The story of the slogan: How WGN became 'Chicago's Very Own'
Sometimes the best ideas are so simple, they can fit on the back of a napkin. Chicago advertising legend Mike Waterkotte has the proof. Here's the story behind how WGN-TV became Chicago's Very Own.
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Thanks for keeping Lou Rawls in our ears! I felt so proud to work at WGN! I think it contributed to a lot of my growth and good taste.
I still remember the words to that Lou Rawls jingle..a classic. Chicago will always be my sweet home.
Mike Lowe is a treasure. Great interesting piece explaining the slogan Chicago’s Very Own. Years ago WGN radio ran a commercial with a woman stating “When I say I heard it on the radio, I mean WGN.” I always thought that was real…Wally, Eddie, Bob Collins, Spike, Floyd Brown, etc. WGN is a legacy brand, the OG.
This is one hell of an amazing series thus far.
And rightfully so. 👍 They made it their own officially with a federal registration for the slogan with the US Patent and Trademark Office. 🌎 It just makes my years studying computer science in Aurora, IL feel a lot more special. 💻❤☺ Happy Anniversary to Chicago's Very Own!
Nice history 👏
LOVE 💕 this! Chicago's🍀 Very Own! WGN Channel 9😍🤩😘🥳 World's Greatest Network!🌎🌍
@WGN News I am hopeful that the station will do a segment on some of the technological advancements that have taken place over the last seven and a half decades. Your attempt to enter FM broadcasting.... WGNB. Some of the great engineering minds that you have produced..... Paul Crum, Roy and Ron Cone, etc. Having Orion Samuelson file a report via satellite. Your 50000 watt powerhouse AM station that can be heard around the world given the right conditions. A lot of great stories to be told.
Chicago Very Own
That's golden still going
Awesome
You’re still America’s Superstation!
That's my Dad standing at the train around 7:34
I was walking downtown infront of that weird glass building and me being respectful i let a man go first and wgn interview him instead rofl😭
So when did WGN turn into pure propaganda corporate media 🤔?
@Mr2bad1
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SAD, but true.