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The Truth About Facebook Ads Manual Bidding (Cost Caps Demystified)
In this video, I explain why and how you should or shouldn't use manual bids in your FB ad account.
I discuss the common opinion that you should run cost caps fully in your ad account and why I think that's a mistake.
I'll share insights on why there isn't a single ad account that actually scaled using cost caps.
Additionally, I explain why using cost caps for creative testing is not a great idea and offer alternative strategies.
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🔗 - Twitter: / istvanicmarin
🌐 - Website: inspiredigitalgroup.com
🔍 - Learn More: linktr.ee/marinistvanic
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🙎🏻‍♂️ Who am I and why should you listen to me?
I'm Marin Ištvanić, a seasoned expert in Facebook advertising with over $100M spent on campaigns that have scaled DTC brands like The Oodie and Vessi. At my boutique agency, we treat our clients not just as customers but as partners, ensuring every strategy is tailored to your unique needs.
🎯 With a background in sports, my approach is disciplined and competitive, focused on delivering actionable, detailed content that you can implement right away. From deep dives into ad account structuring to creative strategies that convert, my videos are designed to give you the tools you need to see consistent and profitable results.
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