PIA heralded the nineties by donning a bright new corporate identity. Old-timers may remember the flutter that the earlier green and gold livery had created when it was first introduced in 1974. However, in keeping with the changing times, PIA introduced a smart, sporty 90’s look. The familiar PIA green was reinforced with moss green and pale blue stripes were incorporated into the new corporate identity. The stripes, a universal symbol of sport, highlighted PIA’s active participation and sponsorship of a diverse range of national games. PIA’s players have always been at the forefront of Pakistani Cricket, Hockey, Squash, Football, Chess, Bridge, Polo and Table-Tennis teams. The nineties also saw the expansion of PIA’s massive Haj and Umrah operations to Pakistan’s smaller cities, in addition to the major cities of Islamabad, Peshawar, Lahore, Quetta and Karachi.
PIA’s growth continues unabated and the airline now operates globally, covering the entire domestic landscape and international destinations spread over 4 continents.
Impressive statistics for a comparatively young airline? Since its inception in 1955, PIA has indeed, come a long way.
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