This guy is so smart! No wonder they call him biz doc. How he can deconstruct a company’s financials and correlate them to societal changes is next level! I learn so much from these.

@VALUETAINMENT

6 жыл бұрын

Thank you very much. You may not know this but I used to teach MBA students at several California universities. Thanks - Tom

@kknn523

10 ай бұрын

I think one of the biggest things is courage. Tom has the courage(and technical skill) to think outside of the box, and think different than the average. Others, tend to follow the average standards. Where as I think Tom finds the optimal standards.

I honestly think Under Armour failed by not having an amazing team of influencers like Nike/Adidas had. Now that Under Armour has "The Rock" I think this will help them out tremendously. People want to buy from people they like and admire.

@VALUETAINMENT

6 жыл бұрын

I do agree with you - BUT they need great products for those influencers to pimp. Thanks - Tom

@dopemusic6414

6 жыл бұрын

Brian Tobias You can have every influencer in the world wearing your brand. If you're product is shit or (perceived to be shit like under armour among teenagers) failure is promised. No cool kid in America is asking their parents to buy them UA sneakers. Kevin Durant literally killed any credibility they had.

@vatoloco8911

6 жыл бұрын

Of course, but the rock the one expensive athlete. I also believe they should focus more on the us market, than overseas sales!

@Reaperkiller85

6 жыл бұрын

Like he said, they got the two biggest stars coming up in 2013 but then the CEO got political and alienated 50% of their customers and their biggest athlete. Not to mention Curry's shoes were really dumb looking.

@huckfin1598

6 жыл бұрын

It's not about influence. Most of they're shoes suck. The Curry line is basically the same shoe year after year. The Rock shoe and clothing line is great though. If you have good products they'll sell.

I'll explain my reasoning why I've never purchased anything from UA. Firstly their entire shoe line look horrible and the Steph Curry signature sneakers look absolutely atrocious. A few years ago Adidas were in a similar situation their designs stagnated. And they went and poached a few designers from Nike. And the recent NMD designs for Adidas & Yeezy's really brought new life to Adidas. UA needs to fire their entire design staff and get a fresh new designers ideally poach from Nike. Otherwise no one under 25 will wear their footwear.

@VALUETAINMENT

6 жыл бұрын

I am right there with you - which is why I am hard on CEO Kevin Plank... IT’S ALL ABOUT PRODUCT! They need to get it together. Thanks - Tom

@Qstudio899

6 жыл бұрын

NIke apparently hired away UA’s top designer, Dave Dombrow in 2016. UA hasn't been able to replace a guy like him since then.

@womeninmotion5631

6 жыл бұрын

So true. They need to bring new designers onboard. Someone please tag the CEO of UA to watch this video. Plus he needs to appoint a visionary CEO with a strong creative core and retire himself. If he fails to do this his company will not survive 2018 let alone 2019. He needs to get back to basics and readopt the entrepreneur fighting spirit. No matter how big you get, never ever lose your entrepreneurial edge.

@womeninmotion5631

6 жыл бұрын

This is why you should never be stingy with giving perks, pay or even a piece of your company to your top talent otherwise you will lose them.

@dopemusic6414

6 жыл бұрын

Noussira Daman Retire himself 😂😂😂😂😂😂 I think you're right. But rarely do founder give up power it takes a certain kind of humbleness few men have to step down when they can't handle the job. The Google boys did that at the beginning they let Eric manage it.

The "inside-vs-outside" focus especially during tough times is my favorite takeaway from this Case Study. Great job Doc, thank you.

I really appreciate these videos. Thank you for doing them.

Amazing case study. This is the first one I am seeing. Great job!

These videos can be summed up to: "don't go public". The moment a company stops having growth, it has stock price issues. The fact is that no company can have infinite growth, and will find it's sweet-spot if there is a market for the product, but the stock market don't have patience for zero-growth companies.

@travelingkaspersworld4096

5 жыл бұрын

This is an interesting point. Loctite is not a public company and there products appear in new car brands.

Congrats on your 1 million subscribers🎉🎉🎉 More power to you! Very interesting stuff to watch while stuck in traffic

Thanks Tom. I love these case studies. I can't get enough of them.

@VALUETAINMENT

6 жыл бұрын

Every other Friday! See you next time, thank you for watching. Thanks - Tom

I love hearing the startup stories of how companies like this got started. Especially when followed up with expert analysis on their current issues and how they got there. Amazing content!

@VALUETAINMENT

6 жыл бұрын

Glad to provide it. Thanks - Tom

@dougtaylor26

6 жыл бұрын

Valuetainment Patrick talked about making big things small and seeing a 5b company making 17k in a year makes it much more achievable!

@chownful

6 жыл бұрын

Freezing Trap - Don't listen to half the shit that Patrick says, he's your typical bullshitter like Tai Lopez. Tom actually has analysis instead of just the laughable personal life coach bullshit from Patrick.

That was very very interesting to watch, I enjoyed your profound analysis, showing how business can be affected by so many aspects that are sometimes seen separate from the actual business and how bad leadership can increase the negative outcome caused by these. Great content right there, keep it up!

I love these series. Greetings from Berlin doc!

Great video! Thanks for sharing your analysis with the biz community.

Biz doc definetely the most entertaining presenter there is, keep it up, you’re amazing!

Not an entrepreneur, but I love your case study videos, Tom. Always looking forward to them and this is another great one! So interesting. Thanks and keep up the great work.

@VALUETAINMENT

6 жыл бұрын

I sincerely appreciate the support and I’m glad you find them useful. Have a great weekend, thanks - Tom

Very well put together Doc! Thank you!

@VALUETAINMENT

6 жыл бұрын

Thank YOU for watching! Thanks - Tom

2:10 in addition to getting their product into _Any Given Sunday_ , that year they also got a product placement deal for the Keanu Reeves/Gene Hackman film _The Replacements_ .

Thanks for the video. Excellent content.

This is an awesome analysis. Thank you

another great one!

As a runner I remember when seemingly overnight everyone I saw pounding the pavement was wearing UnderArmour instead of Nike. Late 90's I think. Would love to see the first nine years alone in a chart. Hard to see, but that growth is exponential. A detailed look at how they managed that growth would be useful in understanding how not to become overwhelmed by success. Can't believe Plank did not see the effect Kohls would have. It's not been a surprise that Plank knows nothing about shoes. As a company they seem to have forgetten that what they were selling perfomance and comfort athletic wear. Looking at their web catalog now, it's just stock model in stock poses wearing what might as well be stock gear. If they want to get serious about running shoes, they'd better find some elite runners who want their shoes. Great case study!

Thanks... amazing work.

Great case study, Underarmour is one of my favourite sports brands. One thing you did not mention was Dwayne Johnson's involvement with the brand. He was also one of the earlier celebrities to endorse it in his movies and social media.

One of your best case studies Mr. Tom. Well done Sr. well done! And Thank you all you guys, y'all awesome.

@VALUETAINMENT

6 жыл бұрын

I think that’s a really interesting question. Five years ago I would have said Nike but now I think Adidas on a global basis is poised. Thanks - Tom

17:30 As an SAP consultant myself, I salute Under Armour's initiative ;). Companies from all sizes do require integrated systems in order to perform their processes more efficiently. Usually the decision of implementing SAP is taken 2 to 3 years before the system is up and running. So I would that in 2014 or 2015 they decided to implement SAP, and that was right at the beginning of their issues. However, it also explains the decrease in profit they endure in the past few years. Thanks Tom, it's a great video!!!

@VALUETAINMENT

6 жыл бұрын

Thank you for adding comments and being a person that knows what they’re talking about regarding SAP. I really appreciate that you’re adding to the dialogue. Thanks - Tom

Thanks a lot for the priceless information!

@VALUETAINMENT

6 жыл бұрын

Thank you for watching! - Tom

thanks for the big efforts in doing these case studies !!!

@VALUETAINMENT

6 жыл бұрын

Appreciate that you understand the effort! Thanks - Tom

Awesome case study, a lot of valueable information and great story that follows it.

@VALUETAINMENT

6 жыл бұрын

Thanks sir! - Tom

Love to hear about Walgreen and CVS please. Thank you, and I love your Case studies.

Love these vids Tom. You're awesome. Greets from The Netherlands

@VALUETAINMENT

6 жыл бұрын

Hello Netherlands, thank you so much for tuning in. Thanks - Tom

Please keep making these videos .i love them thanks

@VALUETAINMENT

6 жыл бұрын

We will see you every Friday, thank you so much for watching. Thanks - Tom

Thanks for sharing! I really like the mailbag idea. Can't wait to see what comes out of it

@VALUETAINMENT

6 жыл бұрын

Send me a question! Thank you for the compliment. Thanks - Tom

Love this videos!

@VALUETAINMENT

6 жыл бұрын

Appreciate the comment, sincerely. I hope I have left you better than I found you. Thanks - Tom

These videos are great

bro i love your videos so much

Wow thank you great presentation CEO OF THIS BRAND SHOULD WATCH THIS!!!

@VALUETAINMENT

6 жыл бұрын

Thank you for the support! I appreciate that you were watching! Thanks - Tom

Good video even better content! I think you really managed to analyse Under Armour and why they might lose in the long-term...

Excellent content! Thank you!

@VALUETAINMENT

6 жыл бұрын

Thank you sir glad to do it. Thanks - Tom

Great lessons..thank you!

@VALUETAINMENT

6 жыл бұрын

Every Friday! Thanks - Tom

Just found this channel, I think it's really undervalued

Never mix business with politics . great job !

@VALUETAINMENT

6 жыл бұрын

Thank you, as always, sir!!! Thanks- Tom

@emsnewssupkis6453

6 жыл бұрын

The reason why the politics caused problems is, the shoes and such are 'black' market items and blacks don't like Trump though a growing number are changing their minds lately. Underarmor shoes were nearly totally aimed at black buyers. So supporting Trump ticked that market off. On the other hand, that market is heavily oversaturated plus stores selling this junk are often raided by blacks seeking to steal stuff so overhead costs are pretty high. Profits, not so hot.

This is amazing

Softbank next pls

@VALUETAINMENT

6 жыл бұрын

I love that company and I think that’s a fantastic suggestion. Thanks - Tom

@Envengerx

6 жыл бұрын

Yup, a good suggestion.

@samnzimande

4 жыл бұрын

Yes please SoftBank

The "now what, then what" analogy is true for everyday life as well, if you want to succeed as an individual. And not succeed just monetarily, but in all aspects. I like your channel.

awesome analysis!!!

@VALUETAINMENT

6 жыл бұрын

Glad you enjoyed it thank you for watching. Thanks - Tom

You're so good at this tom!!

@VALUETAINMENT

6 жыл бұрын

Thank you very much for that and thank you for watching. Thanks - Tom

this is exactly where i am now.. thank you for the case study this was really helpful at the right now .. you woke me up

@VALUETAINMENT

6 жыл бұрын

I’m very pleased the content was helpful to you and woke you up. Now that you’re awake I hope you crush it in your business and have a fantastic year. Thanks - Tom

So good.

These thumbnails just keep getting better

@VALUETAINMENT

6 жыл бұрын

Absolutely! The artist is fantastic! Thanks - Tom

really great video!!!!

@VALUETAINMENT

6 жыл бұрын

I appreciate that. Thanks - Tom

My favorite analyst. Best

I just love Under Armour. Fingers crossed that it’s not over for them.

@VALUETAINMENT

6 жыл бұрын

I hope they make a comeback, I am with you. Thanks - Tom

Very informative

Awesome job Tom!!!!!! A lot of information, but you kept it attention alive with the momentum and super educational!!

@VALUETAINMENT

6 жыл бұрын

I appreciate those comments. That’s exactly what we are trying to do! Thanks - Tom

your videos are great dude

@VALUETAINMENT

6 жыл бұрын

Thank you for watching I hope I left you better than I found you. Thanks - Tom

Hey, great video! Was wondering if you could include The Lean Startup concepts by Eric Ries in your future case studies. Like in this case, they had a lot of vanity metrics ( increasing revenue and net income) which obviously made people invest more and increase the stock price. But beneath all that would be innovation accounting, where does our revenue come from exactly? What's our engine of growth? Burn rate?. Also concepts like Growth and Value hypothesis mentioned in the book. If you could cover those that would be awesome and a lot more quality info! ( The book is mainly based on startups so I guess it will only apply in the beginning of the video)

Let your COO handle the inside and as CEO you should focus on the outside.....great lesson..Thanks for this content.

Thank you Maestro

@VALUETAINMENT

6 жыл бұрын

Thank you for watching - we appreciate that you are here every week checking out our content. Thanks - Tom

Interesting analysis!

@VALUETAINMENT

6 жыл бұрын

I love your name! Have a great weekend! Thanks - Tom

Bizdoc mailbag is a good experiment. People don't realize this but you need to treat youtube as a business. You need to target a group, give value, experiment, create a brand image, and so much more. I've been reading the books that Patrick suggested on business and plan to use some of those in my youtube channel. I know how I plan to make money on my youtube channel by being educational on autism. Now all I have to do is keep working and being patient.

@VALUETAINMENT

6 жыл бұрын

Thank you for that! Good luck with your educational channel - a GREAT cause to be associated with! My goal is to give a nice set of answers in the mailbag episode. Thanks - Tom

@nikitamuller1579

5 жыл бұрын

Your thumbnails are very bad. You need to heavily edit them and make them flashy so people click them.

Stellar video, thanks! Subscribed. QUESTION: How much of your assessment of the failures and outcomes is 100% factual and shared by other experts and analysts, and how much is subjective, theory, and "one of many" possible explanations? (e.g. how do we know that his interview about SAP and other specific actions is what led to certain failures and financial problems?) P.S. In a video about apparel, you need a better fitting shirt :-)

UA dive so hard into digital fitness and wearable fad as nike / adidas pulled out. The opportunity cost alone there on money and time is probably enormous.

@VALUETAINMENT

6 жыл бұрын

I don’t disagree with that. They had to make a bet, and they made it, and they lost part of it. Thanks - Tom

Great video! I was considering buying the dip but the debt really scares me. Thank you.

@VALUETAINMENT

6 жыл бұрын

I am right there with you. I did not buy any and I do not own any. So it would make me very nervous to buy anything right now knowing about the massive debt and the issues they’re having with product and branding. Thanks - Tom

Would love to see you make a video on Gibson guitars and where you see the company heading in the wake of the federal raids on their manufacturing plants, the lackluster instruments they've been cranking out in recent years, the recent change in CEO's, etc.

Great video!

@VALUETAINMENT

6 жыл бұрын

Thank you for watching. Thanks - Tom

@davisthedavis

6 жыл бұрын

=)

Hey Biz doc love your videos showing stock prices and historical context. This is a big ask but can you make a series (or even a video + instructions) on how you do the research and learn about these companies so we can learn how to do this ourselves?

@VALUETAINMENT

6 жыл бұрын

I could do that, thanks for the suggestion. Thanks - Tom

@Giatros89

6 жыл бұрын

You are very welcome. Can't wait!

I never hear of Under Armour. But this video was very enjoyable.

You did leave me better than you found me! Thanks!

@VALUETAINMENT

6 жыл бұрын

Fantastic, that’s my goal! Thanks - Tom

I think that one of the reasons this happens is that an entrepreneur mindset can take you so far. Once you become a billion dollar public firm you cannot behave like a mom and pop shop. You should still have input and communicate your vision but after a certain point they should defer to a more seasoned CEO that has a history of running billion dollar firms (with PR experience and all). It's rare that you found a startup that balloons and the maker is still in charge all the way through. It's easy to point at the winners bland say it's possible, because it is possible but this is the story of so many companies.

How do you make these case studies? where can you find all this information?

Hey, just wanted You to know, that there is someone from Lithuania and 15yr old:) And trying to run some business. From you valuetainment I learn about sales strategy, marketing, some scripts how to talk with clients, strongest tips in the world... From Grant Cardone i learn how to sell calling others... And from GaryVee I get inspiration:) Thank You Pat for helping my ideas come to real-life, and not to just dream! Case study is amazing how always:)

@VALUETAINMENT

6 жыл бұрын

HELLO LITHUANIA!!! We are very pleased to hear that we are helping you in this way! ALL THE BEST TO YOU!! - Tom

@edvardasrazanskas2973

6 жыл бұрын

Thanks:))

major camera companies next please! (i think RED would be the most interesting, but also Arri, then maybe Sony, or Canon)

Love the case studies! It's like a Stanford entrepreneurship masterclass. Just wish some more case studies could be done on Life Sciences & Pharma. Actelion and Kythera biopharmaceuticals would be very interesting to see :)

@VALUETAINMENT

6 жыл бұрын

Appreciate the comment very much. I think those Pharma suggestions are also solid. I haven’t gone in that direction and I think I need to do one. Thanks - Tom

When he was reading a quote near 20:00 he sounded like Morty 😂

I bought my first under armour shirt in 1999. I got a direct mailer and it sold me on the advantages of the shirt vs regular cotton shirts. I’ve been a UA addict ever since.

@VALUETAINMENT

6 жыл бұрын

I agree with you - I love the shirts. Golf Shirts are also very nice - loose fit but same amazing fabrics. Thanks - Tom

Dear Under Armour, if you ever read this take my advice. You really need to capitalise on the Indian Market. Please come here (not on Amazon where all ur products are sold at 200% price -including customs) Trust me, Indians love UA. Bring Dwayne Johnson here and run a marketing campaign and just watch how your company bounces back in a year. I always ask my friends coming down from the US to bring me UA shoes and apparel every year. And yes, if you want the teens to buy ur products, you need fresh designs. I’m 33 and I chose functionality over design but everybody’s not like me.

@VALUETAINMENT

6 жыл бұрын

Hey Under Armor, are you listening? I mean are you really listening? - Tom

@johnlocke4251

6 жыл бұрын

True that mate, I genuinely love thier products but their current distribution with Amazon is never going to let them grow here, especially given the ridiculous pricing.

@whatevergoesforme5129

6 жыл бұрын

I personally prefer classic designs even as a teen but most teenagers prefer trendy stuff so UA should retain their designs under the name UA classics and then start becoming more hip in design just like Nike's . Nike sometimes sell their famous classic styles from time to time because some people do miss them.

@dspgaming4524

6 жыл бұрын

Hello Coplay, It's me Under Armour. We refuse to trade with people who shit on streets, Regards, Underarmour

@johnlocke4251

6 жыл бұрын

DSPGaming where'd you get that from?

Great points throughout. Product development, listening and anticipating the market, and effective marketing are definitely key. But that doesn't explain how they went from great net profit margins to huge losses. While UA will face serious problems with top line revenues if they don't get the product and marketing right, something else (or somethings else) are eating them alive from the inside out. I'd love to hear another case study on why they experienced these losses.

@vinceandrich4603

2 жыл бұрын

My guess is micromanagement. One of the biggest strengths of NIKE is that Phil knight is a collaborative leader … rare but also explains how he saw athletes advocating for his shoes (before influencer marketing as we know it today) as the key to becoming and staying relevant.

Your on point review hits home at 20:15, stay neutral. As a Realtor I was color blind, as a Police officer I was Blue and as a leader of my company, I find myself honest, forthright and especially mindful of misinterpreted thinking. I drive my company, not an agenda. I get paid for making a good product and never lose sight of that mantra. Another fine Valuetainment lesson, Thumbs UP! 1.3k

Love the shirt man 😎🖒

@VALUETAINMENT

6 жыл бұрын

Thank you very much, it’s from my private Formula One team shirt collection. Thanks - Tom

@Combner

6 жыл бұрын

Valuetainment is there somewhere we could pick a similar shirt up? but with different mainstream brands?

@Valuetainment Love your videos for their content but your editing needs some work. Please put channel message stuff like your mailbag thing at the beginning or end of the video. Thanks, and keep making great content.

Can you do stories on Service companies? Like big marketing companies, tele sales companies or something in this route? I feel like its much easier to make money with products today then with services.

Do one on Walt Disney world. Dam.lol.

@VALUETAINMENT

6 жыл бұрын

Are you allowed to say damn at Walt Disney World? The happiest place on earth? Thanks - Tom

@Rashaadthegr8

6 жыл бұрын

Valuetainment I was copying your catchphrase that's all. Just a joke Tom.

where do you get your shirts?

Maybe do Puma next? They're trying to get back into basketball and may be an interesting story. And great video!

Just bought a pair of UA running shoes... always been more into ASICS or NB... but I tried a pair of UA shoes they were the best in terms of comfort and ride. I have always seen UA as a gym gear brand that happened to make shoes and then trainers not proper running shoes...

That is a ton of debt and they haven’t been innovative enough in the Basketball shoe category. They’ve really given Steph Curry under par shoes. As a sneaker head I’d buy Nike every time over UA.

Hey can you do such a video on BOOSTED BOARDS??

@VALUETAINMENT

6 жыл бұрын

That’s a very interesting suggestion and I can think of a couple ways we could tackle it. Thanks - Tom

I like your illustration

@VALUETAINMENT

6 жыл бұрын

I appreciate that. Hopefully it adds the case study. Thanks - Tom

True Valuetainment.

@VALUETAINMENT

6 жыл бұрын

Love it! Thanks - Tom

Interesting

@VALUETAINMENT

6 жыл бұрын

Thanks for watching! Tom

hi can you cover the Kodak company which is no longer in the market today probably im wrong but anyway just a suggestion for the next video thanks

Welcome

I still but Under Armour because I like the logo. I also like the styling of the clothes

UA had a great product but now you can walk into target.com and buy most of it at 1/2 to 1/3rd the cost. Buy Champion / C9 brand, look for duodry fabric on the label.

Can they bounce back though? I'm rooting for em!!

It doesn’t help that they had a deal with Major League Baseball to become their official uniform provider in 2019 like Nike is for the NBA and NFL and Adidas is for the NHL and Major League Soccer. But had to pull out of it because financially they couldn’t afford it and Nike picked it up. I like Under Armour even their shoes and I hope they are able to turn things around quickly.

Straight away they should be bringing in NBA players, Pro Golfers and even runners to help design, develop and test shoe protos. That entire process has value in a few ways: 1. You're products truthfully have a design fit for purpose 2. You win buy in from key influential athletes (they are literally invested in the products) 3. The entire process can be turned into marketing reinforcing and communicating point 2 and 1 Sure, some athletes will know balls all about product development and what makes a great shoe. Doesn't matter. It doesn't matter because you're still getting 2 and 3. Number 1 is a bonus you get if the athlete happens to be awesome and gives you some useful feedback for your go to market product. I wonder how they used Curry. I wonder if Curry was given the opportunity to work this way or if he was just a 'face'.

They need new C.E.O., that's weak leadership, they need more aggressive and strategic leaders.

@VALUETAINMENT

6 жыл бұрын

Many people agree with you. It may be time for the founder CEO to step aside for a new CEO that can carry it into the next chapter. Thanks - Tom

Can you do a case study on why Berkshire Hathaway is so successful, despite not heavily investing in tech stocks?

@VALUETAINMENT

6 жыл бұрын

That’s actually a very interesting angle to take on Warren Buffett and his incredible investment company. Thanks - Tom

@BullyHunter-sj3hm

6 жыл бұрын

Valuetainment Berkshire would be awesome to cover. And the lessons from Warren Buffet are important for long-term investers.