Top 5 Amazon PPC Advertising Mistakes - Tip 3 May Surprise You

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Unlock the secrets to Amazon PPC success with expert insights from Steven Pope, founder of My Amazon Guy. In this video, he reveals the top five most critical mistakes that sellers often make with their Amazon Pay-Per-Click (PPC) campaigns.
1. Negating good keywords on auto and broad to put into exact.
2. Not adding negations once a week.
3. Turning off old campaigns when switching PPC partners instead of co-opting the campaigns with data. Mass campaign pausing is almost always bad.
4. Limiting campaigns by budget instead of bid.
5. Having a bad main image reducing CTR for PPC.
Bonus tip: Running out of stock
From negating good keywords to turning off old campaigns prematurely, he walks you through each mistake and provides actionable solutions. Delve into the importance of avoiding out-of-stock situations, which can disrupt your PPC performance and sales momentum. Additionally, the essential link between Click-Through Rate (CTR) and PPC success, emphasizing the power of compelling main images to boost clicks and conversions.
With a deep dive into real Amazon PPC campaigns he will show you how to fix these mistakes, optimize your campaigns, and maximize your revenue. Whether you're a seasoned seller looking to fine-tune your PPC strategies or a newcomer aiming to avoid common pitfalls, this video is your ultimate guide to mastering Amazon PPC and achieving remarkable growth.
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CHAPTERS
------------------
0:00 Amazon top PPC mistakes
0:37 Mistake 1: Negating Good Keywords
3:35 Mistake 2: Not Adding Negations Regularly
12:38 Mistake 3: Turning Off Old Campaigns
14:35 Mistake 4: Limiting Campaigns by Budget Instead of Bid
16:43 Mistake 5: CTR and PPC Connection
18:26 Bonus Tip: Never Go Out of Stock

Пікірлер: 46

  • @eric_martindale1711
    @eric_martindale171110 ай бұрын

    Great vid. My favorite: Budget by keyword bid. That allows you to manage and grow the account by overall ROI, not a specific budget.

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Thank you. I'm glad you found the video helpful!

  • @1escambia
    @1escambia10 ай бұрын

    Thanks for these top 5 Amazon PPC advertising mistakes. Appreciate the detailed info about negating keywords

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    You're welcome! I'm glad you found the information about negating keywords helpful.

  • @TheJosa007
    @TheJosa00710 ай бұрын

    Top 5 PPC mistakes. A "good campaign" is costing me a lot of money. I am spending more on PPC and the sales are not reflecting profit. My account has been around for about a year, hoping I will soon start making organic sales and lower my spending. Thank you very much for all the education.

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    You're welcome! I'm glad you found the "Top 5 Amazon PPC Advertising Mistakes" video helpful. It's important to continuously monitor and optimize your PPC campaigns to ensure they are driving profitable results. Best of luck with your Amazon journey!

  • @marcomonge9939
    @marcomonge99399 ай бұрын

    This is some great information. I have a question, if you have made the mistake of shutting off a campaign but still have the ability to turn it back on, will it still retain the data it had already gathered and will it pick up where it left off before it was shut off?

  • @MyAmazonGuy

    @MyAmazonGuy

    9 ай бұрын

    Yes, if you had previously shut off a campaign but decide to turn it back on, it will retain the historical data it had already gathered. However, please note that the performance may not necessarily pick up exactly where it left off, as variables such as competition, seasonality, and changes to the Amazon algorithm may have changed in the meantime. But it will certainly retain all the historical data and insights from before it was paused.

  • @eMarspro
    @eMarspro10 ай бұрын

    Stephen, thank you for this incredibly insightful breakdown

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    You're very welcome! I'm glad you found the breakdown insightful.

  • @ShakilAhmed-hz4jl
    @ShakilAhmed-hz4jl10 ай бұрын

    Really helpful, thanks!

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Glad it was helpful!

  • @bmelika
    @bmelika10 ай бұрын

    You always nail it!

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Thank you so much for your kind words!

  • @simon.sx7
    @simon.sx710 ай бұрын

    As always thank you for the great content! I have a question regarding Sponsored Brand Ads. Is it possible to add targeting products to a sponsored brand banner ad? When I try doing so, it only shows those 3 at creation selected products. Thank you very much in advise.

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Yes, it is possible to add targeting products to a Sponsored Brand banner ad. However, the selection of products in the ad creation process may vary depending on the specific campaign and ad type you are using. Typically, when creating a Sponsored Brand banner ad, you have the option to select up to three products to be displayed in the ad. These products are usually chosen based on their relevance and performance. If you are looking to include additional products in your ad, you may need to create separate campaigns or utilize different ad formats such as Sponsored Brand video ads or Sponsored Brand store pages. These ad types provide more flexibility in showcasing a wider range of products.

  • @sidehustle8396
    @sidehustle83969 ай бұрын

    The long tail you negated / didn't negate, the customer searched the same thing - it's just the ad algo matches some impressions to one target - which got three sales - and some to another which got zero. I'd search the customer search term for overall data. Nice vid

  • @MyAmazonGuy

    @MyAmazonGuy

    9 ай бұрын

    Thanks for watching.

  • @SharonHendry
    @SharonHendry6 ай бұрын

    Top 5 Amazon PPC Advertising Mistakes - Great video - thank you for creating.

  • @Zafariqbal-ze1so
    @Zafariqbal-ze1so10 ай бұрын

    Thank you ❤

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    You're welcome 😊

  • @TheTruthTV-HAROON
    @TheTruthTV-HAROON9 ай бұрын

    i got a follow-up question, related to negative targeting, when a main keyword started to work bad for the items, as got huge empty clicks, what should we do then?

  • @MyAmazonGuy

    @MyAmazonGuy

    9 ай бұрын

    In cases like this, there are usually more info needed than can be conveyed in KZread comments. Book a coaching call with our team, and we will do our best to help you navigate this. *myamazonguy.com/book-a-coaching-call/

  • @attiqahmad728
    @attiqahmad7288 ай бұрын

    Great video... I have three questions... 1) How to reduce PPC expenses after getting organic sales on specific keywords? Should we reduce the CPC to the minimum? 2) Secondly, if we stop PPC after ranking to top 5 or 10, why organic orders also disappear?

  • @A-pt2xo
    @A-pt2xo6 ай бұрын

    So if I'm not negating the good keywords from the auto campaign, what benefit is there to having them in a manual campaign? Is it to let the keywords breathe and gain traction without the worse keywords in the auto campaign?

  • @MrMinDaniel
    @MrMinDaniel6 ай бұрын

    Great video but I have a question regarding mistake #1, I actually bought your PPC course and during the beginning of the course, one of your PPC experts teaches that for the basic structure, we have discovery campaigns (SP Auto, Broad, and Phrase), and we have winner campaign (SP exact). He talks about that we should harvest those good keywords from discovery campaign and create new exact campaign, and negate them from discovery campaigns after the new exact campaigns start getting impressions. It is exactly opposite what you are teaching here (never harvest good keywords from discovery campaigns), can you explain? Thanks.

  • @arslanj1
    @arslanj110 ай бұрын

    My Fav guy 🔥

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Thank you so much! I'm glad I could be of help.

  • @FunnyVideos-mw3pz
    @FunnyVideos-mw3pz10 ай бұрын

    My question is why we need to run ppc for private label ? Just lower the price compared to competitors price and your product will start ranking slowly or i am wrong?

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Need sales to get sales. PPC gets you found.

  • @eiggy7126
    @eiggy71264 ай бұрын

    top 5

  • @Zafariqbal-ze1so
    @Zafariqbal-ze1so10 ай бұрын

    Love from ❤ Pakistan

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Sending love right back to you from across the globe.

  • @jay-arreambonanza8380
    @jay-arreambonanza83806 ай бұрын

    TOP 5 PPC MISTAKES WITH BONUS TIP :P

  • @user-hu1gw1lg4e
    @user-hu1gw1lg4e10 ай бұрын

    Top 5 PPC mistakes

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Thank you for watching.

  • @olablue
    @olablue10 ай бұрын

    Top-five PPC mistakes

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Thank you for watching.

  • @assammaqsoodkayani
    @assammaqsoodkayani10 ай бұрын

    Lol 1.5 bid on 0.55 highest average bid. It seems he wanted to set 0.55 but he mistakenly wrote 1.55.

  • @MyAmazonGuy

    @MyAmazonGuy

    9 ай бұрын

    I really appreciate your attention to detail.

  • @Dr.Amazon
    @Dr.Amazon6 ай бұрын

    TOP 5 PPC MISTAKES

  • @Zafariqbal-ze1so
    @Zafariqbal-ze1so10 ай бұрын

    Top 5 PPC mistake.

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Thanks for the support.

  • @MarioEsaulPenaLizarraga
    @MarioEsaulPenaLizarraga23 күн бұрын

    Top 5 PPC mistakes, Top 5 Amazon advertising mistakes

  • @user-zh5hk9qk5b
    @user-zh5hk9qk5b10 ай бұрын

    Top-five PPC mistakes

  • @MyAmazonGuy

    @MyAmazonGuy

    10 ай бұрын

    Thank you for watching.

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