The INCREDIBLE Rise And Fall Of ‘IT GlRL’ Alexa Chung

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#business - #riseandfall - #fashion - #luxury
In this video, we explore the remarkable journey of fashion icon Alexa Chung, and delve into the rise and fall of her personal brand and fashion label. Join us as we uncover the pivotal moments that catapulted Alexa to stardom, from her early days as a model and television presenter to the launch and fail of her eponymous fashion line.
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Пікірлер: 74

  • @kevmagill5163
    @kevmagill51639 ай бұрын

    I'm so sorry Alexa and her team had problems with her fashion brand. I truly think she's a charming and magnetic human. I honestly hope she finds another outlet for her innate creativity, individual talent, wit and charm. She's a worthy fashion and lifestyle role model. I think she's awesome and wish her all the best. ❤

  • @patriciavasara1051
    @patriciavasara10519 ай бұрын

    Alexa's appeal to me is that she's that type of person that goes on vinted, buys a bunch of 2 dollar clothes each and puts them together making a beautiful and effortless outfit. She's not a fashion designer, she's an amazing stylist who knows how to mix and match used and new clothes. And she's incredibly cute and classy way, anything looks good on her. I wish she had a KZread channel offering fashion tips and telling us ladies how she does it.

  • @autodidact2289

    @autodidact2289

    9 ай бұрын

    Exactly! I personally cannot manage her style, the flowery dresses, looking like the too tall too skinny girl I was in high school. Wrists sticking out.

  • @YOGALIFEwithAmelia

    @YOGALIFEwithAmelia

    9 ай бұрын

    stylist who knows how to mix & match

  • @purplelove3666

    @purplelove3666

    9 ай бұрын

    It's not rocket science

  • @lizziebkennedy7505

    @lizziebkennedy7505

    9 ай бұрын

    Her designs smacked others out of the park, in cut, in fabrication and in interchangeability, both Madewell and AC. This whole vid is just backlash. Lot of it about.

  • @emmaphilo4049

    @emmaphilo4049

    7 ай бұрын

    How she does it is vintage with touch of playful teenage mind. She tones it down with classic pieces especially on the shoe side: ballerinas, loafers etc. It helps that she has a teenage style body type. She takes inspiration from Jane Birkin and Françoise Hardy who have the same body type. We don't all have that body type for sure. Also she is very 'ingenue' whereas many of us have a more womanly vibe. All in all, her style doesn't fit everyone and every vibe so do your own and be confident ;)

  • @rosaryclaro1405
    @rosaryclaro14059 ай бұрын

    I miss Alexa’s vlogs. She is so funny and entertaining. She is her own style.

  • @robyndismon394
    @robyndismon3949 ай бұрын

    Precisely HOW did she 'fall'?

  • @YOGALIFEwithAmelia

    @YOGALIFEwithAmelia

    9 ай бұрын

    not fall, just learning and going to next step

  • @leighleigh8725

    @leighleigh8725

    2 ай бұрын

    Mainstream became TikTok saturated and “eat the rich” revolution .. fashion is a little different , they had to become more relatable

  • @fnma21
    @fnma219 ай бұрын

    I liked her as a presenter.

  • @ReaverValkariaCh.
    @ReaverValkariaCh.9 ай бұрын

    I always had a crush on her since her show. She’s so elegant and fashionable!

  • @pineapple7352
    @pineapple73528 ай бұрын

    I love her style ❤❤ she’s still doing her thing. It’s a different generation now so it’s natural she is not at the peak anymore but I think she’s still making her mark for her generation

  • @alycemlg
    @alycemlg9 ай бұрын

    I saw her once in Paris, she is a beautiful human, it is so, unfortunate her brand didn't succeed

  • @dejah2553
    @dejah25539 ай бұрын

    Well maybe she evolved into It Woman

  • @rhonda6791

    @rhonda6791

    9 ай бұрын

    Good point

  • @tinkywinkysatonawall

    @tinkywinkysatonawall

    9 ай бұрын

    Beautiful way to put it!

  • @user-se4ik5tl9l
    @user-se4ik5tl9l6 ай бұрын

    Alexa is such a cool, authentic person. Anything she does is great.

  • @deewidya2044
    @deewidya20449 ай бұрын

    I like her style .. just personal

  • @lisastreitfeld8502
    @lisastreitfeld850210 ай бұрын

    She is in eternal search for a style and therein lies the source of her English charm and wit.

  • @muoian
    @muoian9 ай бұрын

    She really popularized the return of Peter Pan collars

  • @skinnybitch3456

    @skinnybitch3456

    5 ай бұрын

    Those necklaces have been famous for decades.

  • @katie8325
    @katie83259 ай бұрын

    Not sure she’s actually fallen at all. This just seems like spiteful hatred of a successful woman.

  • @rhonda6791

    @rhonda6791

    9 ай бұрын

    I agree. What’s with all the hate? Mean girls.

  • @willowart898
    @willowart8987 ай бұрын

    I love your channel! Wishing you success! Good stuff here!

  • @TheFashionFable

    @TheFashionFable

    7 ай бұрын

    Thank you! Glad you enjoyed!😃

  • @lisachalmers5687
    @lisachalmers56878 ай бұрын

    I really liked her on the Netflix fashion show. 😊

  • @evelina2363
    @evelina23634 ай бұрын

    It seems this was more of a lack of proper business management rather than an issue related to the brand. Very sad, she would offer a completely unique addition to the fashion world. But as everything, every business has its rules and those are Learnt step by step.

  • @petewong2372
    @petewong23729 ай бұрын

    She should be a Host and Judge of the Project Runway or Britain’s Next Top Model 🇬🇧

  • @patriciamaya6
    @patriciamaya610 ай бұрын

    1:45 - 1:50 -> Wiener Innenstadt: Graben 👍❣

  • @sofiya3129
    @sofiya31299 ай бұрын

    all the alexa chung haters in these comments just dont get it and thats their issue

  • @skinnybitch3456

    @skinnybitch3456

    5 ай бұрын

    It's not about understanding, it's about almost all the things they say are true, there are people who are not able to accept it.

  • @JuiceMyRandomness
    @JuiceMyRandomness9 ай бұрын

    I’ve loved her humor since T4. I know nothing about fashion but she is very funny ❤

  • @cocobean7519
    @cocobean75199 ай бұрын

    I could never understand her appeal! Thought she was totally over rated!

  • @seanmurphy7011
    @seanmurphy70119 ай бұрын

    Fall?

  • @Amanda-ju4xg
    @Amanda-ju4xg9 ай бұрын

    Great video. Informative, entertaining. Keep up the great work!

  • @TheFashionFable

    @TheFashionFable

    9 ай бұрын

    Thank you! Glad you enjoyed it:)

  • @8_bruh_8
    @8_bruh_89 ай бұрын

    An “it girl” to who? I think the industry liked her, but average people don’t know who she is.

  • @leighleigh8725

    @leighleigh8725

    2 ай бұрын

    Right ❤ fashion had to change and be more relatable to TikTok consumers .. she’s more elite legacy fashion , not social media influencer fashion ❤

  • @8_bruh_8

    @8_bruh_8

    2 ай бұрын

    @@leighleigh8725lol uuhhh sure.

  • @leighleigh8725

    @leighleigh8725

    2 ай бұрын

    @@8_bruh_8 you literally said the exact same thing “the industry knows her , but average people don’t” .. you’re making fun of yourself bruh. 🌚

  • @ikku4321
    @ikku43216 ай бұрын

    It's like oil industry.

  • @deaditeera
    @deaditeera8 күн бұрын

    It’s baffling how someone like Alexa couldn’t make a successful clothing brand I wish she’d try again with a smarter team

  • @divinhaquem
    @divinhaquem9 ай бұрын

    Ending sentences lowering your voice makes it difficult to flow the video - we go up and down with the volume. It's 3:50 and I hope you don't get offended, I just want you and us to enjoy fully your effort of making your content.

  • @pamelawing5747
    @pamelawing57479 ай бұрын

    I like her, I think she is often hilarious. Her clothes are awful....for me. One day you're in, next day you are out. (Heidi Klum, Project Runway). Hope Alexa can have a reboot.

  • @skinnybitch3456

    @skinnybitch3456

    5 ай бұрын

    If some outfits she wears are cute but almost all of them are horrible, her brand of clothing was for very thin people, apart from the fact that the fabric of the clothing was very simple and cheap, there was nothing interesting about it.

  • @clara5924
    @clara59248 ай бұрын

    she should have collaborated with a brand like Uniqlo first before launching everything on her own.

  • @emmaphilo4049
    @emmaphilo40497 ай бұрын

    She hasn't 'fallen' though....

  • @leighleigh8725

    @leighleigh8725

    2 ай бұрын

    Exactly , the entire industry is trying to figure out the new protocol of appealing to TikTok consumers ❤❤❤ they want to burn the elite houses and eat the rich

  • @lolo_bird
    @lolo_bird10 ай бұрын

    I’ve always found her style so…meh

  • @szee8588

    @szee8588

    9 ай бұрын

    me too

  • @blktauna

    @blktauna

    9 ай бұрын

    I know, right. I was always sitting there going 'who is this and wwhy do I care?' I mean good for her but I just don't get it.

  • @lizziebkennedy7505

    @lizziebkennedy7505

    9 ай бұрын

    It’s called intimidated.

  • @blktauna

    @blktauna

    9 ай бұрын

    @@lizziebkennedy7505 maybe in your case

  • @missym877

    @missym877

    9 ай бұрын

    @@lizziebkennedy7505no it’s called not being a sheep and having an opinion. Something you clearly don’t know about

  • @crystalcastillo7575
    @crystalcastillo75759 ай бұрын

    Never understood her appeal. Her style always bored me

  • @skinnybitch3456

    @skinnybitch3456

    5 ай бұрын

    Exactly

  • @skywalker6648
    @skywalker66489 ай бұрын

    Never heard of her in the States.

  • @Lee-ii9mk
    @Lee-ii9mk9 ай бұрын

    There's new people on the scene now and fashion trends change. For example, Sofia Richie is today's IT girl because of her timeless looks which is the opposite of Alexa's style

  • @purplelove3666

    @purplelove3666

    9 ай бұрын

    "Her timeless look ", has already been done

  • @szee8588
    @szee85889 ай бұрын

    I don't get her appeal. I don't think she looks that good and don't like her styling.

  • @userabc886
    @userabc8869 ай бұрын

    "It Girl" these days are top models who are both sexy and high fashion. Alexa however is neither.

  • @katekatsitadze

    @katekatsitadze

    6 ай бұрын

    and they all look the same

  • @skinnybitch3456

    @skinnybitch3456

    5 ай бұрын

    It girls no longer exist, now "It girls" are people who are only famous for being nepo babies and for social networks like tiktok, instagram, etc. The It girls of yesteryear were important and iconic women who sought their place in fashion like Jane Birkin Pattie Boyd Francoişe Hardy Briggitte Bardot Marianne Faithfull Anita Pallenberg Catherine Deneuve etc.