In this episode, attorney Steve Sedberry shares his views on trademark licensing best practices using a deceptively short agreement.
Sedberry explains:
• A company’s obligation to preserve and capitalize on a mark’s value;
• The law’s focus on consumer protection rather than commercial benefit; and
• Why negotiations are the time to be thorough when it comes to leveraging a trademark.
Find the original contract here: www.lawinsider.com/contracts/...
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