The Secret to Pricing Your SMMA Services Correctly
How to price your SMMA services:
00:01 Introduction
01:13 How to define your services
02:03 Convenience vs. results-based services
04:00 How to price convenience-based services
06:40 How to price results-based services
07:20 Lead generation vs eCom
07:35 How to price lead generation
10:20 How to work out the lifetime value of a customer
10:40 How to price info-products/ eCommerce
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***
SUMMARY OF VIDEO
***
Hey! If you’re new to the channel, my name is Iman Gadzhi.
I’m the proud owner of a highly coveted advertising agency called IAG Media that has worked with clients such as Oura Ring, Kevin Rose, AJ&Smart, FuroSystems & many, many more.
I run the leading education company for agency owners - GrowYourAgency. We have thousands of students, with dozens making 6-figures, multi-6 figures & now even 7-figures a year PROFIT. I take a large chunk of my yearly profits & use that to build schools in Nepal. As of writing this, over 700+ get to wake up and go to schools that GrowYourAgency fully funded.
I also run a physical e-commerce clothing line - Gadzhi. Everything is bespoke and made in house. It’ the only range of clothes out there that represents the animalistic Entrepreneurial spirit while quite frankly… not looking cringe or being just another print on demand shopify store.
Read more about my story here: growyouragency.com/iman-gadzhi/
***
Connect With Me On Other Platforms:
Facebook: / imangadzhi
Twitter: / gadzhiiman
TikTok: @imangadzhi
#ImanGadzhi #SMMA
Пікірлер: 264
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This is very true! Small businesses want very fast ROI and sometimes have unrealistic expectations. That's why it's great to work with companies who hire you for branding purposes vs quick ROI. Thanks for this video :)
@bkhunga-realestatemarketin1945
3 жыл бұрын
I couldn't relate more. You just need to ensure you don't give over expectations, then over deliver. You have to ensure they actually understand what is possible.
@maatx9718
2 жыл бұрын
Hello there even though your comment is a year old I find it very relevant as I am new to becoming a social media marketer myself and my very first client I see where your comment is also applicable to me so thank you very much for your added input you are helping me to see the value of my services and speak up for myself so that my kindness is not mistaken for weakness!
@ImTiffanyNicole
2 жыл бұрын
@@maatx9718 agreed
Thanks for using concrete examples and actually answering the question. Many videos like this just talk very generically and sometimes even sidetrack to talk about how to grow the business, but not answering the question how much to actually charge. Another great insightful video Iman!
I really love this video! I love how you brought up the pricing for SMMA
Would also add that you should always think like you're a partner rather than just a new hire, that way your relationship with your client will last longer! 🚀 Great video 💛
looking at a lot of these videos. somehow you made it so clear and to the point. Great job.
@DaytradeWarrior__
Жыл бұрын
ᴛʜᴀɴᴋs ғᴏʀ ᴡᴀᴛᴄʜɪɴɢ, sᴇɴᴅ ᴍᴇ ᴀ ᴍᴇssᴀɢᴇ ᴏɴ ᴡʜᴀᴛsᴀᴘᴘ ᴡɪᴛʜ ᴛʜᴇ ɴᴜᴍʙᴇʀs ᴀʙᴏᴠᴇ....
Thanks for this I was struggling with pricing and questioning everything when some people said that it was too expensive
@ImanGadzhi
3 жыл бұрын
Glad I could help!
@chrisprova2558
3 жыл бұрын
How’s that going now ? Any updates ? Did you fix your prices ?
Thanks, great information on pricing as this is something that I have been struggling with. One great idea is the minimum retainer.
Can't find stuff like this anywhere else, glad you can teach us
@ImanGadzhi
3 жыл бұрын
Thanks for watching my man
@bkhunga-realestatemarketin1945
3 жыл бұрын
Couldn't be more true. Always learning something new with this dude
@umarshakeel7096
3 жыл бұрын
BKhunga - Entrepreneur & SMMA facts man! Legit will give my university tuition to this guy to teach me!
@bkhunga-realestatemarketin1945
3 жыл бұрын
@@umarshakeel7096 😂🔥🔥 Just make sure you still have cash to invest back into yourself.
@umarshakeel7096
3 жыл бұрын
BKhunga - Entrepreneur & SMMA haha 😂
Whoa videos on both channels on the same day, thanks Iman✨
@ImanGadzhi
3 жыл бұрын
🙏🙏
Awesome bro. Was looking for this
SO helpful..was just thinking about this. Thanks Iman
@ImanGadzhi
3 жыл бұрын
☺️
Have a meeting with a potential client tomorrow! Thanks for the content you put out Iman! Edit: he bailed, but I’m going to keep doing outreach
@olli9618
Жыл бұрын
same
@apo4603
Жыл бұрын
What Services do you provide?
@olli9618
Жыл бұрын
@@apo4603 Social Media Advertising for yoga studios, cryotherapy bizs and physio-inspired gyms.
@whynot9421
Жыл бұрын
@@olli9618 how did it go?
@c2ctb
Жыл бұрын
how are you finding clients
This is gold. Thank you
Can't thank you enough Iman. Signed my first client yesterday!
@Ahmed-qq5hq
2 жыл бұрын
Got any other clients?? It's a year of working now 😁
@demainor
2 жыл бұрын
Curious too
@tannerfpv2092
2 жыл бұрын
@louie schwartz? How many clients you got
@louieschwartz
2 жыл бұрын
@@tannerfpv2092 wow. I've signed over 40 clients since I commented this. Amazing!
@louieschwartz
2 жыл бұрын
Just checked stripe. I've received 75 different payments and signed 42 different clients.
Loving the content brother and definitely trying to get them whales!
Thank you for this vid man!
@ImanGadzhi
3 жыл бұрын
No problem man
Would love to see more technical videos like this
@ImanGadzhi
3 жыл бұрын
Make sure you’re subscribed to Iman Gadzhi Extended for more of this style!
Thanks for sharing this underpricing has also been an issue but learned a lot today!
@ImanGadzhi
3 жыл бұрын
Thank you for watching!
Great content, ty
2 videos uploaded at the same time🔥🔥 you just made my day Iman. I have a question.... how does one find info products to work with? Or do they come to you?
@alexanderhorl7222
Жыл бұрын
check out his other videos, he talks about outreach a lot
Love your content!
@ImanGadzhi
3 жыл бұрын
Thanks g
thank you for sharing this one
Awesome, thanks for that!
@ImanGadzhi
3 жыл бұрын
👊🏼👊🏼
Loved this vid!
@ImanGadzhi
3 жыл бұрын
Thanks man!
Longevity is the key!!!! u r awesome bruh....!
@ImanGadzhi
3 жыл бұрын
😄😄
Another fire episode!
@ImanGadzhi
3 жыл бұрын
👊🏼👊🏼
loved it. perfect
@ImanGadzhi
3 жыл бұрын
😄
Great video ❤️ ....I was thinking that your channel deserves 1 million + subscribers....love from India ❤️
@ImanGadzhi
3 жыл бұрын
Appreciate it man 🤙🏽
Absolute legend mate
@ImanGadzhi
3 жыл бұрын
🤝🤝
a really important topic!!
@ImanGadzhi
3 жыл бұрын
👍🏼
Great value!
@ImanGadzhi
3 жыл бұрын
🤟🏼🤟🏼
Great advice man
@ImanGadzhi
3 жыл бұрын
Good man 💪🏽
Is there anyway to configure Facebook Ads to not send client actual emails. Currently clients are getting emailed when ads are approved/scheduled, billing emails when thresholds have been reached. Is it possible for the client to not get any alerts at all while I work with their ads behind the scenese? I'd really prefer just to present them with a report each week that we can go over instead of them getting emails when I make changes or billing.
Great video!
@ImanGadzhi
3 жыл бұрын
Thanks man 👌🏼
holy cow what a throwback
I just wanna say I love you ❤️
Thank you so much for this video..new sub Alert 🤳🏾🔊
@ImanGadzhi
2 жыл бұрын
Niceeee
The beast is back, time to drop everything and watch!
@jezparsons2956
3 жыл бұрын
He posts regularly on his extended channel ✅
@chetachi_
3 жыл бұрын
Jez Parsons had no idea he had another channel 😎 thanks
@jezparsons2956
3 жыл бұрын
@@chetachi_ No worries, the link is in the description.
@ImanGadzhi
3 жыл бұрын
Thanks man 🙏
@bkhunga-realestatemarketin1945
3 жыл бұрын
@@chetachi_ Dounle the amount of dropping
Love it ❤️
@DaytradeWarrior__
Жыл бұрын
ᴛʜᴀɴᴋs ғᴏʀ ᴡᴀᴛᴄʜɪɴɢ, sᴇɴᴅ ᴍᴇ ᴀ ᴍᴇssᴀɢᴇ ᴏɴ ᴡʜᴀᴛsᴀᴘᴘ ᴡɪᴛʜ ᴛʜᴇ ɴᴜᴍʙᴇʀs ᴀʙᴏᴠᴇ....
Thanks Iman :)
Youth series was really lit 🔥🔥🔥
@ImanGadzhi
3 жыл бұрын
🙌🏽
Valuable videos 💎
@ImanGadzhi
3 жыл бұрын
🤩
Quality Content !
@ImanGadzhi
3 жыл бұрын
😁😁
How did he come up with this pricing strategy? What I would like to know is if he used existing pricing modelling structures or theories to create his? Would be good to add some references.
Great, nice method to charge clients
@ImanGadzhi
3 жыл бұрын
💪🏽💪🏽
Awesome video. Really valuable stuff.
@ImanGadzhi
3 жыл бұрын
👊🏼👊🏼
Early, Ty Iman
@ImanGadzhi
3 жыл бұрын
👌🏼👌🏼
this is an insanely helpful video
@DaytradeWarrior__
Жыл бұрын
ᴛʜᴀɴᴋs ғᴏʀ ᴡᴀᴛᴄʜɪɴɢ, sᴇɴᴅ ᴍᴇ ᴀ ᴍᴇssᴀɢᴇ ᴏɴ ᴡʜᴀᴛsᴀᴘᴘ ᴡɪᴛʜ ᴛʜᴇ ɴᴜᴍʙᴇʀs ᴀʙᴏᴠᴇ....
good stuff
Thanks iman
how do you calculate how many leads turn into clients
Ok let’s say I want to sign people for 1k for just basic ads do I also ask them how much do they want to spend on ads and do I take the money out of the 1k or add it on hat 1k?
How does he calculate his LTV it’s difficult and different
How am I supposed to determine how many customers I could get before they pay me?
Legend 🎉
@DaytradeWarrior__
Жыл бұрын
ᴛʜᴀɴᴋs ғᴏʀ ᴡᴀᴛᴄʜɪɴɢ, sᴇɴᴅ ᴍᴇ ᴀ ᴍᴇssᴀɢᴇ ᴏɴ ᴡʜᴀᴛsᴀᴘᴘ ᴡɪᴛʜ ᴛʜᴇ ɴᴜᴍʙᴇʀs ᴀʙᴏᴠᴇ....
I need how to start my social media angance
Question: How are you supposed to even get bigger companies on a call, if they probably already represent their social media well, to become a big company
How can I attract my first clients. What do I say to clients
What is the service we provide in creative agency?? can anyone please tell
Great video! One question though… shouldn’t the LTV be $1050 instead of $2100 in the example at 10:26 or what am I missing?
@EaZyGreen.
7 ай бұрын
yeah, I did the same calculation and have the same result as you (divided by two). @imangadzhy can you confirm or correct us if we're missing something please?
Can anyone explain what's base fee & what's performance fee ?
Peace and love
@ImanGadzhi
3 жыл бұрын
💚
awesome
@ImanGadzhi
3 жыл бұрын
🙌🏽
What you work on so they pay you 3k per 5hours of work? I didn't get it
So does the client pay for the marketing ads on Facebook on top of paying us are monthly retainer or are we supposed to use part of the amount the client gives us too run the ads?
@sergiovilcu2365
2 жыл бұрын
Of course the client pays for his ad costs…
Iman, did you just fixed your teenage acne with diet, gut biome, skin flora etc... or you also needed medications? What was the cause for you and how would you recommend to approach the problem for others?
@ahmedabdulai9852
3 жыл бұрын
Condom._.Candy he did accutane if I remember correctly
@spiscold50
3 жыл бұрын
It's called nofap
@BackBeater
2 жыл бұрын
It's called money
Waking through it like a breeze. 🥶
@ImanGadzhi
3 жыл бұрын
🔥
Can't get my head around that Ltv calculator on how it works lol
You are a mind reader Iman.
@DanBorgia
3 жыл бұрын
By the way, I literally just installed Loom. Thanks for sharing in previous videos.
@ImanGadzhi
3 жыл бұрын
😊
@ImanGadzhi
3 жыл бұрын
No problem dude!
Thanks 🙏 Why you remove the new video from your second channel I didn't watch it yet :/
@ImanGadzhi
3 жыл бұрын
Little tech issue, it’s back up!
@bkhunga-realestatemarketin1945
3 жыл бұрын
@@ImanGadzhi cool🔥 I was halfway when it went down😭💔
In my country there’s no paypal and no stripe !! Can I get paid with Binance ???
Should you ask for product profit margins at calls? Or should you assume from experience?
@ImanGadzhi
3 жыл бұрын
Always ask! If they’re reluctant to give you exact numbers, rely on experience
the confirmation code wont submit and then when i log click on the follow up email i cant purchase coz my accounts already created
@ImanGadzhi
2 жыл бұрын
Can you email support@growyouragency.com? We’ll sort!
cant find the time stamps
💪🏽
@ImanGadzhi
3 жыл бұрын
👍🏼
What does he means by LEADS???
Shepherd's Chapel Network !!!!!!! Chapter by Chapter / Verse by Verse !!!!!!!
Gold
@ImanGadzhi
3 жыл бұрын
💪🏽
Nice video, but a bit confusing at first because the use of the term: "Gross Margin" was wrong.
Lol i slept while watching this
goat
ik this is two years late but how do you find out how many customers you can actually bring to a client
@princegolden5913
Жыл бұрын
Hit me up for More insight and advise 👌👌💐💐✍️✍️👌
@beast33G
Жыл бұрын
bro 💀
@beast33G
Жыл бұрын
I got you just respond so I know there is any point in me answering or type your email
@rawber69
Жыл бұрын
Yo i wanna know too
@AmonGus-ml1fh
Жыл бұрын
Yeah good question
Sick
@ImanGadzhi
3 жыл бұрын
👊🏼
Wait for paid advertising does the client pay to run the ads or do I?
@minatawadros4644
Жыл бұрын
Clients if I remember correctly he mentioned in another video
❤
Iman, I am a Indian so can I Do meetings with USA clients? If not, please explain how should I do it. Thanks in advance
@ImanGadzhi
3 жыл бұрын
Yep - Zoom all the way. Check this out - kzread.info/dash/bejne/oIGBr7lsZNewZaQ.html
@hamzaa8073
3 жыл бұрын
@@ImanGadzhi Do Accent matters? Will they degrade me As I am Indian? Please let me know...Thanks brother
@Ok-sr5vj
2 жыл бұрын
@@hamzaa8073 Hey, how's it going ? You've started your agency? In regards to your question, I'd say cold emailing, DMing
Can you help me??
mine
Back 2 back vids 🐋
@ImanGadzhi
3 жыл бұрын
Hey dude, check the pinned comment on the latest second channel vid. You won the giveaway!
the timing of this video was dead on for me, mid proposal writing, just got to my pricing section hahaha
@ImanGadzhi
3 жыл бұрын
Hahah I got you brotha
Gadhzii how to close a deal if one is total beginner? How to prove clients that we can bring results?? Is it only by mentioning different marketing strategies that we specialise,?? If I say yess, Then they'll ask for proof???
This is still kind of confusing, ill get it soon, im 17 and broke like literally $0, i hope i make it, watching Iman helps a lot sometimes, hopefully I make it like he did.
@thebreadman2216
Жыл бұрын
Ik it's random, but would u want to practice sales calls with eachother? If your also looking to start an agency 🙂👍
@EliSanchez_21
Жыл бұрын
@@thebreadman2216 sure
@rxstlzz1640
Жыл бұрын
i’m also tryna start my own agency up and i’m confused on a few things would u want to teach each other what we know?
@thebreadman2216
Жыл бұрын
@@rxstlzz1640 sure, I've been looking for someone who is serious and actually wants to help eachother out 👍
@thebreadman2216
Жыл бұрын
@@rxstlzz1640 what do you say?
Selling a 10k service is no harder than selling a 1k service
@bkhunga-realestatemarketin1945
3 жыл бұрын
In fact selling a 10k is way more easier. As it creates authority
What’s a boutique agency ?
@ImanGadzhi
3 жыл бұрын
Traditional agency = offices, multiple staff, multiple services. Boutique agency = skeleton staff, one service, remote working 👌🏼
@thehybridcreative1982
3 жыл бұрын
Thank you for replying :)
Commented
@ImanGadzhi
3 жыл бұрын
👌🏼
A good video, a little bit long winded
Iman sir, help me making a business please
Who here has started?
I want a giveaway of your Agency Incubator Premium Course
@ImanGadzhi
3 жыл бұрын
Muhammad Ali Hey man, it’s really disappointing to see you’re considering pirating the course. As I’m sure you’re well aware, every time somebody pirates the course, they take away funds from the charitable endeavours in Nepal. If you’re considering purchasing the course, the only legitimate place to buy is www.growyouragency.com/enroll-now