Wendy's New Surge Pricing Is Going To Be Nightmare
Wendy's is going to start experimenting to Uber-like surge pricing. Cenk Uygur and Ana Kasparian discuss on The Young Turks.
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"Wendy’s will start experimenting with surge pricing, much like Uber and Lyft, as the company rolls out digital menus to all its United States restaurants by 2025, according to the company’s February earnings call. Under the test, burgers, Frosties, and other menu items will have “dynamic prices,” costing more during times of increased demand.
“Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing,” said Wendy’s CEO Kirk Tanner on Feb. 15’s earnings call. “We are planning to invest approximately $20 million to roll out digital menu boards to all US company-operated restaurants by the end of 2025."
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240227__BE01Wendy
Пікірлер: 4 600
Surge pricing is corporate greed
@karljohansson5523
3 ай бұрын
I just feel guilty working for a company doing this
@JaimeGarcia-pe7bj
3 ай бұрын
Sure is!
@walterwhite1
3 ай бұрын
No shit
@kkap895
3 ай бұрын
Not really, it's supply and demand
This is nothing but price gouging, and when it all gets around you're going to price yourself into closing franchises all over the world.
@ketanjibrownsfavemolester7592
Ай бұрын
You voted for it...🤷
So this comes to another question. Does that mean employees also gets payed surge pricing while cooking and packing their foods.
@kkap895
3 ай бұрын
Maybe once they can get it right, it's shocking how some of these clowns still can't get an order correct when they are being given a simple single number order. Yea I'll take a number 5 Typical fast food employee - " no here is your order- Opens bag looks it, well once again this isn't a number 5 but came sorta close I'll just eat it.
Nearly every American can make a burger! We don't need Wendy's. We can make fries and let ice cream half melt and stir into a frosty!
Adios Wendy's. This type of pricing is simply ridiculous and proves poor customer relations.
Dave Thomas would be pissed at current Wendy's management if he were alive today
Maybe employees should demand surge wages. When I'm busy my pay goes up. :)
@alphagerudo
3 ай бұрын
I second that, it's only fair 🤗🤗 If not, the employees need to walk out and start thier own food trucks!
@leopoz
3 ай бұрын
Exactly!
@sa3270
3 ай бұрын
I'm sure it will happen!
It's a misnomer to call this "surge pricing" or even "dynamic pricing." We already have a perfectly good English term for this, it's called "price gouging."
@kkap895
3 ай бұрын
You silly spoiled clowns don't understand what price gouging is, Price gouging can only occur on items of necessity, you having prepared food from a restaurant is not considered a necessity. God we have had it so good in this nation for so long we have a generation of spoiled children who think that them getting their fast food from a restaurant is the equivalent to say a gas station charging a 400 percent mark up after a hurricane
I know they ain't "Surge Paying" they're employees
Everyone, Wendy’s has volunteered itself for a new experiment to answer the question, how fast can a boycott bankrupt a food company?
I won’t go to Wendy’s anymore. Sick and tired of being tricked out of my money.
@kkap895
3 ай бұрын
Huh? Wait wait you are saying they have been fooling you? That you lacked the capability to understand what the costs of what u ordered would be when you ordered it? Now I'm no rocket scientist, but I'm able to under the current price of a fast food item at the time I go to order it. Now if you are not, I would blame whomever educated you and not Wendy's. Maybe you should ask for thr price of what you want before you order it, then it won't be so tricky for you
@johndor7793
3 ай бұрын
@@kkap895 /woosh idiot
Imagine someone in front of you orders 30 mchickens for a school team and you have to pay 50% more only because that happened.
@San-Foor
3 ай бұрын
500%
@kkap895
3 ай бұрын
What do you think they put a gun to your head and make you place your order once you walk in ,lol. You don't have to pay shit , turn around and walk out if you don't want to make the trade they are offering. You clowns are so sad, need daddy government to come hold ur hand thru life. You are free to go elsewhere or figure out how to feed yourself if you don't like the price, just like if you were to open a restaurant you are free to charge what you want for your products.
Boycot any businesses that do that
@sashat4761
3 ай бұрын
We need to boycott social media and get out there and stop the elites
I am going to dynamically keep my money.
Do the employees get Dynamic Pay?
Can you imagine being in line and watching the prices increase?
I have the solution: Don't eat at Wendy's. You'll survive
boycott wendy's!
"It's not going to work" Well, that's what they said when one airline said they were going to start charging luggage fees and for in-flight meals. Soon every one is now doing it.
Are employees getting "surge wages"?
@jo4285
3 ай бұрын
It’s just corporate greed. I used to work at Walmart before the self checkout. They lied saying it would free up cashiers so they can help customers. Soon after the meeting I quit, went back couple months later and half the employees were gone. Now people are stealing like crazy since then. Funny
Do the employees get dynamic pay?
@cobaltblue1975
3 ай бұрын
This part!
@racylaserjet
3 ай бұрын
Probably not. At least with Lyft/Uber the driver benefits during surge.
Are they going to dynamically pay the employees more? If not where is this additional cost coming from? Oh right, greed.
Wendy's has lost their Mother- Father's mind.
People will just stop eating at these places, then watch the prices come down big time,if they still don't drop prices well, they will just price themselves right out of business, simple.
With the Pandemic I started cooking at home, and started saving a ton of money. Now when we go out to eat I'm astounded by how greedy these corporations have gotten. I go to the grocery store, ingredients for the most part have stayed pretty much the same, and wages haven't gone up in a long while with the anti-working class fed at the helm. So the only excuse is greed. Do yourself a favor, instead of buying these god awful burgers filled with trans fats and everything they can scrape from under the fridge, cook your own food, it tastes better, isn't made by a resentful teenager, and is waaaaay cheaper.
@gabrielsatter
3 ай бұрын
Fast food is called that for a reason though. I agree people should make their own burger, I mean, it's a burger, but it's about convenience. Or really, you have to resort to it sometimes.
Boycott Wendy's.
Started packing my lunch agian. Went from spending $15-$20 day to about $3-$4 a day. Never going back.
I'm going to DYNAMICALLY avoid any place with surge pricing!
3lbs. 80/20, buns,lettuce, onion, tomatoes less than $12 . 6 burgers on my grill screw Wendy's
Surge pricing is just price gouging by a different name
@kkap895
3 ай бұрын
No, no its not. There is no declared emergency, and prepared food from a restaurant isn't considered a necessity
Corporate greed, let's charge more for everything. This is what's destroyed in America.
I'm not american but i know any company trying this, will never seen a dime from me. Everybody is better off without junk food so its an easy thing to change.
I can’t wait to not eat at Wendy’s anymore!!
@davebauman4991
3 ай бұрын
Nah, you’ll just eat there during the off-surge hours.
Yes how about never go to Wendy's or any other restaurant that does surge pricing.
@kimocoloma4123
3 ай бұрын
McDonalds is $18 for their burger meal which includes a hamburger small fries and a small drink. it was less than $10 about 2 months ago.
I predict there won't be any demand at all in that store as soon as people find out about dynamic pricing.
Just don’t go to Wendy’s. Job done.
We need surge wages.
Wendy’s is definitely not as good as they used to be! Food quality is definitely lower! If they try stupid surge pricing, boycott them!
I don't know who came up with this idea but I really don't think it's going to work very well.
I wouldn’t be too surprised if the surge pricing backfires on them big time
If I remember correctly, the Baconator itself alone is $8.50 ish in Phoenix. Fast food is pricing itself into absurd levels. I will Just make a burger at home now, thanks
Its already too high. North of Boston, a Dave's Single and 2 fries is $15. This has been for 6 months.
Wendys: "We regret the slower service due to high volume...that will cost you more for the extra wait"
This is price gouging, no matter the term you give it. Clearly you underestimate genZ, they will cancel you as a group ... when will you learn.
McDonald’s is laughing at you, Wendy’s
it won't be called surge pricing, it will be called "30 min lunchtime you don't have time to change your mind and go elsewhere pricing". would you like a $5 small sand chili with you order ?
"If you do dynamic pricing, I do dynamic go eff yourself " applause!
Every American needs to team up and come together and stop going to these places to stop supporting rising prices.
Wendy's is crap for the highest price, they need to go ahead and experiment with going out of business.
BOYCOTT GREEDY CORPORATIONS!!!
@sashat4761
3 ай бұрын
Already done on my part
gas goes up food goes up rent goes up , taxes goes up WTF !!!
@CarrollPeanutbutter
3 ай бұрын
Isn't Biden such a great president.
@kimocoloma4123
3 ай бұрын
Only panties going down .
@davidcarp5935
3 ай бұрын
And my wee wee goes down 😮
@unkownuser8645
3 ай бұрын
Welcome to the “Joke Biden Economy”
They're just trying to figure out their prices. Just stopped going to Wendy's until they figure out a set price. And then decide if you want to pay it. You can't decide if you want to pay a price, if you don't know the price 🤷🏼♂️
This is the worst idea ever. UBER DOES NOT RAISE PRICING BASED ON VOLUME. Surge pricing is based on the number of available drivers vs. the number of requested rides. If their algorithm determines that there are not enough drivers on the road, they raise rates to incentivize more drivers to get on the road. There is a PURPOSE to surge pricing for Uber and Lift. For Wendy's there is NO REASON. So I will NEVER go to Wendy's again. It is the most outrageous thing I have ever heard.
The CEO is more concerned with his bonus program than he is the bottom line of the company.
I think the way to handle this is to pull up to the drive through menu during the lunch rush, and then let them know you'll be happy to just wait there until the rush is over and the prices come back down.
@Hodoss
3 ай бұрын
LMAO! Would be great to organise this as a group, because they'll probably call the cops or something and force you out, but then the next car comes over, and does the same thing, again and again!
@imnotmike
3 ай бұрын
@@Hodoss Oops, my car won't start. Damn. I bet a frosty would get it started.
The high cost of Fast Food is helping me in my journey to lose weight... not that I ate it all the time, but now even less than before. Seriously, the last time I ate a Subway... my Chicken Bacon Ranch Sub came to $17 Canadian, After that I haven't been back.
The easiest way to stop the price surges, is to make sure there aren't enough people going into Wendy's to cause surges.
❤ don't know who this lady is but she is making 100% sense so please listen people👏👏👏👏
Dave Thomas rolling in his grave.
Wendy’s is already the highest priced fast food burger joint.
@justintime1343
3 ай бұрын
Never been to FIVE GUYS?
Just another reason to avoid Wendy's. Not that I needed one.
i do not eat at fast food crap holes anymore,the food at all of them is terrible and i simply refuse to spend that kind of cash for garbage food
I used to work in construction and had to make trips to the landfill. I think most people will never visit a landfill; it's mountains and mountains of garbage. Maybe the plan is to make things so expensive that we'll stop buying excess useless garbage we don't need. BTW, there's over a billion more people, producing more trash, today than my blue collar working days. It's not sustainable.
Yeah I'm done with fast food!
Thank God I almost don’t go out to eat anymore. Prefer to eat at home. The food tastes better, it’s healthier and cheaper.
@willwhite2497
3 ай бұрын
Exactly
Yes !. She is right ! As long as you are willing to pay for it they will keep taking advantage of the customers.
It's called, price gouging!
Bye bye Wendy's
If you have to wait in line longer to order your artificial meal, due to the increased number of people in the store, we will charge you more for wasting your time on our premises.
You could get real food for the price of this trash.
We thought AI was going to free us from the workplace, instead it's going to price gouge us and ruin our music, films and artwork.
Just another example of corporate greed and we wonder why we have inflation
So, corporate greed ?
I never eat fast food anymore. I lost weight and have more money on hand.
I decide my meals by price, and how much I feel like spending. I'm not going to go to Wendy's if I don't know how much their shit is.
Boycott those that surge price. It’s easy.
It’s not just Wendy’s McDonald’s prices are high two and are food prices are high in Grocery store to and I don’t eat out as much I cook lot my meals
I'm Excited to see all the Chos when people are in line looking at the menu board and what they want is 5.99 and jumps to 6.50 🤣 People gonna be all kinds of pist off. Watch when people start jumping over the counter and tearing the place up! Great Job Wendy's ❤😁🤣💥👍 Idots
The corporate entity has to much power and control.
Just don’t eat there anymore. Easy!
@bobfg3130
3 ай бұрын
Agree!
So its best to go to Wendy's between lunch and dinner? lol
I’m not a fan of this show. However they kept politics out of this and did great reporting.
Well I’m done with this place
Real-time bait and switch pricing. Here come the lawsuits. And bye bye customers, except for the hard cores.
Stop buying fast food
@bandoogiemanz
3 ай бұрын
That's it.
@hopeausbyn1734
3 ай бұрын
So, you do all the cooking at your home?
The backlash was so quick and so severe Wendys dropped the idea like it was made out of plutonium.😂
@Scorch1028
3 ай бұрын
Wendy's is the #5 fast food chain in America. They were really in no position to pull a stunt like this.
@davebauman4991
3 ай бұрын
So, the #1 fast food chain will likely pick up this fumbled ball?
They pull that shit….I’m going to drive by!
Dave Thomas is rolling over in his grave.
I haven't had fast food in over 26 years. The food could be free, and I still wouldn't put that poison in my body.
@littlebob1261
3 ай бұрын
Eh, you need to live a little. It's not "poison"
@Petty-BettyPolite1019
3 ай бұрын
@littlebob1261 I'm living great, 41, with no health issues. Not living off of medication and fast food addiction due to me not living a little. I know people younger than I on BP meds and dialysis due to poor eating. I know I'm going to die 1 day, but I'm not trying to rush it by abusing my body. Maybe you should live a little and not eat that mess. Watch how your body thanks you in the long run. Have a beautiful day on purpose 💋
@reubenmorris487
3 ай бұрын
@@littlebob1261 They want you to believe it isn't poison.
The greasy, brown buffalo will have to cut back on his Baconator intake.
@shanesmith369
3 ай бұрын
😂😂😂
Does not bother me, I never eat any Wendy's food, down with fast food.
I thinks it's a good thing, because fast food will go out of business then people will start eating healthy.
Isn't dating the same way? 😅
go support your local mom and pop burger joint
Dynamic consumer please! Stop buying immediately!
@camwalker1186
3 ай бұрын
How the hell are you hyper American consumers still BUYING THINGS, anyway? Hahahahahahaha, How can you possibly still have any money LEFT.
Time to cook at home.
@PIlotrcm
3 ай бұрын
Grocery stores are jacking their prices too
Hey Wendy's: F around and find out.
What the capitalist fuck? I'm with Anna, fuck Wendy's!
I give wendys 5 years before they are alll shut down due to this new policy
I won't ever go to Wendy's again. It won't be that hard.