TikTok shop / ads are such an incredible way to generate sales from an additional platform to your website! BUT… you should never rely on this platform for the majority of your sales, because you don’t own the sales or customer data, and you must protect your business if anything were to happen to TikTok in the future… This is why we always run Facebook and/or Google Ads to our clients’ websites to ensure they’re generating sales and owned data alongside seeing growth + success with TikTok #tiktokshop #paidads #googleads #facebookads #ecommercemarketing #ecommercebusiness #marketingagency #facebookadstips