Leadership and brand experts Sunny Bonnell and Ashleigh Hansberger celebrate the power of being different. In their book, 'Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different,' they outline seven unconventional traits that are traditionally viewed as vices in the business world. They set out the case for organisations to treat these so-called weaknesses as strengths and thereby create cultures that champion diverse thought - and fuel innovation.
Their award-winning branding company, Motto®, was founded in 2005 with just $250, after they dropped out of college together. Sunny is the CEO and Chief Visionary and Ashleigh is Chief Strategy Officer. They’re best known for creating Ideas Worth Rallying Around® for tech-centric companies who are building a better future. The dynamic duo's strategic and creative contributions have driven billions of dollars in commerce by shaping the world’s most inspiring products, services, and brands.
Join 2024 Thinkers50 Radar members, Sunny and Ashleigh, as they chat with Thinkers50 co-founder, Des Dearlove, in the Thinkers50 Radar 2024 LinkedIn Live series!
Learn more about Sunny and Ashleigh: thinkers50.com/biographies/su...
See the complete Thinkers50 Radar Class of 2024 here: thinkers50.com/radar-2024/
Join us for more Thinkers50 LinkedIn Live sessions on our LinkedIn: / thinkers-50