This Half-Block course spent nine days on site at Mattel Toys Headquarters in Los Angeles with two Colorado College faculty, Dan Johnson, Professor of Economics and Business, and Ryan Bañagale, Associate Professor of Music, learning from company experts about the toy development process, from ideation through retailing. Students explore how Mattel collects insights about consumer trends, play patterns, and shoppers; how designers and engineers create toys with desirable features based on those patterns; and how sales/marketing teams work with retail customers. Learning is hands-on, in small teams based on student interest, with curricular support from our multidisciplinary faculty, and informed by recent college graduates who can advise on the career path ahead. As a culmination, faculty will advise students as they complete team-based consulting projects to present to Mattel executives.
Video by Rowan Knight '22
Produced by Julia Fuller
#coloradocollege #blockplan #cctigers #mattel #innovation