Just followed because of these white board demos. Please post more of them. Great way to share content. Guaranteed you'll have more followers.

@taylorholiday5582

4 жыл бұрын

More coming soon!

Your channel and video content are under-appreciated! Keep up the good work y'all ❤️👏

@commonthreadco

4 жыл бұрын

Thank you Miguel!

Please don't use sooo many acronyms or atleast say their meaning as you go. Thanks CTC

@taylorholiday5582

4 жыл бұрын

Good feedback, working on it for the next round.

@ryandixon.7396

3 жыл бұрын

@@taylorholiday5582 Whats WCA? And PDP is product display page right... CBO is campaign budget optimization

@basic-o9h

3 жыл бұрын

@@ryandixon.7396 I believe he means Website Custom Audience

@RoyalNykki

3 жыл бұрын

This isn't for beginners I take it. But I saved it to watch later once I learn the basics.

@ClaimClam

3 жыл бұрын

stfu

How do you setup the UTMs so the retargeting is done effectively?

@ig3332

3 жыл бұрын

Under Audiences, you'd simply filter link includes:

Interesting example!

is there a breakdown of a new version of this structure?

Campaign Structure (2021) .... Posted Jun 12, 2020

Great post. Thank you.

@taylorholiday5582

4 жыл бұрын

Thank you!

What for is the 2nd ad set, the interest stack? Is it a cold audience? What does it contribute in the whole campaign?

How many interests do you put in the interest stack typically? And is that more beneficial than individual adsets?

Hey Taylor. Great video. Would you use this full funnel strategy for a general site campaign or category/product type campaigns OR only for single products?

What attribution window do you use for the cost cap? facebook's '1-day view', '28 day click'? or do you remove '1-day view' and only apply it to a '28-day click'? The view attribution seems like a bit of bs to me... what do you think?

Hey! I’m a bit late on this video, so I hope you still see my comment. Quick question- since this is a bit more of a risk averse strategy, do you recommend this especially for smaller budgets such as 1.5K/month? Thank you in advance!

@4:20 when you say fb uses last click, can't we switch the attribution model to data-driven for example so that we can spread the attribution around between TOF vs BOF?

@ig3332

3 жыл бұрын

Its last click even if the sale happened from Google, FB would still give the sale to the last campaign ON FB that generated the click

Could you add glossary of what all you explain. Totally blank with all your jargon

Hey CTC Team - is this still effective for you in 2021 and with the loss of the iOS14 User Data?

Is this still the campaign / relevant for today?

You'd go with Cost Cap from day1? Even if FB doesn't have any data of sales yet? Won't it choke the campaigns?

Hey, I just tested this out but it's giving so much of my budget to remarketing and that remarketing frequency is at a 3.0 after just 3 days of running it. Any ideas on how can I correct this?

@taylorholiday5582

3 жыл бұрын

Why do you need to correct it?

Good explanation. I am wondering what was that interest stack created for? Looking forward to more content on Facebook Ads strategy & Facebook Ads Hack

@qalam-mulia

3 жыл бұрын

What is UTM by the way?

@tleonetti8052

3 жыл бұрын

@@qalam-mulia Urchin Tracking Module, just remember it as codes to track performance. So that UTM is tracking performance by showing who saw the ad and clicked to get to the landing page.

hey, this is great content, out of curiosity, what would you have on the lander?

@taylorholiday5582

3 жыл бұрын

That really depends on what I have on the ad? I like to ask the question: "What is everything the user needs to know to make a purchase decision" and then I try to make sure it is covered between the ad and the lander. Here is an example of one of our current ad landers: www.slickproductsusa.com/pages/shine-protectant-7?CTC%20FB%20Facebook_Desktop_Feed&[Shine%20Lander%20V1]%20Prospecting%20-%20CBO%20-%20Auto&Shine%20Dirt%20Bike%20Fender%20Video%20V2%20[Shine%20Lander%20V1]&F21%20-%2010%25%20Lookalike&fbclid=IwAR1B4PHr4IfdPDlK1fyQNUYX60AmZdyeJmW3PQ_Js91swkdzh7-IbQk_3vU

Thank you for this! Question -- wouldn't last touch attribution still give credit to the WCA ad set in your structure? I don't see how it solves that problem. I guess you just know the audience came from the UTM?

@taylorholiday5582

3 жыл бұрын

You can see the performance of the whole funnel at the campaign level in this case.

What campaign goal/objective did you set for this campaign? If in the broad ad set you want to drive traffic to the UTM to then feed the WCA to drive conversions, then don’t you have two ad sets with conflicting goals?

@BKirr

3 жыл бұрын

Did you just set it as conversions because that’s the ultimate goal?

@taylorholiday5582

3 жыл бұрын

@@BKirr Always conversions all the time.

Brother how can you set up a ad with CBO and put retargeting in there ? Isn’t the CBO going to DUMP all the money on the retargetting ? Since it gets a higher CTR and LOWER CPM

Great content. Could you please be more specific about setting up UTM and use it for retargeting? I am only using retargeting audience based on URL page, but they are not specific to each ad.

@taylorholiday5582

4 жыл бұрын

Are you using UTM's (Urchin Tracking Module) for all of your ad links?

@cyrusameri797

4 жыл бұрын

Someone please explain how to name campaigns, adsets and ads so that FBs parameters can make the UTMs appropriately

@austinlacy4413

3 жыл бұрын

@@taylorholiday5582 I think what Yann D. is asking (and I'd also love to know) is not how to add utms to your ad links, but how you actually create the custom audiences for the WCA audience as you describe in this video. You brushed over that part. Is the WCA adset just running to a stacked/lumped audience of all lander visitors that you know came from fb paid ads? Or are you getting more granular than that on the individual ad level. I think the video was helpful but I think there was some ambiguity regarding the implementation of the retargeting adset inside CBO, and since you concluded the video as saying that part was your most important piece for better attribution, I think it would be helpful for viewers if you could go a little more in depth on that piece. Thanks!

@SebastianMerlo-xg2gw

3 жыл бұрын

@@austinlacy4413 Disculpas que lo pongo en español, yo estoy probando hacer la audiencia a nivel anuncio, poner varios anuncio con UTM distinto, por ejemplo el nombre del anuncio {{ad.name}}, pero que todos lleven a la misma Landing Page. Entonces después hago una audiencia personalizada de toda la gente que visito mi sitio web, con la URL que contiene el UTM, ese UTM completo lo da una vez que se publico el anuncio. Espero se entienda.

@commentaccount9372

2 жыл бұрын

@@austinlacy4413 i don't think it's possible. seems like OP of this video is just sprinkling in some bullshit while he's speaking. i take almost all these videos with a grain of salt. the best source of information on running campaigns is facebook help center

Brilliant content Taylor, will definitely be trying this on some of our accounts. When you say only ever optimise for conversion, what if you aren't getting enough conversions (~50 per week per ad set, right?) to exit learning phase?

@taylorholiday5582

4 жыл бұрын

Still would not adjust the objective. Would rethink through structure and budget.

@basic-o9h

3 жыл бұрын

@@taylorholiday5582 You wouldn't change the creative?

For UTM retargeting - say you have 3 different products you're promoting, boot, jeans, jacket. how would your UTM targeting take that into consideration if you only have 1 remarketing audience in the CBO campaign? You could end up remarketing a jean ad to a boot LP viewer?

@HammadKhan-py4tv

Жыл бұрын

rather use it for a single product strategy

Amazing breakdown. Now English please! 🤣 just joking love the value and explanation. Makes me want to choose you for my fb ads. Not just spraying and praying

cool

What would a "2: 1" campaign be?. Great video🤩

By driving traffic to landers, are you meaning optimizing for landing page views, or product pages? As much detail would be great. Thanks for the video!

@romans-ivanovs

4 жыл бұрын

highly likely they also use conversion. optimisation for views is a rare option used in quite unique situations

@commonthreadco

4 жыл бұрын

Landing pages. Like this one: freshcleantees.com/pages/fathers-day

@kevinjosefernandes

4 жыл бұрын

@@commonthreadco Hey Team! Love your work! Just a quick question on yout UFF set-up - why wouldn't you use a conversion campaign instead of a Traffic campaign in this example? Wouldn't a conversion campaign better optimize for conversion events? Thanks a bunch!

@commonthreadco

4 жыл бұрын

@@kevinjosefernandes we ONLY ONLY ONLY ever use conversion campaigns. I am not sure where you are getting that we would run a traffic campaign?

@kevinjosefernandes

4 жыл бұрын

@@commonthreadco Makes sense! This thread confused me a bit, thanks for clarifying!

Is this relevant still? I’m not sure if it will work still as you only can use one objectieve. So the goal of the first remarketing campaign is still reach? How do you see the measurement of results?

@commonthreadco

Жыл бұрын

We'll be releasing an updated version of our campaign structure recommendations soon. Tomorrow you'll see a video with a high-level view of what working for us today

@GameAdrenalineBlog

Жыл бұрын

@@commonthreadco Did you ever post this video?

Hi. This is a good strategy. I got a question, how should i do it for a bussiness who doesn't have online payment to mark 'em as a conversion? I mean, at the end of this strategy the remarketing will driver results to purchase but only if is online payment, how should i do it for a school for example? The sales process is mostly offline, so i don't get any way to track that sale into that full funnel facebook marketing ads, how should i do it then using this strategy?

@HammadKhan-py4tv

Жыл бұрын

As an education marketer. I can suggest you the following: separate highly convertible landing page for admissions, conversion event Form Submission, and use the same strategy for one of your course. You will see the results.

Hey - I tried this strategy, and FB is avoiding spending any money on the warm adset. Did you experience this? How can I avoid that issue?

@taylorholiday5582

3 жыл бұрын

how are your caps set at each level?

@ericprisman7283

3 жыл бұрын

@@taylorholiday5582 I was doing lowest cost auction.

What is WCA?

Next time, please define all the acronyms. That will help beginners coming to your video. It's not too late though to add them to the video description.

I am the only one that find really annoying the sound of the marker

whats UTM, PDP, WCA ?

@taylorholiday5582

4 жыл бұрын

Yes sorry for all the stupid acronyms! Grrr. will work on this. UTM = Urchin Tracking Module (en.wikipedia.org/wiki/UTM_parameters) PDP = Product Display Page, your standard website product page WCA = Website Custom Audience, facebook's technical term for a remarketing audience.

@magtrimdesigns1240

4 жыл бұрын

@@taylorholiday5582 thank you for clarifying!

@tuanquang269

4 жыл бұрын

​@@taylorholiday5582 Hi Taylor, big fan of your. Can you clarify my confusions below? 1. This structure is to apply to CBO Cost Cap only. Right? I have stuggle with cost cap CBO that does not spend much, even I set my cap at targeted cost. The targeted cost is equal or slightly higher than actual CPP I took from Auto Bid CBO 2. I don't understand clearly when you talked about problem with break-up campaigns type. Facebook uses last-click attribution model, I understand your point here. However, if we use funnels separately: Prospecting (COLD), Re-engaging (WARM), Remarketing (HOT), I think the audience is clearly separated, and the campaign of each funnel still shows the right result, doesn't it?

@taylorholiday5582

4 жыл бұрын

@@tuanquang269 1. I try to use cost caps everywhere. So while the campaign structure can be used without them, I just prefer the security of the downside protection. Not spending is better than spending bad my money in my opinion. 2. When you separate out a prospecting and remarketing it makes understanding the value of a full funnel more difficult because if the last click happens on a remarketing ad, but the first click happens on a prospecting ad, you will get no credit at prospecting and it can reduce the visible impact of what may really be driving the initial demand.

What's the best way to reach out to you?

@commonthreadco

2 жыл бұрын

Hi Leila! The best way to connect with us through our website here: commonthreadco.com

What's vtm?

@marcogutierrez4016

3 жыл бұрын

Im here for the same question lol

Are you still using the same structure?

@commonthreadco

Жыл бұрын

Not exactly. Tomorrow we'll be releasing a video with a breakdown of our new structure. A lot more consolidated.

i actually don't think you know what you're talking about. Stacking interests is useless. You'll never know which interest drives results.

@basic-o9h

3 жыл бұрын

Do you mean layering? I don't think he means that. What I took from it was his adsets will be broad (no interests), interests, and WCA.

@rooseveltjohnson6630

3 жыл бұрын

Stacking interests is not useless if you have an indication That they are working and you optimized for conversion. You can group your interests and stack them. The days of using one interest per ad set are over.

@taylorholiday5582

3 жыл бұрын

Interest audiences don't tell you anything actionable because you have no idea what actually places someone into an "interest" group. The "learning" is not what i value.

@zzd9769

2 жыл бұрын

@@taylorholiday5582 If you know which keyword(s) perform you would keep those and pause the rest. How is that not actionable?! Who cares what put the user into those…

You know I can tell this Video had a lot of value and you are clearly experienced but the value of this video for a beginner like me is totally inaccessible. You use so many abbreviations and assume knowledge which just crushed the value in this video because only pros will understand it. Come on man - explain the whole concept with all expressions so that newbs like me can Google all this shit. What the hell is UTM traffic? What is the 2:1 ratio? There is no clock on this thing. Explain it all please.