Subscribe to my channel: bit.ly/2NBKaOe
Are you a Positivist or an Interpretivist user researcher?
Do you believe that… (choose one statement in each pair).
1. The world is external and objective OR The world is socially constructed and subjective.
2. The user researcher is independent OR The user researcher is a party to what is being observed.
3. User research is value-free OR User research is driven by business interests.
Do you believe that user researchers should… (choose one statement in each pair).
4. Focus on facts OR Focus on meanings.
5. Locate causality between variables OR Try to understand what is happening.
6. Formulate and test hypotheses OR Construct theories and models from the data.
Which of these statements is closest to your research preference? (choose one statement in each pair).
7. I prefer to operationalise concepts (like usability) so that they can be measured OR I prefer to use multiple methods to establish different views of a phenomenon.
8. I prefer to use large samples from which to generalise to the population OR I prefer to use small samples researched in depth or over time.
9. I prefer quantitative methods OR I prefer qualitative methods.
Interpreting your answers
- If you mainly chose the statements on the left-hand side, you tend towards Positivism.
- If you mainly chose the statements on the right-hand side, you tend towards Interpretivism.
- If you have a relatively even mix, you’re a Postpositivist.
(I created this quiz by adapting Table 2.1 in David E. Gray, "Doing Research in the Real World", SAGE Publications ltd, 2004).
And here's the link to the Christian Rohrer article, “When to Use Which User-Experience Research Methods”: www.nngroup.com/articles/whic...
Have a UX-related question you want me to answer? Post it in the comments.
- My Udemy class: uxtraining.net/index-udemy.html
- My book, 'Think Like a UX Researcher': uxresearchbook.com
_______________________________________________________________________________________________
I can come to you and train your team in UX:
- BCS Foundation Certificate in User Experience bit.ly/2XQTaTA
- Introduction to User Experience bit.ly/2NAeHMd
- User Research Fundamentals bit.ly/2LBfh9Q
- Design ethnography: Take control of customer visits and interviews bit.ly/2RYfqFy
- Usability testing: Take control of testing your product with users bit.ly/30el89e
- How to design and implement web surveys bit.ly/2YBEQeF
- Improving your impact as a user researcher bit.ly/2XQU5U2
Contact me about UX training: bit.ly/2XqtXjk
_______________________________________________________________________________________________
Let's connect:
- Twitter: / userfocus
- Facebook: / userfocus
- LinkedIn: / davidtravis
- Instagram: / uxresearchbook
--
Spanish captions (if present) provided by the LabX of Sperientia [studio+lab]® (México)