Bob Iger & Kathleen Kennedy were able to turn Lucasfilm from a $4 billion company to a $1 billion company. Great work Bob & Kathleen.

@clankers8929

8 ай бұрын

Yep, what losers

There was a time when you’d almost never find a Star Wars toy in a place like Ollie’s, now that is where the majority of them end up. That right there tells how far the brand has fallen with the consumers and how badly disney has screwed up the whole franchise

@smb-c3po

10 ай бұрын

What city is Ollie's located in?

@jimjam51075

10 ай бұрын

​@@smb-c3poMany. There is a similar place called "Bargain Hunt" in my town that sells overstock. It even had Rise of Skywalker merch 3 months before the movie came out. It still has that and Force Awakens figures to this very day.

@markh4473

10 ай бұрын

@@smb-c3po most of the eastern seaboard and Texas and quite a bit of the Midwest.

@uglyewok6715

10 ай бұрын

No Ollie’s where I live… only WaMart’s. I’m seeing Ollie related videos showing Star Wars figures that never made it to WalMart. Looks like it’s all going straight to Ollie’s. Either WalMart is refusing to order or someone is directing new releases to go straight to Ollie’s.

@stephenembry4038

10 ай бұрын

​@@smb-c3poOllie's took over the north little Arkansas location of toys r us.

Star Wars would've printed money in the hands of someone with discipline, dedication, and love for it.

@blacklivesorblackvotes2985

10 ай бұрын

@@user-el3sh1xh3t dedication maybe. Discipline? Nah. Destroying stuff is honestly pretty easy.

@FredrickDouglass69

10 ай бұрын

They needed to find the Star Wars Peter Jackson.

@spencers4121

9 ай бұрын

Disney had to start making back the $4 billion that Lucas got for it.

@daveinpublic

9 ай бұрын

Disney does not care about anyone. They are nothing more than a fake, virtue signaling organization designed for a few c suite executives to show everyone how good they are, and how bad their fans are and change their attitudes and perspectives using cheaply crafted junk.

@wyrdwulf999

9 ай бұрын

@@GucciGengar. Jon Favreau and Dave Filoni are also not bad. It's KK and her incompetent entourage of feminists that destroyed Star Wars.

Everyone talks about "collectors" in these videos but by far the bigger issue for merch sales is that kids aren't interested in Star Wars. The tiny number of grown adults who are still buying action figures can never hope to approach the massive volume of sales Lucas enjoyed when every kid wanted Star Wars toys for christmas. Sure, that handful of adults are likely, and able, to spend more per toy than the kids but the numbers still aren't going to match up imo

@user-yp6yr9te7l

9 ай бұрын

meanwhile, I just bought 3 Micro Galaxy Squadron ships on Amazon. But I'm a bloke who is 30 and thus a collector. And these things are expensive nowadays. I think the classic characters will still sell. Even prequel characters. Anything Clone Wars and Rebels related will sell too but their market is naturally small because they're tv shows and not big movies, and the kids who watched them have now grown up too for them to just now be marketing the new toys based on them. Even the ships I just bought were mostly from the original trilogy. The Falcon, the Slave 1, the snow speeder. There really was no coming back after TLJ, and Book of Boba Fett and Obi Wan put the nails in the coffin for the market. I want a baby Leia and a Drash and a Space Lizzo and Space Jack Black playset. Said absolutely nobody ever. At least Rey was goodlooking.

@49ers1975

9 ай бұрын

exactly

@SammEater

9 ай бұрын

Exactly. Star Wars as a brand is in the same spot as Indiana Jones, irrelevant to the younger generations. They are more into Minecraft, FNAF, GTA and Fortnite than anything Lucasfilm is doing right now.

@rayamat01

9 ай бұрын

Kids don't care because the Disney movies are terrible

Only 65%? That's weird. It's a 100% drop at my house.

The rejection of Dizzy's Star Wars Merch is probably the single most vivid proof of the public reaction to what The House of Mouse has done to a former money-printing machine. Disney can play a shell game with annual reports, SEC filings and all that paper junk, sugar-coating it to make it look far better than it is. But when you walk into a store and see that junk merch hanging there gathering both shrinking price stickers and loads of dust, It is the one thing that Disney can't sugarcoat or make look better with fancy accounting or long-winded speeches from executives who know diddly squat about the merchandising end of things. What you do is to show what Disney cannot hide, any more than they can hide the declining quality of their new shows. It's all interconnected with a decline in quality and the (buying) public knows it, no matter what Disney tries to sell them.

@tomservo5007

10 ай бұрын

or kids just aren't into action figures anymore

@jamisoncowling2094

10 ай бұрын

Not all Star Wars fans have rejected the new Star Wars movies I know that myself and several others friends I know like the the new Star Wars movies

@valuedCustomer2929

10 ай бұрын

​@@jamisoncowling2094yes we are aware of the army of terminally online soys who love Kennedy's version of SW. If y'all genuinely loved it why spend time in the depths of comments sections of channels saying things you dont like. I dont spend any time in the comments of people who dislike what I love. Such a waste of time

@jamisoncowling2094

10 ай бұрын

@@valuedCustomer2929 Well yes it is a waste of time the fact is I am on the autism spectrum and when people say that Disney ruined Star Wars which is a lie . I am not going to stand by a let people attack what I like I am going to defend what I like and what I am loyal to

@tomservo5007

10 ай бұрын

@@valuedCustomer2929 on the other side of the same coin, there's a legion of adults who have nothing better to do but complain about Disney and hang out in the toy aisle.

I noticed the immediate decline in quality once Disney took over. It’s a shame. When Disney took over, I knew it was the end of Star Wars.

@francoisregis2155

10 ай бұрын

I had that feeling when George sold it I said it many times but people called me a negative person a troll etc etc Guess you is right today? 😉

@KentKaliber

10 ай бұрын

In the 80's, Star Wars toys NEVER even made it to clearance. Those things sold and sold, year after year, even after ROTJ.

@davidbowles7281

10 ай бұрын

You mean the prequels were quality? I think not.

@kensummers2894

10 ай бұрын

I knew it was going to fail when George stated "It was like selling my child to Slavers." in his interview .

@Puzzoozoo

10 ай бұрын

@@davidbowles7281 Compared to the sequels the prequals are master pieces Jar Jar and all.

Aside from the obvious reasons, why disney SW toys didn't sell, they also massively overproduced toys. Even in the past the starwars toys sold came in waves with a rather modest assortment, Disney on the other hand tried to fill half the toys section with all kinds of starwars merch. Then when the movies sucked, they couldn't sell the mountains of crap they dumped onto the market. back in the 90s-00s when i was a kid, i never could get a Boba fett figure, because he was always one of the first to sell out in a wave, and it took a long time for me to get a lando. Now both of them rot on the shelves. thanks disney.

@tomservo5007

10 ай бұрын

the market has change, action figures aren't popular

@angryroostercreations5194

10 ай бұрын

That's true, but it wasn't just action figures that Disney put out, on the first force Friday, there were action figs, dolls, plushies, games, lamps electronic toys, picture books, you name it. If it could get the Star Wars brand slapped on it, it did. They tried marketing Star wars stuff into sections of the toy market that Star wars never was marketed too in the past, and none of it sold. I remember going to Toys-r-Us to Christmas shop in 2015 , and half of the Toy section was Star wars. And i remember when Toys-r-us sold, and they clearanced alot of it out. One thing in particular i remember not selling was the Power wheels landspeeder from ANH, because my sister had wanted to but one for my neice when the first came out, but couldn't justify the $300 price tag. When Toys-r-us closed those things were still rotting in the store. Back in the 90s when they rereleased the Starwars figures, there was always a modest assortment, maybe 12-15 figs per wave, and a few vehicles and maybe one special figure set (wampa, rancor, ect..) The most Star wars merch i remember at 1 time was when ROTS came out. The initial wave was around 20 figs or so, and there were some strange spin off 6 inch "force battle" figs or something that didn't sell well. But it never was firehosed out like disney has done with their merch.@@tomservo5007

@jazznickel

10 ай бұрын

In My stores, they are only recieving cases with single figures in them, so they will get 3 cases, and have a shelf with 24 each of three figures. No more variety, and no more release waves.

@kensummers2894

10 ай бұрын

@@jazznickel Knowing a few hobby and game store owners in the past, getting stuck with a ton of merch from a failed franchises gimmicks, card games, action figures , bobble heads etc could break a business, and stuck with a ton of unsellable crap. So I can imagine even now the big box stores are very very cautious now with starwars merch, and the millions of dollars lost in getting stuck with abunch of plastic.

@UnitSe7en

9 ай бұрын

And now that Bobba Fett is so freely available, you don't want him so much, either. The mountains of crap has made nothing special or desirable.

Star Wars became a merchandising phenomenon because the films were so good everybody wanted to take a piece home. When you’re just turning out garbage programming nobody wants a souvenir.

@Floomatech

10 ай бұрын

It doesn’t help that the souvenirs are garbage too, especially for what you pay.

@francoisregis2155

10 ай бұрын

Muka indeed especially with the crazy prices I know a lot of collectors who quit because of the prices

@francoisregis2155

10 ай бұрын

Nameless jedi they simply don’t want to remember anything they made

@footmerc

9 ай бұрын

Bingo! Happened to me.

George knew what he was doing. He knew if he made a great movie with a great story and characters and got a big cut of that merchandise, he would be rich AF. Disney fucked it all up by forgetting great stories and great characters. It's like part of a supply chain being down. You fuck up the recipe, eventually, the money stops flowing, but it happens in a delayed manner.

@MrHalo087

10 ай бұрын

And now I bet George regrets doing what he did. He sold off his art only to see it get tarnished.

@gbonkers666

10 ай бұрын

Well, he did say that he sold it off to white slavers.

@freakbiker

10 ай бұрын

He didn't make money on the toys Kenner made

@sparaz

10 ай бұрын

​@@freakbikerhe made about 3 billion dollars off of the licenses and merchandise rights from the toys over his career. He specifically took a pay cut from the first movie to b get guaranteed full rights to the merchandise rights from the franchise. Fox saved 350k in fees and took the profits from the movie theaters, they didn't realize it would be so huge and laughed at him for making that deal... then he laughed on the way to the bank. He most def made money from the toys

@freakbiker

10 ай бұрын

@@sparaz For every dollar that was generated from toy sales Kenner got .95 cents, Lucas and Fox split the other 5%. When Hasbro bought them out they let the condition of that deal lapse and did not sell $10k of toys in 1986 voiding the contract and the need to renegotiate. So in it's golden age Kenner had the overwhelmingly larger share of toy profits. If $3B came from 2.5% then you are correct.

Who wants a Poe figure when Disney made him out to be a disobedient mutineer and inconsequential character compared to all the "strong female characters?" Hard pass on that.....

@Mouse_Metal

10 ай бұрын

But he mutineered against f-ing Holdo, which makes him relatable.

@shawntraub7249

10 ай бұрын

@@Mouse_Metal Speaking of Holdo, my family rented Episode 8 from the library to watch it. My mom got bored halfway through and went to bed. When I told her the ending of the movie the next morning, my mom was confused about Holdo because she legitimately thought she was a villain.

@Mouse_Metal

10 ай бұрын

@@shawntraub7249 Holdo was a villain, Johnson just can´t see it because he fell too deep into the w0ke mud. She could be either an arrogant, incompetent boss who messed up everything, or an infiltrator who worked for the Empire 2.0 and tried to escape in the end but accidentally managed to do a maneuver which has odds 1: 1 000 000. There is no interpretation of the story which would make her look like a good person.

@bosskbounty

10 ай бұрын

@@Mouse_Metal no Holdo was one of Leias best friends.

@dronesclubhighjinks

9 ай бұрын

@@bosskbounty”Admiral Holdo is a toxic leader” from the channel Critical Drinker is a video I highly recommend. A lot of female characters who are supposed to be a good guy and a “strong independent woman” behave worse than the supposed villains eg. Scarlet Witch in “WandaVision”, Reva in “Kenobi” and Galadriel in “Rings of Power.” Dreadful characters. You may have heard the “Acolyte” actor at the spring 2023 Star Wars “celebration” say, “That’s the thing about Star Wars. There’s no good and no evil.” 😳

These retailers need do what they did with Baby Yoda and just not accept the toys unless Disney covers at least some of the costs to have them just take up shelf space. And by ‘Baby Yoda’ I mean the fact that the toys weren’t out until after everyone wanted it.

@bosskbounty

10 ай бұрын

But it's not Yoda.

The new wave of Black Series is rotting on the shelves at the local Walmart. They used to fly off the shelves, but now it's whole waves dedicated to D+ shows and they sit. It's even affecting OT figures.

@smb-c3po

10 ай бұрын

I only want characters from the Original Trilogy and the Prequels.

@alejandromolinac

10 ай бұрын

Except for Lando…. He tends to just sit there….. they should just do a Luke or a Darth Maul….

@darklordchauncy

10 ай бұрын

@@alejandromolinac 2 Landos a case, 8 to 10 Landos rotting on the shelf. Leias and Revas a close second.

@jamisoncowling2094

10 ай бұрын

In my home state there is never any Star Wars black series on the shelves at the major toy stores because they are always selling out at the stores

@smb-c3po

10 ай бұрын

@@jamisoncowling2094 Or there's no interest in them.

Collectors were never Lucas's target...it was young boys who played with the toys. Show me anything in Disney Star Wars that would get a young boy excited. WDW got one thing right...Disney bought Lucasfilm so they had something to sell to the boy's market...then their "creative team" decided to make the Lucas franchises about "girl power"...boom...no young boys wishing to buy toys anymore. Feels like Boy Scouts...force them to let the girls in, but don't let boys into Girl Scouts...make sure there is no place for boys to flourish.

@KentKaliber

10 ай бұрын

Exactly right. Making "Star WArs for Girls" has chased off your young boys, and young girls are not invested in SW enough to go buy the merchandise. Girls don't collect Star Wars figures.

@majingunplero8472

10 ай бұрын

Same thing they did with Marvel, and look how that dumb decision has put Marvel now days.

@veronicamaine3813

10 ай бұрын

Wow - misogyny is strong with this one.

@daytonaofcv6856

10 ай бұрын

​@@veronicamaine3813the truth hurts. Why can't girls have their things and boys theirs? Boys don't give a shit about girl spaces, but girls insist they have to be in theirs.

@megabuster3940

10 ай бұрын

​​@@veronicamaine3813you're only proving his point

Happens when you tell generations of boys "the force is female" while girls still cling to their barbies. Yeah, sure, there are female fans but... let's be frank: the majority who asked their parents for X-wings, Millennium Falcons, Lightsabers and such weren't the girls. The way KK mistreated the franchise and its fandom is like Mattel exclaiming "the future of Barbie is Ken".

@rpgadventurer32

10 ай бұрын

Star Wars was always a male centered and driven action adventure franchise, most of the fans are boys and men. The franchise was always targeting the male audience and presented a male oriented genre in entertainment. Kennedy destroyed the entire franchise by inserting intersectional feminism in it and trying to make it into a girls brand. It's not and will never be. She singlehandedly destroyed all of the beloved and "central to the plot" male characters starting with Luke Skywalker the main hero of the entire franchise , she's even managed to damage Darth Vader and many of the other male characters in recent years.

@KingRandor82

10 ай бұрын

Incidentally, didn't Disney buy Star Wars & Marvel *to* have product aimed at boys, since their other hit was Disney Princesses?

@jamisoncowling2094

10 ай бұрын

Anyone can like Star Wars both male and female. I remember working one time at a place I used to work and they asked me why all the Star Wars merchandise was aimed towards boys and if it was wrong for a girl to like Star Wars and I told them it is not wrong for a girl to like Star Wars and that they can buy Star Wars merchandise and I don’t know why they gender toys

@graveyardshift6691

10 ай бұрын

@@KingRandor82 Correct. So this should tell you even further how much this was mismanaged and that KK should have been yanked off Star Wars the second the words' The Force is Female' was uttered as that would have been the LARGEST red flag to their plots to acquire a total audience.

@leedobson

10 ай бұрын

​@@jamisoncowling2094anyone CAN like Star wars of course ...but the facts show that most females don't

What disney fails to recognize is... the fans most disgruntled by their directions happen to post youtube videos with 100s of toy figurines behind them. They ignore the "hardcore" fans as gatekeeping nihilist without recognizing... These are their whales. Those most dedicated to the series clocked out. Shame.

@vonfaustien3957

10 ай бұрын

Well far from the biggest collector I did buy a lot of the EU books a ton of games and the odd lego star wars lego set. I went to the entire prequel series in theaters owned both the OT and prequels on VHS, DVD and latter blueray. I even went to force awakens opening week I thought it was meh and that not reuniting the main trio was stupid as shit but figured if TLJ smashed it out of the park it could be redeemed. I saw it in theaters and its safe to say it didnt. Than I got called a racist and sexist for questioning plot hole and why if a FTL ram was possible no one had done it given it made large ships moronic. I havent spent a cent since. Not one game, not a poster, no key chains and no books. Hell even the suposed good shit like mandalorian and Jedi fallen order. You see I can take a shit movie but its what Disney called everyone who didnt like it that pissed me off the most. At this point even if its good I dont care they aint the only game in town and between Japan and classic scifi like Asimov and Clarke ive got enough to keep me entertained for a long time

@ExelArts

10 ай бұрын

I'd say most fans were pissed that they retconned the EU as no longer being canon

@49ers1975

9 ай бұрын

exactly

@redwaldcuthberting7195

9 ай бұрын

I'm sure they know about whales, the destruction of IPs in the west seems intentional.

@dixonhill1108

9 ай бұрын

Dude that comment is almost abusive, but as a trek fan I can concur entirely. The only reason me and my wife have had Canadian Netflix for most of the last decade is to watch old Star Trek. That' easily a grand in value, I spent $1500 on a psvr and the main thing I did was play star trek bridge crew. Between me and my wife we could easily dump $5,000 on trek related stuff if they were actually paying attention.

"Merchandising! Merchandising! Where the real money from the movie used to be made!" -- Yogurt, 2023

I was in Target today and Avengers and Star Wars figure 2 packs were marked down 50%. Used to be 30% for the first tier but not anymore

@smb-c3po

10 ай бұрын

And on the website?

@calderparkzoo2410

10 ай бұрын

You were in Target, that’s still being a sell out, must do better 😊

@FracturedReality777

10 ай бұрын

​​@@smb-c3poseems to vary by store. I snagged all the avengers two packs (except for banner and gray hulk) for 50% off at Target. Only one out of four I went to had them on sale.

@smb-c3po

10 ай бұрын

@@calderparkzoo2410 Why can't those two Lego themes have reduced prices?

After the release of TLJ everyone asked Disney to stop ruining SW and instead of apologizing their response was "to either like it or leave it, we don't need old fans"... so i left them! I still enjoy all pre-Disney SW!

So I was a kid during the time of the OT, and was able to collect the Kenner figures. You pretty much wanted all of the characters regardless of screen time. The toys actually made the background characters more famous.

@fuzzblightyear145

9 ай бұрын

had quite a few as well. All long gone and played with to destruction. Still got an old snowspeeder from xmas 1981...

@Blackadder75

9 ай бұрын

in my backwards hillbilly farmers village , nobody but 1 family had these toys. We did play a bit with them (they actually had quite a lot, 2 boys, and I guess their dad was also a fan) , but it didn't make a great impression on most kids in the village. Star What? We were more into Dukes of Hazzard and the A-Team

I think the collector base quickly felt that it was being made by people not like them. JJ Abrams, Rian Johnson, KK - they're not Star Wars people. They're nothing like Lucas, who absolutely is. With the wrong people at the helm, it's no wonder the quality declined in both storytelling and merchandise. Imagine the money they could have made if they'd faithfully adapted the best stories from the original EU. Those stories were all written by true Star Wars fans and were beloved for decades.

As a kid, Star Wars toys were a yearly birthday or Christmas wish. Today, I’ll turn down free toys. It’s a shame what Disney did to Star Wars. Keep these toy videos coming. They’re enjoyable!

@jamisoncowling2094

10 ай бұрын

If someone gave me anything Star Wars related for a birthday or Christmas gift I would be grateful for it because I like Star Wars

@francoisregis2155

10 ай бұрын

If its old star wars from 1978-2012 I will accept it if its Shitney Star Wars keep it

@jamisoncowling2094

10 ай бұрын

@@francoisregis2155 But the fact is that the new Star Wars figures sense 2012 are not shitty Star Wars there is a lot of cool Star Wars merchandise that has come out sense Disney bought Star Wars like the scream saber which has a function for you to record your own lightsaber sounds or what you say, the Nerf tie fighters that can shoot a nerf dart, the periodic table of Star Wars elements t-shirt, countless different cool Lego Star Wars sets, and of course Baby Yoda and Mandalorian which most people like

@EamonThePhilogynistWalford

10 ай бұрын

@@jamisoncowling2094 And if someone did it to me, the poor bastard had better hope I'm not armed. 😠 That's not a slight on you at all. I'm just saying that I can't support Star Wars under Disney's auspices, and I don't want people to push it on me, much less shame me for not liking something Disney related. 😐

@jamisoncowling2094

10 ай бұрын

@@EamonThePhilogynistWalford But it would be wrong to assault someone who gave you a gift and you could be charged with a crime. It is better to accept a gift even if it is Star Wars related because the fact is the gift is giving out of love and often the people giving it to you know you like Star Wars. The fact is the new Star Wars merchandise is not bad and Disney did not ruin Star Wars. The movies and shows Disney has made for Star Wars are really great. Also yes you can support Disney Star Wars all you need to do is get rid of your hatred towards those who work for Disney and make Star Wars and support them. Because the fact is the people that work for Disney and make Star Wars are human like anyone else and just like you they are trying to put food on the table for their families

I’m only shocked it’s down 65%….I honestly thought it would be more. Still as the saying goes….fools and their money are soon parted.

@dave4708

10 ай бұрын

I think they are counting places like Ollie's where junk like that can be sold for pennies on the dollar.

@user-yp6yr9te7l

9 ай бұрын

The old original movie stuff will still sell. I just bought a few of the relatively newly launched Micro Galaxy Squadron ship line from Jazware. They're like the old Action Fleet but better. But then I got the Millennium Falcon and the Slave 1. Guess how many ships from the sequels I bought? None.

@user-yp6yr9te7l

9 ай бұрын

@@damionkeeling3103 i do not understand the question. I did say that I did buy a few of the ships. If you mean why I didn't buy the sequels ships if I like the franchise, it's because it should be obvious that I don't like the franchise as a whole. I only like the original trilogy and the prequels and the Clones Wars and only the stuff from those specific three things are cool enough to warrant spending my money to me.

I went into a large book store last week. There was only 8 Star Wars books on the shelf. This is in the largest Australian wide chain too. And there wasn't lots of space around the books either indicating that they'd sold lots they just aren't stocking them. I get why people aren't buying the Disney era books cause they are mostly crap and D+ shows just ignore or retcon them. Why would you bother reading them now. Disney, KK & her cronies have driven our beloved IP into the ground.

The articulation being minimized was something that was going to happen. A former Hasbro employee talked about the angry letters/emails they'd get from parents about figures breaking, wrists popping off, etc. I think that a some of it was parents being cool and giving little kids the types of action figures not meant for them. But that's why the last of the animated style Clone Wars figures had reduced articulation. What started to kill Star Wars action figures and merch was the 3D Phantom Menace. Lucasfilm insisted Hasbro push that product, and it glutted that year. Lots of figures went to places like Five Below. Rising production costs pushed prices up, helping to kill the dying traditional toy market. Not that Disney didn't contribute. They cancelled the Clone Wars. That show was generated the last large amount of young fans, since Cartoon Network was on basic cable. Rebels was on Disney XD, not a part of basic cable packages. The Force Awakens saw a brief surge in general public interest in Star Wars merch. It didn't last. Disney's secretive nature prevented what would be great sellers from coinciding with media releases.

Huh who knew calling your audience sexist and racist would discourage from buying your toys? I'm shocked that didn't work?🤣🤣🤣🤣🤣

@jamisoncowling2094

10 ай бұрын

No one called anyone sexist and racist for not liking the new Star Wars movies I know people who both like and dislike the new Star Wars movies and it does not make you a racist or sexist based on what you like or dislike

@edgarplummer6750

10 ай бұрын

@@jamisoncowling2094 What rock have you been under, Ewan McGregorr over Reva in his car? Seriously dude?

@edgarplummer6750

10 ай бұрын

@@jamisoncowling2094 kzread.info/dash/bejne/ZKah1M6ae8mpp7Q.html

@jamisoncowling2094

10 ай бұрын

@@edgarplummer6750 I am not living under a rock and both Obi-Wan Kenobi and Reva are cool warriors within Star Wars. It takes guts and courage to fight Darth Vader in a one on one duel like Reva did

@edgarplummer6750

10 ай бұрын

@@jamisoncowling2094 Cope all you want Disney has destroyed Star Wars with identity politics and only people willing to let Disney walk all over them are still supporting this crap.

New Han Solo action figure! Now with a lightsaber in the chest!

Back in the days I used to like buying New Era fitted hats here and there. For about ten years I didn't buy any and lost interest. Last year I bought a few and was shocked how the quality had dropped. There are LOTS of new hats being made all the time and many are junk, frankly. They also loose appeal since it's about quantity and not quality. You can only buy so many hats. To me it's corporate greed at play, cutting costs, putting out massive quantities of mediocre (at best) products. It's the same with Star Wars merch. All these brands and Corporations think they can make easy money with crap indefinitely. No thank you.

@rumblehat4357

10 ай бұрын

Yeah, me too. I go to a lot of minor league games, and would pick up a hat and t shirt as souvenirs. when t shirts reached $35 and Hats reached $40, I stopped. Prices were ridiculous. (And i create my own artwork and sublimate my own shirts, and heat press patches on hats as well, so I know what a reasonable price should be.) It’s greed.

@Plainbrain24

10 ай бұрын

@@rumblehat4357Prices increased and years ago NE shiftet production from China to Bangladesh. It's ironic when made in China is an indication for better quality.

@49ers1975

9 ай бұрын

exactly

Bruh, I’ve been saying since 2017 that Last Jedi killed Toys R Us. I still have stupid asswhipes telling me that it was because of financial issues, but no one seems to get that it’s because of all the money they spent making room for Last Jedi trash that no one was buying. When our local store went out of business, there was nothing but that garbage sitting all over the shelves lmao.

@smb-c3po

10 ай бұрын

Dude, the cause was irresponsible parents getting electronics for their kids just to shut them up.

@michaelkikle3018

10 ай бұрын

@@smb-c3poBullshit, man. Toys R Us had aisle after aisle, at my store, that was dedicated to Star Wars alone, and people like yourself were fooled into believing it was anything else. Everyone around me were buying the toys until Last Jedi came out-buying for themselves, buying for nephews, buying for Christmas presents, buying to sell online. Last Jedi killed that so hard that not even two months after it was released, Toys R Us went out of business, here. They were STILL filled with a shit ton of Last Jedi stuff, because they were clearly banking on it.

@alexgillis9446

10 ай бұрын

I stopped buying after TFA. My kids didn't want any more star wars toys or Legos. Neither did I.

@rpgadventurer32

10 ай бұрын

The Last Jedi killed the entire franchise and there was a time they could've fixed it but Kathleen Kennedy destroyed whatever chance they had with Luke's return at the end of the season season of the Mandalorian, they messed it up immediately.

@michaelkikle3018

10 ай бұрын

@@alexgillis9446 That’s understandable lol. It was absolutely everywhere.

Disney SERIOUSLY NEEDS to chill down with their products, They're producing more than anyone could buy

@superomegaprimemk2

10 ай бұрын

Its not Disney, its the license holders, thou Disney is likely been giving them false impressions of potential sucess and they over produce only for it to end up being heavily discounted, thou I wouldn't be surprised if the license holders abandon Star Wars & Marvel or demand to pay far less than they have been for the rights

@ArcTrooperRod-269

10 ай бұрын

@@superomegaprimemk2 facts

@nicjuls7382

9 ай бұрын

@@superomegaprimemk2hasbro is just as much to blame for the current situation of failed SW merch sales. Their quality of figures has consistently gotten worse since the pandemic and their insane price hikes leave collectors no choice but to skip out most of the time.

@Ruderickle2424

9 ай бұрын

Late stage capitalism doesn’t allow them to chill.

@ArcTrooperRod-269

9 ай бұрын

@@nicjuls7382 it reminded me to the Club Eltingville Comic, where they make fun of how during the 90's The Fans obsetion on getting collectibles ruined the companies because those companies Started to MASS producing the Collectibles to the point of losing their value & fan interest

Harrison Ford is just another Hollywood $$$ 304 padding his bank account before he passes on. The Force Awakens and The Dial of Destiny are prime examples. Ford said himself he hated Han Solo, the character that launched his career and allowed everything that followed: Raiders, Blade Runner, etc.

Part of me wants to feel bad for George Lucas but then I remember he’s counting his billions before going to bed every night. The people I truly feel bad for are the people who lived and breathed Star Wars from the first time they saw new hope in 77 being sh*% on.

@arfarfarf256

9 ай бұрын

They should have gotten into a better hobby to begin with.

Even in Argentina you can find a lot of unsold Force Awakens and Rogue one figures still in the shelves

Back when Toy r Us had TFA toys I went to check out the new SW toys (I never collected any myself). I saw a whole row of unsold Finn's (guess there's not that many ppl in Sweden that could "identify" with him). Keep in mind I knew nothing about SW-toys. Imagine my surprise seeing just Finn toys as "Black series" not knowing the context!

@stephenembry4038

10 ай бұрын

Lol.

@YoJimBoHugabaJoe

10 ай бұрын

@@stephenembry4038 seconded

@Tommyknocker.

9 ай бұрын

What was their all price tag? 💀

@holsson85

9 ай бұрын

I honestly don't remember, but Hasbro stuff has usually been 2 to 3 times more expensive here than US retail. @@Tommyknocker.

@ricardoklement-yj8sr

9 ай бұрын

You have NO idea how many nogs are currently in Sweden - or any other European country!

I’m sure the movies being terrible has contributed to the decline of toy sales, but I think the biggest reason for toy sales declining in general is because kids are playing video games, going on KZread, and watching twitch. Most kids don’t play with toys anymore. It’s a dying form of entertainment in our adhd culture

@FredrickDouglass69

10 ай бұрын

There has been video games since the late 80’s. I’m almost every home since the early 90’s.

@chadchadly3564

10 ай бұрын

@RappingForJesus video games in the 80s and 90s were nowhere near as sophisticated or intentionally addicting as the ones today. You can't compare 2D Super Mario bros to Fortnite, Starfield, microtransactions, twitch, youtube, etc, etc.

@ilovemochi5317

9 ай бұрын

I would also like to add that toys are just to expensive for the horrible quality they are in. Compared to buying a 200 dollar device that can last years with unlimited forms of entertainment and a crappy 35 dollar toy that only has a few functions I think parents are more inclined to buying the 200 dollar device instead of buying toys over and over again

@bchristian85

7 ай бұрын

If you were a 90s kid, it was as addicting. Sonic the Hedgehog and Zelda as well. What you didn't have is online games, but you started to get that a few years later with Runescape and WoW. I'd be interested to see Star Wars toy sales compared with other toy lines like Marvel and Barbie to see if their decline has been similar or if Star Wars really has done worse. That will tell us the true story.@@chadchadly3564

"Foolish Disney.... Only at the end do you truely understand....You will pay for your lack of vision" - Darth Sidious to Disney *launches force lightning attack*

Disney has increased Star Wars prices so high, I stopped buying. I went to buy some figures the other day at TRU (We still have TRU in Canada). and the figures (3.25 vintage format sized) were $32 each at retail - How is this even possible? They came out with the bar scene from Mandalorian, and since I wanted to stage some figures, I thought cool, I want that, but the price was $80. I waited till I got the last one on clearance with a damaged box. I still paid $38 for it, but when opened, it was basically 3 pieces of plastic and some , nothing too special and not worth $80 in any way. Also the Slave One Ship, (now called Boba Fett's Ship, because Disney), I bought the Shadows Of The Empire one at $39, the new one released at $249. You got to be kidding - Disney is out of their minds!!!!!!!!!!!

while mystery boxes do work very well for the first half of your movie/movie series/tv series the problem with the mystery box is that eventually you're going to have to open it and there better be something good inside. unfortunately that's the hard part that writers so often fail at.

@rumblehat4357

10 ай бұрын

Never was a fan of jj abrams, but from what I understand, that’s all he does; present mystery boxes, without knowing what the payoff would be while writing his stories, and there generally was no surprise...

@Carandini

10 ай бұрын

That's the part Jar-Jar has never been able to do, starting with the over-hyped 'Lost'.

@patriciaa65

10 ай бұрын

The writers of Rings of Power were his protégés… and it all made sense why Rings wasn’t received well

I remember how awful that nerfed (literally) Force Awakens Millennium Falcon was.

Disney took a big turd over Luke, Han and Leia and didnt expected us to give them the finger?

Strange how Disney know about the modern audience, but not that they don't buy mercs

When I was a young man, I used to like buying toys for my little brother during Christmas or his birthday. I would get him things that I would enjoy. Toys I thought were awesome. As an older man, I find myself a bit of a storyteller. I would like to tell stories that I would have enjoyed as a younger man, things I thought were awesome. The powers that be at Disney, they are not a Storyteller. They don't care about that male legacy of handing down something you enjoy, for the next generation. They embraced a kind of counter cultural marxism where they are trying to remake society in some other image, while still profiting off it, and that doesn't work. Disney is starting to suffer from a famine brought on by someone wanting their five year plan.

@49ers1975

9 ай бұрын

agree

Disney has access to one of the biggest cash cows in the market and they flopped it so hard that it lost all its value. Only real value Star Wars has now, is everything pre-Disney, when quality was higher and demand was there.

So..... 1) Overproduce, because they expected massive hype 2) Lose quality due to not spending time thinking about their cash grabs 3) Forget that your own Marvel is in competition with you 4) Forget to have the ships to go with the characters 5) Still attempt to sell this at full price Great going Disney. WCB, love that you've been chronicling this. Star Wars' toy lines' demise has been best covered by you.

I would like to point out something about collecting merchandise from movies, such as Star Wars action figures. They are idols. The collector is projecting himself into the idol. If the character development is weird, bizarre, or unreliable; then the merchants will experience soft sales. Popular sales requires a fan base; the sales require the merchandise to be honorable to the established canon of the show; it needs to have something boys will like, if it isn't the Barbie world of girls.

I collected Titanium series ship figures. Most are non articulted except small details but overall they were good toys. When Force Awakens came out we saw the last of them. Most reprints were fine but the FO Tie Fighters, FO command shuttle had a serious lack in quality with plastic wings for and the command shuttle had no wing articulation. The Hot wheels versions are worse and are not that detailed compared to the Titanium series.

@admiralstone2456

10 ай бұрын

You and me both, I prefer my Titanium ships to HWs. I miss those, man.

Prequel toy sales fell off a cliff too, especially once Phantom Menace was released. The bargin bins were full of them. Plus, as the father of an 8 year old boy, I can tell you that kids just aren't interested in these types of toys anymore, even if they like the films/TV shows they came from.

In the 1980’s, when I was a boy, I really wanted a Luke Skywalker figure. I was really excited to get my original Power of The Force Endor Luke. New Star Wars movies were a major event and children got really excited about the action figures. Now in the 2020’s, not that many boys ( or girls) want Star Wars figures. The latest Star Wars movies are dull and boring at the best. Children are not excited anymore about Star Wars.

@scrambledflan5851

8 ай бұрын

Well yah, if your dad's face drops because his child hero actually considered killing his nephew while his own son was sitting next to him in the movies. No dad would consider killing their son unless the hated him, especially for something hasn't happened yet. They would try to prevent it.

Its in a vicious cycle, the more demand lessens, the more it will lessen. Im afraid SW toys are heading into an inexorable decline. Hasbro produces the toy line and had the license prior to Disneys ownership. Disney has nothing to do w/toy quality.

@Carandini

10 ай бұрын

Yes and no. Hasbro ultimately is responsible for toy quality, but if they're not selling the first wave, why wouldn't they start cutting corners on subsequent offerings? Though I'd maintain that there was a deliberate aspect too. Hasbro thought that by cheapening the 3 3/4" figures they could force all the collectors into the 6" scale, where it would be both more expensive AND make people re-buy characters they already had in their collections.

@gbonkers666

10 ай бұрын

It's not the quality, its the characters no one wants to buy ie: Rose Tico.

please note..Cara Dune figures are all gone

@footmerc

9 ай бұрын

I got mine

They should've made Solo with a hole in his chest so we could all recreate the death of a beloved character. Make Luke Skywalker out of dry ice so we can watch him evaporate before our eyes. Turn Leia into a projectile so you can shoot her back into her spaceship. And a bucket of manure for the rest of the toy line.

4:05 There were six inch figures released during the phantom menace Era. Obi wan got a release, so did darth maul, a droideka, and maybe another I'm forgetting.

Star Wars is embarrassingly childish, but... NOT FOR CHILDREN.

Will the merch sit on the shelves for years? How long will they let them sit?

@cheesesniper473

10 ай бұрын

Theres still TLJ toys on shelves. How many years has it been since that came out? Lmao.

@subliteral

10 ай бұрын

I've been wondering that too. There hasn't been a monster merchandising hit for awhile now , but I guess the minute that happens (if ever) this stuff will simply disappear overnight , suddenly and silently. There's no way stores will tolerate their shelves remaining full of unsellable garbage for many more Christmases and will undoubtedly take the first opportunity to broom this crap for things customers actually buy.

Ill never forget that my mom couldn't get me Darth Maul for almost a year after Episode 1 released, every week when we went to Walmart id check, never could find him, Hell I even remember during the Power of the force how hard it was to find certain characters, not anymore, could find a billion reys, vader and more its so sad

Overpriced with low quality felt like a perfect combination for a disaster.

I was at GoodWill today. There was new Disney items there. I didn’t pick any up … 🤣😅

The decline of Marvel and Star Wars figures have been great for me. I recently got into customizing to expand the old Mattel DC movie figures and I've been scoring amazing deals for these figures and tearing them down and rebuilding them into the characters I want. This is the ONE good thing to come out of it all.

I had this stuff as a kid back in like 1980-83! My parents still have all of it stuffed in the attic. Now when I see this stuff on show in a adults home, I see it as a cry for help!

Disney hyped the shit out of Force Friday and only 1 Walmart had a display in my town. It was pathetic. My wife and I stayed up til midnight for the launch

Please don't forget to mention the gouging high prices for the Disney era toys.

That's what happens when you start ripping your fans off especially in the action figure department! We eventually stop buying !! We'll the smart one's at least .

The company that produces more plastic waste than bottled water companies. Disney singlel handed destory beloved franchise.

Canadian here. My local Toys RUs have its shelves full of fruity colored Xmass and Prototype figures. Why these things are MAINLINE?

This channel thrives in forgotten star wars merch. So at least something comes out of it!

Lols. As I watched that video all I was thinking was " You guys would have already known how bad it was if not the exact numbers had you been watching toy vids on WCBS for the past few years." 🤣

Because Luke was a super hero who saved the princess. Then princess herself was a badass who could hold her own. Han was the rebel, against the rules hot shot pilot who ran the Kessel run in 12 parsecs. Chewy was the gigantic beast that nobody wanted to mess with. Swashbuckling, laser fighting soldiers of the underground. The new characters were what? Councel members who brought up a significant point at the next meeting?

I can hardly believe anyone collects anything Star Wars at this point. The first three films became the equivalent to a modern, western mythology. Then it became more and more corporate. Now it feels like the pizza party meme, where instead of your employer giving you the raise and appreciation you deserve, they serve you barely edible food in a cardboard box while spouting corporate slogans, and yet, they still expect you to be enthusiastic about their bullshit.

Star Wars... that's something I haven't purchased since December 2017.

@tljscrewjob6397

10 ай бұрын

‘A long time…a long time’.

Disney could easily make billions selling a female Star Wars character figure... I'm confident a Slave Leia figure would sell like hot cakes... (maybe not in toy stores)....

@aluvrianne

10 ай бұрын

Do it as a Barbie Signature doll and you'd also get the obsessive Barbie collectors hurling bales of cash at them as well. They could market the hell out of the Leia's a badass (no matter what she's wearing) and killed Jabba aspect. Let's see Rey do a fraction of that whilst wearing a metal bikini. . .

They should make star wars larger than 31" because the adults, who are mostly buying it, can take them to bed with them to sleep with them :D

Disney should be scared. The toys from the 90's and 2000's are selling like crazy on ebay and if they aren't still in the original packaging, they aren't that much more expensive than the ones on the shelves today (IE: Micromachines Action Fleet vs. Squadrons Toy Series) AND the ones made in the 90's are slightly better quality.

Here's the problem: Hasbro and Disney want their merchandise to be top-tier level and force people to pay premium prices for it. However, Hasbro is working two different camps as far as action figures go with the 6-inch and the 3.75 inch lines (Black Series and Vintage Series). They release tons more characters with the Black Series because they can charge a lot more and don't have to worry about vehicles. The Vintage Line gets screwed over as it's more of a dumping ground for re-released characters. The Bad Batch had every character released in Black Series while the Vintage collection got Hunter only. Long-time collectors and fans who grew up with the 3.75 inch line feel under-represented and have, for the most part, walked away as Hasbro's new character additions are glacial. Since new releases are so seldom, and the Star Wars name is still strong (in their eyes), they feel they can charge premium prices. We used to pay $7.99 for a fully articulated character about ten years ago. Now that same figure is around $23 and comes with less accessories. Star Wars isn't the cash cow it used to be and collectors are showing their frustration and hatred for Hasbro with their wallets. I used to buy a few thousand dollars of Star Wars figures every year. Now, it's maybe a couple hundred and even that is dwindling when I see the Vintage collection still not getting the characters I want.

@jazznickel

10 ай бұрын

Knights of Wren only had one figure - Where are the other knights? I bought the first one and never saw another...

@ChapMeifan

10 ай бұрын

Same. We get screwed over by Hasbro and they still expect our loyalty. Nope. @@jazznickel

@ChapMeifan

10 ай бұрын

And if you look at their 'new' Vintage collection it's - Vader, Stormtrooper, Leia, Luke, and maybe one other character. Even the Ahsoka series doesn't give us the whole Rebels crew because you have to fork out $500 for the Ghost to get those figures. @@jazznickel

Not scared enough because they continue to destroy whatever is left of the franchise by following Kathleen Kennedy and even the Filoni who is the opposite of a "savior". There's nothing to save, they've destroyed whatever good will that Luke's return at the end of season 2 of the Mandalorian had given them.

When Disney bought Star Wars, trading channels went up between $97 and $114. Now with a stock price around $80 we may presume half of Star Wars customer wallets left the show.

Back in the day when I collected SW figs - the 3-3/4" line was almost all there was back then - you could get any SW figure for $5 or less on sale. Today, the same size, worse quality figures in the line are $12 each - that's NUTS and 3x what they're worth, from a quality perspective. And what kind of faux-wealthy nutcase is going to spend $20-$25 on a 6" "black series" figure ? Again, way back when I still collected figs, I could get imported Japanese anime vinyl figs in sizes up to a foot tall/long, with intricate sculpts and paintwork for $25-$35. Even the Spawn figures in their earlier days were only $13-$18 each, and way better quality than what you see from McFarlane Toys today.

All things must pass, including Disney and the Star Wars franchise!

Your old TRU video is showing the same problem as today: HASBRO MAKING TOO MUCH PRODUCT! Always trying to add a new line of scale or sculpt type instead of sticking to a) 4" b) 6", c) play toys like lightsabers. Also, STICK TO THE POPULAR FIGURES. In 1979, my mother was able to buy Tatooine Luke, R2-D2, 3PO, etc. If shelves have any figures at all, you can have none of those main characters. Luke, Leia, Anakin, Padme, Rey, R2, Mando. This has been a problem since 1995 and Hasbro seems completely uninterested in addressing it. At this point, as someone who grew up with these toys and has spent a ridiculous amount of time acquiring them, I say let it all die.

For those with eyes and a functional brain, the chronic decline in SW sales has been obvious.

They totally killed the hype and excitement. No one cares like they used to.

wait... how in the hell is Cincinnati the home of star wars? make that make sense.

Even IF I wanted to buy these toys, they are way,way,way,way to expensive. I never bought my son Star Wars action figures because it wasn't worth the $$ I could have bought him 1 figure or 10 to 20 Hot Wheels.

Why is Kathleen Kennedy still employed ? She certainly must know where the bodies are buried at Disney

There are still Rise of Skywalker figures on the shelf at my local Meijer.

Disney put politics first and entertainment second. They alienated their most loyal customers. GWGB.

As I've said on another video, I remember back in the 90's and early 2000's, back in the middle of Star Wars being at the height of popularity. I remember seeing "We are unfortunately sold out of "insert character" " or simply "No more Star Wars" signs, I remember not just a small section in the action figure aisle being dedicated to Star Wars, I remember ENTIRE AISLES AND THE END CAP being NOTHING but Star Wars. Those days are gone... And they are probably never coming back.

how many Disney merchandise analyses per month do we need? Kids just aren't into your type of toys anymore

You know it’s a problem when Lego treats star wars better than hasbro and Disney.

@FlatDerrick

9 ай бұрын

No, Lego is guilty of the same as Disney and Hasbro, rereleasing massive numbers of sets that are similar but with decreases in quality or value for money every year since it's peak around 2010.

Instead of the Solo movie a Dash Rendar movie would have been perfect, too late now

the real question is what is it down from compared to the prequel trilogy. I bet even without adjusting for inflation the sales were better back in prequels time frame.

Absolutely makes sense to me. As a collector not only has the quality of their figures gone down, but the MAIN thing is no one cares AT ALL about the characters they are releasing. I use BBTS for pre orders and they never get sold out of any black series figures unless it’s of old school characters. The only one recently that sold / sold out was as Baylan Skoll. But just like their movies, they never seem to take a hint and keep producing figs no one wants. We only got our second starkiller (technically first cuz it’s been so long since first) while we have like ten versions of a character we don’t care for. Even Sabine, a highly sought after figure years ago is now a character no one wants. As for me I only buy their old school stuff as well. As much as I hate the company, but they just released some KOTOR characters I had to have.

@lordcorporal4247

9 ай бұрын

For gods sake hasbro made a campaign for Revas lightsaber 😂😂😂😂😂😂

@lordcorporal4247

9 ай бұрын

Only people keeping it alive are the completionist collectors. You will never see a Rey on my shelf

The shocking number in that pie chart was video games making more than the box office.

After the first movie, I liked Rey, Finn, and Poe enough to get Disney Infinity figures of them. To be fair, that was when I was banking on their future potential as an ensemble. Then The Last Jedi immediately split them up, made Poe sort of terrible, and taught Finn the same lesson as the first movie. yaaay…

Rise of Skywalker not having merch says it all. Not even Disney had faith in their movie.

If you cater to the kids you will have fans for life. Disney Star Wars is catering to the collectors and not the kids and it shows. Paw Patrol, Pokémon, Minecraft, fortnite and Jurassic park caters to the kids and has toys that are cheap and their profits are up.

Your spot on, if the merch that cut corners won't sell. Then it won't work. And disney is facing money problems.

*The new Star Wars toys are currently in my local B&M (Bargains & More) its basically a place where unsellable goods are sold at ridiculously reduced prices & these same toys are currently in the bargain bin of said stores. That is how bad Disney's Star Wars is doing as a brand. A bottom of the line store can't shift them, I can see Disney's toyline landfill rivalling Atari's ET landfill of 1983.*

Remember the “Forces of Destiny” dolls of the female characters that were supposed to bring girls into Star Wars? Those sat on the shelves for years.

@aluvrianne

10 ай бұрын

It didn't help that they had really clunky head sculpts which made them look like Max Headroom with longer hair. Girls who like dolls want pretty dolls and these were anything but pretty.

Who in thier right mind would want Disney SW merch. This just warms my heart.

My theoretical question is: Who owns the Star Wars brand if Tron Legacy doesn’t flop financially?

@smb-c3po

10 ай бұрын

Cartoon Network maybe?