" THE SUPERMARKET - A GREAT AMERICAN INVENTION " 1980 HISTORY OF GROCERY STORES & FOOD SALES XD37054

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“The Supermarket: A Great American Invention” (1980) is a color, informational film about the history of the American supermarket. Presented by Philip Morris U.S.A., Miller Brewing Co., and 7-Up Company in cooperation with Food Marketing Institute, the film chronicles the story of the supermarket in America from general store at the turn of the 20th century to one-stop-shop superstore by the 1980s. The film is composed of montages of archival images, advertisements, and footage of supermarket chains as well as cultural phenomena of the decade that influenced how supermarkets continued to develop.
20th century inventions: Western Electric Donut Phone, zipper, typewriter, Singer Sewing Machine (0:16). LED lights illuminate windows of various supermarket chains at night: Waldbaum’s, Foodtown, King Kullen, Savers, Finast (0:50). Mothers with young children in shopping carts (0:58). Ragtime music plays, collage of footage, magazine clippings from turn of 20th century (1:32). Woman in typical dress of early 20th century enters general store, shelves lined with dried food goods (1:59). 1912 Hebe Evaporated Milk ad (2:42). Earliest versions of grocery store: Cash-and-carry in New York, self-service in California 1912 (2:50). Interior first Piggly Wiggly Memphis, Tennessee 1916 (3:03). Exterior Ralph’s Grocer combination store, buggies and horse-drawn carts parked outside (3:14). 1920s: animation, vintage posters, footage of grocers while jazz plays (3:30). Large Everlast boxing glove, image of “Manassa Mauler” Jack Dempsey (3:48). Animation baseballs, bat with clip of Babe Ruth (3:50). Amelia Earhart image in locket (3:56). Charles Lindbergh, Spirit of St. Louis plane (3:57). Ad for first refrigerator (4:07). 1920s perhaps CR-12 radios with horns (4:10). Clip from audio Jell-O Program with Jack Benny (4:18). Illustration of Henry Ford Model T; examples of advertisements from the 1920s (4:38). The Great Depression: montage front page stories of newspapers, portraits of people in despair across the midwest from Dust Bowl to unemployment lines in New York City (5:05). First King Kullen supermarket Jamaica, Queens (6:05). Big Bear Stores Co. Elizabeth, New Jersey (6:31). Staged interviews with elderly men, women about supermarket early days (6:52). Montage archival footage at first supermarkets - housewives at registers, young men bag goods into paper bags (8:17-9:53). Founding of the Super Market Institute (9:54). Invention of folding shopping cart, image of woman with early prototype (10:15). 1930s: National Recovery Administration (NRA) poster for New York World's Fair 1939; King George VI and Churchill; abundance in America rise of supermarket chains (10:25). Animated jukebox plays scenes from 1940s: war mobilization efforts; Bombing of Pearl Harbor, page from War Ration Book One; images of women employed at markets; self-service meats (11:03). End of war: archival footage, still images crowds returning to markets; in-store improvements and inventions: cash register with itemized receipts, fluorescent lighting, open self-defrosting cases (12:54). 1950s: animation swing dancers girl in pool skirt, other cultural icons: Kelly Girl, Arnold Palmer, Roger Bannister, Christian Dior, rise of suburbia (13:59). Montage car-filled parking lots of shopping centers, suburbanite families doing big shops (14:43). Staged interviews with suburban couples, housewives about rise of shopping centers (14:57). Innovations: automatic door, pre-packaged meat, dairy, produce, automatic conveyor belt (16:17). 1960s: “Age of Aquarius” from Hair plays, images of hippies, Jimmy Hendrix, Moon Landing, Robert Indiana “Love” painting (17:00). Growing scale of supermarkets, forklift operator moves boxes, mass importation fruits and vegetables, competition among supermarket chains (17:28). Consumer groups protesting prices (18:37). 1970s: Saturday Night Fever, John Travolta, Disco, Hank Aaron plays on baseball diamond, Jaws movie, inflation, oil crisis (19:03). Consumerists assess changes to keep businesses afloat; more women join market workforce, convenience stores and fast food on the rise (20:40). Supersizing markets - warehouse stores, food emporiums with competitive prices; rise of the combination store: liquor, medications, food goods (21:44). Modern superstore: aerial view of fluorescent lights, self-service freezers, aisles and aisles of home goods, food, crafts etc. (22:17). Staged interview of manager, consumers (22:44). Narrator final words, image montage of “modern” grocery stores (23:45).
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com

Пікірлер: 87

  • @proud2bpagan
    @proud2bpagan Жыл бұрын

    i interviewed a 99 yr old man for my psych class...i told him i would only take 30 mins,max,but my inner nerd got out,lol. I asked him if he and his family felt the Great Depression...he said "No...we didn't have nothin' before it..can't miss what you never had". He paid for the births of all six of his kids with goats,pigs,andd chickens.

  • @MR-backup

    @MR-backup

    Жыл бұрын

    Waow. Location?

  • @mackpines
    @mackpines Жыл бұрын

    Ever since my mother left Miami in 1990, she still fondly talks about Publix and how great it is. This was a great film. I love learning the history of stuff we take for granted.

  • @barbaramurch6883
    @barbaramurch688311 ай бұрын

    That Magical Voice Is None Other Than Peter Thomas From Forensic Files! Narrator Extraordinaire! I Wish He Was Still With Us! Peter Passed Away In 2016 At The Age Of 91!

  • @SpaceCop
    @SpaceCop Жыл бұрын

    Phillip Morris doesn't DMCA you over supermarkets, oh that's right supermarkets don't kill millions of people every year. Keep up the great work Periscope!! ❤

  • @65gtotrips
    @65gtotrips Жыл бұрын

    That’s Peter Thomas, narrator of Forensic Files !

  • @preschoolguy2010

    @preschoolguy2010

    Жыл бұрын

    Investigators sprayed luminol in the produce department 😂😂

  • @roydidlock1867

    @roydidlock1867

    Жыл бұрын

    @@preschoolguy2010 "They discovered... blood!..................... Human blood!".

  • @UncommonEphemera

    @UncommonEphemera

    Жыл бұрын

    Yep. Peter Thomas narrated many TV shows, commercials, industrial films, educational shorts, and filmstrips long before Forensic Files. One of the most prolific voiceover men of the 20th century.

  • @fromthesidelines

    @fromthesidelines

    11 ай бұрын

    Also the voice of Listerine commercials in the 1960's and early '70s. "Listerine Antiseptic. It's got the taste people hate- twice a day." (1971)

  • @bluejedi723

    @bluejedi723

    3 ай бұрын

    I can't hear the word luminol unless it's in his voice

  • @bombfog1
    @bombfog1 Жыл бұрын

    This was absolutely fascinating.

  • @gilzor9376
    @gilzor9376 Жыл бұрын

    This is definitely the voice of Forensic Files narrator, only in this, the guy sounds younger. I could endlessly watch all these old videos from the first black and white films till about the 2000's . . . . . . then the list got dramatically shortened.

  • @borandolph1267
    @borandolph1267 Жыл бұрын

    Definitely one of my favorite periscope videos!

  • @PeriscopeFilm

    @PeriscopeFilm

    Жыл бұрын

    Glad you enjoyed it. Please subscribe and consider becoming a channel member.

  • @albertpatterson3675
    @albertpatterson3675 Жыл бұрын

    An illustration of just how "Supermarkets" threatened smaller stores, a 1931 Little Rascals movie short, "Helping Grandma" finds the kids manning the small grocery store while Grandma goes into town. Along with the usual high jinks, an unscrupulous agent of a chain store tries to cheat Grandma out of her store location. Naturally, he is foiled in his attempt by the kids, and Grandma gets a big chunk of cash in the end from real chain store agents. One of the better early shorts.

  • @scottanddebranelson8419
    @scottanddebranelson8419 Жыл бұрын

    i've always liked this narrator. read below in the comments and someone said peter thomas. almost as good as alexander schorby (sp) in the way he pronounces the words so anyone can understand them. absolutely no accent but totally american for sure. thanks

  • @RobertStinnett
    @RobertStinnett7 ай бұрын

    It was so good to see the logos and graphics of National Supermarkets (the part where they are talking about Super Stores). That store looks exactly like I remember it - brought back a lot of good memories!

  • @SuV33358
    @SuV33358 Жыл бұрын

    "the prices are so low!" Wegmans shoppers:🤨

  • @saltboi6374

    @saltboi6374

    Жыл бұрын

    😂 Too true!

  • @TwinFamiProductions
    @TwinFamiProductions11 ай бұрын

    Big Bear was on the spot of the old Burry Biscuits building in Elizabeth. Well I should say that Big Bear came before it, then when it closed the building became Burry Biscuits. That second Big Bear picture I believe is North Broad Street, also in Elizabeth (the smaller building next to the big one) where now Spring Garden is .

  • @kennethjohnson9370
    @kennethjohnson9370 Жыл бұрын

    In the early sixties we had Mom and pops stores back than we had great Super markets Kroger sentry Red Owl etc they had great meat Deli etc they were better

  • @lightdark00
    @lightdark00 Жыл бұрын

    Isn't it weird,we're going from self service, to online shopping where it's basically a shop keeper again?

  • @DerbyMom
    @DerbyMom Жыл бұрын

    I miss having the bell/buzzer to call a butcher to the counter, hearing the sound of the buttons as the checkout lady (most were ladies) rang up your items, getting 3 cans of beans for 38¢ on sale, a bag boy offering to help you take out your 2 paper bags filled with groceries (spending only $7.48), trading stamps (and the catalog!), taking empty cartons of pop bottles back inside for 5-10¢, and asking Mom for a penny for the gumball machine. Oh yeah - and full service gas stations. Anyone born after Generation X will never understand these things.

  • @jamesslick4790
    @jamesslick47909 ай бұрын

    Sure it's a promo, But it's a nice concise history of the Supermarket as a concept. Coming from a family heavily in retail at various levels, I enjoyed this film very much!

  • @thunderbird1921
    @thunderbird1921 Жыл бұрын

    I've actually seen pictures of Queen Elizabeth and Prince Philip actually touring a supermarket in Maryland during one of their visits to the US in the 1950s. Reportedly, it wasn't really a big thing yet in Britain, because they were utterly fascinated by the concept.

  • @mistaman4638

    @mistaman4638

    Жыл бұрын

    Honestly the Market has been around an still is in the Middle east & Africa, India..Put some doors on it an call it American invention 😂, Reject reality a say whatever..Its America after all 😂

  • @ErwinPommel

    @ErwinPommel

    Жыл бұрын

    They were utterly fascinated by everything they were shown. It would be impolite to appear otherwise.

  • @calbob750
    @calbob750 Жыл бұрын

    Back in the early fifties and before when you shopped at the local grocery store you gave the clerk a list of groceries and he would pick most of the items off the shelves on his side of the counter. The day of the grocery loaded shopping cart would arrive with the supermarket. A bag full of groceries was less than $5.

  • @adamtparker6515
    @adamtparker65153 ай бұрын

    Great narration and fun, however as show kept rolling through the music numbers I am going ah,man this is getting expensive and my dad worked at NCR ca. 1980 and sure enough NCR in credits. Although I grew up in the time where as an 8 year old I could still fetch smokes for my parents at the gas station I don't recall throwing carton of cigs in the grocery cart even back then, and my folks were legally required to smoke Merits until they rebelled in 1986, then both quit❤. The needed push for UPC acceptance clear and even in 1980 LPs tapes were seen and helped stabilized the industry given the RSO "double counting" hub-bub. Thats why we may never know the actual sales of Saturday Night Fever soundtrack (even with the RSO management retardance factor) it is probably higher than any # seen on internet or even Billboard as I got my 1st copy at a used LP store. Looks like it was Millenium Recording Artist Meco (Mr. laser) Manardo to the rescue with last track. Now I know why Piggly Wiggly pulled Fargo ND stores ca 1982, Hornbachers baby.

  • @fujifrontier
    @fujifrontier Жыл бұрын

    What was the “excitement” store shown toward the end???

  • @bobsummers6647
    @bobsummers66479 ай бұрын

    Anyone know who narrated this? He is the voice of most educational films of the 70s and 80s.

  • @Miweatherspotter1

    @Miweatherspotter1

    9 ай бұрын

    Sounds like a younger age guy that did novas in the 80s and 90s

  • @florinmoldovanu

    @florinmoldovanu

    6 ай бұрын

    That’s Peter Thomas, narrator of Forensic Files

  • @jsaurman
    @jsaurman Жыл бұрын

    Anyone know who the narrator was? He wasn't listed in the credits.

  • @65gtotrips

    @65gtotrips

    Жыл бұрын

    Sounds like the guy from Forensic Files’ Peter Thomas !

  • @cosmicwartoad2587

    @cosmicwartoad2587

    Жыл бұрын

    The narrator wouldn't be saying it if he worked in one, was a farmer or Independent shop owner. The customer is NOT ALWAYS right and I could tell him a few things.

  • @fromthesidelines

    @fromthesidelines

    11 ай бұрын

    @@65gtotrips It's him! 😊

  • @JeffDeWitt
    @JeffDeWitt Жыл бұрын

    Modern supermarkets and superstores, and everything behind them that makes it all possible really are amazing. This was fascinating, but something seemed a little bit off, it was really more of an ad for the concept of the supermarket than it was a history story about the development of the supermarket, I was also a bit disappointed that it didn't mention Piggly Wiggly, which really was the first supermarket. It mentioned when the first Pig opened, and the founder, and even had a picture, but never mentioned it by name. And unlike many of stores mentioned or listed in the credits Piggly Wiggly is still very much around.

  • @PeriscopeFilm

    @PeriscopeFilm

    Жыл бұрын

    Yes it's a sponsored film (created by Philip-Morris probably to ingratiate themselves further with the chains) so it is of course completely skewed. Appreciate your comment @Jeff DeWitt, thanks for being a channel member we love you.

  • @SnepperStepTV

    @SnepperStepTV

    Жыл бұрын

    Just wish they'd look like teh 1970s instead of touch screens and nothing, y'know?

  • @JeffDeWitt

    @JeffDeWitt

    Жыл бұрын

    @@SnepperStepTV Well... there is a Piggly Wiggly I shop at every few weeks. It's in Bailey, North Carolina. It's exactly the sort of small, old grocery store you'd expect to find in a place like Bailey... and no, it doesn't have touch screens. I like that store a lot, it's compact, has a pretty good selection, reasonable prices, and excellent prices on meat. Plus that one little store has more character than the whole Food Lion chain.

  • @aarond23
    @aarond23 Жыл бұрын

    This is good but I'm wondering if they had to pay license for the music? Or did they put it in their and no one noticed?

  • @BrodyYYC

    @BrodyYYC

    Жыл бұрын

    That's not really how it works on KZread. If the music is copyright then you can still use it but the copyright holder gets the money.

  • @aarond23

    @aarond23

    Жыл бұрын

    @@BrodyYYC I'm asking about in 1980 not the youtube version here. Maybe this was made by a big studio with lots of rights, I don't know, just interesting a wide variety of music in this film.

  • @mfbfreak

    @mfbfreak

    Жыл бұрын

    They'd definitely have to pay.

  • @emidiomattos3704
    @emidiomattos3704 Жыл бұрын

    Viva século 20.

  • @brassmonkey7566
    @brassmonkey7566 Жыл бұрын

    In 1980 Wal-Mart and target were not a thing yet. Baggers were paid with tips after putting the bags in the car .

  • @hattree

    @hattree

    Жыл бұрын

    Target and Walmart both started in 1962 and came from already established businesses.

  • @hattree

    @hattree

    Жыл бұрын

    @@lisapolanski9379 Target was owned by the Dayton Hudson corporation until they changed their name to Target Corp in the 2000s

  • @papagen00
    @papagen00 Жыл бұрын

    The old cars all looked like today's tall SUV"s. When did cars get smaller?

  • @davestvwatching2408

    @davestvwatching2408

    Жыл бұрын

    In the late 1950s cars started the lower, longer, wider trend that continued until the 2000s and the SUV craze.

  • @OofusTwillip
    @OofusTwillip11 ай бұрын

    This film was probably made for an exhibit at a fair or a company's museum. It's very heavy on the sizzle, but there's almost no steak to be found in it. And all of the people are very obviously actors, speaking scripted lines. It's commercial-level acting, completely unbelievable.

  • @adamtparker6515

    @adamtparker6515

    3 ай бұрын

    No Steak? In 1980 about half the crowd jaws would drop on the scan exhibit. I still see some stores use same monochrome display with price😊

  • @fromthesidelines
    @fromthesidelines11 ай бұрын

    Narrated by Peter Thomas.

  • @AmyStoudt-zf4du
    @AmyStoudt-zf4du8 ай бұрын

    ACME markets, A&P food stores, Food fair markets

  • @albear972
    @albear972 Жыл бұрын

    Interesting film, but all the off-topic pop culture factoids and the busy zooming out graphics were too busy.

  • @oldpanamacitybeach
    @oldpanamacitybeach Жыл бұрын

    Actors in a documentary..?

  • @ivyrivera8081
    @ivyrivera8081Ай бұрын

    BTW this film was made in 1980

  • @henrychubbs2823
    @henrychubbs2823 Жыл бұрын

    Completely biased but loaded with information.

  • @PeriscopeFilm

    @PeriscopeFilm

    Жыл бұрын

    Yep, all industrial films are heavily biased -- this one was sponsored by a tobacco company!

  • @Kirwish5
    @Kirwish5 Жыл бұрын

    22:47 how these scanners work in 1980? It’s was pre-digital era 😮. Or there was some expensive early digital equipment?

  • @ErwinPommel

    @ErwinPommel

    Жыл бұрын

    In the 1980s they were probably digital. PCs existed in the late '70s, and an EPOS machine (Electronic Point Of Sale) doesn't require much computing power to run.

  • @davestvwatching2408

    @davestvwatching2408

    Жыл бұрын

    Not pre-digital but pre-internet. Stores had servers in a back room. (Often IBM)

  • @nandolopes9897

    @nandolopes9897

    Жыл бұрын

    I was in the electronic engineering field in the 80's and the desing of all the analogic equipment was being replaced by design of digital equipment, was a time of introduction of microprocessors at a great scale.

  • @hattree

    @hattree

    Жыл бұрын

    The first supermarket barcode scanner entered service in 1974. The first automated supermarket scanner at all was developed for Kroger stores in 1967 by RCA. They used a different type of code. Why don't you just google it. Stuff is so easy to find.

  • @bossman1974
    @bossman1974 Жыл бұрын

    This is so old they were still using brown paper 📜 bags ! 😊

  • @grandprix4973
    @grandprix4973 Жыл бұрын

    Most thing thas are normal around the word today are invented in the U.S.A American style

  • @chalky3320
    @chalky3320 Жыл бұрын

    Actually i hate to burst your bubble but sainsburys was the first true supermarket and that was in the early 1900 in the uk

  • @ronalddavis

    @ronalddavis

    Жыл бұрын

    oh of course the brits invented EVERYTHING

  • @oneginee
    @oneginee Жыл бұрын

    They were so big meat eaters in the 1950-60-70's , i don't get it. I eat less meat in one month than they did in four days.

  • @BrodyYYC

    @BrodyYYC

    Жыл бұрын

    Meat is about 70% or more of my diet.

  • @oneginee

    @oneginee

    Жыл бұрын

    @@BrodyYYC wow, i just don't have that taste for meat, i eat lots of cooked vegetables and sauces but only a little meat and most often fish.

  • @mexicanspec

    @mexicanspec

    Жыл бұрын

    That is your choice but that doesn't make it normal.

  • @oneginee

    @oneginee

    Жыл бұрын

    @@mexicanspec i didn't contend about normality. Do you recommend eating a lot of meat ?

  • @mexicanspec

    @mexicanspec

    Жыл бұрын

    @@oneginee Absolutely. Your brain needs the protein the meat contains.

  • @joshweinstein5345
    @joshweinstein5345 Жыл бұрын

    Tell me I'm wrong, but I get the feeling all the old people in this film "reminiscing" about the "good ol' days" of supermarkets are clearly actors reciting pre-written lines. They're all over-acting in that cloying, folksy "I learned acting from Father Knows Best" Pepperidge Farm way and, as a matter of fact, I recognize a few from their other side roles in 60's-80's tv shows and movies. Nice try, "informational" film!

  • @TwinFamiProductions

    @TwinFamiProductions

    11 ай бұрын

    Yeah there ain’t no way in HELL a man like that owned anything in Elizabeth much less was from there. We were more a melting pot of Italian, Black, and Irish I believe back then.

  • @mistaman4638
    @mistaman4638 Жыл бұрын

    America created the supermarket 😂, They Market has been around for 1000s of years, But hey its America.. Just lie an replace the reality with whatever ya want 😊..

  • @brucewelty7684

    @brucewelty7684

    Жыл бұрын

    say what?

  • @mistaman4638

    @mistaman4638

    Жыл бұрын

    @@brucewelty7684 Ya the market is still going strong for over 2000 yrs in Iraq, Afghanistan, Africa ect. Ect.. buy anything you need , Even some black market US weapons 😂😂.. For a long time bud , 4 walls an put it in America., An you cant buy that much in American supermarket.. That's not a new idea.. Think about it .

  • @bigloo609

    @bigloo609

    Жыл бұрын

    GFY

  • @davestvwatching2408

    @davestvwatching2408

    Жыл бұрын

    In a traditional market each seller runs their own business. In a supermarket all of the departments/products are the same business.

  • @aLittlePal
    @aLittlePal Жыл бұрын

    don't deal business with luckily-spoiled arrogant peasants. appeasement is like drug addiction, the customer/addicted will always want more to be satisfied, so don't build your business model base on the appeasing of peasant class. as soon as the appeal falls off short, your customers from yesterday will be your first and your perhaps biggest enemy ever...

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