Programming Film - We sit down with Alamo Drafthouse programmer Jake Isgar to understand how exhibition works today.
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HOW FILM EXHIBITION WORKS
Much is made about film production. The process is glamorized and discussed throughout pop culture. But production would mean nothing without exhibition- the stage where films are actually shown to audiences. By contrast, exhibition is little understood by most filmmakers, leaving many artists entering the industry befuddled when they realize they can’t get their movies seen. In this video, we talk with Alamo Drafthouse’s Jake Isgar about the in’s and out’s of exhibition.
FILM PRODUCTION DISTRIBUTION & EXHIBITION
The film industry as a whole can be broken up into three distinct phases: production, distribution, and exhibition. Production is where the movie gets made. Distribution is where the film goes from the producers’ hands to the exhibitors’, and exhibition is where the film is shown. Isgar breaks down the many forms exhibition can take, from a screening in a backyard to a massive streaming premiere.
HOW MOVIE THEATERS PICK MOVIES
Most filmmakers want their movies to be shown in theaters. It is still the best way for an audience to consume a film. But today, getting a movie in theaters is extremely difficult. Isgar fills us in on what he looks for as a programmer and how he approaches scheduling screenings. It’s a delicate balance of indie and blockbuster, niche and much-anticipated.
HOW PROGRAMMING FILM WORKS
Isgar walks us through his job, which is invaluable insight for any filmmaker. He discusses the differences between programmers, buyers, sales agents, and more. For all Alamo Drafthouse fans, he also provides fascinating details regarding how the esteemed chain operates.
Exhibition is changing rapidly. We’ve all heard about the decline of theaters, the rise of streaming (and the fall of streaming). But what continues to be true is that audiences want to see movies. The key is finding the right venue for you.
#filmdistribution #VideoEssay #Filmmaking
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