Short for Name, Image, and Likeness, “NIL” refers to how college athletes are rewarded. To "use" an athlete's NIL means that a brand uses its name, image, and likeness through its marketing and advertising efforts. College sports may be undergoing the most significant change we’ve ever seen. The answer to all your questions is in the three letters: NIL.
Earlier, college athletes were not paid because they were considered amateurs in all sports. After all the hard work, they did not receive financial rewards for their sporting achievements.
NIL has become an essential part of student-athletes and significantly contributes to the future of sports. Let’s discuss how NIL promotes financial safety for NCAA athletes.
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