Gong’s business proposition is simple: provide software that automatically captures, understands, and analyzes written and spoken sales conversations to help sales teams sell more effectively. But can technology that leverages conversational insights make a measurable impact on a company’s bottom line?
Harvard Business School associate professor Alison Wood Brooks and Gong CEO and co-founder Amit Bendov discuss what salespeople can learn from their own conversations and how Gong can defend against current and future competitors in the case, Gong: Resonating Conversational Insights.
This episode originally aired on Cold Call on August 10, 2021
You can also listen to this episode on HBR.org, and wherever you listen to podcasts:
- HBR.org (transcript available here): hbr.org/podcast/2021/08/the-s...
- Apple Podcasts: podcasts.apple.com/no/podcast...
- Spotify: open.spotify.com/episode/1kS3...
- Stitcher: listen.stitcher.com/yvap/?af_...
- Google Podcasts: podcasts.google.com/feed/aHR0...
Series Description:
Harvard Business School’s legendary case studies, distilled into podcast form.
About Harvard Business Review:
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. Learn more at www.hbr.org.
Chapters:
00:00 - Intro
4:48 - About Amit Bendov / Gong Origins
7:58 - Challenges of Managing a Sales Team (with AI)
9:42 - How Does Recording Conversations Help/Hurt?
13:40 - Are CRM Systems Worth It?
17:08 - How Gong and Its AI Works
24:55 - The Future of AI in CRMs
26:23 - Outro
Follow Harvard Business Review: hbr.org/ / harv. . / hbr / harvardbiz / harvard_bus. .
Sign up for Newsletters: hbr.org/email-newsletters
#HarvardBusinessReview #business #management #harvardbusinessschool
Copyright © 2022 Harvard Business School Publishing. All rights reserved.