I work at Sally’s and Brad has taught me more about the products and how to use them than the company ever did.

@softlids

2 жыл бұрын

As an ex-Sally's employee, I couldn't agree more 💀

@cbryce9243

2 жыл бұрын

I'm not surprised. I have been to Sally Beauty a few times and felt the people working there knew little about bleaching and coloring. What a shame. I hope there are more people like you who are truly interested in helping customers.

@jennevermore6937

2 жыл бұрын

@@cbryce9243 because most people at Sally’s have no formal training or knowledge on hair color and bleach so…. Not sure why that surprises people.

@jaydahoefler7408

2 жыл бұрын

me too! I also work at Sally's and I'm a little shocked I always recommend the ion bleach to people bc that's what I've used for years and like and I will no longer be recommending that one. 😬😂

@jaydahoefler7408

2 жыл бұрын

@@jennevermore6937 they do make us watch training videos but yea for the most part it's just learn as u go

Brad's no mathematician but we love him anyway. 8oz at $21.19 is WAY more expensive than 16oz (1 lb) at $22.99 or $27.49.

@bbplizzybee

2 жыл бұрын

Yep. It’s $42.38 for 16 oz. Yikes.

@HatchlingChibi

2 жыл бұрын

Yes! That bugged me the whole time!

@hannahj9700

2 жыл бұрын

Yess, I was thinking that too

@mommymemakeup8555

2 жыл бұрын

My fav has always been ion but u def have to keep a close eye on it and figure out your timing really well

@teresahaven9222

2 жыл бұрын

I was wondering if anyone else caught that lmao!!!

For a moment I was like “WHAT IS HE DOING ? ROOTS FIRST!??? “ and then my brain kicked in “this scalp does not heat up “ hahahha

@StinaDuncan18

4 ай бұрын

Same 😂

@DelaroseChronicles

2 ай бұрын

😂😂😂

@loser5112

Ай бұрын

Lmao I thought the same thing but I didn't realise until now 😭

@cheery-hex

12 күн бұрын

@@loser5112 oh NO lmao

I absolutely love that Brad has the awareness that people do diy hair and, sometimes, we just can't afford to go to the stylist but we need that hair change! So, what does he do? He gives us advice on how to diy safely. Thank you, Brad. ❤️

@FIRING_BLIND

11 ай бұрын

Me too. I want to go to a professional, sure. But that can be SO expensive. It's out of my budget. Plus, I'm visibly queer and it can be hard to know where I will be safe

@user-sx3tk6df9i

Ай бұрын

Brad should've taught you as well that the only proper term is “coloring”. Ik, sorry, just thought you should know.

@Rachel-xo1du

Ай бұрын

@@user-sx3tk6df9i "DIY" = "Do it yourself," referring to at-home hair care. I did not say "dye."

You should do a part 2 with professionals one for us licensed hairdressers! It would be fun to compare … for example Schwarzkopf BlondMe , Wella Blondor or even the new Moroccanoil one!

@Hurrrdurrrrrrr

2 жыл бұрын

Redken tide pods aswell

@lau_moonchild2756

2 жыл бұрын

@Barenrandombruker 123 You can get the professional lighteners to use at home too, so it could be useful for some people. I used the Blond me, even though I am not a professional, because I wanted to use something of quality and the bleaches in this video are not even in my drugstore :/

@lau_moonchild2756

2 жыл бұрын

@Barenrandombruker 123 You can definitely mix different brands of developer and powder bleach, as you can see Brad does it as well. I am not sure how it will work out though, because I had the powder Blond me as well. Maybe you can do a test strand at the underlayer of your hair first if you are not sure.

@Hurrrdurrrrrrr

2 жыл бұрын

@Barenrandombruker 123 its preferable to use the in brand developer but its not a hard rule. Use what you have and do a test strand

@jenm8696

2 жыл бұрын

agreed!!

sooo after reading all these comments i went to sally’s today and got the ion crème lightener and OH MY GOD!! it is amazing. i’ve never had softer hair post-bleach

BRAD. DO THIS SAME TEST ON KINKY CURLY ETHNIC HAIR PLEASE!!!

@thewitchstarot6975

Жыл бұрын

any bleach will damage the curls, but if you hydrate them enough and take care of them and fix the broken bonds the curls will be almost normal!

@thewanderingorphan

10 ай бұрын

Yes yes yes!!! Brad you could save so many scalps

@ladyblooding5649

10 ай бұрын

Yes please!!! 🙏

@nicolette1598

9 ай бұрын

Lol no way. He does horrific work with our kind of hair lmao

@SlayedByOna

8 ай бұрын

I would love to see this as well! 🤩

I used to work at Sally's and the Ion creme lightener is by far my favorite bleach. I have tight coily hair and when I use their creme lightener with their developer and mix in their Absolute Perfection Booster Step 1. I'm telling you if you want to keep your curl pattern intact, use this combo. My hair feels so brittle with other bleaches, but with Ion's cream lightener, my hair barely feels different and it doesn't come out dry. I always recommended these products, especially the Absolute Perfection Booster Step 1, if you're trying to bleach and you want to ensure the health of your hair, it really does work and I never bleach my hair without it.

@evaa396

Жыл бұрын

hi! Is it the bright white or creme oil lightener?

@painToTearx3

Жыл бұрын

@@evaa396 It’s the bright white one

@Lemonylemoncake

Жыл бұрын

Can you mix the Absolute Perfection Booster step 1 into a bleach bath with shampoo, cream lightener and their 20 vol developer?

@ashleyreed7272

Жыл бұрын

Which developer volume do you use and how long do you leave it on

@fefecrow

Жыл бұрын

Is that the Ion dupe for Olaplex

ION cream bleach with their sensitive scalp developer is superior to any powder bleach I have ever used. It makes the perfect texture, is easy to apply, and doesn't burn. You don't have the dust issue that you get with powder lighteners, it mixes like a dream, and the smell isn't overpowering.

@odettavonkasek358

2 жыл бұрын

I agree! I’ve used this one for like 2 years on my undercut & have never had any problems with it.

@Am.eth.yst_

2 жыл бұрын

I like that one too! I’m not a pro at all but it came out so even!! My hair wasn’t too dammaged either after two bleaches

@ginnyofnewstone6142

2 жыл бұрын

I totally agree! I use the cream bleach with the sensitive scalp ion developer and it's amazing. My natural hair color is med brown and I dye my hair bright pink and bright purple.

@us24679

2 жыл бұрын

I hated the cream bleach. I have level 2-3 hair and bought some for my roots and they lifted so horribly. not only was it uneven in some places but it also lifted to an ugly brassy yellow orange and I had to rebleach. with my go to, schwarzkopf's blondme, I have always gotten a beautiful lift and the only reason I had gone with the cream bleach was because it was cheaper but that was a mistake.

@britishamerican9051

2 жыл бұрын

I use the powder bleach for my curly hair and it treated it well! Never would use it more than 30 minutes tho it works hard!

I usually use ion cream lightener and it fair well (also pretty strong, but not half as damaging as the powder). I personally think cream lightener should be most peoples at home choice as I find it more forgiving. Never the less; I think you should do another round with cream lighteners from Sally’s. Might find something there.

@nightcrow4508

2 жыл бұрын

I bleached my hair at home and used this bleach and loved it. My hair was at a level 5 and it lightened so nice and evenly. I love cream bleach.

@antoniamakridakis1289

2 жыл бұрын

I also use the Ion ammonia free bleach powder and it isn’t as strong because it’s ammonia free! It also smells great because no ammonia!

@jinxxie9593

2 жыл бұрын

I've used the cream lightener and it swells SO much more than the powder. i hate to risk the overlap.

@technicavivunt

2 жыл бұрын

@@jinxxie9593 That's definitely one thing to consider. Almost all of Ion's products do that for some reason. Even their permanent color swells a bit. Kinda strange.

@justinortiz1578

2 жыл бұрын

for some reason i always have a problem with their cream lighter expanding to the point of no return, super weird

I've literally bought buckets of all of those bleaches before 😂. I started bleaching and coloring my own hair at 12 . I'm now a licensed cosmetologist and atm my go to bleach is blondme schwarzkopf. My hair is a forest green and down to my butt and the damage is minimal thanks to this bleach😊

Never tried the powder but I use ion cream bleach and I freaking love that stuff. Works fast and I've done like maybe 2 bleaches with 20 volume along with 2 bleach baths, 2 different times. Hair still feels great. I literally went from blonde, to hulk green, to blonde, to half orange half pink in a span of a week. I couldn't stand the green lol, and I needed it off of my head. That shit did its job lol

@hippodagogo

Жыл бұрын

For reeeeal, first time my bleach job has ever come out even and hair still has its integrity. I went from black box to almost platinum in 1 week.

@Static-ash

Жыл бұрын

This has sold me that i need Ion. I love their colors but never used the bleach. My natural hair is dark blonde but is so hard to lighten. I'm at a level 8 with healthy hair still after 3 box bleach tries. I need something with that extra kick that I don't gotta leave on for an hour.

@VeronicaLopez-ly8sw

Жыл бұрын

@me Ashley I say make sure your hair can take it because ion cream bleach will work really fast! Once you see it to the lift you want, rinse immediately so it won't continue to process.

@Static-ash

Жыл бұрын

. Last time I used 40 volume last for an hour and barely did anything, so thanks for the advice!

@gabby8532

Жыл бұрын

@@hippodagogo how exactly?? i just want to do two blonde strands ..

I know I’m never going to do stuff to my hair but I still stick around on this channel just in case(and bc I just love this channel)

@anapattysparadox

2 жыл бұрын

Same here 🙌🏽

@Angelique_92

2 жыл бұрын

I watch Bleaching Fails just so I know to never try it on my hair. No matter what he's taught us. I don't trust myself.

@cbryce9243

2 жыл бұрын

@@Angelique_92 I'm beginning to have second thoughts on doing mine too. I guess it is something we need to watch closely after the first 30 minutes.

@laurapiacentinicasarin8205

2 жыл бұрын

SAME

@harpergilly

2 жыл бұрын

@FеrnаnfIоо 🅥 same tho the only thing i’ve ever done is cut it

Here’s my comments as someone who regularly uses Quick Blue. Personally I’ve never had a problem with it being thick or having clumps, but I use more developer. The patchyness totally wasn’t user error, that’s happened to me every time I’ve used it.

@riloxave

2 жыл бұрын

what makes you continue using it if it happens every time?

@elainasmith1700

2 жыл бұрын

@@riloxave I haven’t been able to find anything I can afford that works better. And while it’s patchy, it’s not excessive.

@anoziraflaminghot

2 жыл бұрын

i always use Quick Blue and i didn't have an issue with patchiness if i used it on my virgin hair. last time i used it i had long virgin hair down to my butt and pretty much my whole head lifted to the same shade (my roots lifted a little more than the rest but nothing major). my hair is naturally dark brown, almost black. it's only patchy when i have previously dyed hair. so maybe it's just different from person to person?

@Aphrodite01

2 жыл бұрын

@@elainasmith1700 I’ve used QB but didn’t like it and felt it was too harsh without consistent good results. After that I used professional blondeme bleach(not from Sally’s) and that worked amazing. It’s better quality and I’d recommend it. It costs more but it’s worth the investment.

@shellyjacks33

2 жыл бұрын

Agreed!! I have been using Quick Blue for years with no issues.

A better test would have been getting mannequins with level 2 hair. We all know mousy-brown will bleach just fine but a true test would be a much darker starting point. Cheers

@macystory6316

20 күн бұрын

Mannequins are already color treated so it isn’t going to lighten like it would with virgin

Quick blue has been my go to forever and it’s ever given me any problems, I’ve had my hair bleached over 7 times within around 7-8 months and my hair is still extremely healthy. My hair has never fallen out or felt dry, it’s amazing

@susiseas

Жыл бұрын

Did you bleach your whole head/hair with Quick blue?? I want to do it loo

This was fascinating! Thank you to all the Mannie Quinns who sacrificed their hair for science.

I wish you'd have done prism lites, that's the best bleach at Sally's, available in blue and violet so dark hair starts at blue for a medium lift and violet for high lift, oh and the argan oil cream developer is the best developer they have 😉

@zoeramone7619

2 жыл бұрын

Prism lites is where it's at!! Never once has it failed me in nearly a decade

@xXFlame007Xx

2 жыл бұрын

Love me some violet prism lites my hair is dark brown and paired with 20vol it gets it light enough for my manic panic voodoo blue

@moogimii

2 жыл бұрын

YESSSSSSSSS!! Finally! Someone who knows what best Sally's products are. Lol. I'm not the only one anymore. 😭🤣

@kalynn2230

2 жыл бұрын

ive used prism lites for years and love it!

@SamanthaDiane

2 жыл бұрын

And you can get it in the green apple scent! Which is delicious! 🍏🍏🍏

I love how I come here for tips on doing my hair but I end up laughing my ass off because you're so entertaining and funny. One of the best KZreadrs for sure.

Thank you so much for making this video, Brad! It’s sooo useful and informative, I never know which bleach to get when lightening my hair… I’ve always kind of defaulted to Quick Blue mostly because it’s the one I’ve always used. I bought the 1 pound bucket recently and I was shocked at how big the container was vs how much powder was in there! It’s a huge waste, you’re so right; and it does have a very lumpy consistency. However, it’s always done a great job lightening my hair. All I needed afterwards was a toner and I ended up with a beautiful platinum blonde. No need to bleach twice, which is great cuz my hair is naturally pretty dry and having to bleach again would seriously damage it. So again, thank you so much, Brad for investigating this for us. 💕

As someone who uses the Ion bright white creme lightener bleach…i love that stuff, ive never had an issue with it or ever had a handful of hair fall out and i use it quite often. The creme bleach is better than the powder for this product imo.

@Lukabooga

2 жыл бұрын

i SWEAR by this bleach, my favorite to use by far

@Hurrrdurrrrrrr

2 жыл бұрын

I think its very comparable to blonde me. Especially with the in brand developer

@kristinajustason7927

2 жыл бұрын

I agree! I have not tried the powder version. But I have used the creme on myself, husband and friends and its been great experiences so far.

@robynlee143

2 жыл бұрын

Agree!

@Verena2022

2 жыл бұрын

I agree!!! I think you just really don’t need 30 vol. I always use 10 or 20 depending on if I’m doing my roots or revamping already bleached strands. Like it don’t need that much power haha

I use to love using wella color charm bleach. The smell was great. My hair always felt healthy. I wanted white hair and I got it. It also lightened my dark roots perfectly whenever they grew in. Good times.

@shatteredscry

Жыл бұрын

Can you get it at Sally's without a license?

@ChristelVinot

Жыл бұрын

@@shatteredscry why would you need a license? You can buy all Sally's products freely, as far as I know.

@shatteredscry

Жыл бұрын

@@ChristelVinot Actually, you could be right. I thought I remembered them selling Joico color remover you needed a cosmetology license for in Oregon, but I could be remembering one

@ChristelVinot

Жыл бұрын

@@shatteredscry things might be different in different states. I really don't know much about this stuff so I'm not one to talk lol. I just know I be goin in there and buying anything haha.

Started bleaching at home during Covid- I’m a BW2 girl all the way! I’ve tried them all, and it does the best and quickest job for me. I definitely open the windows and put a fan in the room where I’m applying- because the terrible dust and smell is REAL. That being said- I’ve got very strong, coarse, level 6/7 hair. For root touch up I like the thick, kind of dry consistency, but definitely rinse and wash twice after bleaching- pre toning. Loved this video! Subscribing now.

@christianfiguroa7147

10 ай бұрын

Yea how about show a pic of how your hair looks in your profile or a link to it then well see

I hope Sally’s is sponsoring you Brad! I love your videos and you make it so much easier for this DIYer ❤️

I've used all of these, and I've now settled on ion's cream lightener. It is a bit damaging but I have super dark hair and it's the only one that lightens enough levels for me

@meatcubeachieved

Жыл бұрын

What volume developer did you use?

I have tried several and the Schwarzkopf Blondme is absolutely my favorite ⭐💫⭐

@gracemoseley6710

2 жыл бұрын

Yessss same.

@Biawia23

2 жыл бұрын

came here to say that exact thing ! :)

@ChrisDelAnno

2 жыл бұрын

How do you mix it up? Mine swells like insane

@lilash6041

2 жыл бұрын

I love that one and AGEbeautiful Creme lightener.

@meganmalicki9857

2 жыл бұрын

@@ChrisDelAnno Mine swells too but thats normal with this. I did an all over bleach with no foils, 30 volume from the same line (Blondme) and just wrapped my hair in a shower cap sprayed with water which contained the swelling fine

Love this video, love the idea of comparing one kind of popular product from different brands, would love to see a comparison of like level 10 ash toners, or all pinks from different brands etc as a stylist, LOVED this video

(I am a licensed stylist) Personally the ion crème lightener (same one you used but the crème version not powder) is probably my fav I’ve ever used. I’ve learned with it tho, USE A LOW DEVELOPER! When I’m doing highlights, if they’re already light.. i won’t go above 10vol, if they’re darker I’ll use 20… I’ve never noticed breakage with it, it’s usually super even, and a good mixing consistency. Now if I used 30+.. then yes. I noticed damage but if you stick to the lower developers, it’s great.

Love you tutorials. Love “hi beautiful “ melts my heart!”

I used ion but liquid 2 weeks ago and was AMAZED at how well it did with my virgin hair! I’m obsessed with my pink now! 💖 thank you Brad Ps. I used the ion liquid instead of powder and the ion sensitive scalp, 20vol and it was PERFECT for me

@desireelynn3215

2 жыл бұрын

The cream base is awesome! I love it so much.

@brittneys6904

2 жыл бұрын

@@desireelynn3215 me too!! It worked sooo good for my hair.

@cbryce9243

2 жыл бұрын

Good to know. I have virgin grey and silver hair with some auburn hair underneath, in the back, and want to use Brad's colors. I'm almost tempted to just use his colors without bleaching, but not sure if I need to strip the grey out first. I've been watching his channel for a couple years now and still feel stupid.

@edwardgoldstein5710

2 жыл бұрын

@@cbryce9243 I've used the cream based ion lightener for a couple years on myself and friends, and it leaves my hair feeling the best out of the others at sally's. It's also what they reccomended to me at multiple sally's locations

@youwhat098

2 жыл бұрын

@@edwardgoldstein5710 yeah I switched over to the cream ion lightener from quick blue and the amount of lift and the quality of my hair afterwards was such a difference. I only have to do one process with a lower volume and my hair doesn't feel like absolute straw/dry after

Thank you soo much for this video! I’ve been bleaching my hair for 6 years and only have used quickblue, saloncare prism lights, and wella. I’m a level 6 and I lift to a 10. I definitely find the best result from quick blue. But I agree on the waste of plastic on the container, it’s ridiculous! Luckily I reuse the bucket after I’m done, planting, storage etc🤷🏼‍♀️

This is the first time ever that I leave a comment on KZread. I really have to write this. Imagine a world full of brads. It is a world I would have loved to live in. I am completely convinced that the world would have been full of joy and love. Such an incredibly wonderful person. Where can I find someone like you? really need a brad of my own in my life to light up the darker days. Never stop being who you are, it would make the world a much darker and sadder place and given the way the world is today, that says a lot. With lots of love all the way from Sweden❤️❤️❤️❤️

Oh. My. God. It was so freaking satisfying to watch brad bleach the hair ✋🏻😩 he did it so well

I use the Ion Bright White crème lightener with their 20 volume developer and I’ve never had my hair fall out like that and I bleach my hair a lot. I’ve never tried the powder version.

As a store manager for Sally, I love your videos!! So informative! I know you have your own semi color line, I would be really interested in seeing reviews of the ION Brights permanent colors?? Also maybe a video of T14-T18 and etc. A lot of people go for the T18 but I explain that the hair is not light enough so it won’t do anything and people still get it. Maybe explain what they do for the hair color that they get? Thank you!!!! You rock! I share your videos to my team and anyone else I know!

Love your videos! Thank you for using your platform to shout out for the environment. Thanks Brad! You're awesome.

I find this so interesting... even though I left self bleaching back in my 20s and my early 20s at that. I love my hairdresser and she is the only one who touches it with bleach now 😂 I learned my lesson... I have absolutely no talent at colouring my own hair!

I've been using the ION cream bleach. And 20 volume. Works great for my hair. And yes less time is needed for it.

@CheyenneWyatt

2 жыл бұрын

can you mix ion booster step 1 in the creme lightener or does it have its own bonding agents?

@darkgoddess4u957

2 жыл бұрын

@@CheyenneWyatt Looking at Sally it says you can add to any hair color or lightener.

Brad, looking so good. So fresh, so simple yet gorgeous. Especially those brows look amazing on your face!

I used Prism Lites with violet and it was awesome. This is also a product at Sallys. Thanks Brad for this so I don't do something stupid to my hair, ever!

Blondeme by schwarzkopf seems to be the best bleach since its modern compared to quick blue and has ola plex bonding (equivalent) in it

@sageandclovers

2 жыл бұрын

I mean, it doesn't have Olaplex in it, it has its own type of bond builder, but yes.

@meganmalicki9857

2 жыл бұрын

My ride or die. When used carefully with the corresponding developer (no higher than 30v) I went from copper to level 10. I did it over a few sessions but still seriously impressed 👏

@empty_akuma6577

2 жыл бұрын

love this stuff too! I even used only 7 volume with it to touch up my roots and it still lifted so quickly and evenly (i'd say i'm about a level 6 as my natural color). The hair felt pretty good after it as well, which surprised me. it's the first bleach i tried and i don't think i'll try another one :D

@Aphrodite01

2 жыл бұрын

That’s the best one I’ve used and I’ve tried quick blue which was harsh and had poor results.

@pankiiiee

2 жыл бұрын

I use Blondme and it left my hair soft and it also smells Good

Brad you forgot the blond brilliance with built in toner bleach. It's really awesome as well..keeps unwanted tones under control somewhat. Love the content and thanks for all you do for us❤️❤️

Glad to know the lightener I have been using for years is the best one according to this video! Thanks for providing such awesome work for us diy people! 😉😁

Because quick blue expands when left alone, they made their container a lot bigger so it can be used as a mixing bowl

Here’s my question. What’s the best lightener and developer for wavy/curly hair?

i always wanted my hair to be done by you but i’m in canada 😂 i love you keep doing what you’re doing always makes me smile watching your buddies and you give the most helpful advice ❤️ spreading lots of love!!

@Sausage709

2 жыл бұрын

I'm in Canada too and I wish Brad was here too. But I'll make you a deal if I ever win the lotto ill buy us two tickets to go to wherever Brad is and we'll have a spa day on me :)

I love BW2. I've never had any problems with it in my numerous bleaching experiences on myself and with friends. Dust is a thing though so prepare yourself once that lid comes off

@shatteredscry

Жыл бұрын

I use the same thing. I just pour it carefully then immediately close the lid 😂

@Gravite56

Жыл бұрын

Thanks! I just bought BW2 and am glad to hear you've had good results, also thanks for noting the dust element lol

@zumaforrister3093

Ай бұрын

Did you use it on already dyed hair or your natural hair color or both?

Love your videos, Brad. 😘 I would like to add a bit of advice to your viewers who want to lighten at home: DON’T use 30 vol. developers, guys. “Low and slow” is the safest, most reliable way to lighten your hair. The lifting power is in the powder lighteners, the developer just activates them. You can get very bright, beautiful lift with the ION or Wella products, using 10 vol. developer, without the breakage. It will just take time, which shouldn’t be as much of a concern at home. Check your hair after 45 minutes if you’re going for very blonde and reapply fresh product right on top of what’s there to push past those stubborn warm tones. You can do this safely with 10 or even 5 vol. Hope this helps!

You should do a conditioner comp next on the bleached ends!🥰

I bleached my hair last week and accidentally ended up with bleach burn for the first time ever, my mistake for putting so much in one place, oops. My scalp is fine now, I looked after it while healing and still being careful. I would love to see this kind of video with UK bleach products, if possible 🇬🇧

@lanabanana885

2 жыл бұрын

@Jaclyn Ann VLOGS!💚💚 thank you, it was my own silly mistake and I'm better now 😌

When I used to bleach my hair regularly, I always used quick blue with a 20 developer, I've never had problems with clumping but it looks like I used more developer than Brad did. I also never had it in for more than 10 minutes and I would have fairly even lift. I went to a professional stylist and a week later I cut off all my hair due to the damage, breaking and falling off in clumps. The stylist was aware that I regularly bleached my hair and it was just a disaster of an experience. I stick with doing my own hair because of that.

I’ve used ion powder and the ion developer together and haven’t had issues with patchiness or my hair feeling dry. I have over fried my hair but that was complete user error but even then my hair wasn’t horrible or look terrible like I’ve seen other brands do. I think it smells like candy apples ☺️

@spxritualmami

2 жыл бұрын

I just bought the ion powder and developer and I’m sooo scared now after I saw the clumps of hair he pulled out😭 can you give me any tips on it and did you have any hair loss??

I use the ion creme bleach and yes it's super powerful lol. I wouldn't dream of leaving it on for an hour my hair gets white in 30 mins.

I've bleached my hair a handful of times (Using Quick Blue and another one a salon used). In 2020, I bleached my hair using BLONDME by Schwarzkopf and it was the best! It only took 2 sessions + toner to get my Level 2 hair to basically a level 10.

@xavierheadbang

10 ай бұрын

How long did you leave the bleach on for every session?

@spamgarbage6999

8 ай бұрын

@@xavierheadbang it doesn’t matter how long they left it on every person‘s hair is different you have to keep checking while it’s on your hair

@skummcdum

7 ай бұрын

this one gave me hives 😢

it's incredible, I'm considering bleaching my hair and boom Brad mondo makes video like this, I'm shocked and happy at once. thank youu Brad 💗

I love the ion bright white bleach. However, I prefer the creme one, and if you do use powder- I got my Hispanic friends natural black thick hair to lift to bright blonde with just 20 volume developer after sitting for 40 minutes with no foils or anything. I think their formula is just much stronger then all of the others. So I am not surprised that all the hair was over processed!

Yesssss... I've been waiting for this kind of episode! I'd love to see one on toners too!

I use Ion bright white in the cream lightner which goes up to 8 levels (my hair is extremely dark brown near black), and use 40 developer on my roots for like 10 to 15 minutes, and it does what it says in that time. So yeah. It is a very powerful lightner so its definitely something to remember when using this brand. I also use their brand developer, too, so i think that helps with it as well.

I’ll never get tired of watching Brad, even though you wouldn’t catch me ever bleaching my hair at home

I bleached my hair myself for the first time last month with the wella & 20volume. I only left it on for about 20 minutes. And successfully got my hair pretty dang blonde without changing my curls or fallout :) just be patient and careful with it

@two.desi_mates

7 ай бұрын

Does it damage hair too much? Also I've black hair. Can u plz guide me?

@keyiahmcclain4229

7 ай бұрын

@@two.desi_mates any and all bleach is gonna damage your hair. Just don’t use too high a volume or leave it on too long. Your hair’s current health is gonna also effect how damaged it gets. Sectioning your hair is important so it’s not overwhelming (personally I do four main sections, and start applying in the back first) Very THIN sections when you apply it is super important so you don’t miss spots and it looks even.

@two.desi_mates

7 ай бұрын

@@keyiahmcclain4229 thanks and what volume developer would u recommend for black hair? Yes, it's gonna damage the hair you're right. I've virgin hair and I'm not gonna apply to roots. Just will apply on Lower hair so that in future if I'll find out that I don't need it anymore I can't simply cut them.😅

@two.desi_mates

7 ай бұрын

@@keyiahmcclain4229 because of the damage I'm not gonna take risk to apply it to full hair. Just some strands at the back 😅 like highlights u can say 😅

I always use the ion cream lightener, not the powder. Expensive but I do like it! Def have to monitor how quick you are processing. Took my Native American homie's hair to Danny Phantom level in only 2 processes, and his hair still felt super soft. He said he normally goes through more than 2 processes and has an orange phase but we got to yellow on the first round.

Not only has Brad taught me literally everything that is worth knowing about hair over the years, but he has given me the confidence to experiment with my own locks 💞 Instead of the usual brown or black, or even a red if I was feeling bold, I'm now going for blues, pinks and greens 😍 and they are stunning! I just wish I could find a way to use Brads amazing waves trick with the iron on short hair without my hair feeling like straw afterwards 😭 It's super frustrating!! No matter what products I use from heat protection, to oils and leave in conditioners, I try EVERYTHING to make it feel close to healthy, but it seems like the minute the irons touch it, I become a scarecrow 🤬 I would love for Brad to do a video on how to help bring hair back to life after it has been damaged 💞

@Sponty

6 ай бұрын

Late comment but I wonder if the temperature has something to do with it. Less heat might dry it out less. Just thinking that your straightener is the common denominator if nothing else is working

@LittleLady911

6 ай бұрын

@@Sponty thank you so much, that makes perfect sense 🤩💕✨

I used the bright white and I loved it, lightened my hair very easily and never had any issues until I started over bleaching

I’ve only used the Ion Bright White to bleach my hair before and have never had a problem with hair loss/breakage. But I usually use 20/30vol mixed together and not for so long. I’m super scared to over process so I don’t leave it on for as long!! Don’t be afraid to use it, just keep an eye on your hair ☺️

@BriannaTshelle

2 жыл бұрын

1 hr is an insane amount of time to me!

The Zotos Age Beautiful cream lightener (also from Sally's) with bond builder is amazing in every way

@melodyshart7572

2 жыл бұрын

I second that

I swear, i love all of your informative videos ❤

The Age Beautiful cream lightener is my absolute favorite bleach from Sally's. Always leaves my hair intact and damn it gets light! (my hair is naturally black)

Thanks for finally exposing these bleach brands 🥰

I love Blondme bleach. It's gentle, high lift and smells like roses! The downsize is I had to get if off eBay or Amazon

BRAD!! First off I love your videos, they are very informative. Also you should do a video finding a good olaplex No1 dupe when we bleach our hair at home. Thank you and keep being true to yourself!

This video is so helpful thank youuuuu!!🎉

I love kaleidocolor from clairol. It never burns me even using 40 on scalp. I have fragile curly white blonde hair :)

As someone that works at Sally’s you should try the ion crème lightener

i loved that!!! i wish u reviewed the blonde brilliance bleach 😫

You are back !! Yeeeee ! We love you ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

i've never used ion's powder, but you should totally try with the creme lightener and see what happens! I've never had hair fall our from the creme lightened and it works wonders for my naturally SUPER dark hair

As a Sally employee,I never,neverrr recommend neither the BW2 or the Quick Blue.I usually go for the Age Beautiful that is excelent or the Ion.We have a Step One Booster that is like The Olaplex Step One and I always give that to my clients for bleaching and coloring.Prevents damage and loss of shine. Your review was great!!!

Thank you! I always appreciate your content

omg you are to fun to watch! love your personality!!!

I use PrismLites Azul with 30-40volume and it took my hair from black black to platinum blonde. But it also has the built in toner with the blue tones so that helps a ton. I did use a silver toner afterwards because I wanted silver hair.

Brad I’m honestly shocked by the results of the ion bleach, I always use the CREAM version and my hair isn’t that damaged after. I would like to see you compare the cream to powders to see if there’s actually a difference in damage!!

Oh you did this just a few days after I bleached mine and my daughters hair doe the first time,but atleast now I'll know more. Our hair turned out good though,thanks to you Brad. I watched your videos and did a ton of research beforehand bc I didn't want to fry our virgin hair! Also, you've been looking extra fab latly 😍

Im using quick blue for many years and its amazing just add bit more developer and mix it with painting brush 👌

As a 32 year veteran hairdresser I have tried every bleach on the market. My favorite of all the times that I still used to this day is Schwarzkopf blonde me!

@autumnlong3386

Жыл бұрын

What exact product from the blondeme do you use to lighten / bleach your hair?

Part two of this with creme lightener, please!!!

This was definitely the go to tutorial on hair lighteners. Wonderful setup of lecture, presentation to conclusion of final outcome.👍💯

appreciate this video soooooo much!! please, please, please do a cream lightener comparison video next! 🙏

I use BW2, I can attest that the scent isn’t great, but I’ve gotten used to it bc I bleach my hair almost every month. My hair is always crunchy after using it, but after washing once or twice that usually goes away. I actually think it’s lightener that sticks to your hair and my hair actually got so dry because I one time I didn’t wash it after bleaching and one section of my hair got so dry and is still drier than the rest of my hair today. And I rinsed my hair 4 times to make sure it was all off. So yeah I can confirm that BW2 stinks bad and leaves hair crunchy, but it is great at lightening tho.

@bluebird1694

2 жыл бұрын

Are you gonna spare your nose and try Wella? It's cheaper per pound too lol

@Hurrrdurrrrrrr

2 жыл бұрын

Ive had the same problem with manic panic bleach. I use mostly professional now and i dont have the dryness problem due to the built in conditioner. Ion is actually pretty good and the hair doesn't feel like that after

@ityoboinoley

2 жыл бұрын

@@bluebird1694 I’m probably gonna invest in the blondeme bleach even tho it’s more expensive bc everyone is raving about it.

@bluebird1694

2 жыл бұрын

@@ityoboinoley It's worth it. You get a large container and have less damaged hair after using it. These bad bleaches have been on the market too long and need a formula upgrade at least.

@dennitamobley8465

2 жыл бұрын

I use BW2 also w/30 devp. So far, I achieve that level of brightness I'm looking for. I'm scared to change..lol

Who else has their notifications on?! Been waiting for this video for a while 😍

My favourite has been SCHWARZKOPF BLONDME these past few years!!! Gets my level 6 hair to platinum with just 20 vol developer in one go

So proud of your comments on wasted plastic! Love to hear the environmental concern!❤️

I use Joico Blonde Life on my clients and its my favorite lightener!!

I would love to see a comparison of the cream lighteners. I first used BW2 powder and completely agree with your assessment 😅 but for the past year and a half I’ve been using Ion’s cream lightener. I leave it on for about 45mins and the results are great, nothing falling out. (For reference I have very dark, very strong 4a/4b hair) I also use their bond protect product line though. I mix the first step in to the bleach and then use the second step for 10mins immediately after rinsing the bleach out. It’s been pretty great. The only experience I have with Wella so far is the T14 toner. I was just trying to get the orange out with a blue based toner. But OMG do not follow the directions on that box!! ❗️I processed for 28mins (box said 30) and it gave me dark GREY on level 9 blonde and a dark mud brown on what was a level 8 blonde. I had to lemon/conditioner soak to lighten it up again. Luckily that added some warmth back. So yea, I’m not a “Wella” fan. 😅

@kellymcphaul2793

Жыл бұрын

I love that Ion liquid bleach.

I just learned a lot and now I know what to get. Thank you for this amazing video.

Great vid Brad as always 🙂I Am surprised at the results of Color Charm over Ion. Color Charm was my very first hair lightner along with a T2 (?) toner, and I really liked the results. Thanks to you I'm going back to it so thanks! Oh, and I agree with you...BW2 is dusty as a desert! Lol!

The hero we KNOW we need 😂

I bleached my underlayer last week and thanks to brads videos and him educating us I actually didn’t mess it up 🤧 My hair is still relatively healthy and my curls have survived the bleaching process 🥲❤️ Thank you brad

@daddyxnya1786

Жыл бұрын

Which bleach did you use

Thank you for saving me time and money, thanks for the upload !

I love the ion color change cream type ! So good!

I use Schwarzkopf's BLONDME to bleach my sister and daughter's hair - it's really good and they've never ended up with pi** yellow hair 👌🏻