To find longevity in the world of entrepreneurship, you need to find your ‘WHY’. Sweet Loren's founder and CEO, Loren Castle, agrees and believes you have to be obsessed with greatness. If you’re able to create a business that’s tied to something you love, you’re much more likely to show up every day and give it your all despite all the challenges that come with running a business.
Loren found her purpose early on after beating cancer and despite facing many hurdles with treatment, depression, and her life being turned upside down at such a young age, she poured that energy into making an impact and building. We talk all about it in our episode together (Ep. 247) available on the Behind Her Empire podcast wherever you listen to podcasts.