Burger King didn't really simplify their logo. They actually went back to their older logo.

As far as I know Pringles isn't an app

I’m sick of this minimalist era..they think it looks “modern” or “professional” but really it just looks drab, bland, soulless and just downright depressing. You can modernize without being so overly simplistic.

I took a design class in college and was told that logos should look great in black and white as well as in color. If it can not be printed in black and white, then it's a "broken logo". I see the logic behind this but businesses should have different more complex logos for signage and in situations where they can afford to make the logo more visually appealing. Keeping the same simplistic logo in every situation is not helping business but that seems to be the trend lately with large corporations. They no longer care what their customers think.

Okay but the pringles logo was actually perfect and they changed it to make it look like any other generic brand

The new KIA logo is way better

Meanwhile, Coca Cola is silently sitting in the back and observing.

ah yes. pringles. the super serios high quality premeim can of chips that you defenitly cant buy at your local supermarket, needs a rebrand of removing charicter for symolizing maturity.

whatever the reasoning, you have to admit the way megacorporations have a death grip on the economy and thus every product you see has a monochrome sans serif logo feels dystopian as hell

I dont think the new petco logo is very trustable.

Personally, I prefer the more complicated and visually interesting logos. I like logos with personality. At least those old school lively logos didn't scream "soulless corporate crap" on the box. I mean, you're getting soulless corporate crap either way, but I just liked the early 00s logos.

"If we go back half a century, logos were predominately simple." "Simplicity was a necessity dictated by the limitations of hand drawing."

"Quality"? "Profesionalism"? "LONGTERM Growth"? Yeah sure

It's really just the bandwagon effect where many companies want to be on the same page. Then, a successful company will come in and overcomplicate designs and then all companies will follow suit. It's just an ebb and flow of trends. The only thing that's certain is that change will happen again.

this genuinely sounds like propaganda.

‘late 1900s’ excuse me, the what now?

"Mozilla lost its edge" 😂😂😂

I'm not certain logos started simple. There are plenty of Victorian age logos that are extremely elaborate.

"Logos back then were simple because of the limitation of a pen, so in reality modern logo simply regress back to it's older design"

So basically, all that bevel, emboss, drop shadow, gradient and other random digital editing effects we were taught in the 00s have gone the way of WordArt & bubble text now and the new standard is to simplify to stay optimized for all platforms.