Waves just announced they are doing a 180 on the change. But do you feel any better about them as a company? Do you trust them going forward?

@Bernz66

Жыл бұрын

Nope… I’ve already spent over 400 bucks on new plugins to replace the Waves equivalent….. they still lost me as a customer….

@bellisariosonic

Жыл бұрын

I think they realized they made a mistake being that they did this 180 fairly quickly. I'm good with it at this point.

@MFKitten

Жыл бұрын

Everyone fell for their PR move. Free advertising for everyone.

@phillipemery572

Жыл бұрын

Part of me wonders if this wasn't an internal battle at Waves that was effectively settled by the PR apocalypse we just witnessed. I've seen this happen before. One or two powerful people at a company want to introduce some moronic way of boosting revenue that everyone knows will fail on arrival, but the powerful parties won't let it die. So eventually, everyone says, "Fine, let's do it. Let's see what happens." And, predictably, it fails, and the couple of powerful people are proven to be the greedy idiots everyone knows they are.

@marcusbishop8936

Жыл бұрын

Nope. They’ve lost me. I’ll continue to use the plugins I’ve paid for from them until I can’t update anymore but I won’t be purchasing anymore from them

Waves? Rings a bell. They were a big plugin developer weren't they?

@creativesoundlab

Жыл бұрын

Yeah that one company from way back

@CaptainVelveeta

Жыл бұрын

@@creativesoundlab I believe these are actually statements of the future.

@joeblack007forever

Жыл бұрын

Yeah, I still have their first plugins installer on 3.5 disk for old nubus apple system.

Why ive always used physical hardware for music. "You will own nothing and you will be happy." is the new corporate MO. Renting forever means limitless income.

@thegroove2000

Жыл бұрын

THE GREAT WAVES RESET

@jerryweber1768

Жыл бұрын

We must OBEY.

@kairophilos

Жыл бұрын

More like the Great Reject. You reap what you sow.

Don’t be a slave, boycott waves! Let’s also do a class action lawsuit. We need to do a class action lawsuit as well. They must be made an example of or others will follow.

@Massiefje

Жыл бұрын

I don't like their business practice as well, but... what are you suing them for? The product you bought, still works as intended. You can only not upgrade, when needed, without a subscription. If you stay at the current version of your DAW and your current version of the working plugin, they have delivered as intended. So, I'm afraid that a lawsuit won't bring you anything, except a lot of costs... And again: I don't like it either! But we have to stay realistic here. It's totally up to them to decide how they want to do business. And it's up to us to decide if we accept that or not. If not... we move on.

@soundmattersuk

Жыл бұрын

​@@Massiefje what if you bought those plugins a fortnight ago? Or you need legacy versions to revisit an old project? Or you paid $1000s for them at their old prices? Sounds like an unfair contract to me, which you can persue in the UK at least. Besides, a class action would share the legal costs.

@soundmattersuk

Жыл бұрын

I doubt others will follow this. Other companies care about their customers.

@woodendoors9532

Жыл бұрын

They are related to half the lawyers so that won't work.

@Highlineheros

Жыл бұрын

@@woodendoors9532 lol

Waves lost me at the upgrade practices. I had just bought a group of waves. And when it was time to upgrade, they sent me a bill for me to have the right to upgrade. I was so shocked, didn’t even have them 3 months

@KennyCarlile

Жыл бұрын

The same thing happened to me. I have a few hundred bucks in Waves plugins that are completely worthless now. Great software, horrible business practices. I absolutely love Reason, but I had to walk away from that DAW as well: $150 every year to upgrade vs. $200 forever for Logic. It’s really too bad. (And I work in software, so I understand the costs and maintenance required, but as a consumer, it’s a nightmare.)

@Orpheus.Machine

Жыл бұрын

Waves lost me already 4 years ago at the moment I found out about their strategy. I never looked back.

@TimOost

Жыл бұрын

and they were really unclear about it too. I remember having bought the MV-2 and was happy with it. Then an update was ready and i installed it only to learn afterwards that I needed a new licence.

@mrsayang

Жыл бұрын

Same here, I am done with these crooks.

@shredenvain7

Жыл бұрын

I have never updated my waves plugins. They all still work no problems. I do hate this subscription business model though.

I've phased out Waves over the years, because I perceived Waves as the most unsympathetic plugin provider out there. And frankly, I was expecting that move. To save your projects, don't just save the raw audio, stems and the final mix, have your processed tracks rendered out as well. That'll keep you from having to start all over again, when only a small change is needed. The worst case scenario is that you have to figure out a way to make just one or a few tracks sound as desired. Disk space is much cheaper than 25 bucks a month. But that's just my two cents on the matter.

First. Also this is hugely concerning. I own Mercury. That's years of investing in Waves plugins. This is just...horrible.

@leonknorr

Жыл бұрын

The previously bought plugins are yours 🙂

@EvilSoundsEntertainment

Жыл бұрын

@@leonknorr But when it’s time to update the plugins!?! Waves pulled a dirty one IMO. Didn’t even gave us a heads up!

@leonknorr

Жыл бұрын

​@@EvilSoundsEntertainment Well, you don't get updates. But at least you can keep the plugins.

@addickkelders2265

Жыл бұрын

@@leonknorr what you wanna say? At least you keep the trashcan?

@johnhill762

Жыл бұрын

@@leonknorr Old plugins are useless if they’re so out of date that you can’t run them on any system or DAW in 5 or 10 years. Either way, still a giant waste of money for people who’ve invested heavily in these plugins over the years.

That's insane. Imagine selling something to a customer and then having the cheek to charge them rent as well.

Without Trust there is only Suspicion. So, like Elvis said, “We can’t go on with suspicious minds.” I’m out Waves.

Thanks for sharing the news! I gave up on Waves some years ago due to WUP and messy upgrades between versions. There are many good alternatives out there which have better offers and really good plugs

Waves could have kept the purchase separately option, but they were too greedy. They could have made a sub where you pick the plugins you want, or existing owners get a discount, or different levels of subscriptions, or they could have made it super affordable, or they could have given kick backs like plugin alliance does with their subscriptions. The bottom line is Waves does what’s good for Waves.

@tunneltu

Жыл бұрын

yeah my thoghts exactlty

I have almost every Waves plugins that I paid for. Now they're telling me that they want to loan me their plugins? I don't think they care that I paid them thousands of dollars. I paid $3100 for the mercury bundle on sale.

Seeing one of my favorite channels that's always in a good mood, always happy to explore audio more and find happy little accidents be too heated for color made me very glad I've steered clear of Waves. Looks like that's a permanent choice now.

I was completely unaware of this! Thanks for making this video man

The Waves CEO needs to be fire I'm replacing the Waves plugins, just going through the list now I need to know the plugin will work without having the need to pay again and again and again and again and again and again and again and OH I haven't got enough money! YOU DONE NOW!

I bought the Horizon pack a long time ago. Only worked for a few years, then the license ran out. This business model has kept me from buying their plugins ever since, even though some of them seemed really neat. I'd much rather buy from a company that respects its customers.

i dont even use their plugins, not for 2 years, i knew they were kinda shady and never really liked them, the reverbs were cool, but i easily replaced everything with other awesome companies

@bangubw736

Жыл бұрын

Same here. I long switched to Plugin Alliance, Arturia, Slate VMR and Softube. My mixes sound better. But I still use RBass and MV2

@mrcoatsworth429

Жыл бұрын

I really only use their SSL channel strip. The trouble is, this one plugin is so deeply woven into my workflow. And it's really difficult to find a plugin that does the same thing for that good of a price. But I guess I'll just have to start looking, cause no way am I gonna pay for that subscription.

@jasonmusic9938

Жыл бұрын

@@mrcoatsworth429 SSL themselves have some channel strips, normally 200 sometimes you can get them for like 30-60 i think but i forget, maybe 40 or something. you can always email them or get some friends to email them and i've done that to get sales to trigger off.

@oinkooink

Жыл бұрын

Well hang on to your hat little buddy. They'll ALL go subscription eventually. And you'll take your government injections, wear the mask, live in the pod and eat the bugs.

@navboi12

Жыл бұрын

@@mrcoatsworth429 From memory, IK Multimedia offer SSL style channel strips in two flavours - 'British Channel' (SSL 4k E) and 'White Channel' (SSL 9k and XR625). Give them a try.

Damn that stare at the end..... Do you have kids? I imagine they are well behaved with that expert disappointed dad look!

@creativesoundlab

Жыл бұрын

Haha best comment of the week. I have 4 kids. 3 boys and you can tell I have practice!

@xXKMCPXx

Жыл бұрын

@@creativesoundlab lol thanks man, thanks for creating your content, it's helped answer many of questions for me at times. Keep doin what you do!

That stare at the end disappointment, upset, I feel the same way and so do countless other people. Even if they do a U-Turn they have broken trust causing irreparable damage to their name. This means no matter what they do from here on in, no one will want their business again.

Pay for 220 plugins, of which you’ll use 4 or 5…

@tosvus

Жыл бұрын

and the bonus is you get to pay every month for perpetuity!

@LuckyFlesh

Жыл бұрын

@@tosvus The beatings will continue until moral improves.

This is why I (after years of using tons of external plugins worth over 1000€) have receded into only using the stock plugins of ableton and logic. I can feel more secure in knowing I can open up projects from years ago, without resorting to freezing every track in the project that has external plugins on it. (The only exceptions to my stock-plugins-only rule is the Izotope Ozone suite, SSL bus compressor 2 and Waves Real-Time autotune... but now I'll have to go find another autotune to use)

@Jacobsthechandler

Жыл бұрын

Save up for Anteres Auto Tune. Trust me it’s super good. I wish I could give you my login to try it but I’m out of computers to put it on

@R3BBiT

Жыл бұрын

But the glue compressor is basically an SSL bus compressor brotha 😂

@simondanielssonmusic

Жыл бұрын

@@R3BBiT if you've ever actually A'B'd them on a mix you'll know that's not true

@SlavaMoskalenko81

Жыл бұрын

Logic's pitch flex is as good as any other autotune, if not better

I totally agree 💯% with you Ryan!! I too am very concerned about this, and (in my honest opinion) waves have approached this in an extremely bad way! 🤬

If your computer doesn't have an internet connection, you can still use your Waves VST for 10 years. My old laptop with Vista and Ableton 8 and almost all Waves bundles from back then will also be able to use the Waves VST for the next 10 years because it has never had an Internet connection and was and is only used for music production. ;) Greetings from Germany

@ruslanr.6171

Жыл бұрын

what happens when your laptop dies?

@mareikemacinnes7764

Жыл бұрын

@@ruslanr.6171 Get me a new old Vista laptop and reinstall everything! For example ;) Those who have physical data carriers (DVD) have a clear advantage here. One more reason not to like software that is only available as a download.

Is it true that you can't open project files anymore? That would be a total mess. Does anyone has experience with that? I am an Ableton user..I don't know if it differs what DAW you use...?

This never happens to me with my rack gear, bought it once and I can always make room for more actual gear to plug in. Recording from the source is where it starts. How much money do you save with plug-ins when you have to keep paying and upgrading computers and interfaces?

wow i think this was the harshest take i've seen on this, but also yeah a pretty good idea. i suggested something similar in my video (premiering tomorrow). essentially that they do what PA does and take other brands on board so they can sell more plugins a year vs 1-2 that they do which would make their sub model more valuable. the sub only has real value if new things are being added to it, otherwise it's just exploiting people and no one likes that. waves isn't a monopoly anymore, they are one of a million different people/companies creating plugins.

I agree with every word here. Perfectly said, man. This is all very basic business commonsense, really. It’s a shame Waves is this bad.

so wait a min....im still trying to process this.......I havent recorded anything of note for a good while now, couple months maybe...but occasionally i do like to shuffle through unfinished past projects with a fresh ear..(that i used Waves on). Are they telling 'me specifically' that i can still use what i already 'own' but with no future support? (which i am fine with, since i barely use Waves anyway) but all FUTURE products will be subscription based? OR are the telling me that now those plugins i already paid for wont even work at all without a monthly fee? ( kinda like Photoshop did....i still got version 7, and honestly havent used it in years because im certainly NOT about to pay monthly for a program i only use on an 'As-Needed' basis)

We all need to get together and show to Waves that they need us to make money. We can proof to waves that we can produce the mixing with the same quality without any waves plugins. Thank you great video.

They have just announced a U-turn, but I won’t be going back. I agree strongly with everything you say here - they will struggle to regain the trust of their customers and the audio community at large after this.

Dang that sucks. I'm losing a lot of plugins.

Fab Filter, Slate...lots more options.... thanks for your great video!

I bought only one plugin from them. The licencing was so painful I never did it again

What happened to me was, they forced me to download the latest waves launcher, that didn’t support a few older plugins so I had to find a work around for that, but then when I upgraded to an M1 mac, if I wanted my plugins to be supported I had to pay for the upgrade, after buying a perpetual license I think that bs.

I so agreeee! Very well put. Waves ( and Avid to some extent) adopt an unfrendly business model. Close to unsustainable for us users. Things has to be said, shout out is good.

I got mis-sold lots of Waves' plugs years ago. At the time I bought them, I was not told it was for a limited time and that I would have to renew at more co$t.....

@phillipemery572

Жыл бұрын

We call it the "sweetheart deal" in the software world. Great introductory price, but once you go to renew....different story.

There was awesome music before WAVES, there will be more awesome music after WAVES. They'll won't get my money after this. The people who buy, stream, run MP3's from iPhones etc., etc. - they don't care what plug-ins we use. A great shame, least I didn't sink thousands in to them. Their loss. Good honest vid, an easy like.

One of the only KZreadrs to rip’em a new one! Spot on. Plugin Alliance runs their business much better than waves. Wouldn’t send another nickel to anything waves is involved in.

Mercury in 2007 or so I could of sworn use to be 30k from when I was in high school 🤔. I bought it recently for $2000 and they told me all those plugins will be still be mine perpetually

I think it is a good idea. Their management has basically killed the reputation, so the only way to backtrack and save face is to get new management in somehow.

Ive never used Waves Plug ins..do they had somethig groundshaking,,?

I owned Waves plugins back in the windows 95 days. They migrated to XP and the old plugins and dongle didn't work. The upgrade offered by the company was more expensive than buying new plugins from a retailer. I've never purchased a Waves plugin since.

This is the same reason years ago I ditched Adobe. As a graphic designer, I had spent thousands on software and the suddenly, I couldn't upgrade anything. They wanted me to take a total loss on my investment and do the subscription model. Where if I ever stopped I couldn't go back and edit my old projects. It was pure greed. Because I had AfterEffects, Premiere and Photoshop, plus all their other software like Flash, etc. But all my video editing software was useless without updates due to new camera and video drivers. Same thing as a musician with plugins, etc. I've decided to only go with non-subsctiption companies I can trust. Or when I can aggird it buy hardware alternatives. I really wish people responded this same way to Adobe to force them back to Perpetual licenses. But at least our voices were heard this time with "Waves".

Love what you said!

So True...They could have brought the subscription model as an add-on to the existing way of their working...totally moving to the subscription based model is sooooo uncool....they must withdraw this change

Didn't really use a lot of Waves plugins, but Scheps Omni Channel is great for me whilst I'm waiting for the DBX 160 from UAD to be put on Spark now I've sold my Apollo. It's a great plugin in its own right, but I'm not going to pay a subscription to just use that along with RBass. The WUP ecosystem was a bit of a con when they introduced that, too.

Back to hardware kids!

@weschilton

Жыл бұрын

I never left!

We've got pretty much all of the old Waves plugins. We have older systems though and stopped purchasing anything new or upgrades when they started making the whole process more complicated. We're happy with the Waves plugins we have and use some of them in every project, but it's just not worth the hassle to upgrade or buy any of the new ones. I remember speaking to a guy a Waves years ago about this. Looking at the frequency of sales etc, I suspect Waves aren't doing too well as a business. It's a shame really because they've released some great stuff. The older Waves plugins also use very little CPU, which means more CPU for other things. I just hope that we can still continue to use and reinstall them in 5he future. The company might well be managed better by someone else. Plugin Alliance have some great stuff with different ownership options and dead simple authorisation.

Fr, the first time they sent me an email about upgrade plans, I was like "well that's the last time I'm buying a waves product" and I don't even bother installing them anymore

Waves screwed me over so many times that I started really invested in analog gear and I've never been happier. As far as plugins go, Analog Obsession is where it's at.

WAVES NEW UPDATE: Dear Waves community, My name is Meir Shashoua, and I’m the CTO and Co-Founder of Waves Audio. Over the past few days, many of you have expressed concerns about our decision to discontinue perpetual plugin licenses and our move to an exclusive plugin subscription model. I would like to start by apologizing for the frustration we have caused many of you, our loyal customers. We understand that our move was sudden and disruptive, and did not sufficiently take into consideration your needs, wishes, and preferences. We are genuinely sorry for the distress it has caused. After respectfully listening to your concerns, I want to share with you that we are bringing back the perpetual plugin license model, side-by-side with the new subscriptions. You will again be able to get plugins as perpetual licenses, just as before. In addition, those of you who already own perpetual licenses will once again be able to update your plugins and receive a second license via the Waves Update Plan-again, just as before. This option, too, will be available alongside and independently of the subscription program. We are currently putting all our efforts into making perpetual licenses available to you again, as quickly as possible. In the meantime, you can keep up-to-date on this news page, where we will post the latest updates on perpetual license availability. I would like you to know that we are committed to you, our users. We listened to your feedback, and we will continue to listen to you. Waves is a company filled with users and creators, just like you, and we are all as passionate about the products as you are. With this in mind, we will strive to find the way to make things right by you, and hopefully regain your trust. Thank you for your feedback and continued support-I wish you all the best, Meir Shashoua CTO and Co-Founder, Waves Audio

Where are Eddie Kramer, Chris Lorde Alge, Masseratti, Puig, and all these guys now ? Whats their position/opinion on this ?

What about the plugins I already own? No worries. You continue to own your plugins, at the latest version you bought or to which you updated. According to the newsletter.. So I wouldn't be too worried about opening past projects but that's absolutely the end of my interest in the company.

Will this effect people who got a waves bundle by unconventional means like 10 years ago? Asking for a friend?

They should allow existing plugin users access to the installers for V14 (but no further updstes) and also allow a 2nd licence as a goodwill gesture to existing customers. By sheer coincidence, I updated all Waves plugins to V14 in my main PC and travel laptop 2 or 3 hrs before their announcement was made.

@ruslanr.6171

Жыл бұрын

I'd ask for a refund

I'm as pissed as anyone about this. That being said, from a practical standpoint, I have some ideas. 1) If you own Waves plugins, & you want to try the subscription, create a new account & use them on a different computer. 2) Don't sign up until you absolutely have to. 3) If you can, find & begin using alternatives to Waves. If you're a professional, & you need to access Waves plugins in the future, in order to revise an old project, simply sign up for a month, get it done & then cancel.

Thankfully I don't have too many waves plugins, and I doubt I'll be getting any more.

This is part of why I'm in favor of the hardware route. Yeah, it has some workflow inconveniences, they're more expensive, however hardware doesn't require software updates, and they won't disappear once I physically own them.

You can do this, when you are the only one. Like Adobe did. But there is no real alternative to many Adobe products. Some are good enough for a lot of users, but if you are dependend on your work on Photoshop and are a wizard with it, there is simply no alternative. But there are many alternatives to waves products.

@phillipemery572

Жыл бұрын

That's one of the biggest headscratchers here. Waves has very, very few plugins that aren't imminently replaceable today by some other vendor, or a dozen other vendors, that work just as well. The only advantage they have is that everyone has their legacy sessions saturated with these Waves versions of plugins and never thought to print stems. So, they're literally holding people hostage with their own project files. It's funny and kind of sick at the same time.

It's not incompetence, its one of those disgusting calculations some those noob marketer yuppies came up with. The owners should fire those. At least I see many search for alternatives, and there are already great tips out there. I'm changing this as well with better alternatives.

Spot on. Business is about relationships, people.

DAMN. guess its time to ditch Waves plugins. wont miss them

@markgtownsend

Жыл бұрын

but wait! They have a decades old flanger!!!!! Vintage!!!! lol. So greedy on their part. They are so incredibly blind.

I didn't mind the Update Plan - it was about £50 a year for me as I only updated the plugins I actually used. The subscription is not viable for me - so I will be weaning myself off Waves plugins as eventually they will stop working. So best to stop now. More sensible would be to allow those who actually updated and paid, to continue.

Waves? Is that joint still open?

Unfortunately companies like this cannot survive without reoccurring revenue. Once most people purchase their 20 plugins that they regularly use they don't buy many others. I've been using the same one's now for a couple of years. I don't mind that they went to an all subscription service providing they will support their existing customers, which is where my gripe is. There should be a fair less expensive purchase plan to keep your purchased plugins updated. This keeps the small guys like myself who record music as a hobby in the mix. For people who do this for a living, the subscription plans are actually a decent deal. Why not cater to both the hobbyist and the professionals?

I kinda wonder if this move is a last ditch effort to save the company. Maybe they are on the brink of insolvency.

Well said.

Great video!

This was coming. A sale every other week, so that a plugin someone paid a ridiculous $300 for was now only $29. Sales predicted “new plugins” with disappointing one knob series and the classic “vu meter” plug. Are we really surprised the “K-mart” of plugins is digging their own grave?

I remember, 8k for the Waves back when, Waves is dead.. stock plugs, gets it done.

Am not supporting this move by Waves but I don't really get why you can't open an old project. Weren't the plugins working before the announcement? It's not as though they've disabled your existing plugins, I don't think I'm entitled to updates if Mac OS changes break things. *I just don't update Mac OS if it is going to cause problems*

@RealHomeRecording

Жыл бұрын

People should REALLY be mad at themselves first and Apple second. Me? I'm on a Windows 7 computer and happily working away!

@WH3

Жыл бұрын

@@RealHomeRecording That's cool, I run Waves plugins I bought on both Mac OS Monteray and Windows 11 so you could update your Windows PC without issues, there are many audio companies telling you not to update to Ventura so yes this is an Apple problem

Well said Ryan.

They lost the customer code

Just had an email, looks like they've backtracked and are reinstating perpetual licences. Not suprising given how many similar videos have been posted over the last few days.

Oh wait, they heard our complaints. Waves just sent this out... "After respectfully listening to your concerns, I want to share with you that we are bringing back the perpetual plugin license model, side-by-side with the new subscriptions. You will again be able to get plugins as perpetual licenses, just as before."

Wait, they what? I'm so used to ignoring their emails that I didn't even see this. SMH

I invested a good amount of money in Waves plug-ins early on without fully understanding their practices. That was a big enough let down. My money is much better spent else where these days. RIP Waves. 🌊 ✌️ 😂

We all music maker producer should stand up together and do something about this wave nonsense let them down for six months or a year they will reconsider about their bad choices on going subscription on us and we need to find different alternatives.And 👍to all producers that agreed and 👎for wave with their stupid subscription.

Music to a pirates ear.

My friends and I predicted this years ago due to Waves terrible price gouging and POS shenanigans. Lost interest in predicting when it was going to happen and judiciously replaced any projects with Waves tools with comparable or even better plugins, some even free. Ok... mostly free. Paying upwards of about $700 personally for plugins and then having to pay for a subscription, just to keep the old tools working is a big insult. I chocked it off as the cost of doing business. Possible comparison as follows. 1. You buy a book. 2. You read the book. 3. The book becomes part of your work flow. 4. The distributor of the book now requires you to pay for the book again for the privilege to read it, not once again, but monthly. Sound draconian? I know it's different with software and there are more details involved but we are really just talking about code (Characters) arranged in a way to be used in a vesil like a file or folder to be used as reference. They think they are getting away with it, but most people will realise that at this point when there are so many alternatives, Waves just doesn't pass the smell test here.

Everyone involved in the Waves plug-in drama is being played. I don’t think they ever had any intention of removing purchased licenses. I think Waves knew this outrage would come from the old heads in this industry. They used the outrage wave to advertise their new business model for younger producers; who would gladly embrace this model to try out and use waves plugins at a budget level entry price that would lead to customized set of plugin purchases down the line. It also allows them to reposition their plugins back to a premium brand without relying on the use of sales or reduced pricing to make burst profits. Their PR and marketing team should win an award. All press is good press especially when a “compromise” is reached. I’ve never seen this level of press for UAD and Slate. Not only did they get free press, nearly every producer that made a complaint video listed every single Waves plug-in they couldn’t live without; giving them further exposure and credibility. Absolutely Brilliant.

As a software engineer, I can tell you any new owner would make the same decision. Software companies are usually most volatile when they have long Dev cycles and users are slow to upgrade. This isn’t new, it’s now the standard in most software verticals, and every company is going to it because it gives them a consistent way to plan income. I get why people hate it, it as a Mercury owner, it’s pretty much what I pay for waves update anyway and if I don’t, my plugins stop working unless I stop upgrading everything else. The amount of videos about this is more clickbait than reality it seems.

I completely agree! Unbelievably waaaaayyyyyy off the mark in terms of what their customer base needs and wants from them. Honestly, the management team have probably been envious of literally every other damn company going this route and wanted to get theirs... Never bothered with their stupid video and sounds like I saved some time not. Hopefully they can feel the heat from this decision and revert their stance 🤷🏻‍♂️

Well I think they’ve made a free visibility campain. However they can go where the wind brings … far …

The sales deadline extended forever was the red flag for me. Boikot them

@tunneltu

Жыл бұрын

sales are usually not needed if the product is killer

Well said!

why wouldnt you be able to open old project though

“It’s not 2004 anymore”… WELL. SAID.

What's impressive here is how badly they marketed this. To start out, the email looked like a phishing attempt. It was worded even worse. It essentially read like a ransom note. The SMART thing to do would have been to send each person a calculation of how much they would save per year under the new model. "You have X number of plugins which will cost $xxx to renew in 2023. But if you subscribe now at $25 per month, you will save $xxx. Plus, you will have access to EVERYTHING." Just completely botched from a communications perspective.

I’ve already been pissed at them after being fleeced out of huge amounts of money over the years just to update these plugins. I’m done. Gonna go through all my projects and get a head start on removing them.

I never thought I'd see the day when the "Big Corporation" ruled in favor of the consumer...kudos to everyone who posted a video!

I love my Waves plugins and always liked Waves. However, I cannot afford the upgrades charges. It's literally robbery. So, I'll be letting my Waves vsts fade into the past and replace them with other alternatives as time goes on.

Cut your losses. Screw Waves. Moving on to other plugins

I Totally agree !! Madmen are running this company 😢 sell it like a sports team

I’ve got these vintage plugins

PERPETUAL IS BACK !!! by popular demand, they would have lost over 50% of customers!! good thing they are listening to us!!! soon we will have choice of subscription, or Update Perpetual (old way)

Waves is going the Adobe route which is pretty much just going to encourage people to figure out ways to pirate their products. Well done Waves, you've completely undermined yourselves for a subscription model that isn't even sustainable. Great job.

I'm surprised at all this pushback. I don't see the big deal. For about the price of the WUP, it's literally everything they make for the yearly price of one nice night out. No brainer.

I don't understand them doing this at all; why didn't they just make it an OPTION like other companies? Some people love their Slate Digital or Plugin Alliance subscriptions and some people like just having a few useful plugins from those companies; either way, people can choose what they want to do and everyone is usually pretty happy. I don't see the upside of making every person go onto subscription; are they over estimating the conversation rate? Judging from the extremely negative reaction to the announcement, it seems like they are.

While I agree, some of the blame also needs to be shifted at us consumers, we are the ones who have just accepted the whole subscription model in other areas (streaming services, photoshop, etc.) So it shouldn't be a surprise when other businesses try to follow the same lead even if they have no business following that model...Mercedes and other car companies have began rolling out subscription services in order to unlock the full potential of their vehicles that are already included in the car to begin with....it's up to us to talk to local elected officials and vote them out of office if they are pushing corporate agendas rather than protecting consumer rights. Almost everything nowadays is being sold as incomplete (video games) or by pieces thar you have to pay extra for to fully use the product (tesla). To me the Waves fiasco isn't the problem, but rather how this subscription based model is finally affecting a community that believed would never run into this issue, again I am not defending waves but rather trying to warn others this is only the beginning.....