The Rise, Fall and Revolution of Hip-Hop Fashion: 50 Years Fly

Just as hip-hop revolutionized music 50 years ago, so did the iconic fashion that spun out of it, birthing a legion of savvy, entrepreneurial designers like Dapper Dan, Daymond John, Karl Kani, April Walker, Kimora Lee Simmons, among others. As corporate fashion and luxury brands took notice, how did these designers maintain their space in the ever-growing streetwear market? As we celebrate hip-hop’s 50th anniversary, is their story.
» Subscribe to NBC News: nbcnews.to/SubscribeToNBC
» Watch more NBC video: bit.ly/MoreNBCNews
NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features NBCNews.com, MSNBC.com, TODAY.com, Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows.
Connect with NBC News Online!
NBC News App: smart.link/5d0cd9df61b80
Breaking News Alerts: link.nbcnews.com/join/5cj/bre...
Visit NBCNews.Com: nbcnews.to/ReadNBC
Find NBC News on Facebook: nbcnews.to/LikeNBC
Follow NBC News on Twitter: nbcnews.to/FollowNBC
Get more of NBC News delivered to your inbox: nbcnews.com/newsletters
50 Years Fly: The Rise, Fall and Revolution of Hip-Hop Fashion
#HipHop #Fashion #Design

Пікірлер: 216

  • @msr9449
    @msr944911 ай бұрын

    I miss seeing all the fly people of the 90s. We took so much pride in our appearance.

  • @iunderstanphotography2780
    @iunderstanphotography2780 Жыл бұрын

    I love Dapper Dan getting his flowers by Gucci, and I wish Virgil was still alive to contribute to this doc. I’m proud To have lived through this entire Hip hop fashion era, from 89 to present. From Walker Wear, Karl Kani FuBu Maurice Malone, phat farm, Adjademiks, and all of the clothes I used to buy in Urban Outfitters😅

  • @trailerparkart2429
    @trailerparkart2429 Жыл бұрын

    This was a great doc. Sad it didn’t get more attention. We all gotta give the black community their well-deserved seat at the table. They have changed the culture so much and inspired so many!

  • @RandB_Aquatics

    @RandB_Aquatics

    11 ай бұрын

    thank you

  • @peepdawg8995

    @peepdawg8995

    11 ай бұрын

    Speak of blues and rock n' roll

  • @donnac.3273

    @donnac.3273

    11 ай бұрын

    There are too many culture vultures nowadays. You have to copyright and trademark everything. I even tell people to watermark their artwork. But just like anything there are ways around it.

  • @4in2a9wop

    @4in2a9wop

    10 ай бұрын

    We deserve like we working to be at the table we should already be we not dogs

  • @northernking2604
    @northernking2604 Жыл бұрын

    Funny thing is today there are no hip hop brands ... and the big designers? They all look " urban" now

  • @calvinpegus6563
    @calvinpegus656311 ай бұрын

    I felt so sad as they mentioned Virgil 😢 he was amazing but we have so many black brands today. it’s credit to where we started and the persistence of our voice in fashion! We still do it like no other!❤❤

  • @francoutah
    @francoutah11 ай бұрын

    I love the intro analogy about the river. The river can teach us many lessons if we pay attention to our environment. Nature is the best teacher.

  • @ericstrickland9866
    @ericstrickland986611 ай бұрын

    Dapper Dan is really sharp and fashionable

  • @thaexception3406
    @thaexception3406 Жыл бұрын

    I remember my cousins wearing most of those brands and I would get the hand me downs!

  • @Frankenslide
    @Frankenslide11 ай бұрын

    This is the kind of reporting I wanna see

  • @arisewitharica
    @arisewitharica Жыл бұрын

    I got chills! I'm so proud to be an African American woman. Hip-hop culture is revolutionary ✊🏾

  • @zairehaylock4974

    @zairehaylock4974

    Жыл бұрын

    Power 2 tha people!

  • @georgephilip1966

    @georgephilip1966

    Жыл бұрын

    Hip hop and pop culture as a whole has been a negative influence on society...

  • @schwaggybammer968

    @schwaggybammer968

    Жыл бұрын

    An African American woman is the weakest thing on this planet.

  • @keith1854

    @keith1854

    Жыл бұрын

    It’s just elementary school rhythms, it’s actually pretty stupid

  • @StanleyThompson-ym1gy

    @StanleyThompson-ym1gy

    11 ай бұрын

    Hip hop was a psyops by the CIA to destroy America.

  • @celebrateomaki416
    @celebrateomaki416 Жыл бұрын

    Wow, the best inspirational fashion documentary ever

  • @DaneeDivine
    @DaneeDivine11 ай бұрын

    Outstanding piece. 👏🏽 I’ve never heard anyone talk about the nyc black out as such a pivotal moment in the movement. I feel enlightened and inspired. 😊

  • @CutFromADifferentCloth7
    @CutFromADifferentCloth7 Жыл бұрын

    Naw, Grand Puba made Tommy Hilfiger hot. For a period of time, Grand Puba was the flyest and most fashionable dude in Hip-Hop.

  • @headnod

    @headnod

    Жыл бұрын

    That‘s what’s up. Puba was the flyest and his style back in 92-95 is still up to date.

  • @Courtney23932

    @Courtney23932

    11 ай бұрын

    Girbaud jeans too

  • @Courtney23932
    @Courtney2393211 ай бұрын

    Dancing and dressing fly... i loved my mom taking us to the city going shopping especially Harlem. Hiphop!!! I would love how to dj digging in the crates lol. No lie i got paid to come outside to dance in my projects.😅❤

  • @victorygarden5773
    @victorygarden5773 Жыл бұрын

    Not sure why the history of 555 Soul and the Phat Farm (before Baby Phat) were not mentioned.

  • @simonbellmont

    @simonbellmont

    Жыл бұрын

    Would have been nice.

  • @donnac.3273

    @donnac.3273

    11 ай бұрын

    Exactly

  • @alehanjdro1
    @alehanjdro1 Жыл бұрын

    Aaliyah forever remembered

  • @LadyK007

    @LadyK007

    Жыл бұрын

    RIP BABY GIRL

  • @Fonzwav

    @Fonzwav

    Жыл бұрын

    Who heard R Kelly reaching through the tombstone wires?

  • @classislit
    @classislit Жыл бұрын

    Great documentary. 🎶

  • @KINGJoseRPM
    @KINGJoseRPM11 ай бұрын

    Dapper Dan is the reason why I love Gucci til this day 💯

  • @zairehaylock4974
    @zairehaylock4974 Жыл бұрын

    Happy 50th Anniversary of Hip Hop.🎉

  • @Sheilajim-ls4xk

    @Sheilajim-ls4xk

    Жыл бұрын

    1973 name the song now

  • @zairehaylock4974

    @zairehaylock4974

    Жыл бұрын

    @@Sheilajim-ls4xk Electric Relaxation.

  • @Sheilajim-ls4xk

    @Sheilajim-ls4xk

    Жыл бұрын

    Just looked it up 1993 you better go back to school my friend

  • @greyfox8310
    @greyfox831011 ай бұрын

    now looking at fashion is like looking at a bunch of stick figures walking around lol

  • @THEREALSOURCE
    @THEREALSOURCE11 ай бұрын

    When hiphop started it was one thing. Now it's different. Glorification of materialism, violence, crime are what hiphop is represents.

  • @LeafInTheWind88

    @LeafInTheWind88

    11 ай бұрын

    Sad but true.

  • @arryritalinni

    @arryritalinni

    11 ай бұрын

    Hip hop was created by the CIA

  • @1on1AllstarsGames

    @1on1AllstarsGames

    8 ай бұрын

    You don't blame gun manufacturers for making gun blame the user

  • @jeanemlicar
    @jeanemlicar11 ай бұрын

    New York City is Hip-Hop History in the making. You can’t be into Hip-Hop and not pay homage to this beloved 🏙️ where the culture originated and came from.

  • @andresbalzan1413
    @andresbalzan1413 Жыл бұрын

    And they said Hip Hop wouldn’t last it was just a fad.

  • @donnac.3273

    @donnac.3273

    11 ай бұрын

    Exactly, remember the racist at MTV would not play hip hop until it gained traction.

  • @northernking2604
    @northernking2604 Жыл бұрын

    Ralph Lauren gives you one pony I give you a whole herd🤣🤣

  • @doricetimko5403
    @doricetimko540311 ай бұрын

    I never realized that the NYC Blackout was a super catalyst for HipHop…until viewing this.

  • @riaa8689
    @riaa8689 Жыл бұрын

    Skinny jeans was the fall to hiphop fashion

  • @arios1977

    @arios1977

    Жыл бұрын

    The death of hip hop as a whole.

  • @stacey3004

    @stacey3004

    Жыл бұрын

    Tyler the creator isn't hip hop?

  • @riaa8689

    @riaa8689

    Жыл бұрын

    @stacey3004 Huh? Tyler the creator might have a strange style but I've never seen him in skinny jeans. I actually like some of his music btw.

  • @stacey3004

    @stacey3004

    Жыл бұрын

    @@riaa8689 Ye, Kid Cudi, Wayne, Wiz Khalifa. All are HipHop artists that wore skinny jeans just off the top of my head..Tyler wore them in his earlier days..

  • @arthurswanson3285

    @arthurswanson3285

    11 ай бұрын

    Hip hop started in the 70s. It was nothing but skinny jeans back then. Up until the late 80s.

  • @123works
    @123works Жыл бұрын

    Suddenly everything just tightened up

  • @rgoff2515
    @rgoff251511 ай бұрын

    ABSOLUTELY REVOLUTIONARY!! THANK YOU FOR THIS❤❤❤❤❤❤❤❤❤

  • @JeffWardVP
    @JeffWardVP Жыл бұрын

    Wow. There is no mention of the first hip-hop artist to become a billionaire because of his contribution to fashion.

  • @ShaneM420

    @ShaneM420

    7 ай бұрын

    Who is it

  • @meekandmild6836
    @meekandmild683611 ай бұрын

    Great video I loved it ❤

  • @ericstrickland9866
    @ericstrickland986611 ай бұрын

    The 1980s in Atlanta . I remember the hip-hop fashion in black community. Every individual had their own fashion ideas. I remember Karl Kani, Dapper Dan, Damon John. April Walker . Good documentary Hip Hop in the 1980s was lyrical, creating different styles of hip-hop from from different rappers of guys , different rappers of lady groups. And they had great vocabulary in their music and told stories, no profanity in the music, feel good, dance music that told stories, and the whole family could listen . Hip-hop now is dumb down mumble rap, auto tune, no real lyrics

  • @classicredwine
    @classicredwine Жыл бұрын

    This was great

  • @werukamauOfficial
    @werukamauOfficial Жыл бұрын

    1970s was the time when hip hop music started towards the end of the 20th century.

  • @jamesroof6150

    @jamesroof6150

    Жыл бұрын

    Truth. NYC

  • @Sheilajim-ls4xk

    @Sheilajim-ls4xk

    Жыл бұрын

    The end of the 70s

  • @Sarahvinyl
    @Sarahvinyl Жыл бұрын

    Dope! 🔥🔥🙌🙌

  • @XDATT
    @XDATT Жыл бұрын

    Very inspiring

  • @dizmop
    @dizmop Жыл бұрын

    Dapper Dan was basically sampling fashion, taking a bit of the original (the Logo) and repurposing it.

  • @av-mz9766
    @av-mz976611 ай бұрын

    Well deserved! Hip-hop did so much for all of us. It inspired other music industries. Reggae, also known as regetón. So many others too. And we don't always give certain artists the credit the deserve. Why? The American music that gets too much credit. It's good. But it got its inspiration from Mexican music from the past. The mariachi, hip-hop and its predecessors like Little Richard and Ella Fitzgerald. And more. ❤😊❤😊❤

  • @zenobiaw831

    @zenobiaw831

    11 ай бұрын

    I thought that Reggae appeared long before rap or hip hop ever did. Reggae appeared in the 1060's as far as I can tell. Rap and hip hop the 1070's and 80's. So perhaps rap and hip hop were inspired by reggae instead?

  • @bretts1757

    @bretts1757

    11 ай бұрын

    Reggaetón and Dembow was inspired by dance hall reggae and Panamanian Reggae. They particularly capitalize on the one drop riddim.

  • @MH-et5sn

    @MH-et5sn

    11 ай бұрын

    ​@@zenobiaw831Yes, correct. DJ Kool Herc (who invented hip-hop) was a Jamaican who brought the big sound systems of Jamaica to the Bronx.

  • @derouen1234

    @derouen1234

    9 ай бұрын

    ​@@MH-et5snhe didn't invent hip hop 😆 Teenage Black Americans created it

  • @derouen1234

    @derouen1234

    9 ай бұрын

    ​@@bretts1757Ask your Reggae pioneers where they got it from.

  • @lujiang2390
    @lujiang239011 ай бұрын

    One word. Respect!

  • @olddirtygooner7791
    @olddirtygooner77915 ай бұрын

    This documentary is excellent.💯🙌🏿🔥

  • @eltonarthur1233
    @eltonarthur123310 ай бұрын

    Favourite arts lists featured in this documentary: 2pac, LL Cool J and Aaliayah.

  • @AliasHSW
    @AliasHSW Жыл бұрын

    While haute couture brands are now embracing the street wear look. It’s no different for the houses in developing it’s line for a specific market such as India or China or Brazil etc - because as it is mentioned the hip hop is its a culture and expression of aspiration much like the individual nation’s symbiotic relationship between its fashion and culture.

  • @cspro3music
    @cspro3music Жыл бұрын

    Big Up to - Dapper Dan | Shirtking Phade | MART-125 |

  • @london8615
    @london8615 Жыл бұрын

    amazing!

  • @ENigma-um8zw
    @ENigma-um8zw Жыл бұрын

    🎼these are the breaks

  • @YetiMusicCity
    @YetiMusicCity11 ай бұрын

    I love FUBU 💯🔥

  • @kennethesaupoint1828
    @kennethesaupoint182811 ай бұрын

    The fall of hip hop fashion, no such thing every major designer has been influenced by hip hop culture.

  • @1on1AllstarsGames

    @1on1AllstarsGames

    8 ай бұрын

    That is white supremacist media hate on everything what influences fashion 😂 not jazz or classical music

  • @tiwantiwaabibiman2603
    @tiwantiwaabibiman260310 ай бұрын

    Pharell being named Creative Director of men's Louis Vitton is an absolutely JOKE!!! There are hundreds of brilliant talented and experienced Black luxury wear designers out here who would have killed for that opportunity they could have vetted for that position. Designers who actually know how to design garments, know construction and production processes as well as have an authentic connection to communities of Black-urban life with couture and luxury/chic style aesthetics. That collection he just showed was so passe.

  • @joaquinvaleri7022
    @joaquinvaleri7022Ай бұрын

    I like hip hop fashion and they are my favorite fashion

  • @matthewona
    @matthewona11 ай бұрын

    I love that humans regardless of background wether “below” or “above” create art to reflect and express the human experience

  • @MarcusStevens-jx9pe
    @MarcusStevens-jx9pe11 ай бұрын

    I was home at the 1977 New York City(7 years old) black out.😅

  • @Dogdiscoverychannel
    @Dogdiscoverychannel11 ай бұрын

    🔥🔥🔥

  • @thearki-vist6050
    @thearki-vist605010 ай бұрын

    AHOY WE RISE!!! DONT FALL

  • @755hp
    @755hp Жыл бұрын

    13:30 OMG…

  • @Jerrard1983
    @Jerrard1983 Жыл бұрын

    How does Kimora look better now then she did in her youth!!!

  • @allenprice1570
    @allenprice1570 Жыл бұрын

    GM everyone. I would love for someone in the fashion take a look at my son's fashion design.

  • @missshannon9790
    @missshannon9790Күн бұрын

    Where does the new tires accent come from? And why some of em have it heavier than others. Like dapper dan.

  • @onceagain6184
    @onceagain6184 Жыл бұрын

    This is cool and all BUT it's also relatively trivial! Since the beginning of Hip Hop until now ,there are so many issues that "we" have been complaining about that still exists.

  • @THEREALSOURCE

    @THEREALSOURCE

    11 ай бұрын

    Exactly!

  • @THEREALSOURCE

    @THEREALSOURCE

    11 ай бұрын

    Why put we in quotes?

  • @bigpesa6166
    @bigpesa616610 ай бұрын

    👉❗HIP HOP YA DON'T STOP❗👈

  • @pay_it_forward_franklin4469
    @pay_it_forward_franklin446911 ай бұрын

    #HBDHIPHOP👑

  • @bootneyleefarnsworth7307
    @bootneyleefarnsworth7307 Жыл бұрын

    Rap and Hip-Hop are both Black AmericanDOS creations, however they're two different things with different histories. Ninety-nine percent of the time when people say Hip-Hop what they really mean is Rap, the "Hip-Hop" term needs to be fazed out when discussing music. Technically, Hip-Hop is a youth movement that was birthed in the Bronx and died there. The Hip-Hop term has been misused and thrown around loosely and inappropriately for decades, it's caused confusion and that's one of the reasons Rap doesn't have a proper standard history as a music genre. You don't associate the creation of Blues or Jazz with any type of separate youth or cultural movement so why would you do it with Rap?

  • @Tainopisno1
    @Tainopisno110 ай бұрын

    The height of hip hop fashion brands was late 90s and 2000s from fubu, to Rocawear, to enyce, Sean John, akademiks, ecko, Karl Kani, phat farm, iceberg etc now all those brands are gone cause the younger crowd started wearing that luxury bs again like Gucci, Hilfiger polo etc and those clothes are way way overpriced.

  • @Courtney23932
    @Courtney2393211 ай бұрын

    Army jacket with some Timbs and take it back to the basics Champion sweatshirts Levi's silvertabs. We cut up our own jeans inspired by salt n pepper.

  • @4LFA
    @4LFA Жыл бұрын

    Kanye being removed from this narrative is a crime 🤷🏽‍♂️

  • @jerrygraves6531
    @jerrygraves6531 Жыл бұрын

    2:30 why is she saying "We" as if she was apart of early hip hop? Vulture

  • @tva475

    @tva475

    Жыл бұрын

    WE us melanin people !diot 🤡

  • @Leo_hits_record_label_llc
    @Leo_hits_record_label_llc Жыл бұрын

    🥰

  • @DriftingMunki
    @DriftingMunki Жыл бұрын

    Worship the logo, the other, the self…

  • @gothamgalleria
    @gothamgalleria Жыл бұрын

    I tried. A commercial ever two min made this impossible to watch 🤷🏽‍♂️

  • @BenHopkins1000
    @BenHopkins100011 ай бұрын

    3:16 I think I know how they got it. So does Baz Luhrmann

  • @dippedanddripped
    @dippedanddripped11 ай бұрын

    The title of the documentary has to be changed. All the hiphop fashion brands are not mentioned

  • @navajyotichetia8968
    @navajyotichetia896811 ай бұрын

    And now shoplifting is smashing- talk about generas

  • @xroadwalker
    @xroadwalker10 ай бұрын

    Uncle L da G.O.A.T

  • @hottafyah6278
    @hottafyah627811 ай бұрын

    It’s ALWAYS cultural appropriation and NEVER appreciation by corporate America. They always take, take, take from black people and culture but we move forward in spite of it

  • @coybi
    @coybi2 ай бұрын

    I'm 28 and I've never even heard of Baby Phat.

  • @josephodama8701
    @josephodama870111 ай бұрын

    So much flashiness in hip hop, yet the content of their songs has become more and more vulgar and unrefined. So much crime, nudity and violence. I believe as blacks we need to step up. We should move to being less loud, more modest and work together to build our society.

  • @ratethewordplay
    @ratethewordplay Жыл бұрын

    💯

  • @user-qo8xk7tg5b
    @user-qo8xk7tg5b11 ай бұрын

    Rap music is older than 50 years old. Do your research. Plus im from the South Bronx. The culture of hip hop started before the Bx.

  • @cyrusgraham292
    @cyrusgraham292 Жыл бұрын

    West Haven, New Haven 1977 blackout

  • @ravinegi995
    @ravinegi995 Жыл бұрын

    50 cent ja rule 👀

  • @joaquinvaleri7022
    @joaquinvaleri7022Ай бұрын

    You know

  • @Sheilajim-ls4xk
    @Sheilajim-ls4xk Жыл бұрын

    50 years can you count that's 1973

  • @NinjaOnANinja
    @NinjaOnANinja Жыл бұрын

    24:07 They are doing it again. Making it all about "cash registers kaching." Sell outs are easy to trick and exploit. Thats the issue with capitalism.

  • @heywhatsupwithyourfriendij610
    @heywhatsupwithyourfriendij6109 ай бұрын

    Why is Tommy Hillfigher in this documentary after he said what he said

  • @zakarifakai726
    @zakarifakai726 Жыл бұрын

    Shame how they conveniently exclude Ye from this documentary

  • @sengle928
    @sengle92811 ай бұрын

    Remember when NBC News wouldn’t touch rap?

  • @kxyree
    @kxyree Жыл бұрын

    FIYA

  • @idiolects8581
    @idiolects8581 Жыл бұрын

    They really made an Hip Hop 50th fashion documentary and omitted Russell Simmons & Kanye impact! That’s wild and lame..👀🤦🏽‍♂️🤷🏾

  • @DanielleA2023
    @DanielleA2023 Жыл бұрын

    Women & African Americans & the LGBTQIA community are responsible for the greatest and best things in human history

  • @internetboogeyman2744

    @internetboogeyman2744

    9 ай бұрын

    Stop trying to “all lives matter” black Americans struggle

  • @1on1AllstarsGames

    @1on1AllstarsGames

    8 ай бұрын

    tell me what LGBTQ has made collectively 😂 stop the nonsense

  • @joaquinvaleri7022
    @joaquinvaleri7022Ай бұрын

    And yes they talk about 2024 so that is ok

  • @roxieturner4638
    @roxieturner4638 Жыл бұрын

    Hip hop is not my culture. Hip hop today reinforces stereotypes!

  • @1on1AllstarsGames

    @1on1AllstarsGames

    8 ай бұрын

    Hate more so what is KPOP

  • @Sheilajim-ls4xk
    @Sheilajim-ls4xk Жыл бұрын

    1973 name the song

  • @nonhlanhlandimande2244
    @nonhlanhlandimande224411 ай бұрын

    There will be no fall here

  • @DavidHaskins-g5x
    @DavidHaskins-g5x19 күн бұрын

    When the American dream was real

  • @trayjohnson2409
    @trayjohnson240911 ай бұрын

    This is TOO WATERED DOWN!! The real know!

  • @TheBlackJewelz
    @TheBlackJewelz Жыл бұрын

    Thank you for bringing the true OGs into the spotlight. But you can NOT have a hip-hop fashion documentary and not even MENTION the word “Yeezy.” Not even “New Slaves?!” That right there is probably the BIGGEST turning point in hip-hop fashion history.

  • @akindeleakinbayo2390
    @akindeleakinbayo2390 Жыл бұрын

    Nobody had money or equipments & there was blackout. Miraculously the next day everybody had equipment. Miracle from heaven.

  • @1on1AllstarsGames
    @1on1AllstarsGames8 ай бұрын

    To all the haters that says hip hop is dead 😂 how come Korean people viciously made KPOP 😂 oh is because is a thread.

  • @jime.rocker8395
    @jime.rocker8395 Жыл бұрын

    Where's my answer 1973 heard no hip hop cmon what group

  • @trips909cam
    @trips909cam11 ай бұрын

    NBC why you guys act like you been had Hip Hops back? Stay away

  • @jime.rocker8395
    @jime.rocker8395 Жыл бұрын

    1973 name the song😂

  • @Daniel-ye6cl
    @Daniel-ye6cl Жыл бұрын

    yall forgot to mention the whole yeezy effect lol