Tractor Companies That Take Care of Their Dealers and Their DEALER RELATIONSHIPS!
Тәжірибелік нұсқаулар және стиль
You'd think that your local tractor dealer gets along great with the company whose equipment they sell, right? Well, that's not always the case. I've been in the middle of friction between a tractor supplier and their dealer network and it can get UGLY!
We're not going to talk about the bad dealer-manufacturer relations today, but rather we're going to highlight the companies that take care of their dealers and get high marks for their relationships. Today's information comes for the North American Equipment Dealer's Association (NAEDA) who does an annual Dealer-Manufacturer Relationship Study. It's an anonymous poll of 2500 dealerships asking them to rate their suppliers. They're asked to comment about the products they produce, and how they take care of their dealer network. NAEDa won't release who finished at the bottom of the four categories that over 60 companies are rated on, but they're glad to highlight the winners. The results might surprise you, they did me!
There are four categories...Full line companies that handle farm tractors and implements, tractor companies, which include those just in the compact business, short line companies, which mostly make implements, and outdoor power equipment companies who make lawn mowers and hand-held equipment. Each category had a "Dealer's Choice" winner, the top award, and several had "Gold" level winners who got close.
In the Full Line category, the winner was Kubota of Canada. There were no Gold winners. Note the absence of Deere, Kubota USA, Case IH, New Holland, and AGCO. They must all have work to do to improve their dealer relations.
In the tractor category, Branson Tractor won the Full Line award, which is bad because they no longer exist. They were purchased by another Korean company, TYM, who didn't make the list. In the Gold category the winners were Yanmar, LS and Kioti. Again, note that the companies with the most market share didn't make the cut.
In the Short Line area there are some companies that cater to large livestock and row crop farmers who won, many you may never have heard of. Included is Meyer Manufacturing who won the Dealers Choice award. Winning the Gold award were Vermeer, Bougault, Elmer's Manufacturing, Great Plains Manufacturing, Unverferth Manufacturing and Dengelman.
Finally, in the Outdoor Power Equipment category, the Dealers Choice award went to Scag, who make zero turns. Gold awards went to Grasshopper, and Exmark who make mowers, Shindaiwa who makes hand held equipment, and Wright Manufacturing who primarily makes stand-on mowers for commercial cutters.
I was a bit surprised by the major manufacturers who didn't win at all, but that's not all that uncommon. You don't have to have good relationships with your dealers to sell a lot of product, but, at least in my mind, it helps. We'll check again next year to see if any of the majors can break into the survey.
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I live in the state of Delaware and one John Deere giant (Atlantic Tractor) bought up all the family owned John Deere dealerships around Delmarva! One man held out. Jimmy Messick of Taylor and Messick John Deere in central Delaware. Next thing you know he is only allowed to sell new John Deere's under 100hp!!! I think John Deere or Atlantic Tractor is trying to squash him for not being part of the corporate picture. He can sell used John Deere equipment over 100hp but that's it! I don't know the politics but John Deere somewhat black balled him and the Messick family in my opinion. Mr. Jimmy Messick bleeds green but I think that one stung him. He and his son Jimmy Jr. Are good people that deserve better treatment from John Deere.
Likely that young rep was doing the bidding of some MBA at headquarters who wanted to make changes to the retail equipment dealer business to be run like a Fortune 500 company. Most dealers know this and cooperate with the process as it is in their best interest to support their field reps - unless the rep is completely worthless. The MBAs usually last about two years and then leave "to pursue other interests" in a new industry. I enjoy your vids - keep up the good work.
Enlightening video Mike, still very satisfied witth my LS XR4150 dealers been great
Thanks Mike and Joe. 😁👨🚒
Very interesting. I have seen more and more content regarding TYM tractors online. They are impressing me enough to the point that if I was going to purchase a new tractor it might just be a TYM. I have a dealer close enough to me (even closer than the John Deere dealership where I bought one of my tractors).
Thanks for this information. Personally, I try hard to support local manufacturers. My experience with big corp has been less than spectacular.
I wouldn’t have thought Deere was not mentioned. I really like the LS tractors
I miss the original content of this channel. 😢
I recognize the dealer were you worked, I recently drove two hours to look at a used tractor on consignment, they told me the hood had a scratch, the grill had a crack, and it had a loose head light, when I saw it it person it looked like it had had a round bale dropped on the hood. hood scratch was hood smashed, grill cracked was mangled and loose headlight was hanging by the wires. It was a consignment tractor.
That was interesting that none of the big names were on the list. Mike a topic I'd like see addressed is one dealer owning so many different dealerships. Who's the winner? Doesn't seem like the customer would be #1.
@johnmessinajr.2591
11 ай бұрын
I posted a comment sort of related to yours
Seeing this video makes me wonder if the companies that supply implements to farm supply retailers are included in this survey. I assume that it would be up to the particular retailer to participate.
I just wish Harbor Freight made farm tractors, they pass the savings to their customers and are always improving. My opinion
Very interesting to see who was not mentioned. It sure seems like the big boys are interested in making money now over having a positive long term relationship. That has happened a lot in corporate America.
Interesting John Deere, Massey, and Case/New Holland weren't mentioned. Hmmm.... In our area (TN) and back in Central Texas, all John Deere dealerships at lower hp (Compact and Subcompacts) were Ag-Pro owned...big conglomerate. No one I onow who bought Deere from those affiliates were post sale happy!! None!
An interesting question is what makes a dealer happy, what makes the end user happy and how these two converge/diverge.
@GFD472
11 ай бұрын
Exactly!
Junkhindra tractors guaranteed to be at the bottom of the heap, no doubt about it.
Is the full list available to the general public?
@ArnieD17
11 ай бұрын
His reluctance to say who was on the bottom suggests no.
@drw1006
11 ай бұрын
Why is this information not public. Going to the results of the survey shows it password required...
I usually really like your videos. This is just honest feedback but I felt that there wasn't really much meat to this one.