The ULTIMATE PLAYBOOK for Building a FOOD EMPIRE in India in 2024: Technology, Trends & More! | TBWS
In this exciting new episode of The Barbershop, we break down the future of the food industry in India, with an exciting roster of guests!
🎙️Ravi Nigam, Founder, TastyBite
🎙️Raghav Verma, Co-founder, Chaayos
🎙️Sameer Khetarpal, MD & CEO, Jubilant Foodworks
🎙️Shashank Mehta, Founder and CEO, The Whole Truth Foods
🎙️Arjun Purkayastha, Senior VP, and Managing Director, Reckitt
We discuss important food trends, case studies of mind-blowing food technologies, and a lot more.
Navigate your way through the conversation :
0:00:00 - 0:01:12 Sneak Peek : Coming up!
0:01:13 - 0:05:34 Introducing our guests : Ravi Nigam, Raghav Verma, Sameer Khetarpal, Shashank Mehta, Arjun Purkayastha
0:05:35 - 0:17:37: Hot Takes on Packaged Food
0:17:38 - 0:22:32 Intent V/S Income : How Aware are Indians About Health?
0:22:33 - 0:56:00 Founders' Insights on Building FMCG Business in India's Health Trends
0:56:01 - 1:23:34 Challenges of Service Business
1:23:35 - 1:37:49 The Secret Sauce of Rapid Growth of Brands
1:37:50 - 1:43:00 How Food Inspires Personal Beauty Care
1:43:01 - 2:16:24 Playbook: How to Build a Brand from Scratch
2:16:25 - 2:28:00 Advice for Young Entrepreneurs
2:28:01 - 2:29:03 Thanking our Guests!
Пікірлер: 211
I love the humility in Shantanu saying this is inspired by wtf - NK. While he’s doing so well in thr content game. ❤️
@farhanlabib3349
12 күн бұрын
Fr
@AnkitSharma-el8hs
11 күн бұрын
True that.... I follow both of them and i always wanted this podcast also to have multi view points on a given topic.
@Mrmaert
11 күн бұрын
i used to follow nikhil .but he lost the plot and now wtf is more of advertisement for 1 and keeping a close circle group.
@meharenterprises4155
10 күн бұрын
True to that
@dovhal
8 күн бұрын
@@MrmaertAgreed. Plus WTF podcasts are too long .They stretch over 3 hours
Watching this as a PM in Swiggy. Hopefully will get good insights xD 🔥🥳😂
Shashank!!!!! What a guy
1:15:09 Panda Express Americanized Chinese cuisine and scaled them 100x in 40yrs. So did Pei Wei and PF Changs - higher end Asian fastfood
I think 'ID' founders would have been a fantastic addition. Great podcast nonetheless.
@prakharraval
16 күн бұрын
Very truee ID foods also actually freshh
@sri_krishna44
15 күн бұрын
@Vikas-nt3mkI agree, but the target customers for them are average working couple or a bachelor/student who wants to strike a balance between eating at home and avoiding eating outside. Convenience sells.
Great Episode !! Thanks for putting this panel. Please get Chaayos founder for one to one chat. He was awfully quite. Thanks again
@documentin9171
15 күн бұрын
The quality of his food is also awfully quite sick!
I just wanna check what's going inside shashank's mind when shantanu appraised muscleblaze 😂
@Sneak_Attak
14 күн бұрын
What’s the tea
Man the insights Shashank has🙌 I mean The Intent vs Income he is so spot on!
Loved the podcast, just completed watching it very insightful discussion, especially too much to learn from experience and personal story experience of panel members from the 3/4th to last part, i was asking myself why Arjun sir is not sharing his learnings but in the end he shared that too😇 Bring him often to podcasts, he seems to have vast area of experience
It blew my mind when he said assurance of gratification in 10 Rupees.
Disagreeing to Shashank's point, I don't believe one needs to be at the top of the maslow's hierarchy to spend on health, even GenZs with incomes around 5-6 L are out there spending a huge chunk of their income on healthy stuff besides not being settled in life completely.
@nishantbhaskaran7674
13 күн бұрын
Agreed with you completely.Even in have witnessed this
@ShivaRapolu
11 күн бұрын
As he said there is a spectrum. Do you think a person with 5-6L income can "afford" the whole truth bars which cost around 120-150? I mean afford not trying it once or twice
@annamalaian0711
8 күн бұрын
Exceptions don’t make the rule.
@Kathakathan11
5 күн бұрын
@@ShivaRapoluI can make whole truth bars at home…
The amount of insights this podcast has is just insane...each line has something new to learn..this is fantastic work! Kudos to the team!❤
Shashank's view on accessibility by privilege is true on a bigger scale. It's only after a point in life that one thinks about improving life quality, until that point It's only about survival. Whether it's food, health, living, travelling, investing, etc.
Not that I’m a content creator but when founders are talking the close up can be as good as WTF. The focus is on them usually!
In Gujarat, Patel Rajwadi Chai is another good example who have scaled way better than Chai franchisee's like Tea post, Chai Sutta Bar, etc.
@shreyashpatel45718
12 күн бұрын
Yehh that's true and also other new Frenchie also started after them.
@rocka_bye3455
2 күн бұрын
chai sutta bar is a shitty brand..
the only long video i watched entirely without skipping in a decade time :) kudos to everyone ;)
Yesterday I watched the whole podcast, The dream I had was there in the next podcast as viewer in person and asking questions and learning so much. I was so happy. Compliments to Shantanu!!
Ravi Nigam's (he would know...) honest acknowledgement of supplying pharma with a steady flow of patients, sums up scaled-up food succinctly. It's bad for you. Food brands are profit centers. It will be interesting to see when The Whole Truth plateaus, especially at those price points. The conundrum of scaling food high-quality, good for you products is apparent.
Hypothesis- Burger pizza works in Tier 3/Tier 4 cities because people with lower disposable income are able to enjoy the flavour of a burger and a flavour of pizza both at the cost of a burger! It’s quantity over quality! Two things for the price of one!
@rnjnmhta.catomato
9 сағат бұрын
Do u live in any of those cities?
Really looking forward to this format of the show becoming a standard @ The barber shop. Amazing to see the wide variety of insights being pooled in together on a single show. 👍🔥🎉
I usually wait for the next episode of your podcast. They are all so good and informative! But, this one with all these tycoons together was just mind blowing specially at a time when I was figuring out what m I upto. As I also have started my journey to building a healthy food brand named Gud4Gut. Thank you so much for it! More power to you...
Shantanu All I can say is …. MAZA AALI 🤞
Dear Shantanu, this format of your show has made me truly happy. Somehow, you've made a masterclass with industry legends in an entertaining, informative, and a chatty format. Please make more such shows.
Hey Shantanu, regular viewer this side, I've been seeing most of your podcast from very starting to the very end and I enjoy every second of it. Bring more of these kind of podcast/discussion. Could you bring more VC/PE people on your show who invest in wide range of D2C, AI or Manufacturing or other various sectors too? Very excited for upcoming sessions. Thank You
Dominos uses emulsified mayonnaise and markets it as cheese burst. Indian variants of global fast-food chain menu items have unto 10 times more sodium and trans fats in them. I would have loved to Shantanu take up this topic
While Watching this..I just got message from Whole Truth that your package will be delivered today,,,,😀
I think Chhayos should partner with Blink it to make it hyperlocal and solves the " time to make and consume " problem also if they could cross sell snacks though the same platform and may be upsell to premium offerings from Chhayos catalogue !!!
Great podcast ...great initiative ...great knowledege exchanged ....delighted ...grateful...keep it up shantanu and team ..
one of the best podcasts in Indian KZread space and history
Good theme and panel ! Great if we also double click on diary products like paneer and cheese in another episode with experts now……what is the good, what is the bad and what is sad ! 🙂
Great Initiative by Shantanu & team❤
This was really good and so informative. Arjun is very insightful🙌🏻
Thank you so much for such an insightful podcast......all takeaways nicely put together by Arjun sir.
@shantanu...why Biryani was not represented here...the most ordered Food item on Zomato & Swiggy...you should have invited Biryani by Kilo founders Kaushik Roy & Vishal Jindal to understand how their networth reached staggering Rs 156 crores ( now probably even more than that) in no time.....this discussion would have given brilliant insights to the viewers if biryani would have been represented as without that this panel is incomplete also may be as an upcoming category even Burger is scaling huge ( Founders of jimis burger jimi bhore) also coffe ( blue tokai founders matt chitranjan and namrata asthana) !!!
One of best business and brand example is MTR huge huge fan of there products
Great panel discussion n insights in the podcast
Great discussion 👍 The width of experience and wisdom is quite amazing. Keep up the good work.
This is the best conversation on the internet for me today! Thank you Shantanu for this.
Push is gonna come in long term gradually continue to experiment and expand trying new concepts
Amazing points. Indian food is not scalable as of now. We are working on cracking the code, scaling indian food and also maintaining the freshness.
If you can could you bring doctors(health experts) food industry experts like this and would be good to see the where can be the mid road in terms of health and food
Chayos delivers pathetic quality in Pune, in case founder is reading this
@documentin9171
15 күн бұрын
Chhayos deliver pathetic quality food everywhere.
@documentin9171
15 күн бұрын
Chayos delivers pathetic quality everywhere, in case anyone reading this.
@YashGuptaPune
14 күн бұрын
Totally agree! Went there to see what’s the hype about, horrible! Never again would i want to be there! Kannu ki chai is brilliant on the other hand
@aadiraj-jx8xj
14 күн бұрын
Yes ur right.local issue I guess.
@stealthoverflow
13 күн бұрын
To be very honest, most products are pathetic at Chaayos at any place.
How is this stuff free? Amazing podcast. Thank you!
Mast !!!! very very very insightful . thankyou BSC for this .
Shashank man really apt insights! Also, he does sounds like Kumar Varun and also has humour like him
One of the best talks!!
Excellent podcast, very informative
YES INDIA IS HYPER PRICE SENSITIVE BECAUSE OF TAXATION IS SILLY PER CAPITA GDP IS USD 2600
What a episode! Loved every bit of it ❤❤❤
Fantastic format. Deep insights.
Finally loving the format
thanks alot shantanu ,that were some great insights and loved it ... just gave me 360 degree perspective about the whole sector. Grateful
Amazing episode, really enjoyed, thank you guys :)
I think Chayyos should try making of tea with adding sugar while preparing because if i add external sugar, it taste different than boiling tea with sugar.. Somewhere the bitterness of tea dust or leaves gets subtle sweetner. Dominos: i have seen untidy behavior of pizza makers...of cheese or vegetables falls on the making counter, they pick it and use it on pizza. Most of the times, the staff seems not neat be by their uniform what they wear and grooming wise. I think it matters if you serving food. In India, everything starts well- quality of food, employees are well groomed, places kept neat and slowly, all turn into poor!
Great podcast and great format
Watching this while having chayoos’s Meri wali chai and poha! ☺️
Hi Shantanu - I so look forward to these conversations. It’ll been interesting to see why JumboKing chose to lose its Indian roots and pivoted to westernised burgers. I think vada pav may have lacked the ‘aspirational value’ which burgers did. And in the process they could increase AOV and GPM. Secondly while all these heathy claiming brands are mushrooming no one talks of the harmful / sinful sodium content, preservatives, unhealthy substitutes that go in. BTW do you know most of Domino’s pizzas today esp variants like cheese burst is more mayo than cheese!
crazyyyyy!! Letsss goooo Shantanuuuu
Great job; full of rich content and very well hosted, congratulations 🎉
Great insights ..i watched this video twice!
Such great insights 🙌🏻 🫶
Thank you for this Shantanu.
We need 1:1 discussion with dominoz guy. He os silent bit have great knowledge. Need 1:1 with him
A Sushi , Ramen , Dimsum , Noodles & Pot Rice QSR can become very big in India. You'll recall this comment in 10-15 years
@shantanudeshpande
14 күн бұрын
Banaao aap :)
Podcast full of Insights, Loved this! Please follow theme, We can get POV of everyone
Excited for this
Shantanu, special thanks for brief intro of the panel (and adding it to description). Great insights!
Shashank raises the level of this podcast by 10X.
Dominos and pizza hut created a market for pizza which has now become a part of every young one cuisine
This podcast had really some great insights 😊
Brilliant podcast 🙌
Agar aap survey karo to pata chalega ki haldiram ke food quality ka negative reviews kam hai jabki wo vast varieties serve karte hain…just because of consistent and good going at pan India palate
Those podcast adding such a large knowledge, tht i started using bombay shaving company automatically
@shantanudeshpande
15 күн бұрын
Thank u :) hope u like us
@shubham-yj2iw
15 күн бұрын
@@shantanudeshpande ur charcoal foam is awesome sir 🔥🔥i even gift it to cousin's
I would only have an expensive chai if I don't get any other option to get a less priced chai..
Amazing 🙏🏼
Same with Jayanagar Bangalore 😮
Great!
Thank you 🙏❤
Great podcast
Amazing insights
2:15:15 Mehta sahab ke emotions dekho Yr.😂.inke hazelnut spread ne kya Dhoka diya Hai bhai inko
Do something in Furniture and Home furnishing category 😊
Very helpful ❤
Much insight
Which was the previous podcast where they discussed red bull and sting?
I love Chayoos at Koramangala I order very frequently and whenever I'm sick damn sure.
You should include the same video shortcut in every short around it.
wagh bakari tea lounge superb
Would love to here some insights from Rebel Foods guys!!
Great content
India one is 5 percent Bharat is 95 percent Still struggling for food and shelter
Good content.
This is like reading a book
Thanks
Arjun yaar Dim Sum se accha Chole Bhature ya Dosa ka example de deta.
Chinese franchise is panda kitchen for US
27.33 what a fucking point
India's pharmaceutical market is 49 billion and USA pharmaceutical market is 846 billion. This itself speaks about who is eating healthy. In this discussion all are elite people far from Indian common man.
@shantanudeshpande
7 күн бұрын
How much of India is under served?
@Kathakathan11
5 күн бұрын
@@shantanudeshpandethe fact is Indian food is cooked at home more often than Americans cook or take efforts for it… if I eat home cooked steaming hot food, I feel satiated with less amount, than the take out.
@abhinav0686
3 күн бұрын
I think market size is not a good indicator. I do believe an aver indian is eating better as far as the hook cooked angle goes but we also use a lot of fat at hom cooking and carbs are the biggest component. Also, the cost of medical services and medicines are much much higher.
AS REGARDS COFFEE TEA QSRs.. THE MAIN ATTRACTION IS FIVE STAR INTERIORS CLEAN AND HYGIENIC AMBIENCE...COFFEE SELLS ON THE SIDE AS CUSTOMERS WANY TO SPEND HOURS
Chaayos founder is just expressionless😅