TOP 5 PINK EYESHADOW PALETTES

Тәжірибелік нұсқаулар және стиль

Another addition to my rainbow palette series! PINK BABY! Enjoy! What are your favorite pink palettes?
Follow me on social media!
ig- / morganturnermakeup
facebook- / morganturnermakeup
twitter- mturnermakeup?lan...
morganturner@dulcedo.com for business inquires!
Paypal: mturnermakeup@gmail.com
CHECK OUT MY MERCH teespring.com/stores/morgan-t...
Mentioned
BH Cosmetics Mimosa Palette shop-links.co/174889946046119...
Colourpop Blush Crush shop-links.co/174889980621232...
Charlotte Tilbury Pillow Talk Instant Look In A Palette rstyle.me/+c8ETc4Q-GQs9V5hOXI...
Natasha Denona Love Palette shop-links.co/174889987403534...
Pat McGrath Labs Divine Rose 2 go.magik.ly/ml/18dya/
Huda Beauty New Nude Palette shop-links.co/174889992714241...
What Im Wearing
ELF Ultra Precise Brow Pencil (Neutral Brown) go.magik.ly/ml/19ht5/
ELF Clear Brow & Lash Mascara shop-links.co/174889912342227...
Fourth Ray Rose Face Milk shop-links.co/174889915498503...
ELF Flawless Satin Foundation (Sand) shop-links.co/174889921819382...
Haleys Beauty Re:vive Concealer haleysbeauty.com/collections/...
Kylie Cosmetics Translucent Powder (N/A)
Maybelline City Bronzer (100) shop-links.co/174889934362095...
Kylie Cosmetics Blush (Winter Kissed) shop-links.co/174889938580866...
Flower Beauty Pyramids Cheek Color (Rose Glow) shop-links.co/174889943079993...
BH Cosmetics Mimosa Palette shop-links.co/174889946046119...
Charlotte Tilbury The Feline Flick Eyeliner shop-links.co/174889949966072...
Makeup Revolution Extra Dimension Mascara shop-links.co/174889953416801...
Lilly Lashes Miami Lite lillylashes.com/products/miam...
Colourpop Lippie Pencil (Obvi) shop-links.co/174889959733620...
Wunder2 Must Have Matte (Needed Nude) www.wunder2.com/collections/l...
Fenty Beauty Gloss Bomb (Pretty Please) N/A
#pinkeyeshadows #pinkeyeshadowpalettes
Affiliate Links:
Muse Beauty Pro (one of my fave places to get viseart from!)
www.musebeauty.pro?aff=19
Rephr Brushes www.rephr.com/?vr=dfseea
"morganturner" 10% off Odens Eye!
"MORGANTURNERMAKEUP" for 10% off Sigma Beauty!
"morgan10" for 10% off at bkbeauty (unaffiliated)
*Some of the links above are affiliate links, meaning I do receive a small commission.Of course all earnings go back into improving the content on my channel, however please feel no pressure to use those links if you feel uncomfortable doing so. I am just happy I could lead you to a product you will love :)
I use MagicLinks for all my ready-to-shop product links. Check it out here: www.magiclinks.org/rewards/re...
TimeStamps:
0:00 Intro
1:39 Palette #1
4:01 Palette #2
5:18 Palette #3
6:51 Palette #4
8:18 Palette #5
9:52 Honorable Mention
11:13 Outro
Tags: Morgan Turner Makeup, Eyeshadow Palette, Beauty, How-To, Glam, Luxury Makeup, Professional Palette, Makeup Tutorial, Best Makeup Tips, 2020, and 2021.

Пікірлер: 156

  • @waleskabaca
    @waleskabaca2 жыл бұрын

    You should do a video on the top 10 underrated palettes that need more hype!! Like maybe for each season or so!

  • @alexisarrizon6083
    @alexisarrizon60832 жыл бұрын

    Jeffree Star's Pink Religion is hands down my favorite pink palette right now.

  • @manonr.79
    @manonr.792 жыл бұрын

    I love wearing pink eyeshadow 💖

  • @jessicakeasler407
    @jessicakeasler4072 жыл бұрын

    I also want to say I’ve been a subscriber for a while. I have noticed the hard work you’ve been putting into your channel full time and I can tell a difference in the content. It was amazing before but it is definitely a level up! I feel like when I watch your videos now they are more personable and I’m actually “chatting” with a friend ❤️

  • @fz4536
    @fz45362 жыл бұрын

    Pinks are so flattering on the eyes, I find it suits almost every one. I expected to see the Viseart Paris Edit, but it was a nice selection. The Beauty Bay New Romantic is also a nice one. Can not wait to see the other colors !

  • @tammy_vip

    @tammy_vip

    2 жыл бұрын

    Yesss the New Romantic is a fabulous palette 👌🏻

  • @NicciA1982

    @NicciA1982

    2 жыл бұрын

    Me to. I have 3 of visearts that I think are beautiful pink look

  • @Allfeisty
    @Allfeisty2 жыл бұрын

    I’ve never really been into pinks but I’m slowly learning to love them. They look amazing on you, along with every other shade. thanks for the excellent suggestions!

  • @ashtangle
    @ashtangle2 жыл бұрын

    Crazy, when you uploaded the purple video I was wearing ND Lila, and now with pink I'm wearing PMG devine rose 2 as I watch. I wonder if I'll be wearing the next color.

  • @leonorebarrera07
    @leonorebarrera072 жыл бұрын

    I do think that the huda quality for a pink eyeshadow palette. It has some really nice pink tones, I love their formula for their shadows 😍

  • @sparklewithmuskan3890
    @sparklewithmuskan38902 жыл бұрын

    Alsooooo a series of fav pink blushes whenever you coulddd i love pink blushes but everyone loves peach more🙈 This monochromatic look including this sweater looks gorggg on youuu✨✨

  • @backstage6681
    @backstage66812 жыл бұрын

    You look so pretty in pink! It’s so feminine and soft in any shade,

  • @TheKatiepotaty
    @TheKatiepotaty2 жыл бұрын

    I vote for green next!

  • @lenabess1302
    @lenabess13022 жыл бұрын

    Can you please do a video on Greens??? And I would love one on neutral colors as well. Thank you Morgan!

  • @karencorban607
    @karencorban6072 жыл бұрын

    Yes rose toned shadows are so very pretty and flattering.The mimosa palette is so pretty.

  • @kittycloud6693
    @kittycloud66932 жыл бұрын

    I love pink so much. My fav that first came to mind is the Juvias place sweet pink palette and her blushed rose palette.

  • @chrissyr6388
    @chrissyr63882 жыл бұрын

    The Chanel Les Beige Healthy Glow Tender palette, for everyday subtle pink. Charlotte Tilbury Pillow talk and Starry Eyed Palette for soft or drama. The Viseart Rose Framboise mini quad palette💗 I’m a pink makeup lover, and these are my top top favs!!

  • @waleskabaca
    @waleskabaca2 жыл бұрын

    Ohhhh, what about the Naughty palette form HUDA? I know it’s not exactly pink but definitely deserves an honorable mention!!

  • @robindagenais6686
    @robindagenais66862 жыл бұрын

    The Bh Cosmetics Mimosa is one of my favourite palettes

  • @jenniferlewis7508
    @jenniferlewis75082 жыл бұрын

    I'm OBSESSED with BH Cosmetics! Ever since I tried the Carnival pallette, I've been hooked. Their pigmentation is just as good if not better than more expensive pallettes I've bought. Their liners are fantastic too. I've really only tried those two products though.

  • @becm963
    @becm9632 жыл бұрын

    I like Divine Rose II, but I don’t pull for that palette when I want pink. I wear a soft pink. I will pull for my Athr Beauty Ametrine quad, Wayne Goss Luxury Eye in Pearl, Urban Decay Naked 3, or KKW Classic Blossom palette. I sometimes wear that pink shade in my Glam palette and pull a pink matte from my Viseart palette.

  • @susanlynn5159
    @susanlynn51592 жыл бұрын

    The Violet Voss Sakura is my fave pink palette. The BH Mimosa is a fun version of it and I enjoy it, too :)

  • @carolynlindenmayer3577
    @carolynlindenmayer35772 жыл бұрын

    One of my favourite pink palettes is the Suva Beauty Rose Period Palette. Thanks for your video Morgan.

  • @thcusandsunny
    @thcusandsunny2 жыл бұрын

    So glad you're doing all colours 💗

  • @hazelt9953
    @hazelt99532 жыл бұрын

    Morgan, you look gorgeous in pink! Thank you for all your suggestions xx

  • @denisesheffield481
    @denisesheffield4812 жыл бұрын

    I like this series! I have way too many pink eye shadows but I love pink/rose makeup. Cute eye look! Can't wait for your top blue and green videos!

  • @EmilysMakeupBag1
    @EmilysMakeupBag12 жыл бұрын

    I agree, BH is so good especially for the price! And yesss I kept waiting for the Love palette hahaha

  • @tammy_vip
    @tammy_vip2 жыл бұрын

    Beauty Bay New Romantic is stunning and staggering for the price. 👌🏻

  • @myheartiswriting
    @myheartiswriting2 жыл бұрын

    I'm very quickly becoming addicted to your videos!

  • @biogirl1381
    @biogirl13812 жыл бұрын

    i’ve always loved pink shadows, including blush and rose gold shadows. i reallllly love the colourpop blush crush and making mauves palette. i’m dyinggg to get a ND and PMG palette. 💖

  • @lubazak636
    @lubazak6362 жыл бұрын

    Love pinks and it’s a great idea for a series, doing all the different colors. Us brown eyed beauties look great in all of them, so we are lucky that way. Purple is my favorite, although one can’t wear it everyday, just saying.

  • @tianiortiz8529
    @tianiortiz85292 жыл бұрын

    Love the pillow talk palette one of my faves

  • @HeatherAustinmakeup
    @HeatherAustinmakeup2 жыл бұрын

    Pink is such a fun shadow color!!! I love your picks 💖💖💖

  • @jeanieturner5183
    @jeanieturner51832 жыл бұрын

    Wow the pink looks great with your brown eyes. Looking beautiful.

  • @sparklewithmuskan3890
    @sparklewithmuskan38902 жыл бұрын

    Love these series😍😍😍

  • @sparklewithmuskan3890
    @sparklewithmuskan38902 жыл бұрын

    Your channel is so addicting morgannn! In such a short time you’ve become one of my favorite youtubers and my go to if i have to see if something is nice or not! and i trust your suggestions so muchhhh❤️❤️

  • @linhe3919
    @linhe39192 жыл бұрын

    Love love love CT'sinstant eyeshadow 😍

  • @lololop58
    @lololop582 жыл бұрын

    YASSSSSS the Mimosa palette!!! It was like you read my mind 😏😏 Peaches/coral and pink are so pretty… even better with red for drama ❤️❤️ Let’s not forget the Norvina Vol 4 too 🥰

  • @ChristineMaz
    @ChristineMaz2 жыл бұрын

    The mimosa palette is my favorite BH cosmetics palette. I also use the love palette more than I thought I would. Nice picks.

  • @mistichristensen7088
    @mistichristensen70882 жыл бұрын

    Amazing palette choices!!!!!

  • @helenhirsch5717
    @helenhirsch57172 жыл бұрын

    I love this series already!

  • @tiffaniclements3490
    @tiffaniclements34902 жыл бұрын

    I love my Divine Rose II palette and I love the pink shades in my NaTasha DeNona Sunrise palette.

  • @megansimplystitch
    @megansimplystitch2 жыл бұрын

    Thanks Morgan. You did a great job. Could you please do a Top 5 list for peach, blue & green? Thank you! "💖

  • @tinashealthbeautyworld8396
    @tinashealthbeautyworld83962 жыл бұрын

    Love this series

  • @tianiortiz8529
    @tianiortiz85292 жыл бұрын

    Love the love palette as well

  • @ayaladia1994
    @ayaladia19942 жыл бұрын

    you look so gorgeous as always, the makeup is on point! ofcourse the divine rose 2 has to be here! 🌺 my fave palette of all time. i find pink eyeshadows look good with brown eyes

  • @tiffaniclements3490
    @tiffaniclements34902 жыл бұрын

    That pink eye look is stunning on you, Morgan.

  • @karargyri
    @karargyri2 жыл бұрын

    I love my Chanel warm memories quad, very pretty chic pinks! 💖

  • @KBellaBeauty1
    @KBellaBeauty12 жыл бұрын

    Pretty in pink 💖

  • @llvluis
    @llvluis2 жыл бұрын

    Pinky eywshows are definitely my go to! I have my eye on the Pillow talk from CT

  • @mallyflower844
    @mallyflower8442 жыл бұрын

    I guessed 3 of the pallettes you would mention before watching your video. The BH was a surprise but I totally agree it’s so good. I love all the colors in there. I would have guessed a different Colourpop palette like strawberry shake I love this series.

  • @blancamarmolejo8404
    @blancamarmolejo84042 жыл бұрын

    I have a tiny honorable mention of my own. I know it's old but I still love the Huda marvelous mauves. It's what got me into pink eye shadows. I had never used cranberry or pink sparkles before and that palette really made me more adventurous. I guess looking back, it seems tame now, but I do still love it. I occasionally wear the cranberry with the gold from the Huda smokey and I get a really nice look from it!!!! Thanks Morgan! 🤗

  • @CrowandRainbow
    @CrowandRainbow2 жыл бұрын

    So purty! Your brown eyes are beautiful. 💕

  • @susanlynn5159
    @susanlynn51592 жыл бұрын

    I pair ND Love with Sydney Grace Enduring Love and am so happy with that combo :)

  • @nicoledoudprado1390
    @nicoledoudprado13902 жыл бұрын

    I personally love Tarte’s Juicy palette (the bigger one). I can’t seem to stop pulling it out, so it’s my favorite eyeshadow purchase this year! I also love Divine Rose 2.

  • @chrissymoss514
    @chrissymoss5142 жыл бұрын

    I'm just, well almost, appreciating pink shades. I've found if I use one, just one pink to compliment the other shadows, I'm relatively ok. Too much pink on me makes me look sickly. I think I might get the Huda Nudes palette as it's not a glaringly pink. Thanks for choosing some really great palettes. 💗💗

  • @VenusNovember
    @VenusNovember2 жыл бұрын

    I have to agree with the honorable mention. That palette by HUDA in my eyeshadows gets a lot of uses... But my top is PMG 💕

  • @M_Joy
    @M_Joy2 жыл бұрын

    Great video! Made me think about the pinks I have but rarely use. I would love to see the greens in your collection 🙂

  • @miadalton1147
    @miadalton11472 жыл бұрын

    I love the huda beauty new nude palette💓

  • @lulululu2620
    @lulululu26202 жыл бұрын

    My favourite pink palette is Venus 3 by Lime Crime

  • @mayraramos3092
    @mayraramos30926 ай бұрын

    We need an update on your top 5 pink palettes, Morgan 😍💕

  • @tianiortiz8529
    @tianiortiz85292 жыл бұрын

    I like my JP 6 pan pink palette and the blushed palette

  • @allie5887
    @allie58872 жыл бұрын

    I’d love to see you do gold or blue next😍😍

  • @seherirfani7903
    @seherirfani79032 жыл бұрын

    If we stick between pinks and purples and you give Huda Beauty an honorable mention, I will suggest Huda Beauty's Amethyst Palette. I love it so much! As far as pinks, I'm not sure how everyone feels about Jeffree Star, but I'm in it for the make-up, not the drama, I am curious and would love to try his Pink Religion Palette. Has anyone else tried it?

  • @ericquezada539

    @ericquezada539

    2 жыл бұрын

    Omg yes I got it! And I love it. And multifunction bc you can use them as blushes

  • @seherirfani7903

    @seherirfani7903

    2 жыл бұрын

    @@ericquezada539 Really? Okay I need to try it then! Thanks Eric :)

  • @Lyn-ht2uk
    @Lyn-ht2uk2 жыл бұрын

    I love the divine rose 1 and CT 12 pan pillow talk. Soo weird coz when I got the divine rose 1, I didnt like it at first, now I keep reaching for it. For the pillow talk, it was instant love at first use, I had to force myself to use my other eyeshadow palettes.

  • @sandylay4005
    @sandylay40052 жыл бұрын

    I have the CP one and a UD Cherry that I wear alot

  • @vicky.medrano
    @vicky.medrano2 жыл бұрын

    A nice pinky purple palette is the L.A. Break Free This is Me palette. Those shimmers are a dream. Mattes are just ok, but the shimmers!!

  • @dawnr9158

    @dawnr9158

    2 жыл бұрын

    That pallete is one of my favorites!! To me it is a close dupe for Menagerie Flight Club which is always out of stock and of course more expensive.

  • @vicky.medrano

    @vicky.medrano

    2 жыл бұрын

    @@dawnr9158 I like those shimmers so much I bought 2 L.A. girl Break Free this is Me, and one of them I depoted and replace the mattes for the ones in the Sample Beauty Equalizer Vol 2 (the pinks and purples) and made my DREAM palette :)

  • @dawnr9158

    @dawnr9158

    2 жыл бұрын

    @@vicky.medrano it's too bad they didn't keep that pallete around. I saw it on a couple websites at $40 which is crazy. It's so pretty, they should keep it in stock.

  • @vicky.medrano

    @vicky.medrano

    2 жыл бұрын

    @@dawnr9158 I bought them at Beauty Bay, they have them in stock at regular price. But if you live in the US, I'd say try to get the L.A girl palette in a store because those shimmers tend to break easily during shipping.

  • @dawnr9158

    @dawnr9158

    2 жыл бұрын

    @@vicky.medrano I guess I just assumed it was discontinued since it's not sold online at Ulta. That's great it's still available. I decided not to get the new Norvina pallete because so many of the shades I was drawn to are very similar in Break Free. So I saved my money.

  • @bethserrano6327
    @bethserrano63272 жыл бұрын

    I love BH cherry on top pallete. Also Melt She's in party.

  • @daniellesebire2508
    @daniellesebire25082 жыл бұрын

    I prefer light cool tone pinks. Alot of the market are warmer in tone.

  • @tianiortiz8529
    @tianiortiz85292 жыл бұрын

    Divine rose 2 is my favorite mothership

  • @MsAdriPooh
    @MsAdriPooh2 жыл бұрын

    Please do green, mauve and purple!

  • @vickiweber4718
    @vickiweber47182 жыл бұрын

    I just discovered your channel and love what I'm seeing. I will always love the Naked 3 for my pink palette. I'd love to see you do a top 5 blue palettes next.

  • @LoveMyGSDs
    @LoveMyGSDs2 жыл бұрын

    I would love to see green next!

  • @megansimplystitch
    @megansimplystitch2 жыл бұрын

    I wish these were top10 lists. 5 flies by in a minute. I've been creating looks by mixing mixing PML Quads together or added to a full size PML palettes. Divine Rose 1&2 (and Decadence) are my most used palettes. They're so nice to use. Totally agree with the inclusion of the ND Love palette. This one has so many deep divets. I love this palette. It's just the perfect solution when I don't know what to wear. For ColourPop, I prefer the Strawberry Shake & Cloudspun Palettes. I just used the pink & yellow Hello Kitty quads. I like the formula & colorstory. You picked the perfect bright pink palette from BH. Mimosa is a beauty. And it's to work out pretty pink or coral .

  • @saracontesavieasmr
    @saracontesavieasmr2 жыл бұрын

    Loved this video I just bought the ND Midi Love and I’m obsessed ! Pink is my favourite si if I could recommend a palette it would be the New aromatic from Beauty Bay. It’s such an amazing quality for the price 😳💗

  • @arelaguilar8036
    @arelaguilar80362 жыл бұрын

    Hi Morgan, loved your selected palettes but how about urban decay, the cherry one! For me that was a great one too

  • @makeupmetkatja
    @makeupmetkatja2 жыл бұрын

    Great video, love this series! I also like Viseart’s PP 4 Midsommer in a pink lineup, though it’s not really ‘pinky’ pink. 💕

  • @SachaWF
    @SachaWF2 жыл бұрын

    Loved the video 🥰 the Sigma Core De Rosa is one of my favourites 😍 xS

  • @igapawlak5233
    @igapawlak52332 жыл бұрын

    okay, I'm only on minute 2 but I'm already screaming with excitement :D I LOVE your look on the video and almost got offended when you said this BH Mimosa palette is less wearable - this is a beautiful palette! And I do have it lol. Need to use it tomorrow.

  • @shanerobinson4892
    @shanerobinson48922 жыл бұрын

    Great list...I'd add Rose Decadence, and LA Girl Pro Mastery for a really good affordable option.

  • @TheaIsabell
    @TheaIsabell2 жыл бұрын

    Please do green 💚🍀 I love green eyeshadow so much!

  • @megdvs21
    @megdvs212 жыл бұрын

    As a fellow eyeshadow palette obsessor 😆 this serious as me just as stressed about the idea of only choosing 5 as it does excited to see what you picked and think about it myself 😆😂🥰😉

  • @smooth_Koala
    @smooth_Koala2 жыл бұрын

    Blue!!!!

  • @haleynelson6642
    @haleynelson66422 жыл бұрын

    I love the colourpop pallet cloud spun! I love a soft pink eyeshadow!!! Unpopular opinion : I think pink is a neutral tone since it is naturally found in skin tones.

  • @sensen2299
    @sensen22992 жыл бұрын

    Your makeup look amazing and I do love pinks so I may end up buying some your favorites 😍 and, maybe it wouldn't be about pallets but I'd like to see "GOLD" shadows comparison. I know we have tons of golds, right

  • @madelyn374
    @madelyn3742 жыл бұрын

    I have the pat and natasha love palettes which I love... Would like to see blue palettes or brown

  • @ashleyalter7900
    @ashleyalter79002 жыл бұрын

    Do orange next for fall!!!!

  • @meaghancyrus6078
    @meaghancyrus60782 жыл бұрын

    ColourPop has some really great pink palettes if you're on a budget. Personally, I think Cloud Spun is the most perfect pink palette they've ever done, but Ooh La La is nice, too, and there's also Bye Bye Birdie (kinda in between pink and purple, but I love it), Menage A Muah, Fine Feathered, Truly Madly Deeply, Strawberry Shake, and It's All Good. Lots of good options. Another more affordable brand with some good pinks is Juvia's Place. I have the Sweet Pinks, Berries, and Mauves palettes and really want the Blushed Rose one 'cause they're all really pretty. That said, I do love the Divine Rose II palette from Pat McGrath, and the Rose Decadence palette. Pat has some great ones and the formula is amazing.

  • @kimberlykarwacki1874
    @kimberlykarwacki18742 жыл бұрын

    Fun and helpful video. How about green eyeshadow palettes next?

  • @NaharaVensar
    @NaharaVensar2 жыл бұрын

    I don't know if it is still available, but I really adore my persona pink theory palette.

  • @dorinkfir1493
    @dorinkfir14932 жыл бұрын

    Hiii 😍 I really would like to see a natural eye pallet video

  • @laurel_luxe
    @laurel_luxe2 жыл бұрын

    Pink eyeshadow always looks so good on you 💖 I think because my eyes are blue-grey I tend to look sickly in bright pink eyeshadow.

  • @MorganTurnerMakeup

    @MorganTurnerMakeup

    2 жыл бұрын

    Pink can be scary sometimes!

  • @katefitzgerald1561

    @katefitzgerald1561

    2 жыл бұрын

    I sometimes feel that way as well but wearing a black eyeliner definitely helps me look less ill

  • @laurel_luxe

    @laurel_luxe

    2 жыл бұрын

    @@katefitzgerald1561 💯 it's amazing what that black winged liner can do!

  • @kathybrou1340
    @kathybrou13402 жыл бұрын

    Please do peaches!

  • @kristinalouise9141
    @kristinalouise91412 жыл бұрын

    I want to see a green collection and a gold collection!

  • @CamilaFerreira-ws5lc
    @CamilaFerreira-ws5lc2 жыл бұрын

    blueeee

  • @robindagenais6686
    @robindagenais66862 жыл бұрын

    Please do red next ❤️❤️❤️

  • @Sassyglbeauty
    @Sassyglbeauty2 жыл бұрын

    I can’t wait for Huetopia gets here! 💕

  • @kallieblumberg9977
    @kallieblumberg99772 жыл бұрын

    Brand new subscriber here love your vids!!! Also love the pink on you 💖💖💖

  • @christelledutoit
    @christelledutoit2 жыл бұрын

    Please do Green! I struggle to find a nice colour for a smokey emerald look

  • @Calamityjanette
    @Calamityjanette2 жыл бұрын

    SO many pink palettes pull peachy or have a gold shift and I hate that, like the Blush Crush palette. I want soft true pink or cooler toned pink palette

  • @ToriZee89
    @ToriZee892 жыл бұрын

    I'm not a pink shadow person. I feel like I'll look sick but I'll have to try it. The Huda nude is very much a pink palette

  • @nail.art.hubris3776
    @nail.art.hubris37762 жыл бұрын

    Please do a Green palette video! Thanks!

Келесі