Celebrate 13 years of the Prime Mover collaboration between United and Bicycle Union! Originally planned for the 10th anniversary, production delays pushed it to 2024. Get a glimpse of the frame's journey, featuring riders, imagery, and music that embody the vibe we cherish. Explore the story behind the Prime Mover in our new video!
"This video was originally made to mark a decade of the long running United X Bicycle Union collab frame, the Prime Mover, but the impending nightmares and craziness of production in 2021 into 22 put a halt on it, fast forward to late 2023 and production finally started. Forward again to 2024 and the frames were finally available. So 13 years of the Prime Mover is finally finished, this video gives you a little insight into how the frame came about and why, some of the people who ride them and some of the imagery and music we chose to present the frame and vibe we like and have spent a life time around."
Riders featured: John Dye | Joe Embrey | Cody Gessell | Freddie Househam | Thomas Hooper | Seamus Mckeon | Andrew Lazaruk | Thomas Robinson | Jimmy Rushmore | Jack Sunderland | Chris Stauffer