Join island lifestyle brand Tommy Bahama as they celebrate 30 years as top trailblazers in the industry with the exceptional growth from a wholesale lifestyle men’s apparel brand to a direct-to-consumer lifestyle brand that umbrellas men and women’s apparel, fine dining restaurants, hotels, bars and much more. The big shift in productivity came when Oxford Industries acquired Tommy Bahama, which benefited both by giving Tommy Bahama access to scale and take more creative risks, while allowing Oxford Industries to tap into the direct-to-consumer market for the first time in their history.
“Tommy Bahama really set in motion that entire transformation of our company from being a private label manufacture, that really just dealt with big retailers and on a wholesale basis to them, to a being a direct-to-consumer lead branded company that has a direct and emotional relationship with the end consumers. It’s hard to overstate how important the Tommy Bahama transaction was and still is to Oxford Industries”, says CEO of Oxford Industries Tom Chubb.
All while creating the perfect teams for their breakthrough brand expansions, Tommy Bahama stays true to one of their strongest core values- doing the right thing, especially in terms of sustainability. From the sourcing of material for their apparel lines to fresh ingredients from local vendors for their restaurants, sustainability is key. Jennifer Spoljaric, E.V.P. of Supply Chain and Sustainability for Tommy Bahama, says “Tommy Bahama is all about the island life, and you can’t enjoy the island life without caring about fresh water, fresh beaches, and fresh air. We want to continue to do our part to ensure future generations to come can enjoy the brand, so for us sustainability is essential. That means taking care of our employees, the people who make our products, and the environment.”