Agreed 💯 I own a MMA gym and a separate Jiu-Jitsu gym. You are speaking the truth sir!

You are dropping mad knowledge bombs rn keenan mad respect

Great advice and realistic blue print

Awesome sharing of experience at least you are transparent about it because many bjj or mma gyms have commercialized their art and manner of teaching so as to hold on to their students🤔👍

Glad you're doing well. You deserve it.

Awesome to see this mindset from another big name beside Gracie University. It really is the way of the future for jiujitsu!

I remember years ago you posted an open question to yours fans. It was; should i keep competing or open a school. Idk if you competed again. You made the right choice and the school sounds cool.

You are great at it

Theres a nice gym in my town a guy started, has the whole town in his wallet for 25$ a month bank draft, key club, its huge, ive been a member for 25 years, only used it to shower befor work after doing jujitsu at 6am at another gym lol.

Damn. Well said

Words with so much more truth than that which spews out of Ryan's mouth.

@Eric3Frog

Жыл бұрын

What does Ryan say?

Keenan out here acting like Tai Lopez!

Truth!

Rener & Ryron realized this when they were ~20….so true.

Thank you

Nice Keenan!

Kennan is now like a State Farm agent hahahah thats cool

@robertlester4569

Жыл бұрын

Haha

What about Social media/Sponsorships and producing instructionals which are permanently available for sale and therefore provide a steady flow of cash?

Start with the central coast, San Luis Obispo!

Is this the sales pitch to become an affiliation of Legion AJJ?

More mattburn when?

@gormless890

Жыл бұрын

We need Josh Hinge-er and Keenis back

@ernestoruiz3464

Жыл бұрын

bring it baaack!!!!!!!!!!!!!!! the community needs it..falcilitate a VIRTUAL bjj chatting environment

@thinkinting

Жыл бұрын

I stopped listening when he started being antivax. IDK, is he still antivax?

I agree with what Keenan says here. However, what has helped his gym become so successful is what he did before opening his gym. The medals, competitions, etc, all of the things he mentioned. Sure, it is possible to open a gym when you have never competed in any major competitions, but if you are in an area like San Diego where there is a ton of other BJJ schools, you're better off having a big name behind you (i.e. CTA, Gracie Barra, etc) if you haven't made a name for yourself on your own.

@fritzdagger

Жыл бұрын

There are literally hundreds of jiujitsu gyms in San Diego. 99% have never won anything on the world level

@todd2324

Жыл бұрын

@@fritzdagger And that's my point. There are so many but there are few, if any, that I believe are on the same level of success as you. I know guys who run their own modest size schools, but they still have to work a full-time job.

@sirpibble

Жыл бұрын

Theres no shortage of world champion schools here in NY and I'm not one of them But after being open only since last june I'm completely at capacity and putting a little over 2 grand in my pocket every week. I now find myself needing to hire teachers so I can put more classes on the schedule and stop turning away customers. Nobody outside of the jiujitsu community really cares about jiujitsu championships, it's mostly regular people looking for a fun way to exercise and learn some skills And so many of them have had bad experiences at these "championship" schools because of the environment they cultivate they it's almost like they're doing my advertising for me, they drive customers into my arms because they want jiujitsu but more importantly want a place that'll treat them right

@todd2324

Жыл бұрын

@@sirpibble That's awesome, congrats on your school's success. I agree that most people just want to train. However, what I have seen is when people become more "familiar" with how BJJ is after training for a while (blue belt and above), they will sometimes look to join the bigger name schools, especially if they want a more diverse array of training partners, even if they may not want to compete. I've seen this play out in schools in both NJ and VA where I've trained. There is value in both. At smaller gyms, the advantage is usually more opportunities to connect with your coach or coaches. At bigger gyms, you have a more diverse array of training partners and more opportunities to bounce ideas off of others.

@raweriio3306

Жыл бұрын

@@sirpibble what price points do you set and how many students do you have?

Very nice beard!

In boxing it's the promoters that make all the money.

@SINdaBlock411

22 күн бұрын

that's why boxers like floyd mayweather self-promote

Owning and running a gym, as opposed to renting a gym and putting on classes? Is that what you mean?

If you ever want to expand oversees maybe sticking just to Legion JJ as the name could be a good idea

Gracie Barra schools should listen

@gonzalosanchez6387

Жыл бұрын

Listen to what? GB invented this...

Did Keenan ever share his thoughts on Lo's murder in Brazil? These two had some wars, and I imagine Keenan has something to say one of his greatest competitors.

👏

The beard suits you.

DNS calls, 246 calls. Scripted Info call sheets. Follow up first second and third calls. Walk in procedure. Red white and blue service. Roll out the red carpet. White glove cleaning the school. Blue ribbon service. Seven magic questions when enrolling somebody. Testing procedures. Clear communications. Clear promotion systems. Clear referral systems. Events

How about the UK?

Aging well Keenan. You were really goofy looking growing up and until a few years ago. Keep the beard

No mention of selling instructionals here

Dvds, academy, paywall online program. Merchandise.

Marketing, success, hustle mentality, entrepreneurship, gracie barra, lifestyle bricks and mortar

Miramar rd. Is hard....goodluck

✅

well i'm thinking you forgot about videos and books. passive income. You could probably make a lot on bjjfanatics.

it's called empty hand combat because it was designed for people to poor to buy a sword horse and armour...

How about a Canadian one?

@anonoumos

Жыл бұрын

its called AJJ man, lol we canadians will never have it

@Trephining

Жыл бұрын

well you better get started by inventing the Moose Lock and also Canoe Guard

instructionials though?

@fritzdagger

Жыл бұрын

Instructionals are a good stream of income but you ultimately need to be teaching, training, fighting, doing seminars and filming instructional to have a healthy income. But a gym is orders of magnitude more profitable to focus on. 400 members at 250 a month plus the paid trial. A well run gym will do millions. Even Gordon will struggle to outpace a 500+ member gym.

I hear the only way to make it profitable is to have mile vineyard do your marketing

How the heck does Gordon Ryan make a million dollar a year by just doing seminars then?

@kcwliew

Жыл бұрын

Bjj fanatics. For some reason Keenan isn't working with them?

@soundtorial4567

Жыл бұрын

Not by Seminars, the majority is DVDs and sponsorings

@mpforeverunlimited

Жыл бұрын

How many guys are on gordon ryans level lol. And as others have said, he sells dvds and they're pretty expensive too

@divisionwu

Жыл бұрын

Gordon Ryan is #1 in No-Gi right now. Not sure how much he makes - $2-5M a year? Compare that to a #1 in any other sport and you'll see that what Keenan says is absolutely true.

This is true, however, watch out for academies that are attendance based, meaning as a white belt you can't get your blue belt until there is a "sufficient record of attendance" rather than awarding new belts by skill alone. I strongly disagree with that type of gym philosophy, it suggests these teachers are trying to get as much money out of their students as possible. All of my fav grapplers like Gordon Ryan for example, never came up that way. They were not even tested for their belts, they simply progressed as they displayed adequate understanding of the game. Pretty sad that's considered the old school way of doing things, these days.

@Young.Supernovas

Жыл бұрын

My gym awards stripes based on attendance, and then has a test for blue belt after you've earned your stripes. I think it's just a necessity given how high attendance is at the gym (as in, it would not be possible for the instructors to keep track of everyone's skill levels adequately). So the belt itself requires both knowledge of jiu jitsu and attendance, but the stripes between belts are just based on attendance.

@cheyennemeredith1174

Жыл бұрын

Another reason for factoring attendance is trust. Would you belt a stranger or a student you've only seen train several times, or with the darker colored belts for only a few months? I'm years away from ever promoting anyone to any rank other than giving them a spare white belt. I see more reason to not sign off on someone's belt without regular attendance or good rapport, even with cases of spectacular talent, skill, and charisma.

Damn I thought it started by calling out black belts online as a white belt. Note to self: delete that tweet to Gordon Ryan

You can also become the greatest and sell dvds. Gordan is doing better than anyone.

Keenan is very smart and articulated. Even with this disgusting AJJ stuff he made some real money. I don't like your marketing with this gross AJJ stuff, but I admit you did a good job.

But what if your academy is made of cheese? What then ? 🧀

Also NFT

Keenan spouting unironic(although unknowingly) Marxist insight. Yes. For the most part, you only make money once you own capital.

@Young.Supernovas

Жыл бұрын

Ope, yup.

@ElDuardo01

Жыл бұрын

Once you provide value

@Young.Supernovas

Жыл бұрын

@@ElDuardo01 Workers do provide value champ.

@meditate_ssbu

Жыл бұрын

It's CAPITAListic insight...

@JYGamerDad

Жыл бұрын

The only Marxist insight is how to murder millions and make everyone poor except a few dictators

pքɾօʍօʂʍ 😪

Hey Keenan, I share the same perspective about it, but I really don’t see the point of it yourself keep insisting and calling the “American Jiu jitsu”. As far as I know, you have been practicing Brazilian Jiu jitsu since you were a white belt, and for some reason you have started calling “American Jiu Jitsu”, wich would be fair, if there was any evident difference of the “American Jiu jitsu” that you are teaching from the Brazilian, just like the evident difference between the Brazilian and Japanese one. I might be missing the difference, maybe because I’m not really familiar with the American Jiu jitsu, but would be cool to understand the difference between them both other than just the name difference. Cheers

So this video was one big infomercial for your shady affiliation program? Keenan Cornloser. If you want a successful BJJ gym, you do NOT need to pay a bloodsucking affiliation program to make money. Instead of paying royalty fees to people like this SoyBoyCornelius, you can charge a lower price and keep a little bit more money to improve your gym. Do you really think newbies care about the name? No, they care about the quality and the cleanliness of the gym. Also, seasoned jujitsu people know that unless you are training in the main academy, the affiliation name means nothing. That's it.