The Top 20 Swiss Watch Brands Based On Statistics - Watch Market 2024

Ойын-сауық

In this video, we break down the Swiss watch retail report published by LuxeConsult & Morgan Stanley. In the video, we look at the top 20 brands in Swiss watchmaking based on sales as well as recap some other key findings from this year's report. Did any of the names on the list surprise you?
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www.luxeconsult.ch/
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Best Watches Under $5,000 Complete Guide: teddybaldassarre.com/blogs/wa...
Timestamps
0:00 Intro & Organization
1:12 Top 10 Brands
7:30 Rounding Out The Top 20

Пікірлер: 466

  • @wills8946
    @wills89462 ай бұрын

    When I was 25 I got laid off from my first job and had to sell my collection to get by. That included my favorite piece, an Oris Big Crown. I worked whatever jobs I could find at the time, and by 29 I had paid off my student loans and debt. Then covid hit and set me back again. At 32 I started a new career in Sales and bought an Orient Bambino to celebrate. I needed a budget piece, and your channel helped me narrow the playing field. This year I turned 33 and my career has started to take off. After 8 years, I can proudly say that a new Oris entered my collection. It reminds me of the work I put in to get here, and the obstacles I had to overcome. For that reason it will always be one of my favorite brands. It’s cool to see the industry growth and a healthy enthusiast community. Watches can represent many things, mine tell a story and capture a moment in time. It’s been fun watching your channel grow over the years, and you deserve all the success you’ve earned!

  • @yosoypan77

    @yosoypan77

    2 ай бұрын

    This give me hope, thank you bro.

  • @edldb3

    @edldb3

    Ай бұрын

    That’s dope, man. Keep grinding!

  • @pr0blem96

    @pr0blem96

    Ай бұрын

    proud Oris owner here! (divers 65, the green Mr. Porter one) from the bottom of my enthusiast heart, congratulations and I hope you keep up the good work & never have to sell any of your hard-earned watches ever again! 😊

  • @wills8946

    @wills8946

    Ай бұрын

    Thank you! The divers 65 is a great watch. The deep green on the Mr. Porter is class! No matter what happens next, my Artelier Skeleton is coming to the grave with me 😂 Next milestone I’ll get one of their in house movements. Oris is a great independent brand, and I think they’re moving in a good direction.

  • @thecajunvacationer3064

    @thecajunvacationer3064

    Ай бұрын

    Great story. Keep chipping away brother, sometimes the grind is necessary, but it’s what makes it all worth it in the end

  • @AppalachianChaplin
    @AppalachianChaplin2 ай бұрын

    Teddy, i want to say thank you for changing my life indirectly! I transitioned from being a manual machinist to a watchmaker after seeing some of your videos! I had no interest in timepieces before, and never even considered it a potential career. Little did i know, Mr. Teddy here would peak my curiousity, and make me seek out options in the field. Reached out on indeed to a couple places, and then one i didnt even apply to reached out to me, said they loved my work experience and leadership skills (i had worked my way to lead machinist at my shop), and offered to send me to watchmaking school and become a certified watchmaker! I now make more money than i ever wouldve machining, and i genuinely love my job! Theres not a single day i struggle to want to be there. So, thank you Teddy, for inserting a new line of thinking into my brain, that led to a beautiful change in my life. Youre awesome, buddy!

  • @TeddyBaldassarre

    @TeddyBaldassarre

    2 ай бұрын

    What an incredible story! I am honored to know you watch the channel. Keep at it and enjoy the weekend, my friend!

  • @AppalachianChaplin

    @AppalachianChaplin

    2 ай бұрын

    @@TeddyBaldassarre you as well, sir!

  • @Bhanuandrehana

    @Bhanuandrehana

    2 ай бұрын

    Oh wow, I love your story sir!!! I have picked serious interest in watches thanks to TEDDY, just started my watch collecting journey with my first Seiko 5. I know it’s not a big deal but to me it is and I love that watch… Thank you for making videos and sharing all the knowledge Teddy, what you do is incredible. People these days atleast most say watches have no use these days with mobile phones in hand, but I love watches all thanks to you❤…

  • @lexusenthusiast6414

    @lexusenthusiast6414

    2 ай бұрын

    Congrats man you're living the dream :)

  • @AppalachianChaplin

    @AppalachianChaplin

    2 ай бұрын

    @lexusenthusiast6414 thank you! I don't take it lightly or for granted. I'm very very very blessed to have the opportunity I have🙏😊

  • @HaiCitizen89
    @HaiCitizen892 ай бұрын

    I love Omega❤

  • @Blur517
    @Blur5172 ай бұрын

    The Richard Mille stat is insane. Who is buying these?! Also, I know it's not Swiss, but where do brands like Seiko stand in comparison in the global metric?

  • @obud3777

    @obud3777

    2 ай бұрын

    RM is bought by idiots! 😮😮

  • @daniellehotsky1776

    @daniellehotsky1776

    2 ай бұрын

    Richard Mille is Invicta of luxury brands.

  • @alschmidt8963

    @alschmidt8963

    2 ай бұрын

    Richard mille has celebrities endorse his watches.

  • @Jason_Quinn

    @Jason_Quinn

    2 ай бұрын

    Well, they only have to sell five or six of them at those prices.

  • @MrLouislaf

    @MrLouislaf

    2 ай бұрын

    Rich people who like tacky and garish watches. Being rich doesn’t equate class, therefore Richard Mille finds many suckers. 😂

  • @nickmcfarland6822
    @nickmcfarland68222 ай бұрын

    I see Teddy, I click

  • @martinpansegrau

    @martinpansegrau

    2 ай бұрын

    Me too 😁

  • @markmendoza3121

    @markmendoza3121

    2 ай бұрын

    Agree!

  • @domsdomsdomsdoms

    @domsdomsdomsdoms

    2 ай бұрын

    hear hear!

  • @Sniipez-

    @Sniipez-

    2 ай бұрын

    We are simple men

  • @gmedina5678

    @gmedina5678

    2 ай бұрын

    Totally!!

  • @miguelarguello7113
    @miguelarguello71132 ай бұрын

    This yearly series is one of the most interesting watch-related videos I have seen in YT... please keep doing them!

  • @nichme910
    @nichme9102 ай бұрын

    Absolutely love the watch business videos! So interesting, gives useful context to the hobby, and just not a lot of people are making these videos

  • @sijomi2
    @sijomi22 ай бұрын

    Really happy to see Tissot in Top 10 ,as it comes in to an affordable Brand Band for Comman man ❤

  • @utsavrahut
    @utsavrahut2 ай бұрын

    Always love the quality of content from you Teddy. Congratulations on 1 million subscribers.

  • @mohammadkhan1582
    @mohammadkhan158213 күн бұрын

    Very informative video i am working since 45 years with swiss watch industry as horology engineer and technician mostly works with swatch group brand in Saudi Arabia this was my first job and continue till today. Several times visited swiss for job training etc.

  • @BenMwatches
    @BenMwatches2 ай бұрын

    Love the diverse content you provide Teddy!!! I watch all your videos 😊

  • @Yiha94
    @Yiha942 ай бұрын

    This was really interesting Teddy. Not too long but all the important info with great editing, images, graphs etc... THANK YOU! Perfect video.

  • @ggndrums
    @ggndrums2 ай бұрын

    Teddy - I always look forward to your videos. So insightful and informative. I also want to say congratulations on hitting the 1m mark for KZread subs. An incredible feat for a channel I've been following for the last eight years. Very excited for you! Well done to you and your team!

  • @erikc3057
    @erikc30572 ай бұрын

    Great stuff Teddy! Love it when you do videos like this interpreting the Morgan Stanley list and breaking down market trends!

  • @1vegasdood
    @1vegasdood2 ай бұрын

    Love all the metrics and delivery. Great review!

  • @chav44
    @chav442 ай бұрын

    I was actually expecting more growth from Tudor. They are still a long way from "overtaking" Omega, as some creators like to say. Love both brands!

  • @sivokasivokov

    @sivokasivokov

    2 ай бұрын

    This is what corrupt bloggers say

  • @TheBrah808

    @TheBrah808

    2 ай бұрын

    All these trash bloggers getting paid for tudor garbage. No one wants there junk. Hence the fall off.

  • @Sniipez-

    @Sniipez-

    2 ай бұрын

    I expected Tudor to have more growth as well, but I highly doubt they will reach Omega's level.. 😅

  • @tpineiro9107

    @tpineiro9107

    2 ай бұрын

    I don't think Tudor will reach Omega status. People forget that Tudor became relevant since the blackbay 58, before that he had always been in the shadow of Rolex. However, Omega is a brand with much more history, contributions, variety, among others.

  • @emphasis20

    @emphasis20

    2 ай бұрын

    Usually it's people who pray at the Rolex altar that say that.

  • @derekcaan7686
    @derekcaan76862 ай бұрын

    Loved the deep dive and analysis of the Swiss Watch industry especially the breakdown by brands. Great video

  • @IOSARBX
    @IOSARBX2 ай бұрын

    Teddy Baldassarre, This is fantastic! I subscribed because I love it!

  • @nauyanelias
    @nauyanelias2 ай бұрын

    Incredible stuff, much appreciated among the enthusiasts. Thank you for sharing!

  • @HAWAIIKY808
    @HAWAIIKY8082 ай бұрын

    Mahalo, for another great video Teddy!!

  • @2kn1
    @2kn12 ай бұрын

    I’m a proud owner of few tissot watches , I’m so happy tissot getting the recognition

  • @civoo3843

    @civoo3843

    Күн бұрын

    Exactly why im here. Proud owner od Tissot Supersport.

  • @damianmitchell4226
    @damianmitchell42262 ай бұрын

    Very informative. I can appreciate these. Great video!

  • @petros4456
    @petros44562 ай бұрын

    Awesome presentation of your analysis! Hopefully we'll see more content like this!

  • @luisbecerra8128
    @luisbecerra81282 ай бұрын

    Keep these style of videos coming. Loved it!

  • @VC-zh5vq
    @VC-zh5vq2 ай бұрын

    Thank you Teddy. I’m just getting into watches after only wearing g shocks all my life. I’m on your channel all day lol

  • @NCSheriff7

    @NCSheriff7

    2 ай бұрын

    Rip your wallet.

  • @VC-zh5vq

    @VC-zh5vq

    2 ай бұрын

    @@NCSheriff7 😂😂😂

  • @TeddyBaldassarre

    @TeddyBaldassarre

    2 ай бұрын

    Thanks for the support my friend! Remember, it’s a marathon not a sprint.

  • @kishanagarwal637

    @kishanagarwal637

    2 ай бұрын

    @@TeddyBaldassarrewow, such a great way to put it, i recently got interested in the world of watchmaking and a couple weeks earlier i was making a list of 6-7 watches which i have to own before the age of 25 (i am 22 right now) and it was causing me a little trouble thinking about the financial discomfort which it might put me into but this comment just changed my perspective.

  • @speedracer2please

    @speedracer2please

    Ай бұрын

    I still have two G-Shocks, they're great! Now you'll just have something to look nice for other occasions.

  • @theONEwatches713
    @theONEwatches7132 ай бұрын

    Such a great video Teddy. You’re the goat.

  • @marcowens3223
    @marcowens32232 ай бұрын

    Teddy, I love these videos! I am too very interested in the business side of watches as well and it’s nice to see how companies do year-over-year. Thank you!

  • @BigJeezie
    @BigJeezie2 ай бұрын

    Patiently waiting on the CW Twelve X video. Newbie here watching a lot and learning. Thanks!

  • @tangoadvance8393
    @tangoadvance83932 ай бұрын

    I’m kind of amazed that Tissot is above Swatch.

  • @TeddyBaldassarre

    @TeddyBaldassarre

    2 ай бұрын

    Last year it was an even larger point of separation between them.

  • @seotts9062

    @seotts9062

    2 ай бұрын

    @@TeddyBaldassarre I'm curious how big Oris is?

  • @ImAlsoMerobiba

    @ImAlsoMerobiba

    2 ай бұрын

    @@seotts9062 You can find the reports online pretty easily. Oris is #43 on the list, 75m turnover, 52,000 units sold last year.

  • @stevens1041

    @stevens1041

    2 ай бұрын

    @@seotts9062 I think its in the 40s or so, for top 50. Read a report once on it, top 50 swiss watch brands, Oris was further down the list than I expected. Shame, as they make great watches.

  • @konradlorenz6411
    @konradlorenz64112 ай бұрын

    Thank you Teddy for this much valuable overview. A comparison with the figures of the japanese and german brands could be quite interesting. All the best for you and continue your fine videos on watches.😊

  • @DrBob0910
    @DrBob09102 ай бұрын

    Excellent presentation!!!

  • @MiguelMartinez25
    @MiguelMartinez252 ай бұрын

    Love this video, great insides into the watch market.

  • @yoursureshotphotographypra8961
    @yoursureshotphotographypra89612 ай бұрын

    Thanks for your take!❤

  • @acousticwalnut
    @acousticwalnutАй бұрын

    More and more amazed by how Rolex can be considered an exclusive brand. The Swiss watch market is dominated by Rolex with monstrous percentages. We must add an even bigger slice made by the fake ones that inflate the brand image even more. The vast majority of people who wear Rolex are not rich or wealthy, and retailers often sell by installment. I don’t wear my Rolex anymore because I’m ashamed to be mistaken for one of them.

  • @bbeth38
    @bbeth38Ай бұрын

    Love this stuff. Keep it coming.

  • @kymeshagibbs9981
    @kymeshagibbs9981Ай бұрын

    Thank you this was very informative. I'm on my new journey in the watch industry and this was very helpful!

  • @hugoavendano1930
    @hugoavendano19302 ай бұрын

    As usual, excellent video. Thanks Teddy

  • @TeddyBaldassarre

    @TeddyBaldassarre

    2 ай бұрын

    I am glad you enjoyed it! Thanks for the support.

  • @Time4aWatch
    @Time4aWatch2 ай бұрын

    Great info! Very timely.

  • @millersx9
    @millersx92 ай бұрын

    Cool video and visuals. Thanks!

  • @shoesters6298
    @shoesters62982 ай бұрын

    Your channel is the best, and it's not even close Teddy. Hope to visit you one day at your store~

  • @victors5010
    @victors50102 ай бұрын

    Great insight and analysis. Thank you!

  • @donniesmith125
    @donniesmith1252 ай бұрын

    Really cool stuff!

  • @brianj6701
    @brianj67012 ай бұрын

    Great video and informative.

  • @philipghio8716
    @philipghio87162 ай бұрын

    Thanks Teddy great video, Hello from Gibraltar

  • @jordanbarriaespinoza9626
    @jordanbarriaespinoza96262 ай бұрын

    Thanks for this video ❤

  • @finansowyluzblues
    @finansowyluzblues2 ай бұрын

    Fantastic work, Teddy! Personally, I'm a modest watch enthusiast, and professionally, I'm involved in finance, so the sales figures for the holdings were right up my alley! Thank you very much 🤝

  • @AbeKWest
    @AbeKWest2 ай бұрын

    Would it be possible to one day make a video like this comparing these brands to those outside of Switzerland? I would be really curious to see how the likes of Seiko, Citizen, Nomos, A Lange & Sohne, etc stack up to the Swiss giants.

  • @Jay-vt2so
    @Jay-vt2so2 ай бұрын

    Love data and static heavy videos 📈 extremely informative 🔥😎

  • @stellaharrison81
    @stellaharrison812 ай бұрын

    Wonderful video Teddy

  • @abiggs
    @abiggs2 ай бұрын

    Yup. Keep making these deep dive type videos. The data is really interesting.

  • @BobMarley-pm1xb
    @BobMarley-pm1xb2 ай бұрын

    Fine vid Teddy. Thanks

  • @noneofus007
    @noneofus0072 ай бұрын

    Reality is that there are lots of non-Swiss brands like Seiko, Citizen, and all the German brands too. Can you do a video that includes all brands from every country?

  • @daniellehotsky1776

    @daniellehotsky1776

    2 ай бұрын

    Reality is that nobody deny that there are brands from other countries too. 😆

  • @Pouckie90

    @Pouckie90

    2 ай бұрын

    I was about to ask this ! It would be interesting to know how much of the overall market are those Swiss brands.

  • @anestishatzivasiliou3072

    @anestishatzivasiliou3072

    2 ай бұрын

    Nice idea

  • @thetruthhurts7500

    @thetruthhurts7500

    2 ай бұрын

    There is only Rolex..Sorry

  • @pghj100

    @pghj100

    2 ай бұрын

    Casio has sold the most watches as far as I know. They've sold over 109m

  • @aarongemal4143
    @aarongemal41432 ай бұрын

    Great content!!

  • @arielmatias7907
    @arielmatias79072 ай бұрын

    Very interesting and thanks for sharing!

  • @Sniipez-
    @Sniipez-2 ай бұрын

    Im so obsessed with watches😂 Everytime I open youtube I see your videos and spend an hour on your channel.

  • @DavidRon
    @DavidRon2 ай бұрын

    Loved this! Next time, do the top 20 by volume rather than sales!

  • @Jamal-gu5nw
    @Jamal-gu5nwАй бұрын

    Nice to see that Tissot is in the Top 10 🎉

  • @garysalisbury8949
    @garysalisbury8949Ай бұрын

    I Swiss brand i like is Titoni. It would be great to see you do a piece on them. Still family owned, after 100 years, they make some really nice stuff. The Seascoper is very well specced. Strangely, they dont really distribute much in the UK and US, so brand awareness is virtually zero, but theyve been popular in Eastern parts.

  • @ollienilson1644
    @ollienilson16442 ай бұрын

    Nice Teddy, well done.

  • @primothioszaruon9151
    @primothioszaruon91512 ай бұрын

    Great video keep the good work

  • @Bgpele
    @Bgpele2 ай бұрын

    Omega, Longines and Tissot.

  • @user-qh1kr6jt6s
    @user-qh1kr6jt6sАй бұрын

    This was absolutely a video worth watching.

  • @stephenfitt5633
    @stephenfitt56332 ай бұрын

    Great video, would definitely like more on the industry.

  • @sylvainbougie7269
    @sylvainbougie7269Ай бұрын

    Very good, much appreciated

  • @RSFWATER
    @RSFWATER29 күн бұрын

    Thanks for your job!

  • @wowlsj
    @wowlsj2 ай бұрын

    Great to see the 24 update from your last 2023 report. Very educational, thank you, since watches can be very expensive, so I think it's good stewardship to understand the markets. "Teddy", is there similar report for Asian markets, and/or world markets?

  • @yavortsvetanov1914
    @yavortsvetanov1914Ай бұрын

    I want more of this.

  • @allestoll397
    @allestoll3972 ай бұрын

    Keep doing stuff like this. Great video. And yes, 2023 was a crazy Swatch year with all the iterations of the MoonSwatch, talking about Moonshine Gold, which continued in 2024 with two Snoopy MoonSwatches... They keep the hype running. 🙂

  • @TimG--
    @TimG--2 ай бұрын

    Great video & Content 🏌🏽‍♂️🇺🇸🥃

  • @rodneytraylor9892
    @rodneytraylor98922 ай бұрын

    Love this channel for the hobby that I love

  • @user-jq4ve1vj1y
    @user-jq4ve1vj1y2 ай бұрын

    Love the video and wondering where Zenith stands among top brands.

  • @skyd8726
    @skyd87262 ай бұрын

    Fascinating to see the (rough) numbers being made/yr. I didn't think they would be so high, especially for such high-end product.

  • @MyCenterMyEnergy
    @MyCenterMyEnergy2 ай бұрын

    Great Video, tks

  • @user-rs8sy3if7o
    @user-rs8sy3if7o2 ай бұрын

    HEY #nkuwan I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day

  • @mathieugoasguen
    @mathieugoasguenАй бұрын

    Love this analysis, thanks Teddy! Would love to see similar figures at a global scale: would that be possible in a next video? Many thanks!

  • @funnyspence4252
    @funnyspence42522 ай бұрын

    Love the stats !!!

  • @NunoxFerreira
    @NunoxFerreira2 ай бұрын

    As a swiss guy working for one o those Top 10 brands i'm VERY HAPPY to see this figures. It's good news if everyone (almost😅) is growing year after year!! Btw i'm a Casio fanboy since a kid!!

  • @Matteo-lw8cl
    @Matteo-lw8cl2 ай бұрын

    Thank you Teddy for the video, where can I find the full report?

  • @jbthor03
    @jbthor032 ай бұрын

    Interesting video. Would definitely like to see more about the business side of watch sales.

  • @muhammadksalem5587
    @muhammadksalem55872 ай бұрын

    Informative and catchy video .. would be good to know which markets were buying ex. China vs Middle East vs last year

  • @prasadsp9323
    @prasadsp93232 ай бұрын

    Please make video on global watch brands as per their market share..... Thank you..!!! ❤

  • @civoo3843
    @civoo3843Күн бұрын

    Me as proud owner of Tissot watch, im really glad for top 10.

  • @tomeverett2212
    @tomeverett22122 ай бұрын

    I never realised that my Ball watch was so exclusive. I have several watches from the top five but it remains my favourite and most worn.

  • @davebosworth9358
    @davebosworth93582 ай бұрын

    This is possibly one of the most interesting videos you’ve done so far. The Watch market is so entirely introspective compared to the rest of the world economy. While I personally feel that investing in watches is a fool’s errand, knowing the depth and breath of the Market is captivating. Another excellent video, sir! Very, well done 👍🏻

  • @repeatinfinite_
    @repeatinfinite_2 ай бұрын

    Hey teddy I would love to hear your opinion on a debate between the oris aquis caliber 400 and the bb58, I think it's a close one between the two.

  • @BenNS1971
    @BenNS19712 ай бұрын

    Great Video

  • @user-eo3bt7vf6n
    @user-eo3bt7vf6nАй бұрын

    Keep it up Teddy we want more videos like this probably the world wide sales for 2023 if the numbers are available

  • @vladyakubets
    @vladyakubets2 ай бұрын

    Good stuff. I wish they also made a report that took into account more than just the Swiss watch sales.

  • @ralphferrara5152
    @ralphferrara51522 ай бұрын

    Very interesting video.

  • @magnushatzidimitriou9544
    @magnushatzidimitriou95442 ай бұрын

    Great content! Is there anything similar for global market? Including for example Japanese, German, British, American watches?

  • @kennethmeyers5008
    @kennethmeyers50082 ай бұрын

    Loved it

  • @tafatefemusic6013
    @tafatefemusic60132 ай бұрын

    Great video, thanks Teddy! Pie charts at 10:57 not quite right…

  • @Dagomanity
    @Dagomanity2 ай бұрын

    Amazing stats. I would love to see one of Japan/Asia brands aswell (probably a shorter list) but would be cool to see.

  • @lanthonymunoz4408
    @lanthonymunoz4408Ай бұрын

    Your best video!

  • @celias66
    @celias662 ай бұрын

    Thank you for your information. It would be interesting to comparative statistic on the market for Swiss watches versus Japanese watches.

  • @thetruthhurts7500

    @thetruthhurts7500

    2 ай бұрын

    There is no comparison

  • @ReadyAimFire_
    @ReadyAimFire_2 ай бұрын

    Pretty cool analysis, as a fan of German and Japanese watches id like to see also this kind of data for whole watch market.

  • @thetruthhurts7500

    @thetruthhurts7500

    2 ай бұрын

    Nah

  • @stevenjohnson5410
    @stevenjohnson54102 ай бұрын

    I think it would be interesting to see a top 10 comparison of Swiss, German and Japanese brands against each other.

  • @Not_Mark_Twain

    @Not_Mark_Twain

    2 ай бұрын

    Agree, but hard to get good data. Swiss watchmakers have a big federation that makes data available to MS and COSC and METAS certification data helps with volume numbers. I am not aware of any comparable German or Japanese data sources.

  • @thetruthhurts7500

    @thetruthhurts7500

    2 ай бұрын

    Nah

  • @AlejandroDescarrega
    @AlejandroDescarregaАй бұрын

    Great stuff mate! Please do the same for Japanese watches! 🙏🙏🙏

  • @duck2h465
    @duck2h4652 ай бұрын

    Would be interested to see where Lange sits in this field

  • @rwolfhaus1234
    @rwolfhaus12342 ай бұрын

    great video. wish you could footnote some of the obvious German brands

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