The Psychology of Colour, Emotion and Online Shopping
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Thanks to Scott MacInnis, Kimberley McEwan, Kathleen Hill and my wonderful Nana for voicing the quotes in this video.
References:
Babin, B. J., Hardesty, D. M., & Suter, T. A. (2003). Color and shopping intentions: the intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. www.sciencedirect.com/science/...
Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363.
Brengman, M., & Geuens, M. (2003). The four dimensional impact of color on shoppers' emotions (No. 03/204). Ghent University, Faculty of Economics and Business Administration.
Cheng, F. F., Wu, C. S., & Yen, D. C. (2009). The effect of online store atmosphere on consumer's emotional responses--an experimental study of music and colour. Behaviour & Information Technology, 28(4), 323-334. www.megantegtmeyer.com/wp-cont...
Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing letters, 4(1), 59-69.
Dagher, A. (2007). Shopping centers in the brain. Neuron, 53(1), 7-8. www.sciencedirect.com/science/...
von Goethe, J. W. (1810). Theory of Colours (book) archive.org/stream/goethesthe...
Hemphill, M. (1996). A note on adults' color--emotion associations. The Journal of genetic psychology, 157(3), 275-280.
Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156. www.sciencedirect.com/science/...
Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211. ec.iem.cyut.edu.tw/drupal/site...
Music: Brittle Rille and Mining by Moonlight by Kevin MacLeod/incompetech.com
Sounds: Fast forward by Muska666/soundbible.com/624-Fast-Forwar...
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Пікірлер: 52
This video is very helpful thank you for providing proper references!!!
love this video and learned a lot, thank you!
I loved the Veritasium reference!
Luscher's color tests are very impressive.
The intentional use of color is especially evident when it comes to social media sites, as they all seem to use *_blue_* extensively (also, white): _Facebook, Twitter, Tumblr, LinkedIn, Myspace_, etc.
This was such interesting video. Thanks for another brilliant upload!
@braincraft
10 жыл бұрын
Thanks :)
@marijimenez7388
9 жыл бұрын
BrainCraft gestiiikkloppuón vhhgfdssaasfgyjhhñlwoop
I'm colorblind and can't see red. What is the psychological effect of color on someone who lives in a world that is only made up of combinations of blue and green?
This is the music used in Kerbal Space Program lol
Good psych research supporting work of key theorists in this area.
The music is the same music from Kerbal Space Program.
Virtual Cat!
Very interseting content, thank you.
Great work!
is that not the song from corage the cowrdly dog episode with the guy that always smiles and ryms? i can't look at this because the music scares me!
@pocok5000
8 жыл бұрын
+luly lulyanka I checked. It's not the some song, but very similar.
Interesting
Any Color we - you - me - us - i like at any time in movement and presentation. Communication is more than letters and words and images and intuitive actions. What's you favorite color and/or Any color you like..
Great video.... Maybe invest in a better audio set up though...I'm no audiophile, just sounds a little echoey
Omg I use the same theme on google chrome at 2:25
Beginning of the video: Blue, is gloomy and melancholy, Then it's: Calm and cool.. @3:25 its about complementary colors magenta and green don't really go together. Not to knock your channel, I still found this interesting.
Good ol Goethe, Elective Affinities has been on my amazon list forever now...one of these days I will get to it!
Found the video incredibly useful, just wondering if you could enlighten me on where you found the study results/statistics? Thanks
Ah, "light's"!
Great Video, but you show colors wrong way. Red should be on the left and violet/ultraviolet on the right since those are the most energetic photons
How did the subject browse the internet in an MRI machine? It'll grab a wrench from across a room with force...
Was the experiment with the couch and the blue/green background conducted in a close environment? Was the need of people for a new couch factored in? If the experiment was conducted on the same community, was the fact that people did not need a couch at the time considered? If the experiment was conducted on 2 different communities, was the financial status of each community considered? I just don't buy the conclusion they drew from the study.
I prefer - blue, grey and brown. but in some rare occasions: red, like a tie when i am your boss. I dislike - green and yellow because they are simply ugly.
Amazing ;)
This KZread channel is 👏.
that cat is cute. very cute, THUMBS UP XD
Veritasium brought me here by Virtual Cat. :)
Very interesting but the music distracted me..somehow it reminds me of a game.
Came from Digital Cat
I lol'd at the bitcoins
i hope no music background, my head cannot digest knowledge and explanation with bad background music..
2:22 dftba.com look for it on the screen
@merri-golden8826
8 жыл бұрын
oh and 3:16
All your videos are amazing Ps check out our website It's sandy lane junior journalist if you could
People are given Bitcoins
redo this in china where they like red
Who is this Gherta that you speak of? ;þ
TURN OFF THE GODDAM MUSIC.