The Top 50 Best Business Books To Read In 2024
Let’s explore 50 of the best business books of all time. This list is made up of influential classics and personal favorites that have guided my entrepreneurial journey over the last 22 years. Each one covers unique and valuable insights that I believe can help you achieve your goals in business and beyond.
The list is organized into eight categories: startups, business strategy, marketing, product development, leadership, management, productivity, and self-help.
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➜ STARTUP BOOKS
1. The Start-Up J Curve by Howard Love
2. The Lean Startup by Eric Ries
3. The Mom Test by Rob Fitzpatrick
4. The Hard Thing About Hard Things by Ben Horowitz
5. Zero To One by Peter Thiel
➜ BUSINESS STRATEGY BOOKS
6. Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne
7. The Innovator’s Dilemma by Clayton Christensen
8. Understanding Michael Porter by Joan Magretta
9. Crossing The Chasm by Geoffrey A. Moore
10. Good Strategy / Bad Strategy by Richard Rumelt
11. Good To Great by Jim Collins
➜ MARKETING BOOKS
12. Traction by Gabriel Weinberg & Justin Mares
13. Marketing Made Simple by Donald Miller
14. Contagious by Jonah Berger
15. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
16. This Is Marketing by Seth Godin
17. They Ask You Answer by Marcus Sheridan
18. Building A StoryBrand by Donald Miller
19. Influence by Dr. Robert Cialdini
20. The Language Of Trust by Michael Maslansky
➜ PRODUCT DEVELOPMENT BOOKS
21 Sprint by Jake Knapp
22. Hacking Growth by Sean Ellis & Morgan Brown
23. Start At The End by Matt Wallaert
24. Hooked by Nir Eyal
25. Friction by Roger Dooley
26. Perennial Seller by Ryan Holiday
➜ LEADERSHIP BOOKS
27. Start With Why by Simon Sinek
28. The Dichotomy Of Leadership by Jocko Willink & Leif Babin
29. Leaders Eat Last by Simon Sinek
30. Measure What Matters by John Doerr
31. The Infinite Game by Simon Sinek
➜ MANAGEMENT BOOKS
32. The Making Of A Manager by Julie Zhuo
33. The Coaching Habit by Michael Bungay Stanier
34. First, Break All The Rules by Marcus Buckingham
35. Multipliers by Liz Wiseman
36. Who by Geoff Smart & Randy Street
➜ PRODUCTIVITY BOOKS
37. The One Thing by Gary Keller
38. Digital Minimalism by Cal Newport
39. Flow by Mihalyi Csikszentmihalyi
40. Your Brain At Work by David Rock
41. Who Not How by Dan Sullivan & Dr. Benjamin Hardy
➜ SELF-HELP BOOKS
42. Atomic Habits by James Clear
43. Mindset by Carol S. Dweck
44. So Good They Can’t Ignore You by Cal Newport
45. Essentialism by Greg McKeown
46. Futureproof by Kevin Roose
47. Ultralearning by Scott H. Young
48. Chatter by Ethan Kross
49. Thinking, Fast and Slow by Daniel Kahneman
50. Never Split The Difference by Chris Voss
THE BEST STARTUP BOOKS
📚 • The 5 Best Startup Boo...
THE BEST BUSINESS STRATEGY BOOKS
📚 • The 6 Best Business St...
THE BEST MARKETING BOOKS
📚 • The 9 Best Marketing B...
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 • The 6 Best Product Dev...
THE BEST LEADERSHIP BOOKS
📚 • The Top 5 Best Leaders...
THE BEST MANAGEMENT BOOKS
📚 • The 5 Best Management ...
THE BEST PRODUCTIVITY BOOKS
📚 • The 5 Best Productivit...
THE BEST SELF-HELP BOOKS
📚 • The 9 Best Self-Improv...
CHAPTER MARKERS
00:00 - The 50 Best Business Books
00:56 - Startup Books
05:36 - Business Strategy Books
11:05 - Marketing Books
18:47 - Product Development Books
23:58 - Leadership Books
28:31 - Management Books
32:46 - Productivity Books
37:29 - Self-Help Books
45:36 - Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
Пікірлер: 190
👉 TIP: You can watch this video at 2x speed to explore all 50 books even faster. On mobile, tap the three dots in the top right corner and adjust the playback speed. On desktop, click the gear in the bottom right corner for a similar option.
@BenjaminOrthodox
2 жыл бұрын
I do this all the time.
@Z-Samo
Жыл бұрын
@@BenjaminOrthodox if the money spoke
@Z-Samo
Жыл бұрын
if the money spoke
Great video, i love the books you mentioned but Mystic Money Mastery is something else! Im amazed by the shocking revelations from that book!
@JohnFelix-gu8qy
5 ай бұрын
Money makes the world go round, but it's how we navigate its cycles that truly defines our journey
@Markhenderson338
5 ай бұрын
Didn't they ban that book because of the amount of information?
@DavidBoch-yt6qx
4 ай бұрын
Where to find?
@OliverMercer-gc9jl
4 ай бұрын
@@DavidBoch-yt6qx On Borlest, find it before they remove it
@JohnFelix-gu8qy
4 ай бұрын
@@DavidBoch-yt6qx On Borlest
The fact that nobody talks about the forbidden book 25 Money Secrets From Donald Trump speaks volumes about how people are stuck in a trance
greetings to everyone, Rick, this video is absolutely one of the best so far, congratulations, maybe I would also mention the book Astro Money Alchemy, which is full of secrets on how to attract money and mysterious secrets on how money works, and of course I would once again praise the video
Criminally underrated channel
@RickKettner
3 жыл бұрын
Thank you for the kind words. I'm glad you find the channel helpful :).
@sabridhibi3177
3 жыл бұрын
Agree
@saicy8004
2 жыл бұрын
Totally agree..
@PositiveW
Жыл бұрын
Yes.
@user-dx2hn3qy3v
Жыл бұрын
Amslrsadmoulana60 Bookseemeyoulmsrilankna
Hey Rick..In my college days i used to be with friends like you with natural enthusiasm sitting in library and discussing about great books.I used to feel Knowledge is a Ocean.After so many years i felt i am listening to a good friend sitting in a library .I already read 5 out of your brilliant list ,will start with the rest :).Thank you so much .
@RickKettner
3 жыл бұрын
I'm glad you find the lists helpful and that the experience reminds you of chatting with friends in the library :).
@Z-Samo
Жыл бұрын
if the money spoke
This video dropped 2 years ago but still relevant and I've collected all the 50 books.
@xsw882
5 ай бұрын
was it originally for the year 2024?
@SEOshogun
Ай бұрын
@@xsw882it looks like it was for 2022
My degree was basically The Lean Startup by Eric Ries. Still can't get over it.
@RickKettner
2 жыл бұрын
Aha, nice.
Thank you Rick for sharing this top 50 books... The introduction of each book are so priceless, keep it up!!
@RickKettner
3 жыл бұрын
Glad you found the introductions helpful!
1:01 The start up J curce by Howard love 1:55 The lean start up by Eric Ries. 2:53 The Mom test byRob Fitzpatrick. 3:47 The hard think about hard things by Ben Horowitz. 4:45 Zero to One by peter thiel.
12 mins in and this is probably the top 5 videos I've ever seen in my life.. So so valuable
There are millions videos on business book recommendations !! But this is “THE” video to watch.
@RickKettner
2 жыл бұрын
Thanks, Dennis!
Thanks for validating my personal library choices - I own most of these books !
@RickKettner
2 жыл бұрын
Nice!
Incredible work Rick, thank you for the accurate suggestions! 🙏
@Z-Samo
Жыл бұрын
if the money spoke
Great list. Thank you so much! As a loyal follower...I'd like to suggest one more addition to the productivity list which would be a book written by Jake Knapp, Make Time.
@RickKettner
3 жыл бұрын
It NEARLY made the cut as I love it as well. The only reason it didn't is it overlapped with themes of some other books on the list and was forced to choose, but it was VERY close. Also, I already had another great book by the same authors, so that played a small role as well.
Thanks for making such a informative video, i personally have 2-3 books of every section of books you're recommending. Love your channel
@RickKettner
2 жыл бұрын
Glad you found the video and channel helpful!
after watching this video my mind blew .amazing category wonderful explanations...
@RickKettner
2 жыл бұрын
I'm glad you found it helpful!
Thank you Rick for this complete list 🙏. I've read some of these books
@RickKettner
3 жыл бұрын
Nice! Hope the list has helped you find a few more that are of interest to you.
I appreciate your work and I have no such words that explain your great work. The way of telling books on every side of business is commendable. I am very lucky to have met great business Chanel. Love from Pakistan dear ❤❤❤
Thank you so much on great work you did to collect the best books to read for all
Keep it up bro, just love your all content, great for rising entrepreneurs
@RickKettner
Жыл бұрын
Thanks, I'm glad you find them useful!
As a 15 year old who's goal at the moment is to accumulate wealth (while enjoying the process) I've read the laws of human nature and deep work and I've been stuck trying to figure out what book to read and saw your video, I was wondering in what order should I read these eight categories?
@RickKettner
2 жыл бұрын
I recommend that you start by taking action on your plan. If you want to build a business, start there and begin reading the startup-related books that seem most relevant. Branch into the other categories as they come up... marketing is another critical one early on, and strategy can be quite useful as well. The key idea is to start on something and read what is most helpful at the time, rather than just reading all the books before starting.
@jessewalker5740
2 жыл бұрын
You get paid in direct proportion to the amount of people you help. If you want to be rich you have to help people. The more you help the richer you'll be. Focus on loving every human as family. And find your passion. Like writing, sports, or something you love to do. Master it. Then get paid to do that. Do not pick a job for the money pick it for the love and joy happiness you'll feel everyday. And lastly... Learn and grow everyday. Read secrets of the millionaire mind and think and grow rich first. Then you could read the boring business books. Good luck kid and God bless you. You're way ahead of most people and you're only 15. You'll have everything you want for sure. You're a superhero.
Very Systematically presented your video with gross insights 👏 Keep up Bro 😎👍
@RickKettner
3 жыл бұрын
Glad you find it helpful!
Thank you Rick for this complete list
Thanks for the book list and separating them, this is adding value and going a over and beyond appreciate that .
Great collection of books, just missed mine ;-) The Unfair Advantage! 😆
Great work Rick! Appreciate for all the research!! God bless
Thanks a lot my friend. Great content like always 💪💪
great list thank you so much sir
Thank you for such great content!
@RickKettner
2 жыл бұрын
You’re very welcome!
Great list! Several here that I wat not aware of. Thank you!
@RickKettner
Жыл бұрын
I'm glad you enjoyed the list and that you found a few books to check out!
Great content 👌 . Wowwww. I would start with 1 page marketing plan for the marketing section.
@RickKettner
2 жыл бұрын
It’s a solid book!
I Love your channel. Your are content is great. My favorite reading.
@RickKettner
2 жыл бұрын
Thanks, I'm glad you're enjoying the content!
Your videos are tight! Us readers are grateful
@RickKettner
2 жыл бұрын
I'm glad you find them useful!
This is gold, thank you!
@RickKettner
2 жыл бұрын
I’m glad you found it helpful :)
Great vid, love your background!
I would recommend the book 'Masonic Tricks for Making Money' because it can vividly illustrate how the Masons earned money and how an ordinary person can also profit from it
This is so amazing. Thank you for this
@RickKettner
2 жыл бұрын
Glad you enjoy the content! :)
I found this KZread channel and Creator's efforts Value Creation and Helpful. I found Some valuable books in my Book list 🎉🎉
Great summaries!
Hey Rick I trust you and your video's. Really loved the way you explain every books in each of your video. I know you have done lots of research and hardwork to recommend good books. Thanks for that 🙂🙂
@Z-Samo
Жыл бұрын
if the money spoke
Amazing thing you doing here sir thanks
Rick I loved the series of bold movements can You do more of it?
@RickKettner
3 жыл бұрын
I might revisit that at some point in the future, but have a lot of other things on the go at the moment.
Love this channel 😍
Thanks bro ❤
Great video!!
Great content...thanks.
Great video..................... Thanks.
The best Intro video on books..
I think the combination of books summarys and case studys it's a powerfull learning tool there You have your blue océan strategy
@RickKettner
3 жыл бұрын
While I don't have plans to change the summary format, I do have other content coming soon that will focus more on practical examples. Stay tuned!
I like the way this person explain
@RickKettner
2 жыл бұрын
Thanks, I'm glad you enjoyed the video!
Thanks for help sir ❤
Surprised "Scaling Up" by Verne Harnish and "Top Grading" by Bradford D. Smart, Ph.D didn't make the list.
@RickKettner
Жыл бұрын
Maybe I'll have to consider them for a refresh in the future :).
Thanks man.
I hope that you went on imparting such a great business books which help us build a great empire of business. Love from Pakistan🇵🇰🇵🇰
Great work by this you tuber. Though I have managed to add most of the books after spending a lot of time, I could have saved that time and efforts and finished one of the books from the list had I chanced upon seeing this video before. Keep it going. One tip, pls save the list summary somewhere for a ready reference. Thanks
This is a underrated channel......... I cant bileve that he has inly 8k subs😓😓😓😓 He deserve 1m
@RickKettner
2 жыл бұрын
I'm glad you enjoy the content :).
all books look like they are must read
Any help with AP book for school?
Thanks!
Very helpful my friend
@RickKettner
2 жыл бұрын
I’m glad you find the content helpful!
Hello Rick. I have been searching for books to start learning about building an online business from watching KZread Videos, this exact video literally mentioning all the books I need to build a successful sustainable business from A to Z completely. Thanks a lot I'll start my journey to be free in this world, but I have one question are these ideas that these books are offering can be applied to online businesses ? .
@underratededits35
Жыл бұрын
Oh and one more question to ask, as a startup can you give me small little tips to really apply the knowledge of these books in the real world ? to build a successful business please
@RickKettner
Жыл бұрын
Yes, the ideas in these books can be applied to online businesses. As far as startup tips go, I recommend you check out my video covering the 5 best startup tips from 281 books here: kzread.info/dash/bejne/epWOrq2IfsesibQ.html (and later, consider checking out the “best marketing tips” one as well. You can find it by searching for “best marketing tips rick kettner” here on KZread).
@underratededits35
Жыл бұрын
@@RickKettnerThanks a lot. what about checking other categories books later down the road ?, or is it unnecessary. Have a great day sir.
Very helpful
I know nothing about business. There is too much category, what should i start with ? Can you give me an answer for that.
@RickKettner
2 жыл бұрын
What kind of business are you interested in building and what do you see as your greatest challenge or obstacle to success?
@blablablabla2319
2 жыл бұрын
uhm, i can't decided, i just want to learn everything
@RickKettner
2 жыл бұрын
@@blablablabla2319 - A book a week and you can burn through this list in less than a year :).
Good video 👍
This video change my life
@RickKettner
2 жыл бұрын
Glad you found it helpful!
Hey, Rick why sales topic not included? Any recommendations on sales-related books
Thank You
What is your why?
@RickKettner
3 жыл бұрын
Short version: I enjoy learning and sharing the most interesting insights in an effort to help others succeed in business and life.
Top 50! Am I reading that right??
@RickKettner
3 жыл бұрын
Yes indeed, this is the mega list that combines the previous topical lists for those that want to explore all of the topics in one continuous episode :).
@katlehosuping5663
3 жыл бұрын
@@RickKettner Thank you for this. We are with you all the way. I am team Rick
@RickKettner
3 жыл бұрын
@@katlehosuping5663 - Thanks! I appreciate the support :).
if you had to choose only one book by category what would you choose ?
The 50 books summarized: Take great care of your customers, take care of yourself and others, be honest, and always do the right thing. You’re welcome. 😎
Zero to One
Bro what do you do for a living and how many books for you own ?
I can see the war of art book in background. How's the book? Any review?
@RickKettner
2 жыл бұрын
I enjoyed it. Great for anyone doing creative work, including writing a book.
I want to do MBA but i don't have enough money. Could you please suggest me some books for mba so that i can gain some knowledge about mba and business
Sir what is your opinion on think and grow rich book for people in startups?
we humans like stories so tell stories of business to get more retention
thanks a lot
I’m currently about 80% through "Playbook to Millions by Grant Cardone" . highly recommended
Congrats for 6K subs........
@RickKettner
3 жыл бұрын
Thanks, Manvith!
I have no time to get rich, I am too busy reading books about getting rich.
The 7 Habits of Highly Effective People and The Way of the Intelligent Rebel.
Accounting and economics books are missing in the list!
I think you should include a book from John maxwell... I kind of see a bias towards simon..lol
What about 'purple cow' Vs 'blue ocean'?
@RickKettner
3 жыл бұрын
Purple Cow is another great book. So many that I wish I could have included on the list :).
@nocheblancamusic
3 жыл бұрын
@@RickKettner I haven't read either as yet but, what I would like is a video to show, not which one is better, but rather how they complement each other.
@RickKettner
3 жыл бұрын
@@nocheblancamusic - They are quite different in message, but I'm sure there are some connections you could make. What is your goal in learning more about the books?
@nocheblancamusic
3 жыл бұрын
@@RickKettner how to properly stand out from competitors for both...: the stage where your product/service is not original; where it is unique. I.e which book is better for which stage.
@RickKettner
3 жыл бұрын
@@nocheblancamusic - Both books can help you with that, and I would encourage you to check both out as they are unique enough that they provide valuable and complimentary perspectives.
Hello rick, i found your channel and it really good video. In my mind i want to quit my full time job, and start business/start up. I have some idea and need more insight/idea for alternativ. I am planning to read about start up, product development, marketing and business strategy first. Do you think it Will help me, because i have Zero knowledge about this thing.
@RickKettner
3 жыл бұрын
Yes, reading is a great way to learn and grow. Not only will books provide you with helpful advice and best practices, but they can also spur new ways of thinking about business ideas. So long as you find well-rated and relevant books, you can't really go wrong in my opinion.
@vukudrizal472
3 жыл бұрын
@@RickKettner and i try your advise about thinking about startup/business ideo for 5 min. It is really hard for me and every time i got idea i question my self, it is really help people, make better/easy than before, or it is really needed. And i buy book from your video recommend, Zero to one, lean start up, blue ocean strategy, contagious and sprint.
@RickKettner
3 жыл бұрын
@@vukudrizal472 - I recommend that you do the startup brainstorming exercise daily until you come across an idea that seems very promising to you. Then use the ideas from The Mom Test or The Lean Startup to find ways to validate your idea through early customer conversations or a minimum viable product.
I can not understand English...any help to to read this book...
Hi, brother, could you suggest some books on agribusiness I meant agriculture!
@RickKettner
3 жыл бұрын
I don't really know any books that are specific to that business, but I suspect many are applicable depending on the challenge or opportunity you are dealing with. Do you have a goal or issue you are trying to address?
Underrarted
Is all the books available also in hindi language ?
Awesome
POV: you're a nerd and want to read a book
Where is books about technology like excel or powepoint...etc
Talk and take orders is only j or a to z cureve
Wait a minute. Uploaded 3 years ago but books for 2024🤔
if the money spoke
good.
Advertiseing is not enough now a days as people see a lot of things and reel stories needed not mere curve startegies
I am shocked to see your subscribers it's not fair to a great channel
@RickKettner
2 жыл бұрын
Slow and steady growth :).