The Macallan: How did it get so BIG | The Story
With a history dating back to 1824, #TheMacallan is one of the world’s most renowned and respected Scotch #whisky brands. Despite being the object of scrutiny by critics and whisky enthusiasts, the brand has consistently set world records for the most expensive Scotch ever sold at auctions.
So, what is so special about The Macallan?
How did it get so popular?
Why is it so expensive?
Amidst intense competition, what factors have sustained The Macallan's success through all these years?
Why is The Macallan considered to be a coveted collectable?
What is the future for The Macallan?
Join us as we unravel the story of the world's most iconic scotches. Learn more on the history, the commitment to quality, marketing and business strategies, and the future.
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Chapters
00:00 Introduction
00:42 Humble Beginnings
02:23 Transition To Single Malt
04:00 The Rolls Royce of Malts
06:03 A Coveted Collectible
08:42 The Future of The Macallan
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Perceptions of luxury and quality are certainly perceptive. However, marketing and experiences are all about how you make your customers feel. The Macallan has a commendable business and marketing strategy, and in a world of high competition, has managed to survive 200 years. Great video!
@Businessvidsofficial
6 ай бұрын
Thank you for sharing that valuable insight :)
AWESOME VIDEO!
@Businessvidsofficial
Ай бұрын
Glad you enjoyed it
@Businessvidsofficial
Ай бұрын
@seenskeme P.S. if you like what you're watching, then please subscribe to our channel. Here's the link: kzread.info/dron/ExAz6wkwZlHkGMazoPgp5A.html
The Macallan 12 was my first single malt as a beginner
@Businessvidsofficial
6 ай бұрын
Great memories!
Good video to only have less than 200 views ! Keep it up
@Businessvidsofficial
6 ай бұрын
@deadlysinsb623 thank you so much! Please do consider subscribing and sharing the video :) kzread.info/dron/ExAz6wkwZlHkGMazoPgp5A.html
best whiskey investment
@Businessvidsofficial
3 ай бұрын
Investing in whiskey can indeed be a fascinating venture.
Best marketing company in the game, I'll give them that. Their Scotch is okay.
@Businessvidsofficial
6 ай бұрын
thank you for commenting. This seems to be a popular opinion recently.
1/3 of the global single malt market? What is this nonsense?
Overpriced mediocrity
@Businessvidsofficial
5 ай бұрын
Hey @vimalrajkappil, it's understandable that everyone has varying tastes in whisky. What particular aspects or flavors didn't quite resonate with you when it comes to The Macallan?
most overrated Scotch ! Great marketing less substance !
@Businessvidsofficial
6 ай бұрын
@BracchiAlessandroFineArt Thank you for commenting. This seems to be a popular opinion. Why do you believe its overrated?
@BracchiAlessandroFineArt
6 ай бұрын
I foud the Macallan whisky very nice on the nose, but will not keep what promised on the palate not very complex, a middle range whisky in my opinion. with the decades they were very smart in the marketing department adding a "value" that for me is not present, especially for the price they ask. There are many other Scotch whiskies that are far more interesting and better priced than Macallan , peated and not Peated@@Businessvidsofficial