Join Kanza Mahmood, Partnership Manager at Ejad Labs/Future Fest, as she hosts renowned makeup artist Sonia Nazir on the True Essence Podcast. In this engaging episode, Sonia delves into the intricacies of the beauty and fashion industries, sharing valuable insights and personal experiences.
Discover the importance of understanding social media trends and algorithms to effectively reach clients, as Sonia shares her preferences and the challenges she faces in the industry. Learn about the nuances of working with different skin types in Pakistan and the essential role of self-confidence and validation.
Sonia also discusses the impact of social media on the beauty industry, emphasizing the significance of authenticity and staying true to oneself. She sheds light on the demanding nature of careers in modeling and acting, highlighting the importance of skills and resources for artists.
Key Highlights:
Social Media Trends: 📲 Understanding algorithms and trends to connect with clients.
Makeup Challenges: 💄 Adapting makeup techniques for different skin types in Pakistan.
Self-Confidence and Validation: 🌟 Importance of self-confidence and seeking validation in the beauty industry.
Authenticity: 🧑‍🎤 Staying true to oneself amidst social media influence.
Industry Demands: 🕒 Long hours and demands in modeling, acting, and other creative fields.
Skill Development: 📚 Continuous learning and improving skills for artists.
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