When Classical goes Viral | Sriram Emani | TEDxChennai
Sriram Emani runs the IndianRaga movement where the most talented musicians and dancers are handpicked to collaborate and produce videos that go viral across 65 countries to over 100 million audiences! In just a few years, more than 5000 artists have reimagined the classical arts in a modern-day context, showing how the grammar and essence of tradition can be retained while attracting new and young audiences.
Older generations told their stories - now its time to tell ours, argues Sriram in this candid talk that traces his journey living out of a suitcase across 50 cities with 50 families in North America as he observed how families bond over classical arts. Through examples of IndianRaga videos that have gone viral globally, Sriram makes a case for how classical arts were always a means of social commentary, and instead of being treated as relics from the past that need to be 'preserved', we should bring them centerstage to start conversations on issues that matter to us, in languages that we speak, to suit our content consumption patterns today.
Sriram Emani is a Global Fellow with the International Society for the Performing Arts (ISPA). He is an alumnus of IIT Bombay and the MIT Sloan School of Management where he was 1 out of 5 students to be awarded the prestigious Siebel Scholarship for academic excellence and leadership. Sriram started the marketing and business development team at the National Center for the Performing Arts (NCPA) in Mumbai. Over the past few years, Sriram worked as a Strategy Fellow with the President of Lincoln Center, New York City, and with the President of Global Digital Business at Sony Music, New York City. Sriram represented USA at the global creative business conference in Copenhagen, Denmark, after IndianRaga won the US Creative Business Cup in 2012. Sriram was also recently invited to speak on Capitol Hill by the US Congressional Arts Caucus in a 'Spotlight on Arts Entrepreneurs' to discuss the impact of arts legislation and policy on the performing arts ecosystem in the United States. He won the 2015 Arts Entrepreneurship Award by Fractured Atlas in New York City.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Пікірлер: 46
Sriram - you have opened a whole new dimension in the marvellous unierse of classical art forms. Bravo! I have become an ardent fan of Indian Raga...wishing you the best and to all these wonderful talented youngsters of Indian Raga.
@Indianraga
5 жыл бұрын
Rajarajeswari Parisot thank you so much!!
Great initiative andi Sriram garu. Classical arts ni andaru gurthinchela chesthunnanduku chala santhoshanga undhandi😊
Hat off to your leadership Sriram. You are giving rebirth to the Indian classical arts.
He's my college senior. Got to share stage once with him. Proud of this guy.
@SriramEmani
5 жыл бұрын
Thanks Hitesh!
Wow.....this is how your education makes an impact! Amazing work being done by Indian Raga. Lot of respect for your kind of passion and work!
Hats off to you sir... I am a Kathak dancer and no one in my surrounding seems to be excited about that except for the old and elderly people...
Excellent initiative i can understand how hard it is to gather people from all South Indian states and perfom classics and making a nice business model out of it, truly you are a genius, present day Telugu people lack that adventurism and strictness in achieving a feat like yours, every South Indian youth should take a vow that they should encourage their children to learn atleast one classical artform other wise the our treasure called culture will vanish.
Not only Indian Raga's music , this piece describing classical art forms is awesome ❤️✌️
Awesome. Such clarity and amazing vision. Indian Raga is a global trendsetter and you guys are creating a niche market for Indian classical music and dance. Hats off to you and your hugely talented team
It's an amazing point of view.... Even after being attached to classical arts I didn't think about why it's important to at least make kids know what classical arts is about.... You really explained it well! 👍👍
You are great - I usually play classical music pieces from Pt Bhimsen / Pt Shivkumar to Luciano Pavarotti - But I found that almost all enjoy when I play a Classical piece from Raga Symphony ... Yaman raga - almost all enjoyed
Hats off to IndianRaga and Sriram! Great video and content
@Indianraga
5 жыл бұрын
drtmprashanth Thank you!
@SriramEmani
5 жыл бұрын
Thanks Prashanth, glad you saw it!
I am glad that Indian Raga has taken you tube videos totally different way of inspiring Indian classical music and it can be combined with any language and any country because music is an Universal language and there is a vast audience who can just listen to it just for the beat.
That's REALLY A Practically SENSIBLE APPROACH. IF WE START PLAYING THEM IN OUR FAMILY OR FRIENDS GET TOGETHER...1 AT A TIME .. THE GENERATION WILL SLOWLY BUR STEADILY DEVELOP TGE TASTE...! EXCELLENT INITIATIVE 🔥👍👌👌👌
I love Indian raga and your educational series, I am glad to discover the you are telugu 💓 good work more power to you
Mannn!!!Am falling for this guy😍
This is a great effort. Congratulations and best wishes. It gives joy to the performers, programmers and audience. The divine aspect that is embedded in these art forms gives the juice/rasa needed to sustain the performances and keeps one coming back for more.
It's a great initiative ...All the very best!! My best wishes.
Indian raaga is doing a great job.
Awesome! Really inspired to start my channel to make classical music fun
I m great fan of Indian raga
So awesome
This is beautiful message about the classical music
@Indianraga
5 жыл бұрын
neharani chaurasia thank you so much!
@SriramEmani
5 жыл бұрын
Thank you Neha!
Great speech...
Sir I believe Rajesh Cherthala is an asset to the field of music, his flute plays magical notes.
4:19 Blockchain of our civilisation is an extremely wise comment. Hats off to you Sriram.
amazing
A great initiative
What a voice!!!!!!
great initiative
Ed sheeran 's carnatic mix by Indian raga , cheap thrills etc., are few things that we play all the time at my home. Such a beautiful rendering and such a beautiful message to the crowd! Kudos Sriram!
@Indianraga
5 жыл бұрын
Thank you so much!
telbrahm❤
😍👌💞😘
Music words and prouncation Spoken words are different It is Indian culture accepted by Hindus and I am accepting
Ur representing telugu people.
👌👌👌🙏🙏🙏
💖
do this youtube search: "future mask off janan carnatic"; u will like it.