What is Positioning?
Тәжірибелік нұсқаулар және стиль
What is positioning? Positioning is the foundation on which your business is built. But most business leaders don't fully understand what good positioning is, let alone how to execute it successfully. In this episode, Chris talks one-on-one with April Dunford, widely regarded as one of the top minds on the subject matter. April goes through her 5 components of positioning that every organization needs to address including competitive alternatives, differentiated capabilities, value, segmentation, and market category.
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Пікірлер: 9
Customer research part was gold
April and Chris talking about positioning, that's super epic
@ChrisWalker171
2 жыл бұрын
So much to learn in this one.
@sandraslate
Жыл бұрын
@@ChrisWalker171I’m so happy 😃 happy 😆
I like this. The best video for helping businesses that I've seen long time... Thank you for this awesome interview
Excellent, excellent video once again - thank you! 2 of my favourite marketers jamming together!
@ChrisWalker171
2 жыл бұрын
You're very welcome Nyssa. If you have any requests, let us know.
Fantastic interview. Will be reading her book again and hold a workshop with the team to revisit our positioning.
@ChrisWalker171
2 жыл бұрын
Thanks, Yassin. Let us know if you have any follow up questions.