Interestingly enough, a lot of people seem to be seeing the boot first, instead of the logo, as VAS predicted. This seems to be largely because we are viewing this ad from a mobile/laptop device, in which we are biased towards looking at the center of the screen, and since the boot is directly in the center, you see it first. If I analyze the boot image in VAS as a webpage (instead of a print ad), the boot then becomes the 1st element in the gaze sequence. If you saw this print ad out in the wild, just passing by, it's likely you'll notice the bright yellow logo first before looking at the other items. The design video I mentioned at the end will be coming out next week 😄

@mariusskrupskis3701

Жыл бұрын

If we go into deeper design psichology even established concepts and rules become biased and distorted by every individual observer. So this "AI" is compleate joke.

@fletch84

10 ай бұрын

@@mariusskrupskis3701​​⁠​⁠​⁠ It's practically impossible to design something that everyone will use or perceive the same way. That doesn't mean people's behavior doesn't broadly follow trends we can pay attention to and use. Research shows that it's not "a compleate joke" but I guess it's whatever you say. Also, consider a spell checker.

@user-10021

9 ай бұрын

I only watch videos in the top 1/3 of the phone screen... mine went boot, top text, bottom text, logo And then additionally the background spikes (essentially the boot again)

For me: 1. Boot 2. Headline 3. Logo 4. Text at the bottom

@frayfn

Жыл бұрын

same

@yssfv

Жыл бұрын

same as me

@thais4096

11 ай бұрын

Same

Boot > heading > logo > tagline for me.. interesting piece of software!

@raneemmedhat585

3 жыл бұрын

Same

@messibeaucoup

2 жыл бұрын

Same

@filnajt3344

2 жыл бұрын

Same

@regeneratedwitch

Жыл бұрын

Same!

@FYYTWYFN

Жыл бұрын

Same

Boot -> "Take A Step" -> "Towards Adventure" -> Grass in front of the Boot. Only after admiring the minimalistic grass and its shading I noticed the logo and tagline :D

1. Boot 2. Text (take a step towards adventure) 3. Logo (wild boots) 4.Bottom Text (Built for the toughest terrain on the planet)

lol that example made the software look pretty bad 💀 I looked at the headline, then the boot, then logo, then the copy. I think the software may be overestimating the importance of contrast

@IkeDesign

3 жыл бұрын

100% agreed. It looks like the software completely forgets that the headline isn't just an edge-filled nest, it's a piece of information that contains a lot of context once you take the time to decypher it. Since this is a print ad, it's very likely one of the very first things you'll be looking for is context on what the ad is about, whether that is the shoe, or the large type. Just because the logo is a different color should not bump it up to 1st.

@criticalimpact9639

3 жыл бұрын

@@IkeDesign I didn’t even see the logo bcz the captions

@Addino25

Жыл бұрын

Same lol

@aykarain

Жыл бұрын

Same

@phoenixmorphix

Ай бұрын

SAMEEEE

Headline -> boot -> logo -> tagline

I looked at the center of the shoe first, then the headline, then the logo. And i didn’t even notice the headline at the bottom until you told it was there :D that’s pretty interesting to see a software doing!!

Didn't notice the logo at all. Also some things AI can't predict, like "banner blindness". We don't notice advertise for example.

I have the same sequence as you. But I think the reason is the color yellow in the logo. The Ai probably considers yellow is much more noticeable compared to brown, dark browns and grays.

Neat video! Boot stood out first by far. The software seems to focus a lot on contrast

Sight order for me: shoe, top text (maybe the second row before the first), bottom text, wild boots logo. Also, while it wasn't right about when I see the logo I do think the version with the muted logo was an improvement in this case.

I read the headline first, then the boot, then the piece of grass over the front of the boot. I didn't even notice the text or logo at the bottom in the limited amount of time the image was shown.

Wow! That’s one of the first times I’ve positively smiled at anything ai related! It’s really cool and is really useful!? I definitely looked at the laces first!

Really helpfull tool, thanks for introducing 1 Boot, 2 Header then Subhead, 3 Logo

for me it was the shoes -> headline -> logo -> grass details. Cool software. I might dig this

I saw it exactly like you intended. Boot, title, logo, subtext, spikes.

I wanna be a graphic designer and watching your videos help me learn alot. I try to gues what your gonna do as you go

That's a great software! 😱🤩 BTW, I'm really excited for the next video. 💖

boot -> headline -> tagline -> logo for me! i saw the logo out of the corner of my eye but landed on it last to fully inspect it

Used it , amazing!

For me it was Headline > Boot > Logo > Tagline So interesting that people in the comments all say different things! Great video!!

"Take a step" -> Boot -> "Towards adventure" -> Objects behind the boot -> logo

1. Take a step 2. Towards Adventure 3. Shoes 4. Build for the toughest... 5. Wild boots

Boot, headling, background in particular the vine and grass, then the logo

Your stuff is amazing dude I love it!

@BrandonShep

3 жыл бұрын

Thanks a ton!

Take a step -> Boot -> Towards adventure -> grass tuft. Didn't even notice the little tagline or logo.

@wilmagerlsma9394

Ай бұрын

Yes! Me too!!!!!!

Yass! Finally, a Brandon video!

I looked at the boot first. The header is 2nd. The branch behind the shoe next, and the logo, last.

Good job bro

i see the boot first i look for the context then i see the heading second i know this dosnt count but i look at the background 3rd to so what it may be convaying then i look at the smaller details like the logo and tagline

I first looked at the boot, then the top headline, and then the bottom one. then the company logo, and finally the disclaimer at the bottom.

3:08 I'm sorry, that is a HILARIOUS use for a pink unicorn invite and if I am ever part of a motorcycle club, all the rally invites will be on little girls' birthday RSVPs.

for me it wass boot, big headline on top, logo at bottom left and then the text line at bottom right.... does this AI software consider that we are primed as a user that an advertisement has a headline and a motive and that we usually know that this is meant to be looked at first while small stuff at the bottom usually is usually what we look at last? reading from top to bottom left to right and such?

"take a step" -> boot -> "wild boots" -> headline + "towards adventure"

I looked in the same order that the uploader thought lol boot and headline got my most attention, multiple times. Boot is recognizable, big, and visually complex. Then the title for proximity, identifying as text and seeking context. I didn’t look much at the bottom, it felt like background than more context.

1.take a step towards adventure 2.the boot 3.built for the toughest terrain 4.the vine in the backround

@rowanenever6275

11 ай бұрын

didn't notice wild boots

Can't wait for another video

I first saw the BOOTS then TAKE A STEP then TOWARDS ADVENTURE then WILD BOOTS and then build for the toughest terrain on the planet (also cool ad)

I saw the piece of grass at the boot first, then the boot, then the headline and then the small branch on the side

Logo -> next beside the logo -> boot -> title -> background

1) Boot 2) Headline 3) Logo

I start at the take a step word, then go to the shoe and then I go to the towards Adventure part

Mine was: headline -> logo -> tagline -> boot The important part is probably that i quickly reviewed all of your points of interest.

@EnricoUniverse

Жыл бұрын

You'd have to do some real ocular gymnastics to see the boot last

@TruthAndLoyalty

Жыл бұрын

@@EnricoUniverse guess i'm built different.

Logo-boot-the start of the stick on the left of the boot-title

Great video

@BrandonShep

3 жыл бұрын

Glad you enjoyed it :)

personally went from boot > logo > headline > vine in the background. probably not the average experience.

1) title, 2) boot, 3) leafy thing by the boot's heel, 4) logo at the bottom

I saw the boot first then the headline, and finally the stuff on the bottom. I don't know why it thinks the logo stands out :/

Boot, then logo, then headline, then tagline

i did boot > heading > tagline > logo

logo, middle of boot, mountains, and bottom of the boot/grass

1. Boot, 2. Grass on boot, 3. Headline, 4. Logo, 5. background, 6. tagline - i think it's a bit of wishful thinking from the software, stating that the logo would be 76%, especially in a monotone design like this, what our eye's gaze or look at and what is computed by our brain, is not always aligned, why you equally have to be careful about the data from eyetracking software, it's only one data point and not a mirror into the mind and thinking process of the viewer ;). - never the less, it's a cool piece of software and i am sure it'll be a winner as proof of concept in business-powerpoint presentations :D

Boot --> Headline --> Logo --> Tag line

take a step, boot, wild boots, built for toughest terrain

boot, headline, plants, bottom tag

Boot > logo > Headline > Text at bottom

1. Take a step 2. Image of boots 3. Towards adventure 4. Wild boots

For me It was [ Head line -> Shoe Image -> Logo -> Tagline ]

1 (Title) 2 (Shoelaces) 3 (The bottom of the shoes) 4 (Wild Boots) and the gaze sequence didn't match up

I got heading > boot > branch and got to interested in it so I didn’t look at another thing

Boot > grass > Take a step > towards adventure for me.

While I was thinking about you today, few moments later, I saw your notification 🔔 😁😁😁😁

@BrandonShep

3 жыл бұрын

Haha, awesome!

4:08 First looked at Boot, then heading, then the logo and didn't really look at the tagline

check "attention insight" also :)

Boot, heading, logo, bottom tagline

boot > little tuft of grass infront of the boot > tagline > headline

Boot > Heading > Tagline > Logo

1 - Headline, 2 - Logo, 3 - Boot, 4 - slogan

It was the shoe, the “towards adventure” and the “Take” And then “A step”

1) Subheading, 2) Boot, 3) Logo, 4) Heading. I do have a nasty tendency to skip steps and head straight for the adventure tho. 😬

From the beginning I saw TAKE, the boot, then A STEP and only then the logo at the bottom.

Shoelace > branch > grass > text at top

First, my attention go to the headline then, the boot and the logo

Laces > take a step > towards adventure > grass on the toe of the boot. Didn’t even notice the logo or Tagline at the bottom.

1. ankle of shoe 2. headline 3. logo 4. bottom text

1. shoe 2. mountains 3. flower at the back of the shoe 4. first text

my glance was 2 3 4 1 so honestly really close just misaligned a bit

1. Top text 2. Boot 3. Brand name

1: title 2: giant boot 3: wild boots 4: tree branch

boot, title, background, wild boots, tagline

Boot > heading > logo > tagline

Boot heading logo tagline

I looked at C very early (just after the headline)

I saw the boot and then the top text and then then the text in the bottom left corner

Boot->take a step->built for->wild boots

Boot, background, take a step, grass

Boot -> Headline -> Branch -> Logo.

1. Boot 2.Headline 3.Logo 4.Boot

Take A Step > Towards adventure >Da Boot > Wild Boots logo

#1 boot #2 take a step #3 adventure #4 towards

for me is boot> headline > logo > background

For me it's boot>headline>logo>tagline

Take a step > Towards Adventure > Boot > Wild Boots > Built for the toughest terrain on the planet. Cool results!

nice

You should deffinetelly redesign your own logo for your channel🎉 It would be an amazing video You can make multiple logos for the viewers to decide on a logo! Comment if you agree❤

Take a step -> towards adventure -> boot -> wild boots

Heading>Boot>Logo>Tagline

Headline the boot then the mountains for me

"Take A Step Towards Adventure" -> "Wild Boots" -> "Built for the toughest terrain on the planet." -> Boot