The Music Branding Plan: How To Grow Your Fanbase Beyond Spotify | NLN #85 Ft Clinton Sparks

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Clinton Sparks is a versatile figure known for his roles as an entrepreneur, investor, executive, author, and innovative force in merging culture, collaboration, and cross-platform marketing. As a Grammy-nominated DJ, producer, and songwriter, he boasts a remarkable track record of selling over 75 million records. Notably, he's garnered awards like BMI songwriter honors and ASCAP music accolades for his work with DJ Snake and other artists. His influence extends to shaping the gaming realm, co-founding XSET, a rapidly growing esports lifestyle brand, and promoting diversity by involving hip-hop artists like Offset and Pitbull in the gaming space.
He solidifies his influence through platforms like syndicated radio and Twitch, where his show "WIN BIG with Clinton Sparks" and book, "HOW TO WIN BIG IN THE MUSIC BUSINESS," have reached millions, sharing insights from successful individuals across various fields.
Follow Clinton Sparks on his socials:
/ clintonsparks
Get Clinton Sparks’ FREE book (How To Win Big In The Music Business):
clintonsparks.com/wp-content/...
Topics Covered:
0:00 Intro
02:28 Focusing on Brand Early in His Career
04:27 Dont Pigeonhole Yourself
07:22 How To Unlock Creative Freedom and Grow Your Brand
10:44 Brand Strategy: Build Brand Off Your Strengths
18:37 Brand Authenticity
25:30 Producing Akon's "Sorry, Blame it on me"
27:50 Karmaloop: Marketing Beyond Music
36:25 Bringing Artists into The Faze Brand
38:56 Before You Think Outside The Box
40:32 Music Promo Tip: Keep it Simple
43:59 Clinton Sparks Free Music Branding Book
48:22 Artist Usually Confuse These Two Things
51:52 Designing The Life You Want
59:37 Building Community
This channel is ran by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Want to run a marketing campaign?
Apply at www.ContraBrand.agency
#NoLabelsNecessary #indieartist #musicmarketing

Пікірлер: 105

@flexstarcinco10 ай бұрын
“welcome to being inside me” is insane 😭😭😭
@myemodiaries90110 ай бұрын
"Master what's inside the box before you master what's outside the box" bars 💯💯
@sorrykhary10 ай бұрын
Another banger. “Learn how to think unlike the way you think”
@iamchinma10 ай бұрын
This is literally a MUST WATCH for ANYONE THAT WANTS TO BE SUCCESSFUL IN LIFE!
@aftercommonera10 ай бұрын
I could tell by the way Clinton was sitting that he was about to be SPITTIN ! 😂😂
@SquatYot10 ай бұрын
This episode is so serious khory had to take off the drip so we could focus
@kohrey
10 ай бұрын
Lmao this is the funniest comment ever
@norawoods1334
10 ай бұрын
I ❤❤❤❤❤KORHEY
@Studio2099Official
10 ай бұрын
Bro really be putting that shit on every episode 😂 never change Kohrey
@hiphopaneer
10 ай бұрын
😂😂😂 true
@SquatYot
10 ай бұрын
@@kohrey lemme barrow yo stylists. Two chicken nuggets per hour
@trialandorder522310 ай бұрын
I appreciate someone who tells you like it is. No sugar coating, just reality based knowledge. And a course in this music business there must be salesmanship...
@godface532410 ай бұрын
Learning how to think in a way that you don’t normally think in order to connect. Priceless! 14:30
@NicoleDaGoat10 ай бұрын
Clint just chilling all comfy on the couch 😂 I love it!
@Airic10 ай бұрын
this was a LEGENDARY interview... wow. Great convo.
@shadowclonejutsu85009 ай бұрын
It’s honestly crazy to me that this content is just out here free, like he said all you gotta do is listen, y’all the goats!!
@Des_Armoni10 ай бұрын
Production level went up with this one nice! Keep going guys!
@MilkyWay-hi3yc10 ай бұрын
I've listen to Clinton Sparks before, but there is some gold in this one. he looked out for the kids talking about ways of thinking and the different levels of thinking
@ryanxhchew10 ай бұрын
Been watching y’all for years faithfully- I never left a comment but just wanted to just say really appreciate y’all for curating this space to learn and grow . Much love 🤟🏾
@BrandmanNetwork
10 ай бұрын
Preciate you man.
@NickWealthy10 ай бұрын
Yessir. I took a mentorship with Clinton it was definitely worth it. He knows his stuff. It's awesome that you guys brought him on here.
@ukyb10 ай бұрын
he’s giving str8 sauce throughout this love these episodes
@LaynoProd10 ай бұрын
thanks Brandman for having Clinton Sparks on here! many gems in this episode, especially the skill of listening and paying attention to others and seeing the answers are there, and I also relate to Clinton in understanding and growing up in various different cultures. Definitely getting familiar with Clinton and will check out his free book, this is helping me currently as a music artist - with gratitude, LaynoProd
@Des_Armoni10 ай бұрын
And man I remember kid cudi and karmaloop! Anything cudi was attached to i was on it
@AllayEarhart
10 ай бұрын
What made you connect to Cudi in such way?
@Des_Armoni
10 ай бұрын
@@AllayEarhart man so much stuff. He was different he was honest he had melodies out of this world. He was a breath of fresh air for me because everybody else was gangster and he was way more relatable. His production was crazy the way he dressed was unique. He was attached to all these other eclectic people like santigold and mia and diplo and a trak. Chip the rip. KANYE! Like man cudi was that dude to me. I had all his mixtapes all his unreleased leaks it was a crazy time. Mind u i was like 15-16 when I discovered him so he was like a voice for me. And he was COOL! He wasn’t corny he was authentic.
@blissghmedia9 ай бұрын
My white friend walked up to a group of young black nice gentlemen with guns tucked and asked them why they do that… He got an answer but definitely not the answer he wanted, some stitches!. Great content by the way, leaning a lot from this side. Representing from Ghana 🇬🇭
@joegez710 ай бұрын
Welcome to being inside me!!🤨PAUSE 😂😂😂
@prodbyryshy10 ай бұрын
networking and collaboration. also constant evolution
@monopolejoe10 ай бұрын
Clinton was droppin jewels on this one.
@PRINCEPRO10 ай бұрын
This was dope af yall!
@prodbyryshy10 ай бұрын
it feels like these days its really hard for people who arent already deep into music to find good new artists
@elvyaofficial10 ай бұрын
Some really nice gems in there! Thank you guys! I'm only halfway and already really hyped for all this info.
@winslowdonovanmusic10 ай бұрын
yall been killin it lately wit these interviews!
@lukane_sa10 ай бұрын
I'm grateful that as young as i am, i seem to be on the right path with the way I carry myself currently. I haven't released music in over a year, and i struggle with social media & "branding" because everybody wants me to be what they want me to be but half the time, it's inauthentic to me and i don't think i should live up to something i don't see myself as at the core of my being
@lukane_sa
10 ай бұрын
I'm currently in the process of building myself and my philosophical & spiritual foundation so that i can interact with the world the best way possible, more importantly the most honest way possible
@Herbloso810 ай бұрын
So much gems keep up the great work y’all black brothers going crazy!!!!
@Tracylotus3 ай бұрын
6 months later still gems 🔑
@foresee4c7919 ай бұрын
Best episode yet
@jamesgreig284210 ай бұрын
AWESOME!!! thanks again bruv! ❤️ from JimmyMoney Auckland, NewZealand
@kunx10410 ай бұрын
The guests have been killing it lately
@HighDrovision10 ай бұрын
I think this is my favorite one so far fellas 🤯 Mad 💎’s 👏👏👏
@BrandmanNetwork10 ай бұрын
How do artists make REAL money independently WITHOUT as huge fanbase? Check out our FREE breakdown on how we've helped artists make $10k -$450k in ONE year: www.nolabelsnecessary.com/monetize?el=85
@blackheartworldtv10 ай бұрын
man y’all been going crazy with junts fr 💎
@BobALMiGHTY9 ай бұрын
One of the best yet
@couleenlagon10 ай бұрын
Watching now… been waiting on this.
@BrandmanNetwork
10 ай бұрын
✊🏽✊🏽
@Born_Original10 ай бұрын
It's alot easier to say these things when you've made it to the next level 💯 you still have to drop music on Spotify or whatever platform you want, & your music still has to be good in my opinion then in my mind they will care about who you are want to know if you have a brand set up but as a artist with no help to me it all starts with making sure your music is good then you move on to what this brother saying
@clintonsparks
9 ай бұрын
Nope. You get to this level doing what I’m saying. Get familiar
@Born_Original
9 ай бұрын
@clintonsparks im already familiar just gave my opinion
@THK4LIFE9 ай бұрын
This is the best episode y'all have done since the LaRussell episode
@jayflexxincash10 ай бұрын
what a great interview watch the whole video a lot of game thanks💯
@akanniaddison67212 ай бұрын
This was a great interview on so many levels. Thank you for this.
@KHEBA10 ай бұрын
Loved this 🔥
@traezaX19 ай бұрын
Clinton Sparks maaaan is a legend 🎉🎉🎉
@tristenparks39369 ай бұрын
Bruh this is vital info
@yolandacharlesmusic10 ай бұрын
This is the best one yet. He's proper. (english term) yeah great insights, invaluable.
@Keogh-cb5mp6 ай бұрын
The sound effects he's referring to was originated by Jamaican DJ sets called sounds in the 60s 70s and 80s unless he been around since then. Just thought I'd put that out there.
@theofficialbenjaminoscar51319 ай бұрын
Love your guys’ podcast so helpful for independent artists. We need Ibraham from dreamville on the show!
@endypendy182062 ай бұрын
YALL NEED TO HAVE A LIST OF WUESTIONS pertaining to being in the shoes of this upcoming musician. YOURE NOT ANSWERING ANY OF OUR CURIOUSITY WE CAME TO THIS VID FOR
@rockstartonyx10 ай бұрын
Hes preaching
@TherapeuticMusik9 ай бұрын
Thank you for helping my therapeutic music 🎶 🍿📻
@NANCEmusic10 ай бұрын
get familiar!!! y’all really on a run rn
@joelmarshall498910 ай бұрын
Looooove 💙💙💛
@theofficialbenjaminoscar51319 ай бұрын
Kept thinking bros mic was chest hair 😂😂😂
@BobALMiGHTY9 ай бұрын
Protect this man
@rockstartonyx10 ай бұрын
Yall need a bigger couch respectfully
@pecogiardina7 ай бұрын
Presidential Material Here/Hear! Epic Is Listening and Communicating on the real 2 reel on a personable human condition of cultural relationships!
@pinderfresh10 ай бұрын
I see no lie here #realtk 💯
@NickWealthy10 ай бұрын
08:47 😂
@Pslums10 ай бұрын
💯
@norawoods133410 ай бұрын
KOHREY❤❤❤❤❤❤❤
@GRINDETHIKSMIXTAPESHOW10 ай бұрын
I felt like he was calling me a dead beat dad and I dont even have no kids
@JaydenReacts81
10 ай бұрын
😭🤣🤣
@chilufyachimbwali8867 ай бұрын
❤
@c-f-productionscom10 ай бұрын
CLINTON JUST Promoted his self free game 😂😂 good information.
@jcoopsevyn78 ай бұрын
You ain't 'customed to goin' through customs You ain't been nowhere, hah? - Kanye
@cartermusic7098 ай бұрын
Can't get that book link - says the website is down? Anyone got a link>?
@Usenabt10 ай бұрын
top tier knowledge, website to his book dont work tho
@mdeezydinero9 ай бұрын
Wow... Is he really saying the sirens and everything came from him, when they was doing this since back in the 80s in NY? I turned the station once he tried to claim part of the Culture that he did NOT create.
@skerritbwoy9 ай бұрын
Nah! Dancehall reggae DJs invented that style of playing records. Check the history of Massive B sound from Hot 97FM in NYC. And that came out of Sound System culture, like Stone Love from Jamaica.
@clintonsparks
9 ай бұрын
Thanks for the comment. It was meant on urban and pop radio Mixshow. I’m familiar with sound clashes and dancehall DJs going crazy. I was speaking about hip hop Mixshow. Thanks man.
@Roses_R_redeR10 ай бұрын
🔥🔥🔥🥀⛽️🎭🔥🔥🔥
@AStarFromTheHeart10 ай бұрын
Why Khory audio quality always bad? You can always hear the reverb in the untreated room when he speaks.
@isticmusicmuse7225 ай бұрын
2:37 a pod of men mean 2:46 y he mn. 2:50 2:52 lissing n looking 3:03 hear n put self in be opemm 3:31 3:37 to mk st but in head i made a fan. 4:30 4:36 3:45 3:53 fl he success 4:00 4:22 lurooso 4:30 meets 5:02 is just so 1 nt in 5:16 5:25 5:50 5:56 6:04 6:07 6:51 7:21 7:44 8:02 8:04 8:29 8:41 8:59 nope. 9:57 y like 10:02 10:12 wa rfgg mind 10:18 12:37
@FonkedUpProductions10 ай бұрын
Great fuckin video
@flewway813410 ай бұрын
😍😍😍😍😍
@davehannah989410 ай бұрын
He didn’t start alot of that shit he said he was definitely a dope Dj but I’ve been around three that era and before and he went around when I was hearing dis do that so most of that was 🧢 no disrespect tho
@keynotez
10 ай бұрын
Facts
@hcmcourt449010 ай бұрын
AND IM KOHREY
@GRINDETHIKSMIXTAPESHOW10 ай бұрын
u are not your circumstance
@norawoods133410 ай бұрын
CHEESY PLUG
@Gpeidav10 ай бұрын
I think it came from hip-hop no?? The gggggget mmmmmmayback
@zelizux10 ай бұрын
PAUSE
@endypendy182062 ай бұрын
FOR THE FIRST 20 min this GUYS JUST MUMBLES SHITT! THERE ARE NO TAKEAWAYS, THIS IS JUST A CONVO ON A TOPIC NO INFO!!
@BrandmanNetwork
2 ай бұрын
lol
@CasimirGonsalves8 ай бұрын
Can someone send me some money im homeless
@BrandmanNetwork
8 ай бұрын
Of course not. Every big artist / entity has stakeholders to pay