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A landing page is a web page designed to optimize conversions. It’s tailored to prompt visitors to complete a specific action, like signing up for a newsletter or downloading an eBook. Watch this video to learn what is a landing page, how it differs from a homepage, and what elements make it effective.
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🕒 Timestamps
00:00 - Introduction
00:12 - What Is a Landing Page
What Makes a Good Landing Page
01:26 - Effective Design
02:15 - Clear Conversion Goal
02:44 - Direct Value Proposition
03:42 - Strong CTA
04:17 - Example of a Good Landing Page
05:29 - Outro
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⭐ What Is a Landing Page?
A landing page is a web page designed to generate leads. It typically has a form or a CTA to capture visitors’ information in exchange for an offer. For example, downloading a free eBook, signing up for a newsletter, or getting a coupon code.
⭐ What Makes a Good Landing Page?
🟣 Effective design
🟣 Clear conversion goals
🟣 Direct value proposition
🟣 Strong CTA
We also analyzed a landing page from Airbnb to see all these elements in action.
Now you know what is a landing page! Good luck creating one for your website.
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