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Wholesaling refers to bulk buying at a discounted price from a manufacturer and selling it to a retailer at a higher price to resell or redistribute
Wholesaling is a distribution channel function that involves a single product, a product category, or an assortment of products.
Types of Wholesaler
A merchant Wholesaler refers to an intermediary who purchases goods from a manufacturer and sells them to third parties like businesses, retailers, and even other wholesalers.
Full-service wholesalers
Full-service wholesalers provide a broad range of services for the customers and handle large sales volumes. Their services include delivering goods, supplying credit, handling warehouses, and keeping a stock of inventories.
Limited-Service wholesalers
Limited-Service wholesalers refer to the wholesalers who stockpile the product and work from a warehouse where customers can pay cash and purchase goods directly.
Brokers and Agents
Brokers and Agents refer to wholesalers who have the manufacturer of a product on one side and buyer of that commodity on the other side. He works to make a deal between both parties so that he can earn a commission.
Branches and Mini Offices
A company sometimes sells its products from its Branches and Mini Offices.
Specialized wholesalers
Specialized wholesalers refer to the wholesalers who deal in specific and unique items.
Example 1 - McLane
McLane deals in non-food and grocery items to discount retailers, convenience stores, drug stores, etc.
Example 2 - Alibaba.com
Alibaba.com is the leading portal for wholesale trade on a global scale with millions of products in more than forty major categories.
Example 3 - Walmart’s Wholesale Business Model in India
Walmart’s Wholesale Business Model in India is a B2B e-commerce platform offering innumerable products to the customers
Example 4 - Metro Cash & Carry Model in India
Metro Cash & Carry Model in India is a wholesale business where business customers select the items they require and purchase them in bulk.
This video is on Wholesaling and it has the following sub-topics.
Time Stamps
0:00 What is Wholesaling?
00:40 Wholesaling Introduction
01:08 Types of Wholesalers
01:10 Merchant Wholesalers
01:25 Full-service wholesalers Retail wholesalers
01:40 Limited-Service wholesalers
01:55 Brokers and Agents
02:16 Branches and Mini Offices
02:29 Specialised wholesalers
02:51 Example 1 McLane
04:21 Example 2 Alibaba.com
05:09 Example 3 Walmart’s Wholesale Business Model in India
05:57 Example 4 Metro Cash & Carry Model in India