Cassandra Thurswell is the founder of KITSCH, a global brand that creates eco-friendly hair care and beauty accessories for women.
Cassandra came from a small town in Wisconsin to Los Angeles with the hopes of creating something meaningful in her life. But before launching her own business, she did whatever it took to make ends meet from working at a cupcake shop, crafting jewelry, to babysitting - basically any job she could get her hands on. She credits her wide range of experiences in helping her build up the grit and resilience she needed to eventually launch her own brand.
After seven failed attempts at various businesses, the idea for Kitsch was born. She started by hand-making her first product which was a basic but innovative knotted hair-tie in her tiny LA apartment. She was making cold calls, doing door to door sales, and whatever she could to get the brand out there all without any outside funding. Fast forward to today, the company has evolved into a multi-million dollar brand that’s sold in over 27 countries and across 20,000 retail locations worldwide. You can find them at Ulta, Sephora, Whole Foods, Urban Outfitters, to name a few. Kitsch was also featured as one of the fastest growing companies in America by Inc Magazine.
In this week’s episode, Cassandra walks us through how following her gut over the years has truly been the key to her success - from couch-surfing to save money for her business to working different jobs to learn the industry - she always listened to her strong intuition which has led her to create the business of her dreams. She also talks about how every single job she’s had in the past has helped her become a stronger business person and was the mini MBA she needed. She also dives into the challenges of the early days of fulfilling orders in her one bedroom apartment and the creative tactics she used to get into retailers without a single connection. We talk about the biggest learnings she's had over 14 years of running Kitsch, the power of micro-intentions and micro-habits when creating your dream life, and so much more.
Follow Yasmin:
* Instagram: / yasminknouri
* Website: www.behindherempire.com/
Follow Cassandra:
* Instagram: / cassandrathurswell
* KITSCH Instagram: / mykitsch
* KITSCH Website: www.mykitsch.com/
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