The Journey To Breaking An Artist

There's something you need to know if you want to break as an artist.
It's not always the journey which you expect. Often artists believe that breaking means getting streams which end up having people follow you on Instagram and generating views on KZread. The truth is, it just doesn't work like that.
In this video I outline exactly how it happens in each area and how they're interlinked.
Full diagram:
imgur.com/a/qNVSetr
---------------------- THINGS YOU NEED TO KNOW -----------------
💻 WHO ARE WE?
We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
📲 FOLLOW US:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
📚 OUR BLOG:
burstimo.com/unsigned-advice/
🎙️ OUR PODCAST:
open.spotify.com/show/2myDi0W...

Пікірлер: 320

  • @Burstimo
    @Burstimo Жыл бұрын

    For artists looking to break quicker, Burstimo's Membership gives you access to Spotify playlist curators, A&Rs, Major industry opportunities, advanced tutorials for breaking an artist, contact databases and more: www.members.burstimo.co/membership

  • @davidbeltranmx

    @davidbeltranmx

    Жыл бұрын

    Would you advice your service for Latin Urban Artist?

  • @YngHstlr
    @YngHstlr3 жыл бұрын

    5 years of no sleep and over 100 songs released, I have finally hit 10M+ streams organically (no paid advertising, no funding/label, no team) and made music my full time job. Whew, taking the long & slow route is a grind but feels so fkn rewarding. Excited to see the growth coming this year. Great video man 🤍

  • @helenaveiga46

    @helenaveiga46

    3 жыл бұрын

    I am proud of u man

  • @empowermph

    @empowermph

    3 жыл бұрын

    ..but you didnt link to your music? where's the proof? what's your schedule? strategy? you just bragged and dipped out lol

  • @Yofish77

    @Yofish77

    3 жыл бұрын

    @@empowermph click his profile and he has 2.4 million views accumulated here alone, I think that’s fair proof

  • @ghettostarr249

    @ghettostarr249

    3 жыл бұрын

    I'm interested to collab with different artists if you down dm me

  • @UCCAWiditha

    @UCCAWiditha

    3 жыл бұрын

    That's amazing, we're proud of your hard work!

  • @3xAudio
    @3xAudio3 жыл бұрын

    Motivation and consistency are the hardest parts. Gotta make sure you stay loving what you do

  • @buddahwarlord109

    @buddahwarlord109

    3 жыл бұрын

    yep most definitely and a whole lot of money

  • @thesuncollective1475

    @thesuncollective1475

    3 жыл бұрын

    So important..you..don't try to hard it could put you off

  • @3xAudio

    @3xAudio

    3 жыл бұрын

    @@thesuncollective1475 yep exactly. at least have a stable / flexible job maybe related to the music industry in some way to stay involved

  • @spiritwritermusic4971

    @spiritwritermusic4971

    3 жыл бұрын

    Consistency on KZread is a must. The most successful KZreadrs have scheduled content that drops the same day and time every week.

  • @Remokazzi

    @Remokazzi

    3 жыл бұрын

    I would say mental health bec that’s the motor of any action

  • @Dtachedkid
    @Dtachedkid3 жыл бұрын

    Please bring that 1 hour video. I’ll watch it faithfully

  • @ColdShoulderBand

    @ColdShoulderBand

    3 жыл бұрын

    Same! I second this!

  • @jay-leeofficialcctv

    @jay-leeofficialcctv

    3 жыл бұрын

    yeah me to im here for that type of content

  • @tollz7194

    @tollz7194

    3 жыл бұрын

    Same my band just released our first song and it’s doing okay but nobody is really listening to it so I really hope they release that 1 hour video cuz I’ll sit down and watch the whole thing.

  • @empowermph

    @empowermph

    3 жыл бұрын

    ditto

  • @dustinmccrindle343

    @dustinmccrindle343

    3 жыл бұрын

    @@tollz7194 send a Spotify link, I'll give you guys a listen. 😉😁

  • @Cody_Rea
    @Cody_Rea3 жыл бұрын

    Music first. It’s still all about the music. If you’re putting the necessary energy into making the music actually GREAT’, your image, your network, your visuals, your whole bubble will slowly but steadily expand. A music career is years of the first 75%, and then the last quarter can take 1 week or literally be overnight. And remember the pursuit of the contribution to the human body of music should be the goal; the craft itself. If that’s the goal, it will infect everyone you come across and you will be undeniable. Then you’re a time bomb.

  • @k.p.bolden7329

    @k.p.bolden7329

    3 жыл бұрын

    What do you consider great music? Because I love and create Free Jazz, Metal and Soul/R&B. I can tell you right now which genre people consider great and that depends on taste. R&B/Soul is most favored, Metal is 2nd and Free jazz is 3rd. Having Great music is very subjective because it all boils down to taste.

  • @tommy2170

    @tommy2170

    3 жыл бұрын

    it's not all about the music and it never has been. focus on everything else too. Obviously the music should be great, and you should still try to make great music you enjoy, but its not the only thing you need. telling yourself that success is inevitable because you make good music is simply delusional.

  • @ibrahimabarry4937

    @ibrahimabarry4937

    3 жыл бұрын

    @@tommy2170 agreed. Why would artist go through the hassle of having a distinct aesthetic/look if it didn’t matter

  • @SeanHassard

    @SeanHassard

    3 жыл бұрын

    I like this fucking guy ☝🏼

  • @4everyonebutyou

    @4everyonebutyou

    3 жыл бұрын

    Been thinking about this for years just focus on the craft , better songs ,better mixes overall. I look back on the shit I used to make and compare it with now it’s like I flipped a switch but always know there’s room for improvement

  • @Prophet-hv6ut
    @Prophet-hv6ut3 жыл бұрын

    The first music marketing video where i didn't feel like I have to worry about IG or TikTok 🙏😭👏

  • @ScottCruz

    @ScottCruz

    3 жыл бұрын

    Seriously!

  • @gidd

    @gidd

    3 жыл бұрын

    except you do....

  • @ScottCruz

    @ScottCruz

    3 жыл бұрын

    @@gidd I think you missed his point.

  • @empowermph

    @empowermph

    3 жыл бұрын

    ..buuut....you do tho'

  • @seddymusiclol
    @seddymusiclol3 жыл бұрын

    hope whoever is watching this video gets a chance to get heard. keep it up guys you got this

  • @espiica

    @espiica

    3 жыл бұрын

  • @FractionalBruce
    @FractionalBruce3 жыл бұрын

    The majority of echo going in to your mic will be coming from directly behind you. Popping something like a rug, a thick wool coat or throw, just behind where your head is will help massively ✌️

  • @gabrielpenner
    @gabrielpenner3 жыл бұрын

    Very excited for the full video. This video, along with the diagram, alone has been MASSIVELY helpful! Thank you guys! as always, Alex, Maddie and the whole team, excellent work.

  • @CreatingShane
    @CreatingShane3 жыл бұрын

    Staying motivated to post new songs and dealing with depression is extremely difficult.

  • @alfredyao.1337

    @alfredyao.1337

    3 жыл бұрын

    Dealing with depression by posting new songs 🤘 🤙

  • @empowermph

    @empowermph

    3 жыл бұрын

    emo debbie downer..smoke bud..clean diet..start recording and releasing..dont bum everyone out, we all going thru it

  • @teeaymusik9811

    @teeaymusik9811

    2 жыл бұрын

    The best musicians often have depression. Me sadly too and i feel stuck in all this problems and from this basis i have to build up my carrier. Kinda fucked up but there is no other way anyways because music is the only job for me.

  • @elecssive9702

    @elecssive9702

    2 жыл бұрын

    I feel u bro

  • @johnpaulyoung1956

    @johnpaulyoung1956

    Жыл бұрын

    3:28 I’m with you brother.

  • @VictoriaWhitlock
    @VictoriaWhitlock3 жыл бұрын

    I was wondering where you guys were yesterday. This is the perfect video because I'm an impatient person.

  • @Tyliquemusic
    @Tyliquemusic3 жыл бұрын

    I really needed this. I was really conflicted about where to go next.

  • @thego-team5505
    @thego-team55053 жыл бұрын

    I’ve loved all the videos I’ve seen from you guys. Thanks again

  • @SaintSamuel
    @SaintSamuel3 жыл бұрын

    The diagram was super helpful. Thank for this great video! Really brought me up from some of the small things I've been down about lately. Looking forward to the one hour video!

  • @MoCityJonesbeats
    @MoCityJonesbeats3 жыл бұрын

    It’s great that you guys emphasized longevity

  • @saintarj4552
    @saintarj45523 жыл бұрын

    Man you are dropping gems, had me completely fascinated

  • @ayasafiya
    @ayasafiya3 жыл бұрын

    Wow really informative and I def needed this type of new perspective rn... I can't wait to watch the long video!

  • @Chronade
    @Chronade3 жыл бұрын

    Thank you for making this video. I learnt a lot. I look forward to the detailed one! 🖤

  • @iberian4862
    @iberian48623 жыл бұрын

    Ngl, this is probably your most valuable video. Good job!

  • @calebjamessmith5605
    @calebjamessmith56053 жыл бұрын

    This video is incredibly useful! Thank you guys so much for all the knowledge I learn every day from you! 🖤 you guys are the best

  • @joshuathomas24112k
    @joshuathomas24112k3 жыл бұрын

    Thanks for this ❤️. We missed u guys

  • @Tauramehtar
    @Tauramehtar3 жыл бұрын

    Great content as always. The beard is looking sweet, my dude.

  • @kanyekubrick5391
    @kanyekubrick53913 жыл бұрын

    I’m exited for the follow up video. Thank you

  • @mediaiweb
    @mediaiweb3 жыл бұрын

    Very true, it's hard to get IG fans to Spotify because Spotify wants to advertise for like 3 mins before they can hear your song which pisses the fans off especially if they are on the free spotify subscription.

  • @vrrtvrrt5700

    @vrrtvrrt5700

    3 жыл бұрын

    That’s why your music should be available everywhere

  • @mediaiweb

    @mediaiweb

    3 жыл бұрын

    @@vrrtvrrt5700 i just identify what DSP they use the most for instance, in Nigeria they use audiomack and boom play the most so I put that at the top on my SmartLink since that's my target audience and they do Spotify but in South Africa they do.in the UK and the US, they are beginning to use Deezer more now so I add that to my smart link then I add Spotify and the rest everywhere.

  • @soundslikewest
    @soundslikewest3 жыл бұрын

    amazing as always. your stuff has been a super helpful resource in my grind from 0 streams to 700k. cheers

  • @zionherbert
    @zionherbert3 жыл бұрын

    This is amazing. Excited for the longer video

  • @reelreedymusic
    @reelreedymusic3 жыл бұрын

    We been grinding for 12 years; between multiple bands. As soon as we gain traction someone in the band quits. So me and my pa decided to go solo. Been a year so far and only have 51 subscribers. So, in reality, we have the patience for slow growth. Most bands take atleast 7 years to break. But no one talks about that. Thanks for making people aware!

  • @KeneHimself
    @KeneHimself3 жыл бұрын

    This is very insightful. Can't wait for the longer one.

  • @xsfroger
    @xsfroger3 жыл бұрын

    Amazing! Can't wait for the long version!

  • @TheSonicUniverse
    @TheSonicUniverse3 жыл бұрын

    Thanks so much for this video. Been doing this for many years. I’m still in the first stage of your chart though. But I love music so much, I’ll be doing it forever no matter which part of the chart I’m currently in. 😆

  • @BenniHunnit
    @BenniHunnit3 жыл бұрын

    This video was the perfect Birthday gift, thank you!

  • @DonTunji
    @DonTunji3 жыл бұрын

    sick video, im trying to become an artist manager and be the best i can be for my artists, these videos really help. Thank you so much. cant wait for the extended version!!

  • @ScottCruz
    @ScottCruz3 жыл бұрын

    This basically laid out exactly what I was doing wrong. Such a great help!

  • @worguchisom
    @worguchisom3 жыл бұрын

    This has inspired me. I will have to look at it again and make my blue print of Music promotion plan and diagram from it.Thank you so much Burstimo!

  • @zaagomusic
    @zaagomusic3 жыл бұрын

    Can’t wait for the more in-depth version!

  • @KeSTineIRL
    @KeSTineIRL3 жыл бұрын

    Great video looking forward to the longer video 👏🏾👏🏾

  • @jordanbaker1991
    @jordanbaker19913 жыл бұрын

    Thank You!!!! Please do more visual boards because us Visual learners need those!

  • @naitsavesmusic
    @naitsavesmusic3 жыл бұрын

    Such an amazing walkthrough, really makes everything clearer for my debut as an artist this year. You know, I was all about "I should post this, and guide my fans to KZread or Spotify" and that way grow those platforms' fanbase. But it looks it won't work that way lol. Thank you!

  • @ArryJen
    @ArryJen3 жыл бұрын

    Thank you for this guys❤️❤️

  • @imlskr
    @imlskr2 жыл бұрын

    I have not seen a single video from Burstimo that wasn't helpful, you guys rock!!!

  • @RajBeats
    @RajBeats3 жыл бұрын

    Excellent breakdown. Thanks a lot for this man

  • @AngeeWINGS
    @AngeeWINGS3 жыл бұрын

    This is the best summary of how breaking in the music industry !!! BRAVO

  • @anamarsproductions360
    @anamarsproductions3603 жыл бұрын

    hope we get the long video soon!! very excited

  • @shawnperry-qr7qg
    @shawnperry-qr7qg Жыл бұрын

    Extremely helpful. I'm a new artist and the chart plus your elaboration provides an effective course of action. Thank you!

  • @undeadpresident
    @undeadpresident3 жыл бұрын

    That is a good diagram. Helps make things more clear. Thank you.

  • @kindifrey6957
    @kindifrey69572 жыл бұрын

    Thank you so much man!

  • @BackwardsGrass
    @BackwardsGrass2 жыл бұрын

    Thanks for this! This video was really informative!

  • @BobbiHustles
    @BobbiHustles3 жыл бұрын

    This video was great! Thank you so much for the info

  • @Prophet-hv6ut
    @Prophet-hv6ut3 жыл бұрын

    This gave me such a breath of relief Alex. I just hit 100k streams last week but it didn't even feel exciting because I know my save rate is abysmally low and I only have 700 followers on IG. I kept waiting for the crossover to happen but it just doesn't. This was definitely a boost of confidence for me

  • @moritzvoneschersheim

    @moritzvoneschersheim

    3 жыл бұрын

    What do you count as streams? 100K on spotify over all releases? Or 100K all plattforms combines?

  • @Prophet-hv6ut

    @Prophet-hv6ut

    3 жыл бұрын

    @@moritzvoneschersheim 100k on Spotify. I dont have that many streams on Apple Music so I don't usually count them

  • @spiritwritermusic4971

    @spiritwritermusic4971

    3 жыл бұрын

    Congratulations on breaking 💯K!!! I’m going to follow you on IG and boost you up to 701 followers 😉

  • @spiritwritermusic4971

    @spiritwritermusic4971

    3 жыл бұрын

    OfficialProphet, in your about section in KZread you don’t list your IG account or any other social media platforms. It may be hard for your fans to find you. I couldn’t find you on IG.

  • @spiritwritermusic4971

    @spiritwritermusic4971

    3 жыл бұрын

    After visiting your KZread about tab, I noticed that I didn’t update my own about tab to include my social media links! 😳🤔😂 So I took my own advice and updated my about information. If you get a chance check out my about tab and see if it inspires you to include any additional details in your about tab. Let me know if you think I should include anything else. Thank you for your comment and it helped me out!

  • @Yace
    @Yace3 жыл бұрын

    Thank you! 🙏🏽

  • @biancabeavis7198
    @biancabeavis71983 жыл бұрын

    You guys are so awesome!! Just wanted you to know that.

  • @haidarbuldan2514
    @haidarbuldan25142 жыл бұрын

    That chart is amazing. I wonder how long it took for you to make it. It summarizes so much processes at work. Many different variables that interconnect which lead to different outcomes. Great work and thanks for the amazing content.

  • @geraniumdrive
    @geraniumdrive3 жыл бұрын

    Its great to see a visual example to help explain how all the platforms work. Im still a bit unsure of how much weight radio holds because a single play on radio usually reaches many people, while one stream is usually going to reach one person. Would really like to hear more of your thoughts on sharing music via word of mouth; networking with the industry face to face and at shows.

  • @soypablorios
    @soypablorios3 жыл бұрын

    Excellent guys! Thank you!

  • @folksfromny325
    @folksfromny3253 жыл бұрын

    Thank you because I'm an artist and I'm gaining followers on spotify and monthly listeners but they are not going to my IG or KZread and now I have a better understanding I have to keep going

  • @luisfarias134
    @luisfarias1343 жыл бұрын

    Subbed! Great topic and content!

  • @BillyGaze817
    @BillyGaze8173 жыл бұрын

    I’m taking notes on this!

  • @chrizeecry
    @chrizeecry3 жыл бұрын

    THANKS FOR THE TIPS AND INSIGHT

  • @maraya707
    @maraya7073 жыл бұрын

    Awesome video! Thank you

  • @handbookofmagic
    @handbookofmagic3 жыл бұрын

    Such a great vid!

  • @snakedrux
    @snakedrux3 жыл бұрын

    the video I didn't know I needed :D

  • @auditymusic6682
    @auditymusic66823 жыл бұрын

    Great video! Sounding better already with the acoustic panels. Try to put a high pass filter though. Your mic is awesome but it's picking up a lot of frequencies under 120ish hz making it super boomy on my monitors. Keep it up!

  • @marbrolite5814
    @marbrolite58142 жыл бұрын

    this is super good, don't skip

  • @neontown5920
    @neontown59203 жыл бұрын

    Love this! Thanks ♥️

  • @tommyflynnmusic
    @tommyflynnmusic3 жыл бұрын

    Incredible video thank you so much

  • @ChrisGeden
    @ChrisGeden3 жыл бұрын

    You’d be better off by having a hypercardioid/shotgun mic on a mic stand mounted overhead or use a lav mic rather than spending loads on acoustic panelling. Ideal if you can do both but the issue is the distance of the mic from the source and that it’s probably a camera mic.

  • @LeonRosenSF
    @LeonRosenSF3 жыл бұрын

    I think you nailed it. Insta can pop very early but can stagnate. Live shows are basically a joke until you are well known enough to use live shows to meet a new audience. TikTok - its pretty much hype. TikTok doesn't do anything for anybody. 100% luck of the draw.

  • @davidbeltranmx

    @davidbeltranmx

    Жыл бұрын

    I make all my music money from live shows/parties it basically funds all my videos and marketing. Don't sleep on live shows starting out.

  • @calebwilloughby9242
    @calebwilloughby92422 жыл бұрын

    This is very good. Thanks so much.

  • @TusharRaj
    @TusharRaj2 жыл бұрын

    I just crossed 200k on Spotify, got on a Editorial Playlist and 100k on my debut single! Thanks for all the advice!

  • @ajking9861
    @ajking98612 жыл бұрын

    Dang that's a crazy chart

  • @tevvmusic
    @tevvmusic3 жыл бұрын

    I loved this video! I would love to see you review how certain artists (Martin Garrix, Kungs, Ariana Grande) broke using this format.

  • 2 жыл бұрын

    amazing video. So relevant

  • @gochurra5702
    @gochurra57023 жыл бұрын

    Great work !

  • @CyanBlackflower
    @CyanBlackflower3 жыл бұрын

    You guys are great, and seem to provide accurate and useful info. There is just one point I'm a bit confused about, and that is the use of the term "Stream" as it is used here AND in particular, when talking about KZread. I get the impression it may be interchanged or confused with "Plays" or "Views". To me the distinction is that Streams are coming in to you either live or in realtime via a pre- made list, while the others are activated when you choose to click on a video you see on the menu, that is NOT "Streaming" at the moment live. I wish this distinction was made more clear apparent - not only here but generally across the board. Definitions are becoming ever more vital, in that we are ALL on the same page when discussing various topics rather than just assuming everyone shares the same definitions.

  • 2 жыл бұрын

    Thanks for this 🚀

  • @Adegail_
    @Adegail_3 жыл бұрын

    I loved this! Thank you for sharing your knowledge and I agree that IG is the hardest but I’ve definitely seen music growth by using Instagram as a main platform! Looking forward to the longer video!

  • @colepryor8651
    @colepryor86513 жыл бұрын

    Definitely in the beginning you gotta work on them all individually it looks like!

  • @nobodys.shapeshifter
    @nobodys.shapeshifter3 жыл бұрын

    This is one of the best videos you guys have put out. It really gives a view of the bigger picture. I'm at the 10k mark for streams and I was planning on releasing a music video exclusively on KZread, and a 1 min "behind the scenes" video cut for IG released the same day. It looks like you are saying this will not be an effective way to grow our KZread at this stage of growth. Should I just release the music video directly to IG?

  • @Burstimo

    @Burstimo

    3 жыл бұрын

    Unless your narrative of the BTS is super strong, where people say "wow that story was so good I just have to see how the end product came out like", then you won't get people across to KZread. I don't discourage BTS content, documenting is great when making it for yourself and to add depth to you as an artist, so I encourage it if anything but it should be for you to look back on and for those to see when you eventually break. I'd upload the music vid to both YT and IG and upload the BTS but with low expectations on reach and conversions.

  • @return4570
    @return45706 ай бұрын

    Excellent video. I am having to watch this 3-4 times to fully understand the ramifications, but it's REALLY solid info. Thanks so much for sharing. I'm guessing the power of WOM remains the same, but would you say that it's pretty much the same picture in 2024 for the online stuff? With all the algorithm updates, and new features that have been added to the platforms since?

  • @spiritwritermusic4971
    @spiritwritermusic49713 жыл бұрын

    Twitter and Facebook a waste of time? I only recently started tweeting again and I actually like the platform quite a bit. Thank you for this video. I’m looking forward to your longer video!

  • @BrysonPrice
    @BrysonPrice3 жыл бұрын

    Thank you I enjoyed this and look forward you the future videos , even if they are 45 min long 😂

  • @MajorProductionEntertainment
    @MajorProductionEntertainment3 жыл бұрын

    I Appreciate The information I Really Found Alot of The Information Useful

  • @vell__98
    @vell__983 жыл бұрын

    Can’t wait for the follow up video 🔥

  • @FeliMoschos
    @FeliMoschos3 жыл бұрын

    Hey!! We are waiting for the long version video!!

  • @Obee74
    @Obee743 жыл бұрын

    Very helpful video 👍🏾

  • @afrosensei5308
    @afrosensei53083 жыл бұрын

    I'm not sure what's really taking off for me right now. From Spotify to KZread to IG and Tik Tok, it just seems to be little trickles everywhere.

  • @TheBeatBrothersBand
    @TheBeatBrothersBand3 жыл бұрын

    Great stuff!!

  • @eskei83
    @eskei833 жыл бұрын

    awesome! Great info

  • @jay-leeofficialcctv
    @jay-leeofficialcctv3 жыл бұрын

    respect for doing this shorter videos it was really helpful really looking foward to the hour long video

  • @ljpheonix
    @ljpheonix2 жыл бұрын

    awesome video :D

  • @ItsMoat
    @ItsMoat3 жыл бұрын

    thank you for this video

  • @Rangnahan48
    @Rangnahan483 жыл бұрын

    I will gladly sit through a 1 hour video 🔥

  • @changingcurrents__
    @changingcurrents__3 жыл бұрын

    amazing video!

  • @stevetragg
    @stevetragg Жыл бұрын

    Interesting video!

  • @killzap6
    @killzap63 жыл бұрын

    I love ur vids

  • @_dpmusic1
    @_dpmusic13 жыл бұрын

    Great video!

  • @desubeats
    @desubeats3 жыл бұрын

    addictive sound have very good, affordable panels. in the mean time just use a dereverb. the point about using a (hyper)cardiod is also useful, since they tend to pick up less ambient noise (reflections off walls, fan noise, whatever) helpful video

  • @drydessert4198
    @drydessert41983 жыл бұрын

    There are 2 tutorials how to build cheap acoustic panels on the channel "DIY Perks". Meanwhile, you can use a plugin to remove reverb (like from accusonus).

  • @TheRebeccaDaviShow
    @TheRebeccaDaviShow3 жыл бұрын

    Great content!!!

  • @eddieaugustin3811
    @eddieaugustin38112 жыл бұрын

    Any idea when that longer video will be dropping?!? ♥️