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Everyone is on the sell. Tyrants. Sports stars. Actors. Criminals. Politicians. Deities. Charities. Entire nations. They're all trying to persuade us to think, buy or do things that we weren't thinking, buying or doing yesterday. Australia's favourite comedian host Wil Anderson is joined by regulars Todd Sampson and Russel Howcroft, along with some of worlds smartest communications experts. They take us inside the persuasion business and explain why the world appears, not as it really is, but as others want us to see it. Why everything is spin, branding, advertising and image control.