The Psychology of Colour, Emotion and Online Shopping

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BrainCraft is created by Vanessa Hill, / nessyhill
Thanks to Scott MacInnis, Kimberley McEwan, Kathleen Hill and my wonderful Nana for voicing the quotes in this video.
References:
Babin, B. J., Hardesty, D. M., & Suter, T. A. (2003). Color and shopping intentions: the intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. www.sciencedirect.com/science/...
Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363.
Brengman, M., & Geuens, M. (2003). The four dimensional impact of color on shoppers' emotions (No. 03/204). Ghent University, Faculty of Economics and Business Administration.
Cheng, F. F., Wu, C. S., & Yen, D. C. (2009). The effect of online store atmosphere on consumer's emotional responses--an experimental study of music and colour. Behaviour & Information Technology, 28(4), 323-334. www.megantegtmeyer.com/wp-cont...
Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing letters, 4(1), 59-69.
Dagher, A. (2007). Shopping centers in the brain. Neuron, 53(1), 7-8. www.sciencedirect.com/science/...
von Goethe, J. W. (1810). Theory of Colours (book) archive.org/stream/goethesthe...
Hemphill, M. (1996). A note on adults' color--emotion associations. The Journal of genetic psychology, 157(3), 275-280.
Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156. www.sciencedirect.com/science/...
Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211. ec.iem.cyut.edu.tw/drupal/site...
Music: Brittle Rille and Mining by Moonlight by Kevin MacLeod/incompetech.com
Sounds: Fast forward by Muska666/soundbible.com/624-Fast-Forwar...
Images: Wikimedia commons
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Пікірлер: 52

  • @LukeBeacon
    @LukeBeacon10 жыл бұрын

    This video is very helpful thank you for providing proper references!!!

  • @alanathorburnwatt
    @alanathorburnwatt9 жыл бұрын

    love this video and learned a lot, thank you!

  • @kowalski1971ta
    @kowalski1971ta10 жыл бұрын

    I loved the Veritasium reference!

  • @ozvenkatachalam
    @ozvenkatachalam9 жыл бұрын

    Luscher's color tests are very impressive.

  • @leukocyteofdoom
    @leukocyteofdoom10 жыл бұрын

    The intentional use of color is especially evident when it comes to social media sites, as they all seem to use *_blue_* extensively (also, white): _Facebook, Twitter, Tumblr, LinkedIn, Myspace_, etc.

  • @teabooksandwho
    @teabooksandwho10 жыл бұрын

    This was such interesting video. Thanks for another brilliant upload!

  • @braincraft

    @braincraft

    10 жыл бұрын

    Thanks :)

  • @marijimenez7388

    @marijimenez7388

    9 жыл бұрын

    BrainCraft gestiiikkloppuón vhhgfdssaasfgyjhhñlwoop

  • @RMoribayashi
    @RMoribayashi8 жыл бұрын

    I'm colorblind and can't see red. What is the psychological effect of color on someone who lives in a world that is only made up of combinations of blue and green?

  • @DrJohnWatson8
    @DrJohnWatson89 жыл бұрын

    This is the music used in Kerbal Space Program lol

  • @hamishgibson7734
    @hamishgibson773410 жыл бұрын

    Good psych research supporting work of key theorists in this area.

  • @rektdedrip
    @rektdedrip10 жыл бұрын

    The music is the same music from Kerbal Space Program.

  • @g0urra
    @g0urra10 жыл бұрын

    Virtual Cat!

  • @juanborjas6416
    @juanborjas641610 жыл бұрын

    Very interseting content, thank you.

  • @rocketman528
    @rocketman52810 жыл бұрын

    Great work!

  • @lulylulyanka2676
    @lulylulyanka26769 жыл бұрын

    is that not the song from corage the cowrdly dog episode with the guy that always smiles and ryms? i can't look at this because the music scares me!

  • @pocok5000

    @pocok5000

    8 жыл бұрын

    +luly lulyanka I checked. It's not the some song, but very similar.

  • @nabihamoses4511
    @nabihamoses45119 жыл бұрын

    Interesting

  • @Eastmanism
    @Eastmanism10 жыл бұрын

    Any Color we - you - me - us - i like at any time in movement and presentation. Communication is more than letters and words and images and intuitive actions. What's you favorite color and/or Any color you like..

  • @OJagg1
    @OJagg110 жыл бұрын

    Great video.... Maybe invest in a better audio set up though...I'm no audiophile, just sounds a little echoey

  • @joeyphan9104
    @joeyphan910410 жыл бұрын

    Omg I use the same theme on google chrome at 2:25

  • @MrCreativendividual
    @MrCreativendividual10 жыл бұрын

    Beginning of the video: Blue, is gloomy and melancholy, Then it's: Calm and cool.. @3:25 its about complementary colors magenta and green don't really go together. Not to knock your channel, I still found this interesting.

  • @BeCurieUs
    @BeCurieUs10 жыл бұрын

    Good ol Goethe, Elective Affinities has been on my amazon list forever now...one of these days I will get to it!

  • @feredayproductions3786
    @feredayproductions37868 жыл бұрын

    Found the video incredibly useful, just wondering if you could enlighten me on where you found the study results/statistics? Thanks

  • @Julika7
    @Julika79 жыл бұрын

    Ah, "light's"!

  • @LUKELECTRIC
    @LUKELECTRIC6 жыл бұрын

    Great Video, but you show colors wrong way. Red should be on the left and violet/ultraviolet on the right since those are the most energetic photons

  • @1495978707
    @149597870710 жыл бұрын

    How did the subject browse the internet in an MRI machine? It'll grab a wrench from across a room with force...

  • @MrShamean88
    @MrShamean8810 жыл бұрын

    Was the experiment with the couch and the blue/green background conducted in a close environment? Was the need of people for a new couch factored in? If the experiment was conducted on the same community, was the fact that people did not need a couch at the time considered? If the experiment was conducted on 2 different communities, was the financial status of each community considered? I just don't buy the conclusion they drew from the study.

  • @per_ringnes
    @per_ringnes9 жыл бұрын

    I prefer - blue, grey and brown. but in some rare occasions: red, like a tie when i am your boss. I dislike - green and yellow because they are simply ugly.

  • @FreeMusicDownloaderAllMusic
    @FreeMusicDownloaderAllMusic7 жыл бұрын

    Amazing ;)

  • @violago9462
    @violago94622 жыл бұрын

    This KZread channel is 👏.

  • @thenewtroll3091
    @thenewtroll309110 жыл бұрын

    that cat is cute. very cute, THUMBS UP XD

  • @sinetangentsecant1102
    @sinetangentsecant110210 жыл бұрын

    Veritasium brought me here by Virtual Cat. :)

  • @SICBUM
    @SICBUM8 жыл бұрын

    Very interesting but the music distracted me..somehow it reminds me of a game.

  • @qqaazzqqaazz3741
    @qqaazzqqaazz37417 жыл бұрын

    Came from Digital Cat

  • @fernandoquintero8288
    @fernandoquintero828810 жыл бұрын

    I lol'd at the bitcoins

  • @gokusupersaiya8067
    @gokusupersaiya80676 жыл бұрын

    i hope no music background, my head cannot digest knowledge and explanation with bad background music..

  • @merri-golden8826
    @merri-golden88268 жыл бұрын

    2:22 dftba.com look for it on the screen

  • @merri-golden8826

    @merri-golden8826

    8 жыл бұрын

    oh and 3:16

  • @Aklebash
    @Aklebash9 жыл бұрын

    All your videos are amazing Ps check out our website It's sandy lane junior journalist if you could

  • @tommygorden7928
    @tommygorden792810 жыл бұрын

    People are given Bitcoins

  • @bruceliu1657
    @bruceliu16578 жыл бұрын

    redo this in china where they like red

  • @ulilulable
    @ulilulable8 жыл бұрын

    Who is this Gherta that you speak of? ;þ

  • @kell_checks_in
    @kell_checks_in4 жыл бұрын

    TURN OFF THE GODDAM MUSIC.