In the advent of an apocalypse both would be pretty pointless true, compared to basic needs items. And obviously things such as drugs ( from coffee to alcohol and morphine) would command premiums along with petrol products and weaponry. But as a long term hedge investment in the 99.99999999% chance that things remain peaceful and non-apocalyptic silver is by far the best. I can't tell you how many people I knew that lost their ass when gold was around 2k USD. I told them it's a bubble for a material that's vastly overpriced compared to it's supply and demand. The only other two items I can think of marked up more insanely are razor blade heads and natural diamonds.

dude are diamond in america are cool

This is actually disgusting. Big Corp. SMH.

How are they rare if so many people have proposed with them?

@somratkhan8688

2 жыл бұрын

Because someone said so - Cogito, 2017.

Its difficult to listen to. Please enunciate more clearly. I like that you speak at a good pace, but it's challenging too

BGM disturbing..

wow smh.....

Why? You got a shout out by KB and your views are still down. EVERYBODY VIEW MORE!

Pls clear ur voice

Forgot to mention the massive exploitation and slavery in the mining industry

Cause the miners work really hard.

1:17 part of the video, you are eating your words we cant even understand what you were saying!!

you speak waaaaay to fast.

@Klmrc

3 жыл бұрын

so true!!! idk why the need to talk so fast

I hope you dont talk this fast in your next videos. You are impossible to understand. You eat most of your words.