The Ultimate Facebook Conversions API Guide For GoHighLevel 2024

Ойын-сауық

Learn step-by-step how to connect Facebook Conversion API in 2024 to your High Level CRM. See how to properly setup both the Lead Event and Funnel Event conversions with examples for lead forms, appointments, purchases and more.
Chapters:
0:00 Intro to Conversion API
00:30 Understanding Lead vs Funnel Events
05:44 Facebook Form Lead Events
17:20 Funnel Events
This updated Facebook ads tutorial walks through the latest version of Conversion API for optimal tracking. Learn to connect lead forms to High Level stages and send conversion data back to Facebook. Avoid underreporting issues with iOS 14 and make sure your cost per lead and return on ad spend are accurately measured.
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Пікірлер: 169

  • @BerkayErsoy-zj5qo
    @BerkayErsoy-zj5qo2 күн бұрын

    GOLDEN VIDEO. I never made a comment on a video my entire life that's how good this video is.

  • @AutomatedMarketer

    @AutomatedMarketer

    Күн бұрын

    Appreciate the love!

  • @InfinetSystems
    @InfinetSystems5 ай бұрын

    Well done! I thought i understood all this until i saw this video. Wish it was longer!

  • @camillabrandao_ads
    @camillabrandao_ads4 ай бұрын

    I just came across your channel and love the way you explain things. You got a new subscriber.

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    Appreciate your kind words! More helpful videos on the way.

  • @grigorekushnir
    @grigorekushnir5 ай бұрын

    Thank you for this tutorial!! It really did its job. I was really surprised how easy everything was, especially after previously trying to go the AWS route. You've got my trust now man

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    Thank you!

  • @diegocaracasfc

    @diegocaracasfc

    2 ай бұрын

    @@AutomatedMarketer Can you create a single pixel for lead events and funnel events? or do you have to separate and create two?

  • @KyleLarrabee
    @KyleLarrabee7 ай бұрын

    Thank you for the video. Really appreciate the thorough and systematic explanation of the process. When selecting all of the "Customer Information Parameters" the only things I've found that saves me a few seconds is using the keyboard instead of the mouse. Selecting the first one and then using "tab" to move to next field and "space" to select. Doesn't save a ton of time but some savings is better than none.

  • @AutomatedMarketer

    @AutomatedMarketer

    7 ай бұрын

    Thats an awesome tip Kyle!!!

  • @j0hnconstantine89
    @j0hnconstantine897 ай бұрын

    Thank you for that video! It really helped me! I appreciate it!

  • @AutomatedMarketer

    @AutomatedMarketer

    7 ай бұрын

    Great it helps!

  • @diegocaracasfc

    @diegocaracasfc

    2 ай бұрын

    @@AutomatedMarketer in the min 14.48 when you create a 3rd workflow, couldn't you have added a 2nd trigger on the 2nd workflow to track the customer won instead of creating a 3rd workflow?

  • @juanjo-Casanova
    @juanjo-Casanova5 ай бұрын

    Great Video, Tks!

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    Thank you!

  • @travisyoder1251
    @travisyoder12515 ай бұрын

    This is great! thank you

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    Welcome! Glad to help!

  • @francoiskruger1096
    @francoiskruger109618 сағат бұрын

    Great video, thanks alot quick Question, how would you setup conversion for "bad leads"?

  • @jh8691
    @jh86915 ай бұрын

    learned a lot form this thank u

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    Glad to help.

  • @alantate25
    @alantate257 ай бұрын

    ⁠i have a couple things if you didn’t mind, and would be gratefully appreciative 1-1st Thank you so much for even making this video, it’s much appreciated! 2-is there ANYWAY possible, you can make a video explaining HOW after you have all this set up, you can actually retrieve this info through facebook (wherever that would be) and HOW you can use this info to get better leads? Or whatever the main point of doing this to begin with Etc. (I’m fairly new to GHL and Facebook and yet still don’t understand what you do next with the info or with these steps you just created?) Not sure if you already made a video explaining what the next steps are? But if you didn’t and can help, that would super amazing!

  • @AutomatedMarketer

    @AutomatedMarketer

    7 ай бұрын

    Meaning how to setup an actual ad?

  • @morganfranklin8389
    @morganfranklin8389Ай бұрын

    Thank you for a great video!!! Many thanks!

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    Glad you liked it! Stay tuned for more content.

  • @Sy-ru9qj
    @Sy-ru9qj4 ай бұрын

    This is great - Thanks so much

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    You're welcome!

  • @nicholashunt6261
    @nicholashunt62616 ай бұрын

    You are so GOATed

  • @BonielynGomez
    @BonielynGomezАй бұрын

    Thank you for explaining it clearly.

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    Glad to hear that!

  • @DerekFox-dp1xs
    @DerekFox-dp1xs6 ай бұрын

    This video is just what I needed. Thank you! When running ads, can I select the new data source pixel?

  • @AutomatedMarketer

    @AutomatedMarketer

    6 ай бұрын

    Sure but you dont need too

  • @jennicadelacruz9980
    @jennicadelacruz9980Ай бұрын

    This is really helpful!!!

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    Glad you found it helpful! We'll create more of this. So stay tuned!

  • @elevateyourmarketing
    @elevateyourmarketing7 ай бұрын

    I just realized something... When you say "Subscribe" in your video, the actual KZread Subscribe button starts to glow for a moment. See 21:30 Amazing video by the way!

  • @AutomatedMarketer

    @AutomatedMarketer

    7 ай бұрын

    thank you!

  • @SalCincotta1
    @SalCincotta14 ай бұрын

    my brother... im 5 hours into this and about to shoot myself... im with you on everything up until min 20. when i go back... i dont get the same screens you are getting. youre working the same 1 pixel you created right? not 2 diffrent pixels - 1 for website and 1 for lead forms? because when i go through there is no set up button on the main screen - i have to go into settings and hit confirgure manually, but then its showing the lead form parameters - which yours does not. how do ig et to the web configuration screens for the pixel????

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    1 pixel for just web views, you shouldnt need to configure the pixel, thats what conversition API is for

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    Reach out @SalCincotta1 love to help a fellow creator probably take about 15 minutes to resolve, click on any of our links.

  • @SalCincotta1

    @SalCincotta1

    4 ай бұрын

    appreciate you my man! I think we got it figured out. fingers crossed... if not... you will be hearing from me. :) @@AutomatedMarketer

  • @autoclean
    @autoclean2 ай бұрын

    Very informative. I'm having an issue where messenger form ads are not pulling in first and last name in the facebook form mapping. Any reason as to why??

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    No, try redoing the ad, possibly something at setup

  • @rodolfodeangeli
    @rodolfodeangeli3 ай бұрын

    This was an outstanding video man! Thank you! So, should I create a different pixel and Conversion API for each of our products to be able to eventually use the data to get better leads? Thanks again

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    for better lead quality, yes one for facebook forms the other for funnel events

  • @learnerburner8832
    @learnerburner88325 ай бұрын

    Great content mate extremely helpful!. My question is will all the required events/metrics automatically show up on ads manager? And should i make separate workflows for each event?

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    A lot is in reporting, but you ahve to play with the reports

  • @learnerburner8832

    @learnerburner8832

    4 ай бұрын

    Thanks @@AutomatedMarketer

  • @benmackenzie
    @benmackenzie5 ай бұрын

    Love the video, Nuno. So are separate access tokens generated for funnel events and lead events, or is there only a single access token at any one time and it works for both funnel and lead events?

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    Lead evernts work off the crm and unnel events jsut normal conversion API, so I set up two for the same Dataset/pixel

  • @jazebasteropersonal
    @jazebasteropersonal5 ай бұрын

    Hi, thanks again for the vid. Can't remember how many times I reviewed your vid. Do you need to set up a different data set, pixel and meta script for every new FB AD campaign? Thanks so much.

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    nope, its for all ads for that ad account

  • @jazebasteropersonal

    @jazebasteropersonal

    5 ай бұрын

    @@AutomatedMarketerSo thankful for the clarification!

  • @andrewwilsher9113
    @andrewwilsher91133 ай бұрын

    Any tips if I have a calendly form (personal preference) on my page and trying to do conversion API for a booked call? I set the trigger as page view for the thank you page for the CompleteRegistration event, but not sure if that was right or not...

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    Zapier and conversions api for that

  • @elo9908
    @elo99086 ай бұрын

    Hi, thanks for the video. One question, in the second worflow I saw in other videos that people select the same pipeline stage where the leads are added in the first workflow, in this case you added in the booked appointment instead of the lead pipeline stage, why is that?

  • @elo9908

    @elo9908

    6 ай бұрын

    Btw, forgot to mention that when I do the test in the link it always generates 2 different app ids

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    becuase it started on funnel, if it was a lead form I would do the lead events setup instead

  • @user-gx5yk8ge8z
    @user-gx5yk8ge8z3 ай бұрын

    Yo, can you explain why in the Lead Event set up you set the original WF to pipeline stage "new lead" and then the second WF trigger stage to "booked appointment" ? In HL they tell you the second WF trigger stage should be the same matching the first WF pipeline stage

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    it was just an example

  • @davidecomoni8468
    @davidecomoni84685 ай бұрын

    Thanks for the Tutorial. One question, with this tutorial we can track server-side every single events on a funnel. But, for a complete track server-side (pageview, scroll for example) what i have to do? This main events will be always tracked from browser and not from server? Thanks

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    So this is not serverside , that is a way complex thing to do. But you can use Google analytics to do that.

  • @simaomedeiros92
    @simaomedeiros922 ай бұрын

    Hey guys! Thanks for the video! Just have one question... when it comes to the Funnel event, if I have my website on GHL tab "Websites" and my Offer page on the "Funnels" tab, do I have to install the Pixel Code on both or do I install it only on the Offer page? Thanks a lot!

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    isntall the pixel on the heading just like the video shows in any website or funnel.

  • @judemadamba5445
    @judemadamba54457 ай бұрын

    Hello a question, we have this GHL form integrated into a landing page and is running through a facebook ad website conversion. How can we track on Facebook ads manager if they opt in through that specific adset, like how can we track it as leads. can the funnel API send this specific data on Fb ads manager for us then to see it?

  • @AutomatedMarketer

    @AutomatedMarketer

    7 ай бұрын

    yes, thats correct it will all show up on your facebook ads mamager report

  • @Lamote-cz7jw
    @Lamote-cz7jwАй бұрын

    If in my funnel I have multiple forms do I need to generate a new pixel and access token for each of the forms in that funnel or it doesn’t matter since they all become a conversions once they submit it?

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    No, you don’t need a new pixel and access token for each form. A single pixel and access token can track all form submissions as conversions within the same funnel.

  • @thechrishaggerty
    @thechrishaggerty6 ай бұрын

    Mine all still looks like the old version of the FB Conversion api stuff in ghl, so I'm following your other video at the moment. The stage name thing doesn't show for me. Also, when I have a client sign on with my agency, and I switch their status to WON, what facebook event name should i use? purchase? Thanks brotha!!!!

  • @AutomatedMarketer

    @AutomatedMarketer

    6 ай бұрын

    if its a purchase use PURCHASE

  • @NVRSTP
    @NVRSTP2 ай бұрын

    Hoping you can help - How does this work for Messenger Ads?

  • @user-jv7iu1bz1k
    @user-jv7iu1bz1k4 ай бұрын

    so the submit application and complete registration are basically both to track leads now that the lead event is gone?

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    yes

  • @saul2665
    @saul26656 ай бұрын

    I'm having troubles with deduplication? Facebook reporting is showing that I have more leads through the ad but that's not the case.

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    are you using pixel conversions to, also check your starting action and make sure its filtered and not all forms, surveys, purchaes etc..

  • @user-xh2ee1sl9z
    @user-xh2ee1sl9z2 ай бұрын

    Hey! In meta you can`t verify subdomains. Can you still connect FB Conversion API in GHL for Funnels Events??

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    just the main domain, once the main is verified then you are good to go.

  • @user-up5cg9tv7c
    @user-up5cg9tv7c6 ай бұрын

    Hi, a bit confusing for me. Can we use FB Ads to point to a funnel for the lead to opt-in instead? No setting up of pixels? Thanks.

  • @AutomatedMarketer

    @AutomatedMarketer

    6 ай бұрын

    So if you using a funnel, you still need the pixel on each page and you need to the funnel event setup , if your using a Facebook lead form then you the lead event setup and you do not require a pixel

  • @jazebasteropersonal

    @jazebasteropersonal

    6 ай бұрын

    @@AutomatedMarketer Thanks so much for the reply! If you use a FB AD without a lead form, do you still need to set-up the token and meta-pixel script on GHL? And can I just use a button from the FB Ad to point directly to a URL link to a GHL funnel? In this case, do I still need to set-up the token and meta-pixel script?

  • @YassinSuplient
    @YassinSuplient5 ай бұрын

    Thanks for the guide! How do we tell Facebook to use the tracking data to optimize the ads? I noticed that on Lead Form campaigns, I can select a performance goal, but it says: "Your CRM integration is incomplete. To get the highest quality leads from the conversion leads optimization, finish the setup process."

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    So apparenly as per facebook you dont, it does it based ojn teh results it sees , also if its saying incompelte go back you might of missed something

  • @DoomCatcher
    @DoomCatcher4 ай бұрын

    I went to practically implement this today and unfortunately I'm very lost when it comes to the GHL workflow to make this work with the funnel events, specifically for a purchase. You barely showed what any of the triggers and sections within it are for and the settings Im unable to implement and use this tutorial due to this.

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    Ads are very advanced its the last thing you do , watch this playlist first then come back -kzread.info/head/PLouep20JDz2MdczeSnwT50B9m1gXSCBtS

  • @frankharris3889
    @frankharris38893 ай бұрын

    I have an API Conversion Pixel set up on my WordPress website. Can I use the same pixel in Go High-level?

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    Yes 100 percent and it should be the same one

  • @samsam-oh5py
    @samsam-oh5py2 ай бұрын

    Can we put conversion api in ghl if we use same pixel for all subaccounts (not lead forms but using funnel)?Also fb removed domain verification correct?

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    yes, but still has to go in all funnels and pages. No on the domain verification you still have to verify

  • @bspaidadvertising
    @bspaidadvertising4 ай бұрын

    So you don't add any events to fire directly on page via browser pixel, just reliant on FCAPI? IE: We usually have a "Lead" event fire on a thank- you page added with direct code on that page. But it seems there is no way to deduplicate CAPI and Browser events with High Level integration (only way to do this would be GTM?).

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    yes thats the point, you can still use page conversions also as offline events but iOS blocks events now so its not really good data anyway and UTM will also be blocked soon too

  • @valenteocampo
    @valenteocampo3 ай бұрын

    Hey for domain verification, do I need to verify subdomains as well as root domains?

  • @user-xh2ee1sl9z

    @user-xh2ee1sl9z

    2 ай бұрын

    I Have the same question @automated marketer

  • @user-xh2ee1sl9z

    @user-xh2ee1sl9z

    2 ай бұрын

    you cant verify subdomanis

  • @user-ie9kt5yy7i
    @user-ie9kt5yy7i4 ай бұрын

    Great video! I set everything up. I use mostly GHL Funnels for my Leads. But I have one question, on the Instant Forms from FB you can teach the pixel which ones are good and bad based on their stage right? But I didn't see on your tutorial if you can do the same thing for Leads coming from a Funnel. Is there a way to teach Facebook if the lead is bad or good when using CAPI for Funnel not Instant Forms? Hopefully I explained myself.

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    Right as of now the lead event is tracking that it moved forward in your pipeline which indicates positive signal the funnel event you dictate what signal gets sent back like appointment or registration which you can sent as a goal in your Facebook ad on creation

  • @keyspacemedia
    @keyspacemedia2 ай бұрын

    I'm a bit confused, as I'm sending the "Funnel Event -> Lead" event to Facebook from my landing page form, and Facebook seems to be accepting it. It even displays the "Lead" event as being received in the events manager, as well as the "Scheduled" event after, if the user schedules an event. Is that wrong then? I'm not sure if the "Lead" option was there when I configured the CAPI inside Facebook at the time, it shouldn't because this was set up less than two weeks ago, but seems to be working? 🤔

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    if its showing it the yes it should be working.

  • @domingoj
    @domingoj5 ай бұрын

    Had a question regarding how the pixel code (on GHL funnel) actually works. I use the Pixel on the GHL funnel and works fine, but when someone books an appointment it seems to be sending a "Schedule" event. I'm curious as to where this is coming from as i don't have it in the pixel code to trigger a schedule event anywhere down the funnel path, would you happen to know where exactly this is coming from? This is my problem: When I use the pixel on the funnel AND I setup the FBCAPI to trigger when someone schedules an appointment (GHL workflow), it seems to not be deduplicating and triggering 2 "schedule" events. The Pixel event is sending an event ID but not FBcapi is not sending one , so it doesnt seem to be deduplicating. My only fix was to completely remove the pixel and just rely on the Fbcapi to avoid double events. Should i just let the pixel trigger it annd remove it from the GHL FBCAPI workflow? Thanks again for all your content, very helpful.

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    You can't use pixel tracking and capi, it's either or, so you put the pixel for only page vews and tracks conversions in CAPI

  • @nik-322
    @nik-3226 ай бұрын

    Awesome video! I noticed that you don't use the Event Setup Tool - is there a particular reason for that?

  • @AutomatedMarketer

    @AutomatedMarketer

    6 ай бұрын

    Don’t need for this

  • @drudj
    @drudj5 ай бұрын

    Are you sure you can't send lead events back to FB via CAPI funnel events? I have a workflow setup that sends lead events with CAPI back to FB when a form is submitted. Although we stopped it last month so not sure if it still works. We're planning to resume the campaign next month though...

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    The legacy one still shows, meaning if you had set it up before, but for new setups, it's not there, you can use compelte registration (basically the same thing)

  • @chefpanda9539
    @chefpanda95396 ай бұрын

    mine is still stuck at Step 2: Send CRM event on the pixel settings page even though on the pixel overview page it already shows that facebook has picked up the events that Conversions API in GHL fired off. Has already been 7 days. Could you show the parts after where you left off on the lead events side? The GHL documentation that was linked also leaves off abruptly here.

  • @AutomatedMarketer

    @AutomatedMarketer

    6 ай бұрын

    If your seeing the events in there then your good

  • @damistvs6402

    @damistvs6402

    4 ай бұрын

    Hi chefpanda, were you able to solve it?

  • @chefpanda9539

    @chefpanda9539

    4 ай бұрын

    @@damistvs6402 yep so it was something about the test events not fully registering if they cant sync up with a real facebook profile. so try putting info in that matches a facebook profile. i skipped this and just started running ads and when real profiles were pushed through the pixel settings went to the next step

  • @nathanhill2893
    @nathanhill28934 ай бұрын

    you've shown creating an opportunity in GHL from trigger lead form submission., but you haven't created a lead conversion for it in GHL for creating a lead opportunity. Your conversion event is when that lead books an appointment. Not at the stage where the opportunity was created. So GHL doesn't send back the info that the lead was created back to Facebook? In the article, the person created a workflow with a trigger - updated opportunity "Lead" + API Lead event!! You have a Lead booked appointment stage + conversion lead event Can you explain why?

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    Just sending signals back, that once again my conversion move peopel through my Pipeline

  • @DoomCatcher
    @DoomCatcher5 ай бұрын

    Can this be used for an existing dataset and is there a way of getting the exact order value because my client has multiple order options with different values? Can this be used for one click upsell purchases? Also does this send the persons name and order value etc with the purchase event?

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    If you use for updsells you will create double orders, and For all that you will need server side info. Much harder to setup. Or go with Hyrdos

  • @DoomCatcher

    @DoomCatcher

    5 ай бұрын

    @@AutomatedMarketer thank you I haven't heard of hydros is it good for tracking ghl purchases via Facebook?

  • @diegocaracasfc
    @diegocaracasfc2 ай бұрын

    What can you do if you want to do conversion API for messages instead of instant forms or funnels?

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    Not following the question?

  • @diegocaracasfc

    @diegocaracasfc

    Ай бұрын

    @@AutomatedMarketer I did, and not answer yet

  • @fares1598
    @fares15983 ай бұрын

    can I set up and use the same pixel for my LP and Instant Form or would that confuse Facebook? would I need 2 pixels for my LP and Instant form?

  • @fares1598

    @fares1598

    3 ай бұрын

    @@AutomatedMarketer ?

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    yes if you want true tracking, one for CRM leadfroms and one for Regualr funnel events

  • @nicasher
    @nicasher7 ай бұрын

    set it up - but not receiving event matching, even though HL says its sending info to Meta? Any ideas?

  • @AutomatedMarketer

    @AutomatedMarketer

    7 ай бұрын

    It takes up to seven days to sometimes show everyone and what do you mean by event matching?

  • @nicasher

    @nicasher

    7 ай бұрын

    event matching is where your hashed data from HL gets sent to Meta via the CAPI - atm it's not being picked up..getting a 0/10 event match quality score - strange@@AutomatedMarketer

  • @martin.zuniga
    @martin.zuniga4 ай бұрын

    BIG BIG value here, i just dont understand why when i have set everything correctly and make a purchase on my website, the event that facebook receives is "submit application" instead of "purchase". Even tho my automation send the information for "purchase" event to facebook...

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    Open a ticket this is known bug

  • @revotech5980
    @revotech59803 ай бұрын

    can we do a whatsapp event and track it? so if a lead contacts a business through wa, can we track it as a conversion?

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    Never have done it but there is a messanger conversions api you might want to look into

  • @user-qd4vb3we7t
    @user-qd4vb3we7t4 ай бұрын

    Do I need to chose "Maximise number of conversion leads" on the ad set level in order for this to work?

  • @user-qd4vb3we7t

    @user-qd4vb3we7t

    4 ай бұрын

    @@AutomatedMarketer No I just need answer to that question please

  • @user-qd4vb3we7t

    @user-qd4vb3we7t

    4 ай бұрын

    @@AutomatedMarketer Is it possible to still choose to maximize the number of leads as the performance goal when you use the conversion API?

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    @@user-qd4vb3we7t Thats a complicated question becuase it all depends on wather or not you are using lead forms, if so yes if not it can still be used but results may very. not enough testing out there yet to say yes or no to that

  • @kamranikram1165
    @kamranikram11653 ай бұрын

    Hey, facebook no longer allows you to copy code... you now need to use a third party, or have a developer do it. Could you do an updated video on how this can be manually circumvented?

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    No idea what you are talking about just do it four times today?

  • @user-yh8ri4bl3e
    @user-yh8ri4bl3e2 ай бұрын

    I learned from another consultant to ONLY have one pixel per business, but I am understanding you to recommend a new pixel per ad. Can you elaborate on your position?

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    Not a consultant on ads, but yes one pixel per busienss , only do two if you need better segmentation, as per google they recommend another for the crm

  • @hiah3937
    @hiah3937Ай бұрын

    Thanks for the video it was really helpful. If I am capturing leads via a GHL landing page with form, and then we get our reps to call those leads to booked them in GHL as well, would I have to use the funnel events for both the lead capture and the booking part? Or would be it be a combination of both? For instance, for the lead event I would send a funnel event with "registration complete", and for the booking I use "Conversion API - Booked" Once again, thanks for this awesome video

  • @AutomatedMarketer

    @AutomatedMarketer

    Ай бұрын

    For capturing leads and booking them through GHL, you can indeed use a combination of funnel events and the Conversion API. For Lead Capture: When a lead completes the form on your landing page, send a funnel event with "registration complete." and for Booking: When your reps call the leads and book them, use the "Conversion API - Booked" event. This way, you'll accurately track both lead capture and bookings within GHL, ensuring your data is organized and actionable.

  • @hiah3937

    @hiah3937

    Ай бұрын

    @@AutomatedMarketer Awesome, totally makes sense. Thanks again for all your help!

  • @JarridStabel
    @JarridStabel6 ай бұрын

    Hey man Awesome job, This will help alot of people. You run the lead and funnel events in the same pixel right? But you mean with diferent source you can also split them into 2 separate pixels? in the help document for the funnel event of highlevel They say "You will need to use the Facebook Lead Form Submitted trigger step to trigger this workflow." for a funnel event. I realy don't get this.

  • @AutomatedMarketer

    @AutomatedMarketer

    6 ай бұрын

    you can have both the CRM one and also conversions api and use them for what you need, once it's setup you can use on the same pixel, inside of highlevel when you use facebook Form use lead events, when you dont use a lead form use a funnel event for eveything else. If you never use lead forms ignore the lead event setup entirely

  • @JarridStabel

    @JarridStabel

    6 ай бұрын

    @@AutomatedMarketer thanks man! Clear! You explain it better than the GHL doc. You earned a sub

  • @QuintenAarts
    @QuintenAarts6 ай бұрын

    Great video! However, lets take the booked appointment workflow as an example. How does facebook know what type of event this is as you're using the lead event? The workflow will be triggered when a lead is pushed into the specified pipeline stage, but looking at this workflow logically, facebook wouldn't know that this conversion is a booked appointment. Could you please explain how this works?

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    So it just sees that’s it’s moving in the pipeline and through so it treats it has a positive event . If dig into Facebook you can even build the pipeline inside of FB it’s a little more complicated but it’s a good treasure to go after lol

  • @bspaidadvertising
    @bspaidadvertising4 ай бұрын

    WHY did Facebook remove the ability to select "Lead" as an event to send via Conversions API? It's utterly frustrating when you have 20+ clients all have optimized pixels for the lead event..

  • @skullmapper4815

    @skullmapper4815

    4 ай бұрын

    What are you using now instead?

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    its still there, so legacy wise you can still use it

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    complete registration

  • @alexflbrt
    @alexflbrt6 ай бұрын

    king

  • @christiansantiago9234
    @christiansantiago92345 ай бұрын

    may I know what is the difference of this versus UTM parameters?

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    UTMs track on the front and and certin Providers block UTMS now, like apple

  • @edwardrodriguez8642
    @edwardrodriguez86426 ай бұрын

    Thank you for this amazing explanation. Cleared up a lot of confusion I had. One question: I am using a Facebook Lead Event. My 'WON" pipeline stage change is triggered by a course sold through an order form. That is the standard order form I use duringr webinars, sales page, etc. Is that a problem? My thinking is that FB will receive the conversion api information anyways, but what would happen if that contact did not come in via the facebook lead form? Will it acept it? Reject it? Creating an order form just for the FB leadform subscribers would be hard because once they are participating in a webinar, along with other leads which came from different sources, is difficult to filter them such that they go to the correct order form. What are your thoughts? Thanks in advance.

  • @AutomatedMarketer

    @AutomatedMarketer

    5 ай бұрын

    If its off a fuinnel do the funnel event instead and just use purchase.

  • @edwardrodriguez8642

    @edwardrodriguez8642

    5 ай бұрын

    @@AutomatedMarketer to clarify, what you mean is that instead of using an opportunity stage change to "won", just use the funnel event triggered when a purchased is made and facebook will be able to "feed" the pixel with that info? Thansk

  • @DynamicAISolutions
    @DynamicAISolutions6 ай бұрын

    I'm gonna make some assumptions here; I assume that you already had the form that you used to connect your "Facebook Form Fields Mapping" on the integrations within the sub-account... Is that correct? I will also assume that one must already have this in place before attempting to use this method? Im new so be nice.

  • @AutomatedMarketer

    @AutomatedMarketer

    6 ай бұрын

    yes you have to have the facebook forms fields mapped

  • @user-qd4vb3we7t
    @user-qd4vb3we7t4 ай бұрын

    Awesome video! At the opportunity stage, can I have whichever opportunity I want and it will send data to Meta? For example, if a lead can't afford the service I am providing can I have an opportunity stage called "Can't afford" and drag them there and Meta will understand to bring me more high ticket leads? Another example, let's say a lead is just bad (wrong phone number, no real name) can I have an opportunity stage called "bad lead" and Meta will understand this as well?

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    Hey! Looks like you're in need of some tech support. Join our VIP Access Group for 4 Days of Office Hours and get your issues solved live.automatedmarketer.net/vipaccess

  • @user-qd4vb3we7t

    @user-qd4vb3we7t

    4 ай бұрын

    Is it a yes or No?

  • @adrianzapata429
    @adrianzapata4293 ай бұрын

    "Finish setting up conversion api" is stuck at 50%

  • @AutomatedMarketer

    @AutomatedMarketer

    3 ай бұрын

    its working, you just have to set the funnel, go through that process, should allow you to click

  • @stride8943
    @stride89437 ай бұрын

    Landing page: 17:50

  • @AutomatedMarketer

    @AutomatedMarketer

    7 ай бұрын

    thank you!

  • @alantate25

    @alantate25

    7 ай бұрын

    @@AutomatedMarketeri have a couple things if you didn’t mind, and would be great-fully appreciative 1-Thank you so much for even making this video, it’s much appreciated! 2-is there ANYWAY possible, you can make a video explaining HOW after you have all this set up, you can actually retrieve this info through facebook (wherever that would be) and HOW you can use this info to get better leads? Or whatever the main point of doing this to begin with Etc. (I’m fairly new to GHL and Facebook and yet still don’t understand what you do next with the info or with these steps you just created?) Not sure if you already made a video explaining what the next steps are? But if you didn’t and can help, that would super amazing!

  • @agsvk-com
    @agsvk-com4 ай бұрын

    Great tutorial! Thank you! Does this setup send the conversion for the lead or funnel back to Facebook in order for FB to find similar audience and reduce CPL?

  • @AutomatedMarketer

    @AutomatedMarketer

    4 ай бұрын

    yes, its basically what FB is trying to do now

  • @maximilianoibanez1531
    @maximilianoibanez15316 ай бұрын

    Im running ads to whatsapp, messanger and ig dms, is it possible to connect the conversions api to this event so that as I move the contact through the GHL piplene I get that info tracked on ads manager?

  • @AutomatedMarketer

    @AutomatedMarketer

    6 ай бұрын

    Maybe we have not tried off of messager ads