What Went Wrong For Franck Muller?

What Went Wrong For Franck Muller?
For the history of watchmaking, the prized jewel on the crown for so many companies was based on design, movements, and complications. The brand, Franck Muller, whom many knew to be the "king of complications," was a top-tier brand by the standards of the 20th century but barely a century later, they seem to have almost phased away from the mind leaving enthusiasts guessing what could have been.
In today's video we look at What went so wrong for Franck Muller. Keep watching to see Franck Muller watches, Franck Muller history, the rise and downfall of Franck Muller
Subscribe for Rolex related news, luxury investment watches and everything related to these extraordinary timepieces: Rolex, Omega, Patek Philippe, Audemars Piguet and more. Inspired by Bark and Jack, CRM Jewelers, Teddy Baldassarre.
Inspired by Who or What is Franck Muller? | A Brief History of Franck Muller
Inspired by Why are Franck Muller Watches expensive? | Franck Muller Crazy Hours
Inspired by Rise and Fall of Luxury Watchmaker Franck Muller
Inspired by Franck Muller Watches - It's not Frank Miller! - Vanguard, Conquistador, Crazy Hours...
Also check out: • What Went So Wrong For...
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Пікірлер: 37

  • @pavlestanimirovic
    @pavlestanimirovic26 күн бұрын

    I worked for Franck Muller 1999 -2003 and this was incredible times I’ll do an interview about this one day or write a book ! Wait book is already out called STEALING MANHATTAN.

  • @Big_Black_Clock
    @Big_Black_Clock5 ай бұрын

    This is what makes FM so great. It's affordable now but the hype will come back someday and bring the prices back up. My Casablanca 34, 3hander was cheap and is a cult classic that wears like a dream. Highly recommend while Franck is still alive the watches are affordable.

  • @Outlaw0770
    @Outlaw07707 ай бұрын

    Frank Muler crazy hours in orange and black owner here. I own a few other luxury brands. None in my opinion compare to feel and finish of my FM.

  • @andyc778
    @andyc778 Жыл бұрын

    Most comfortable watch I have, V45 yachting chrono, great value even from AD.

  • @battosaix6213
    @battosaix6213 Жыл бұрын

    Very interesting - one suggestion: different, less distracting background music

  • @richardcarter1000
    @richardcarter1000 Жыл бұрын

    Always loved FM. Amazing value used. I have a couple, always looking for another.

  • @lukehanrahan3895

    @lukehanrahan3895

    Жыл бұрын

    Random but I’m fresh out of high school got a little money to say the least, I’m considering buying the Franck Muller Vanguard v45 yachting custom diamond watch thoughts?

  • @pincer2885

    @pincer2885

    10 ай бұрын

    @@lukehanrahan3895 is it aftermarket diamonds? If so probably not

  • @sauliniinisto5779
    @sauliniinisto577929 күн бұрын

    Franck Muller is still selling well in Asia and ME!

  • @joshuajuarez3471
    @joshuajuarez34714 ай бұрын

    But was the “rebranding “ generic movements true? And I don’t get the whole RM thing.

  • @joshuajuarez3471
    @joshuajuarez34714 ай бұрын

    Man the more I see these. The more I like. I wasn’t really into square watches but lately I went to Hamilton to oris then longines. NOw these. And it the craftsmanship and workmanship and skill that is winning me over. Then it’s square also

  • @ekimandersom4478
    @ekimandersom4478 Жыл бұрын

    Same will happen to RM

  • @bangz5737

    @bangz5737

    Жыл бұрын

    Definitely not the same circumstances whatsoever as their innovative, excellent marketing, ridiculous resale value and hype with in-house products

  • @akiyatiffany

    @akiyatiffany

    Жыл бұрын

    @@bangz5737 everything you’re saying is what they said about FM. Lol. 😅

  • @bangz5737

    @bangz5737

    Жыл бұрын

    @@akiyatiffany its not at all, franck muller never had this much recognition and desirability and and rm keep making waves and putting their names out there with the right collab and sponsors

  • @akiyatiffany

    @akiyatiffany

    Жыл бұрын

    @@bangz5737 if you don’t mind me asking what year we’re you born? Bc FM had EVERY adult & celeb in a chokehold when I was a child. Literally.

  • @gatorsminks

    @gatorsminks

    Жыл бұрын

    ​​@@akiyatiffany he may be right. There is a reason that the most costly brands stick around, people don't just want something that looks nice but they want something everyone can't afford as well. Look at Prada, they put out the most simplistic designs and they rarely ever change. If the prestige isn't there then the price needs to be there as a supplement. Look what happened to Mek jeans, Rock& Revival jeans, Robin Jeans, Joe Jeans , Hudson jeans and true religion...they starting going on sale, they started putting them in Marshalls and TJ Max so people stopped wanting them. Rolex is around simply off prestige, it's a classic and even though you can find cheaper ones like date just the brand still remains because of prestige. RM prices are crazy tho, I'll gladly rock out with a FM and FM was founded 10 years before RM so RM is really a copy cat that found a way to gain prestige through cost. Think about it, if Balenciaga started off selling their shoes for $40 and their clothes for under $100 then nobody would've ever wanted it and even with all the controversy surrounding Balenciaga they are still making money. Look at air force ones, they are cheap but they are classics and that gives them prestige.

  • @ivpopov5990
    @ivpopov5990 Жыл бұрын

    I just bought a FM Grand Prix Conquistador 9900 SC DT GPG Gold/Titan - I've dreamed for that watch for so long... I am sad that people hate on the brand

  • @ScotchOnyx
    @ScotchOnyx8 ай бұрын

    I like that burning question at the end. Where on earth is Franck Muller. I know it's not a fair comparison, but it feels like Apple when Steve Jobs passed away. The company was running without a soul. Rumors said Muller was ill. Did anyone notice Muller is not recognized as a member or past member of the AHCI?

  • @masedi61
    @masedi61 Жыл бұрын

    When he said "bad timing"

  • @EricBrado
    @EricBradoАй бұрын

    Such beautiful precise detail & craftsmanship & some are super trippy & psychedelic like. 👌 super revolutionary & so different that’s why I love FM they are just so different & have made some of the nicest coolest watches ever like the solar system one & the roulette table watch /the monopoly watch is one of my favorites

  • @LiLlouder
    @LiLlouder8 ай бұрын

    Love the Frank Muller Skafander

  • @joshuajuarez3471
    @joshuajuarez34714 ай бұрын

    If I could buy a watch like that. I would re sell it. Or I would think that. I never owned one. But dang. These watches are growing on me

  • @pavlestanimirovic
    @pavlestanimirovic26 күн бұрын

    Franck Sold the company to my former Boss and mentor Haratch Kaprilian

  • @phillyphilly1076
    @phillyphilly1076 Жыл бұрын

    Honestly the watches are so cheap, now is the time to buy them.

  • @richardcarter1000

    @richardcarter1000

    Жыл бұрын

    I agree. I've bought a couple for my collection. I love their quality and value.

  • @lukehanrahan3895

    @lukehanrahan3895

    Жыл бұрын

    I’m gonna ask a couple people in comments, recent high school graduate got a little bit of money and that, thoughts on me buying the Franck muller vanguard v45 yachting watch custom diamond watch

  • @richardcarter1000

    @richardcarter1000

    Жыл бұрын

    @@lukehanrahan3895 great value used and a lovely watch to wear

  • @lukehanrahan3895

    @lukehanrahan3895

    Жыл бұрын

    @@richardcarter1000 thanks for responding it’s got 1.5 carat diamonds custom on the case& dial and is apparently valued at 19.5k usd and I’m winning the bid for it at 7 k aud, what price would u recommend stop bidding at it for Kind regards

  • @lukehanrahan3895

    @lukehanrahan3895

    Жыл бұрын

    @@richardcarter1000 I plan to stop at around 15 Persoanlly, my dad thinks it could actually sell less than 13

  • @igorkanikevich4362
    @igorkanikevich43627 ай бұрын

    Probably more than half of this story is not true.

  • @notawerkerWF-br4ee
    @notawerkerWF-br4eeАй бұрын

    This is literally a copy of Jenni Elles video.

  • @octaviograsia2831
    @octaviograsia2831 Жыл бұрын

    I used to have one FM 20 years ago..while FM himself was popular…😢😢